Slowing urban spending over the past three to four months has not only hurt the earnings of largest consumer goods firms

Food and beverage inflation for October compares with 8.4% in September, led by an increase in seven of the 12 food groups. Vegetables inflation reached a 57-month high of 42.2% from 36.0% in September, exerting upward pressure on the overall CPI.”

Firm inflation and hawkish signals rule out December rate cuts, says DBS Bank; but slowing growth may sway RBI, notes Barclays Research 

October’s inflation peak may soon be followed by a moderation, supported by a favourable winter season and increased availability of kharif produce

Supply chain efficiencies are a must to offset price increase due to rising input costs and the inevitable increases in support prices

The BSE Sensex fell 189.68 points or 0.24 per cent to 78,485.50, while the NSE Nifty declined 98 points or 0.41 per cent to 23,785.45 in early trade

The sell-off was broad-based, with mid and small-cap stocks bearing the brunt of the selling pressure

From the 30-share Sensex pack, Mahindra and Mahindra, Tata Steel, Adani Ports, JSW Steel, IndusInd Bank, Reliance Industries, HDFC Bank and Kotak Mahindra Bank were the biggest laggards. Tata Motors, NTPC, Hindustan Unilever, Asian Paints and Infosys were the gainers.

As we near the Feast of the Nativity of our Lord, God, and Savior Jesus Christ, we reflect on the significance of the incarnation.

1. On Rally Stage, A Owaisi Served Notice To Avoid Inflammatory Speech  NDTV
2. Maharashtra Assembly polls: Devendra Fadnavis attacks Owaisi again, accuses AIMM of glorifying ‘invaders’  The Indian Express
3. Maharashtra Assembly Elections 2024 | 'Vote jihad' BJP's rhetoric during polls: AIMIM leader Jaleel  Deccan Herald
4. Don't glorify Aurangzeb as even dogs won't pee on his identity: Fadnavis to Owaisi | 'They are descendants of 'Razakars'' | Inshorts  Inshorts
5. Devendra Fadnavis hits out at Asaduddin Owaisi: ‘Descendants of Razakars, how can they talk to us?’  The Hindu

OM responded to the needs of people affected by Typhoon Vinta, relying on military accompaniment to reach the location and deliver aid.

1. US stocks rise after in-line inflation data firm up December rate-cut bets  Investing.com India
2. Stocks Eye Fresh Peak as CPI Boosts Rate-Cut Bets: Markets Wrap  Mint
3. Dow rises 100 points as as traders assess state of postelection rally, new inflation data: Live updates  CNBC
4. Yields Sink as CPI Puts December Fed Cut in Play: Markets Wrap  Bloomberg

Following its Cannes-winning run, French director Jacques Audiard talks about how ‘Emilia Pérez’ reshapes the musical genre, with its lead star’s dazzling spectacle of contradiction and rebirth

Possibly existing, older trademark would stand in the way of a successful application. It is correct and no doubt to say that before trademark registration it is necessary to conduct trademark search...

Shrikant Shinde, son of Maharashtra's Chief Minister Eknath Shinde, has made a significant mark in politics. His journey mirrors his father's rise from adversity to prominence. Despite family challenges, including the loss of two siblings, Shrikant excelled academically, earning an MS

Unlike the broadcast networks that have traditionally served as the NFL's primary TV partners, Netflix has always generated most of its revenue from subscriber fees, not ad sales.

After a loss to the Panthers, the Giants look like the NFL's worst team.

Muted quarterly earnings and weak trends in global markets were also the spoilsport for the markets, traders said

From the 30-share Sensex pack, Mahindra & Mahindra, Tata Steel, Adani Ports, JSW Steel, IndusInd Bank, Reliance Industries, HDFC Bank and Kotak Mahindra Bank were the biggest laggards

We are seeing rising downside risks to our GDP growth projections of 6.7 per cent y-o-y in FY25 and 6.8 per cent in FY26, says Nomura

The Life And Death Of Kathryn Kuhlman: "Her life was a mystery. Many events of her life were shadowed with half-truths, deception, confusion and misrepresentation. If the righteous or wicked die as they live, then her death was a proof of her disobedience and bondage by false spirits. In fact, of all the mysteries about her, her death was the most mysterious." - "On February 20, 1976, in a strange hospital, in a strange city, surrounded by people she hardly knew, with a man she once disdained standing in the wings ready to preach her funeral. The woman whom Time magazine called a 'veritable one-woman Shrine of Lourdes' was dead at the age of sixty-eight." (Daughter Of Destiny, Jamie Buckingham, pp. 1-2.) -- "In the second paragraph above he mentioned a statement by Time magazine in which she was called a "veritable one-woman Shrine of Lourdes." A second biography, written by Wayne E. Warner, entitled The Woman Behind The Miracles, stated that people often used monies saved to visit an apparition of Mary and instead visited a crusade being conducted by Kathryn Kuhlman. It was very apparent that her healing services were on the exact same level as a so-called mystical apparition of Mary." -- ""Although she had not mentioned marriage, everyone seemed to know. A ghastly hush fell over the congregation. All the rumors they had been hearing about Waltrip divorcing his wife in order to marry Kathryn - it was all true. Women began to sob. Several got up from the choir and walked out. Men sat stony faced in their pews, looking at Kathryn in disbelief. How could she do it? This woman, who had preached such dynamic messages about purity and holiness. This woman who had been such a model of decency and divine compassion." (Daughter Of Destiny, pp. 82-83.) -- Kathryn Kuhlman And "The One World Religion" -- Kahryn Kuhlman was apparently the first minister within the Evangelical/Pentecostal world that laid a foundation for the new unity movement of religions. It was said by her official biographer, Buckingham, that Miss Kuhlman did not like to conduct her services without Catholic priests on her platform. He stated, "She had a special love for doctors, and wanted them either on the stage or on the front rows of the auditorium. The same was true of priests and nuns - especially if they were 'in uniform'. Nothing thrilled Kathryn more than to have thirty or forty Catholic clergymen, especially if they wore clerical collars or, better yet, cassocks, sitting behind her while she ministered. Somehow it seemed to lend authenticity to what she was doing - and helped create the proper climate of a trust and understanding which was so necessary for a miracle service." (Daughter Of Destiny, p. 221.) -- She had a special affinity for the Catholic style of high church grandeur. When Kathryn went to Las Vegas for her crusade, the following was reported, "Kathryn had but one pass through Las Vegas, and she would deliver the gospel with power! Hundreds of people in Las Vegas as well as the faithful in Youngstown, Pittsburgh, and Franklin had agreed to pray that the Holy Spirit would stir the city. Not far away a Roman Catholic priest said a Mass for the meeting the day before." (The Woman Behind The Miracles, pp. 229-230.) -- Please remember that a Catholic Mass is believed to be a time when the very bread and wine becomes the actual body and blood of Jesus Christ. Millions of Protestants died as martyrs because they rejected this blasphemous assertion. Did her affinity for Catholic dogmas help start the declension within the Pentecostal circles that has now become a watershed of deception and compromise? I certainly believe so! "Kathryn Kuhlman was an ecumenist without portfolio." (Ibid, p. 15.) Jamie Buckingham further stated, "In 1948 while ecumenists designed programs for denominational unity, Kathryn Kuhlman threw open the heavy old doors of north Pittsburgh's Carnegie Music Hall. Streaming through the doors and scurrying for chairs came Protestants, Catholics, Eastern Orthodox, Jewish, and other groups, most related to churches but others not. And they were back the next week and the next." (Ibid, p. 15.) -- This certainly would have been acceptable if they were led out of these cold-dead churches to embrace a life of separation and New Testament lifestyle. That's certainly what Jesus did. On October 11, 1972, Pope Paul gave her a private audience at the Vatican. Mr. Warner stated, "Complimenting her on her 'admirable work,' he admonished her to 'do it well!' and gave her a gold, handmade engraved medallion bearing a dove symbolizing the Holy Spirit." (Ibid, p. 172.) -- Kathryn Kuhlman And Her Spirit Guides: I am personally convinced that Miss Kuhlman was controlled by a spirit guide masquerading as the Holy Spirit. There appears to be no other possible answer. Coming to this conclusion has been a very tough and heart-rending experience. The following quote from Benny Hinn's book, Good Morning, Holy Spirit, will give you a glance at her attachment to either the Holy Spirit or a spirit. "I looked up to see Kathryn burying her head in her hands as she began to sob. She sobbed and sobbed so loudly that everything came to a standstill. The music stopped. The ushers froze in their positions. "Everyone had their eyes on her. And for the life of me I had no idea why she was sobbing. I'd never seen a minister do that before. What was she crying about? It was told later that she had never done anything like that before, and members of her staff remember it to this day. "It continued for what seemed like two minutes. Then she thrust back her head. There she was, just a few feet in front of me. Her eyes were aflame. She was alive. "In that instant she took on a boldness I had never seen in any person. She pointed her finger straight out with enormous power and emotion - even pain. If the devil himself had been there, she would have flicked him aside with just a tap. "It was a moment of incredible dimension. Still sobbing, she looked out at the audience and said with such agony, 'Please.' She seemed to stretch out the word, 'Plee-ease, don't grieve the Holy Spirit.' "She was begging. If you can imagine a mother pleading with a killer not to shoot her baby, it was like that. She begged and pleaded. "'Please,' she sobbed, 'don't grieve the Holy Spirit.' "Even now I can see her eyes. It was as if they were looking straight at me. "And when she said it, you could have dropped a pin and heard it. I was afraid to breathe. I didn't move a muscle. I was holding on to the pew in front of me wondering what would happen next. "Then she said, 'Don't you understand? He's all I've got!' "I thought, 'What's she talking about?' "Then she continued her impassioned plea saying, 'Please! Don't wound Him. He's all I've got. Don't wound the One I love!'" (Good Morning, Holy Spirit, Benny Hinn, pp. 8-9.) -- Her words reveal a view of this spirit that is extremely unusual. She said, "Don't you understand? He's all I've got." Again, she said, "Please don't wound Him, He's all I've got. Don't wound the One I love." The Holy Spirit absolutely never speaks of Himself. He glorifies Jesus Christ in His church and in you and Jesus Christ alone. Jesus said, "Howbeit when he, the Spirit of truth, is come, he will guide you into all truth: for he shall not speak of himself; but whatsoever he shall hear, that shall he speak: and he will shew you things to come. He shall glorify me: for he shall receive of mine, and shall shew it unto you." (John 16:13-14). She was enamored with this "spirit" that came upon her. Often she spoke of her fear that he would leave her. She would wait behind the stage, even at times while the service languished for this "spirit person" to manifest himself. When he came she was electric and performed as the greatest of actors. Hinn continued in his description of Kuhlman's emphasis on this spirit whom she called the Holy Spirit. He said, "In my church, the pastor talked about the Holy Spirit. But not like this. His references had to do with the gifts or tongues or prophecy - not "He's my closest, most personal, most intimate, most beloved friend." Kathryn Kuhlman was telling me about a person that was more real than you or I." (Ibid, p. 9.) Source: www.pawcreek.org/articles/endtimes/KathrynKuhlmanandHerSpiritGuide.htm

Tyndale was the first to translate considerable parts of the Bible from the original languages (Greek and Hebrew) into English. While a number of partial and complete translations had been made from the seventh century onward, particularly during the 14th century, Tyndale's was the first English translation to draw directly from Hebrew and Greek texts, and the first to take advantage of the new medium of print, which allowed for its wide distribution. This was taken to be a direct challenge to the hegemony of both the Roman Catholic Church and the English church and state. Tyndale also wrote, in 1530, The Practyse of Prelates, opposing Henry VIII's divorce on the grounds that it contravened scriptural law. -- In 1535, Tyndale was arrested and jailed in the castle of Vilvoorde outside Brussels for over a year. He was tried for heresy, choked, impaled and burnt on a stake in 1536. The Tyndale Bible, as it was known, continued to play a key role in spreading Reformation ideas across the English-speaking world. The fifty-four independent scholars who created the King James Version of the bible in 1611 drew significantly on Tyndale's translations. One estimation suggests the New Testament in the King James Version is 83% Tyndale's, and the Old Testament 76%. -- Printed works: Most well known for his translation of the Bible, Tyndale was an active writer and translator. Not only did Tyndale's works focus on the way in which religion should be carried out, but were also greatly keyed towards the political arena. "They have ordained that no man shall look on the Scripture, until he be noselled in heathen learning eight or nine years and armed with false principles, with which he is an clean shut out of the understanding of the Scripture."

Thomas is held in the Catholic Church to be the model teacher for those studying for the priesthood. The works for which he is best-known are the Summa Theologica and the Summa Contra Gentiles. As one of the 33 Doctors of the Church, he is considered the Church's greatest theologian and philosopher. Pope Benedict XV declared: "This (Dominican) Order ... acquired new luster when the Church declared the teaching of Thomas to be her own and that Doctor, honored with the special praises of the Pontiffs, the master and patron of Catholic schools."

Athanasius is counted as one of the Great Doctors of the Church in Eastern Orthodoxy where he is also labeled the "Father of Orthodoxy". He is also one of the four Great Doctors of the Church from the East in the Roman Catholic Church. He is renowned in the Protestant churches, who label him "Father of The Canon". Athanasius is venerated as a Christian saint, whose feast day is 2 May in Western Christianity, 15 May in the Coptic Orthodox Church, and 18 January in the other Eastern Orthodox churches. He is venerated by the Oriental and Eastern Orthodox, the Roman Catholics, the Lutherans, and the Anglican Communion. ... Athanasius' letters include one "Letter Concerning the Decrees of the Council of Nicaea" (De Decretis), which is an account of the proceedings of that council, and another letter in the year 367 which was the first known listing of the New Testament including all those books now accepted everywhere as the New Testament. (earlier similar lists vary by the omission or addition of a few books, see Development of the New Testament canon). Several of his letters also survive. In one of these, to Epictetus of Corinth, Athanasius anticipates future controversies in his defense of the humanity of Christ. Another of his letters, to Dracontius, urges that monk to leave the desert for the more active duties of a bishop. There are several other works ascribed to him, although not necessarily generally accepted as being his own work. These include the Athanasian creed, which is today generally seen as being of 5th-century Galician origin. Athanasius was not what would be called a speculative theologian. As he stated in his First Letters to Serapion, he held on to "the tradition, teaching, and faith proclaimed by the apostles and guarded by the fathers." In some cases, this led to his taking the position that faith should take priority over reason. He held that not only was the Son of God consubstantial with the Father, but so was the Holy Spirit, which had a great deal of influence in the development of later doctrines regarding the Trinity.

Clement was born probably c. 150 A.D. of heathen parentage at Athens. The circumstances of his conversion are not known. It is supposed that he was troubled, like Justin, by the problem of God and, like him, was attracted to Christianity by the nobility and purity of the evangelical doctrines and morals. His conversion, if it had not yet taken place, was at least imminent when he undertook the journeys spoken of in his writings. He set out from Greece and travelled through southern Italy, Palestine, and finally Egypt, seeking everywhere the society of Christian teachers. -- Towards 180 A.D., he met Pantaenus at Alexandria, and took up his permanent residence in that city. There he was ordained a presbyter and, from being a disciple of Pantaenus, became, in 190, his associate and fellow-teacher. In 202 A.D. or 203 A.D., he was forced to suspend his lessons on account of the persecution of Septimius Severus, which closed the Christian school of Alexandria. He withdrew into Cappadocia, residing there with his former disciple, Bishop Alexander. We meet him again in 211 A.D., carrying to the Christians of Antioch a letter from Alexander, in which are mentioned the services he, Clement, had rendered in Cappadocia.-- In 215 A.D. or 216 A.D.the same Alexander, now bishop of Jerusalem, writes to Origen and speaks of Clement as having gone to his rest. Clement must therefore have died between 211 A.D. and 216 A.D. Ancient authors speak of him as St. Clement, but his name was not admitted to the Roman Martyrology by Benedict XIV.

Bishop of Milan: In the late 4th century there was a deep conflict in the diocese of Milan between the Catholics and Arians. In 374 the bishop of Milan, Auxentius, an Arian, died, and the Arians challenged the succession. Ambrose went to the church where the election was to take place, to prevent an uproar, which was probable in this crisis. His address was interrupted by a call "Ambrose, bishop!", which was taken up by the whole assembly. Ambrose was known to be Catholic in belief, but also acceptable to Arians due to the charity shown in theological matters in this regard. At first he energetically refused the office, for which he was in no way prepared: Ambrose was neither baptized nor formally trained in theology. Upon his appointment, St. Ambrose fled to a colleague's home seeking to hide. Upon receiving a letter from the Emperor Gratian praising the appropriateness of Rome appointing individuals evidently worthy of holy positions, St. Ambrose's host gave Ambrose up. Within a week, Ambrose was baptized, ordained and duly consecrated bishop of Milan. As bishop, he immediately adopted an ascetic lifestyle, apportioned his money to the poor, donating all of his land, making only provision for his sister Marcellina (who later became a nun), and committed the care of his family to his brother. Ambrose also wrote a treatise by the name of "The Goodness Of Death". -- Ambrose and Arians: According to legend, Ambrose immediately and forcefully stopped Arianism in Milan. He studied theology with Simplician, a presbyter of Rome. Using his excellent knowledge of Greek, which was then rare in the West, to his advantage, he studied the Hebrew Bible and Greek authors like Philo, Origen, Athanasius, and Basil of Caesarea, with whom he was also exchanging letters. He applied this knowledge as preacher, concentrating especially on exegesis of the Old Testament, and his rhetorical abilities impressed Augustine of Hippo, who hitherto had thought poorly of Christian preachers. In the confrontation with Arians, Ambrose sought to theologically refute their propositions, which were heretical. The Arians appealed to many high level leaders and clergy in both the Western and Eastern empires. Although the western Emperor Gratian held orthodox belief in the Nicene creed, the younger Valentinian II, who became his colleague in the Empire, adhered to the Arian creed. Ambrose did not sway the young prince's position. In the East, Emperor Theodosius I likewise professed the Nicene creed; but there were many adherents of Arianism throughout his dominions, especially among the higher clergy. In this contested state of religious opinion, two leaders of the Arians, bishops Palladius of Ratiaria and Secundianus of Singidunum, confident of numbers, prevailed upon Gratian to call a general council from all parts of the empire. This request appeared so equitable that he complied without hesitation. However, Ambrose feared the consequences and prevailed upon the emperor to have the matter determined by a council of the Western bishops. Accordingly, a synod composed of thirty-two bishops was held at Aquileia in the year 381 A.D. Ambrose was elected president and Palladius, being called upon to defend his opinions, declined. A vote was then taken, when Palladius and his associate Secundianus were deposed from the episcopal office. Nevertheless, the increasing strength of the Arians proved a formidable task for Ambrose. In 385 or 386 the emperor and his mother Justina, along with a considerable number of clergy and laity, especially military, professed Arianism. They demanded two churches in Milan, one in the city (the basilica of the Apostles), the other in the suburbs (St Victor's), to the Arians. Ambrose refused and was required to answer for his conduct before the council. He went, his eloquence in defense of the Church reportedly overawed the ministers of Emperor Valentinian, so he was permitted to retire without making the surrender of the churches. The day following, when he was performing divine service in the basilica, the prefect of the city came to persuade him to give up at least the Portian basilica in the suburbs. As he still continued obstinate, the court proceeded to violent measures: the officers of the household were commanded to prepare the Basilica and the Portian churches to celebrate divine service upon the arrival of the emperor and his mother at the ensuing festival of Easter. -- In spite of Imperial opposition, Bishop Ambrose declared: "If you demand my person, I am ready to submit: carry me to prison or to death, I will not resist; but I will never betray the church of Christ. I will not call upon the people to succour me; I will die at the foot of the altar rather than desert it. The tumult of the people I will not encourage: but God alone can appease it."

MADISON, Wisc., Dec. 22 /Christian Newswire/ - Focus on the Family has a story on Glenn Beck, a Mormon, on their CitizenLink Website. Glenn Beck was a CNN host and will move to Fox News in January. Beck is currently promoting his book, "The Christmas Sweater." The CitizenLink story focuses on Beck's faith and why he wrote "The Christmas Sweater." ... Through the years, Focus on the Family has done great things to help the family and has brought attention to the many social ills that are attacking the family. However, to promote a Mormon as a Christian is not helpful to the cause of Jesus Christ. For Christians to influence society, Christians should be promoting the central issues of the faith properly without opening the door to false religions. Some of the false doctrines of Mormonism include polytheism, an attack on the trinity, that Jesus was the spirit-brother of Lucifer, that God the Father is married to Mother God, temple baptisms for the dead, the Bible has missing parts and many errors. Christians are to stand up against the social ills of society, however, we are to put Christ first and His essential biblical truths.

If you and your ex have tried the court-avoidance approaches in chapter 3 without success, you might be in a high-conflict case. While you probably already have a pretty good idea about what it means to be high conflict, this chapter will give you some tools and tips for working through these tough situations. In […]

Acht von zehn Befragten sprechen sich für eine Freigabe von Cannabis als Medizin aus. Eine generelle Legalisierung auch als Freizeitdroge lehnen allerdings knapp zwei Drittel weiterhin ab.

Former President Donald Trump's recent mispronunciation of 'Asur-Asians' at a rally in Prescott Valley, Arizona, brought attention to the Assyrian community's presence and influence in key swing states like Michigan and Arizona.

The 2019-2020 NFL TeenyMates Series 8 collectibles have just been released. The series includes representation of all 32 NFL teams plus rare, hard to find figures.

In this new era of stagflation it's important to remember that inflation is caused by expectations as much as by reality. If people and companies expect prices to go up, they'll start charging more for their products and services -- which is inflation. Inflation will only abate when expectations change.

So when we see a chart like this one it's not only that President Biden's policies created inflationary conditions, his policies also created the self-fulfilling expectation of inflation.

Presidents Obama and Trump spent boatloads of borrowed money and ran up the deficit, but something about President Biden (and, of course, the global environment) really spooked people.

Many people I talk to are eager for "prices to get back to normal", but that's not how inflation works. Medora Lee does a good job reminding us of that.

When talking about inflation, it's important to remember that inflation is a rate that measures how fast prices are rising. If the consumer inflation rate drops from its 40-year high of 8.6% in May, prices are still rising - just not as fast.

Consumers won't feel immediate relief even as the inflation rate slows because many of those elevated prices are likely here to stay, said Michael Ashton, managing principal at Enduring Investments in Morristown, NJ.

"The price level has permanently changed," said Ashton. "Until your wages catch up (to inflation), it will continue to hurt."

Even when inflation returns to target 2% levels, prices won't return to "normal" 2019 levels. Prices will continue to grow, but at a slower and more predictable rate.

"Once core prices go up, generally they don't come down," Roussanov said. "In the last 40 to 50 years, we've never seen deflation in core goods. Most durable goods and services don't really come down in price."

And deflation is more dangerous than inflation because it can lead to a total economic collapse. When people believe that their money will buy more in a year than it will now, they stop consuming and just wait.

Additionally, modest, predictable inflation is seen as a sign of a growing economy. It incentivizes people to spend money now rather than waiting, allows wages to increase either in line or above inflation to boost the standard of living and makes it easier for businesses to plan, according to the Federal Reserve and IMF.

Some of Britain's biggest retailers have warned the chancellor that last month's budget will stoke inflation in the economy and spark job losses as tax hikes add nearly £2.5bn to the industry's annual tax bill.

Small business owners can get pretty personal. At least, they are influenced by personal relationships more than anything else, according to a new report by the National Association of Women Business Owners ( and credit card company Ink from Chase.

In fact, at 89 percent, a vast majority of small business owners said that their personal relationships have an impact on the way they run their business, and 67 percent said their peers influence them. Fifty-three percent reported that other small business owners influence them as well.

So what influences small business owners the least? Surprisingly, mentorship — only 51 percent of business owners admitted to being influenced by mentors in their field.

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Conflict is when two or more individuals have opinions, morals or perspectives that do not concur. By being ready for conflict and seeing it as a positive movement toward reaching goals, conflict can be seen as progress or change for the better. The most difficult situation with conflict is the emotions that get in the way. By getting past the emotions of the conflict, real progress can be made and conflict resolution can begin. There are five steps for conflict resolution: collecting data, identifying the issue, approaching the other person, defining the problem together and brainstorming possible solutions.

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You nominated them and now it’s time to cast your vote to support your pick. Small Business Trends and Small Biz Technology bring you the Small Business Influencer Awards 2015. Here’s a chance to celebrate the people, businesses, and even apps that have made an impact in the small business market.

Even if you missed the nominations, you can still jump in and vote for your favorite. But you might want to hurry. There is less than a week left to vote!

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

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There is something incredibly important in life that I do not hear enough people talking about. It is called your personal brand and it goes far beyond your career.

I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some peoples brands and others. So I started taking notes.

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Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets

Here is what you need to know about how these people can benefit your small business.

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