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Trending Clinical Topic: COVID Toes

Reports of new and unusual symptoms associated with COVID-19 resulted in this week's top trending clinical topic.





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Gold is clearly trending down

There are two downside targets for gold, according to Daryl Guppy.




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What’s trending: understanding rising consumer interests

Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights on how consumer interests are changing, given fluctuations in consumer demand. We see these changes reflected in how people are searching on Google. Last month, there were spikes in search interest for household supplies and jigsaw puzzles as people spent more time at home. This month we’ve seen surging interest for sewing machines and baking materials in the U.S., and tetherball sets and chalk in the United Kingdom and Australia. 

Businesses are using a variety of resources to understand changing consumer interests—including Google Trends, social listening, surveys, and their own data—in order to help make decisions on the fly. But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity.

That’s why we’re launching a rising retail categories tool on Think with Google. It surfaces fast-growing, product-related categories in Google Search, the locations where they’re growing, and the queries associated with them. This is the first time we’ve provided this type of insight on the product categories that people are searching for. 

When we previewed the data with a group of businesses, they had lots of creative ideas for how they might apply it—whether for content creation, promotional efforts, or even new products and services. Here were some of their ideas for how it could help:

  • Content creation: A cookware company noticed that “flour” was a growing category in the United States. The team was inspired to explore partnering with a famous local chef to create engaging content about recipes that incorporate flour. 
  • Promotion: A jewelry and accessories company noted rising interest in products in the “free weights” category, so the team thought they might partner with fitness influencers who could help promote their products. Similarly, an online business said it would regularly reference the data to inform which products to feature on its homepage throughout the pandemic. 

  • Product ideas: An apparel company with a fast and flexible production model said its team would use this data to inspire new product line ideas.

For the next few months, we’ll update the tool with fresh data every day and hope this will help businesses of all sizes find new pockets of consumer interest. For additional resources and insights, sign up for the Think with Google newsletter. 






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Here's why Sonu Nigam is trending on Twitter

Singer Sonu Nigam has been trending all through Tuesday, but for all the wrong reasons. A tweet that he posted three years ago suddenly resurfaced on social media drawing online ire. A section of the media even erreonously reported that the singer has been forced to deactivate his Twitter account owing to the cyber onslaught.

The truth is Sonu had deleted his Twitter account long ago, in 2017, after facing massive trolling over tweet comments he had made back then criticising the 'azaan'. He has never been back on the social media microblogging site, though he does have an Instagram account.

Sonu is currently in Dubai, and has not been able to return to India because the lockdown happened. However, the actor posts pictures and videos on Instagram. Sonu's controversial tweets had come around this time in 2017 and a section of the Twiteratti, probably without checking the date, posted screen shots of the old tweets. These screen shots started going viral on Tuesday.

Some of Sonu's fans feel the three-year-old tweet is being resurrected in order to harass the singer in Dubai.

"Wish he hadn't deactivated his account. I fully support him. #WithYouSonuNigam" wrote a fan.

Catch up on all the latest entertainment news and gossip here. Also, download the new mid-day Android and iOS apps.

Mid-Day is now on Telegram. Click here to join our channel (@middayinfomedialtd) and stay updated with the latest news




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Four reasons why pastel is a trending colour this summer



The latest and most trending change in the ever-evolving world of fashion is the introduction of pastels -- subtle yet elegant, minimal yet stylish. Celebrity designer Sonaakshi Raaj and young ethnic designers Saumya and Bhavini Modi list the reasons why pastels are trending this season and what makes them ideal for ethnic wear.

1. The colours around you define your mood and personality. Pastel shades are happy colours, and can easily be styled with other colours and prints. You can style a pastel pink with a dark purple or pastel blue with a minimal floral print.

2. Pastels are a classic spring staple and timeless enough for you to wear them year after year. Today's generation believes that less is more and pastels make for the most opulent choice. With summer on its way, pastels are the ideal shade to beat the heat. They feel breezy and are easy to style.

3. It is good for bridal wear as well. Pastels are perfect for navigating between seasons as they are safe and elegant. Colours like pistachio and vanilla cream are soothing and interesting to design and style.

4. Pastels can be designed in a variety of cuts and silhouettes. Whether it's anarkalis and lehengas or crop tops and dhoti pants, pastels fit into any silhouette. All in all pastels are a trending phenomenon that is here to stay.





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Trending Health and Fitness Goals Everyone Should Set This New Year 2020

New year 2020 is almost here to start with a bang. Picking out the right food, gadgets, exercises, and outdoor activities well in advance can help you




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This saree challenge is trending online

This saree challenge is trending online





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IndiGo Bans Kunal Kamra For Six Months Trending On Social Media

IndiGo made an official announcement on banning Mr. Kunal Kamra from flying on IndiGo flights for six months with regards to his conduct on board and it is trending on social media like crazy. There is a mixed set of responses




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This Chrome Extension Replaces Facebooks Trending Topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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trending

This Chrome extension replaces Facebooks trending topics with any RSS feed

Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

complete article




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Amazons Alexa can tell you what's trending on Twitter

A report yesterday revealed that Amazon might open up its Alexa ecosystem to allow push notifications, so that it could interrupt to warn you about a traffic jam, for instance.

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Twitter pushes trending news to the top of your feed

As Facebook fights its own fake news problem, Twitter looks like it's interested in finding more ways to push news content to its microblogging service. According to a report at BuzzFeed, Twitter has confirmed that it is testing new algorithm-curated timelines when big events happen, then putting tweets from news organizations and other users at the top of your timeline. So far, Twitter says humans are involved in story selection, but a Twitter spokesperson told BuzzFeed that it could be come only algorithmic in the future.

complete article




trending

Twitter pushes trending news to the top of your feed

As Facebook fights its own fake news problem, Twitter looks like its interested in finding more ways to push news content to its microblogging service. According to a report at BuzzFeed, Twitter has confirmed that it is testing new algorithm-curated timelines when big events happen, then putting tweets from news organizations and other users at the top of your timeline. So far, Twitter says humans are involved in story selection, but a Twitter spokesperson told BuzzFeed that it could be come only algorithmic in the future.

complete article