One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.

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A major trend this year among small employers is to drop group health insurance coverage to help their employees pay for individual health insurance policies. By switching their employees to the individual health insurance marketplace, the small employers are ensuring that their employees get to choose the coverage that is best for their families. In addition, by not offering a group health insurance policy, the employers are making sure their employees have access to premium tax credits to assist them with the cost of their premiums.

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The more things change…the harder it becomes to do your small business taxes. Between the Affordable Care Act coming into full effect, on-again off-again on-again tax credits gurgling out of Washington, and even a shakeup of the venerable TurboTax product line, this year—more than ever—small business owners need guidance and support as April 15 approaches.

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In 1938, Bill Hewlett and Dave Packard began working part-time in a Palo Alto garage. With $538 just in working capital, the pair developed an audio oscillator: it would become the first product for the fledgling Hewlett-Packard HPQ +0.00% partnership. Today, Hewlett-Packard sits at #35 on Forbes’ list of most valuable brands, with an estimated worth of $57.9 billion.

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You know you want to start a business and give yourself the best shot at success, but perhaps you’re still considering the kind of business you want to pursue. After all, you probably have a number of small-business ideas.

One thing is for certain: the type of business you start should be well-suited for your expertise and business goals. Successful entrepreneurs bring their varied experiences and skills and allow these assets to inform their business decisions.

So, assess your priorities and lifestyle and business goals.

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The best sorts of business plans tell a clear story of what the company plans to do and how it will do it. Given the high failure rate of startups in their first year, a business plan is also an ideal opportunity to safely test out the feasibility of a business and spot flaws, set aside unrealistic projections and identify and analyze the competition.

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Why Your Business Needs Virtual Assistants

If you are looking to de-clutter your business life so you can focus on serving your clients and customers, then virtual assistants are the perfect solution. They excel at the everyday tasks that keep your business up and running and can also handle the more complex tasks that you’re ready to hand off to someone else.

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You stare at a blank screen for what seems like hours, waiting for your brain to come up with a brilliant idea, and it never comes. There has to be a better way to brainstorm, right?

There is--and it might be as simple as doing the laundry.

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Amazon can truly be called a retail innovator, and since its inception as an online bookseller in the 1990s, it has forever changed the way consumers shop for products. Amazons reach is staggering -- nearly 50% of internet users in the US live in a household with a Prime membership and amazon.com receives more than 2 billion visitors every single month.

A Small Business Guide To Selling On Amazon: Be Ready To Compete On Price

So many small businesses start as a dream. But what types of businesses are entrepreneurs currently dreaming about starting? Online equipment marketplace Bid on Equipment recently created an infographic showing the types of businesses that are most popular with prospective entrepreneurs and current business owners. Here’s a rundown of the findings.

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We have officially entered the holiday season! October through January is filled with holidays from Halloween to New Years. As a small business, you can take advantage of this joyful time by taking your marketing efforts to the next level. There are many different ways a small business can celebrate (and profit from) the holidays, so let’s jump right into to our extensive guide.

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In recent years Instagram has risen to become one of the social media giants, with over 800 million monthly active users, it can be a fantastic tool for businesses and brands. Not only is it a great platform to showcase what you have to offer, it’s also a great place to make connections, get involved in influencer marketing and reach new clients and customers. So how can you use the platform to make money? Here are some Instagram tips for small business owners.

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Facebook is more than just status updates and photo albums -- it's a major marketing tool for businesses. However, if you don't know how to use it properly and take advantage of all it has to offer, you might as well not use it at all.

From engaging customers to entertaining them, Facebook Insights provides some of the best tips and tools for boosting your business. To start, Facebook Insights will tell you information about your customer base, such as the type of people who follow you, where they are located, how old they are and more. Another important area that Facebook Insights covers is your competition. Using the tool, you can track their posts and engagement in order to get ideas for your own business.

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Instagram is a great source to build your brand’s identity, engage new followers and expand your reach. However, if you’re simply posting images to your business Instagram page, you’re missing out on a major opportunity on the platform: Instagram Stories. With Stories, you can show a behind-the-scenes look at your brand while developing its personality and building authentic relationships with your followers.

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A business plan is a written description of your business future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you have written a plan, or at least the germ of one.

Business plans are inherently strategic. You start here, today, with certain resources and abilities.

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Chatbots are all the business buzz – and for good reason.

They give customers of any-size business critical answers to pressing questions quickly.

They can:

Boost your average order value.
Accelerate the buyers’ journey.
Reduce your customer service costs.

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Running a small business or being self-employed can offer flexibility, freedom and control over your earning potential. While the perks are plentiful, there’s one thing thats usually missing when you own a small business: an employer-sponsored retirement plan.

Self-employed people do not have 401(k)s, and small business owners tend not offer them, citing the time and cost to set up and administer them. The good news is there are several other retirement plan options available to small business owners. If you have yet to begin saving for retirement as an entrepreneur, here is how you can change that.

Small Business Retirement Plan Basics

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Expert advice on handling panicked customers, interrupted supply chains, webinars, Zoom meetings, hyper kids, and a work environment that changes by the hour.

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The current global forecast estimates the average person will watch 100 minutes of online video each day in 2021. In fact, a survey of marketers reveals 88% of them say video marketing provides them with a positive Return on Investments (ROI). Furthermore, 92% of marketers say video is an important part of a marketing strategy. With 75 million Americans watching online videos every day, video marketing offers enticing opportunities for marketers to capitalize on the rise in popularity of online videos.

The good news is you don’t need much to get started. With a good camera or a decent smartphone, you too can make great videos for your business. Your marketing video can be used for your website or social media platforms like YouTube, Facebook, and Instagram; the sky is literally the limit.  A caveat here is making a marketing video requires a bit of a learning curve. First, you will need to have the right amount of knowledge and tools to make a meaningful impact from your video marketing effort.

Invoice financing is a type of business funding wherein the business sells its outstanding invoices or account receivables (A/R) to financing companies to get an immediate cash flow boost. The financing company takes over the invoices, and sometimes be in charge of collecting customer payments (as in invoice factoring).

Invoice financing is a popular financing option for businesses that have to wait 30,60, or 90 days to get their clients payments.

This guide provides installation and configuration instructions for installing Fedora Core 6 on HP Pavilion dv2000 series laptops.

BARCELONA – Het is goed uitkijken in het drukke Barcelona. Bitemojo heeft wielrennen.blog.nl een self-guided food tour aangeboden die wij ...... Lees verder: Bitemojo self-guided foodtours: een review

More and more people prefer staying at home to work. And, yes, today we will have a small talk about it.

The post Home Based Business Guide + free checklist appeared first on MonstersPost.

The term “oriental rug” can be a source of some confusion to those unfamiliar with the subject. It literally means a rug manufactured in the Orient, and could legitimately be applied to any rug of oriental origin, regardless of its appearance or how it was made. In practice, however, the term is normally used only to describe hand-made rugs produced by traditional methods in the ancient weaving regions of Persia (Iran), Anatolia (Turkey), Afghanistan, the Caucasus, Baluchistan, Turkistan, China, India, Pakistan, the Balkans, and parts of North Africa. An oriental rugs, in order to be truly authentic within the generally accepted meaning of the term, must be either hand-knotted or hand-woven, originate from one of the traditional weaving regions and also follow certain ancestral patterns of composition and design.

The Role of Supplementation in Supporting Overall Health: A Comprehensive Guide In today’s fast-paced world, maintaining optimal nutrition through diet alone can be challenging. While a balanced diet should always be the foundation of good health, nutritional supplements may play a supportive role in filling nutrient gaps and promoting overall well-being. This guide explores the […]

The post The Role of Supplementation in Supporting Overall Health: A Comprehensive Guide appeared first on Complements For Health.

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Various CrossFit exercise equipment that is ideal for your home gym.

Holiday fitness gift ideas - the gift of fitness or health can be the best holiday present that you can give for that special occasion.

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Complete strength training guide for women using resistance or weight training to develop, define muscles and improve fitness and overall well-being.

Long-term and sustainable weight loss for men requires a balanced approach that prioritizes nutrition, physical activity, realistic goal setting, sleep, stress management, and consistency.

Motivation and a positive mindset are key towards starting any fitness program, exercise workout or sports activity. Here are some inspirational ideas to help you get started on your fitness journey and help you to stay committed to your fitness workouts.

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