However, social media marketing efforts can span far beyond the core four: Facebook, Twitter, Instagram and LinkedIn. In fact, these popular platforms see such high users yet have such stringent algorithms that it can be hard to ensure your followers see your organic content, much less that your content helps you capture new consumers.

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You have none of the usual constraints of traditional forms of media in terms of length, deadlines, format or language.

Plus -- and this is no small plus -- podcast listeners are some of the most loyal consumers of any form of media available today. If they listen once, they're likely to come back, again and again.

There are multiple reasons for that, and multiple ways to do it well, which we'll explore below.

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Reliance Entertainment will release its pending films -- Rohit Shetty's Sooryavanshi and Kabir Khan's '83 -- only in theatres.

Electronic items like the mobile phones, TVs, laptops will be available on the e-commerce platforms from April 20, the official said. However, the delivery vans of the e-commerce companies will need permission from authorities for plying on the roads. According to Wednesday's guidelines, commercial and private establishments were allowed to operate during the extended lockdown.

It has been billed as the 'WhatsApp of money'.

In the month of Jan, he announced a break from YouTube but continued posting his regular videos after his break.

Hayden Library - GV1469.17.S63 J66 2012

Barker Library - GV1469.32.A55 2015

Dewey Library - GV1469.3.N53 2019

Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

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In India Social media platforms like Facebook, Twitter and WhatsApp have agreed to follow the "voluntary code of ethics" in all future elections, including the upcoming Maharashtra and Haryana assembly polls, the Election Commission said on Thursday.

The code, which was derived to act against paid advertisements that violate norms set by the Election Commission, came into force on March 20 in the last Lok Sabha polls.

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Facebook, Instagram, Twitter. If you’re a smart marketer, you have been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.

If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch.

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Social media has been one of only a handful of sectors that is benefiting from the stay-at-home environment. Social distancing has forced social interactions online for the time being, but investors looking to capitalize on the surge in social media usage be surprised at the big winner.

On Friday, DataTrek Research co-founder Nicholas Colas said the biggest social media winner from the COVID-19 era is not Facebook, Inc.
FB , its subsidiary Instagram, Snap Inc  SNAP 0.06% or Twitter Inc TWTR 0.02%
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Instead, teen-oriented video platform TikTok has seen the biggest surge in Google search volume over the last 90 days. TikTok is owned by the private Chinese company ByteDance.

Social Media Search Numbers
Colas said Facebook and Twitter saw only a small bounce in worldwide Google search volume since global lockdowns went into effect. In the chart below, searches for Snapchat have demonstrated a similar trend, while searches for TikTok have steadily risen over the last 90 days.

When most people talk about social media, they are usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available.

We tend to assume that LinkedIn is not such a valuable place to be and often, even businesses make this mistake, assuming that it would be far more beneficial to focus on their presence on Twitter, for example. There is a logic behind this – LinkedIn is a place for businesses, but I’m looking to advertise to real people, and they are going to be on other, more laid-back platforms, so I might as well go there, too.

This logic is flawed. Why? We are just about to show you.

On LinkedIn, you can build your brand.
This is true both for individuals looking to expand their job potential, and for businesses wanting to grow their brand. As an individual, where can a possible employer find you? On Facebook or Instagram. But do you really want them to see that snapshot of you in your undies at the beach, or the dirty joke you posted last night?

Probably not. These are personal details about you that chip away at your professional brand.

"As we started getting a lot of enquires from our regular customers, we have started taking Akshay Tritiya bookings online from 21st April onwards on our e-commerce platforms. The same will be delivered to the customers post lockdown ends," Aditya Pethe, director, WHP Jewellers said.

Mr. Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said, "All 328 Tanishq stores remain shut this year and hence it would be unfair to compare numbers with last year. But the overall customer response to tanishq.co.in from key metros and even with tier-2 and tier-3 towns has been extremely encouraging.

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Online Resource

Johnston, Jane, 1961- author

Online Resource

Dewey Library - HE8689.7.M37 E94 2018