On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

Chobani LLC, New Berlin, N.Y., launched its first-ever shelf-stable low-fat dairy milk: Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns, the company says.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

Mooala, a leading organic plant-based milk brand, announced the launch of its Organic Barista Blend Oatmilk. 

The Finnish Long Drink released its new Midnight Sun Variety Pack. Inspired by the natural phenomenon occurring in northern Finland during the summer, where the sun never sets below the horizon for up to four months and remains visible at midnight, this pack showcases flavors that reflect the hues of the Finnish Midnight Sun. 

Teeling Whiskey and Notre Dame Athletics have collaborated on a special, limited-edition bottle featuring Teeling’s Small Batch whiskey.

With Halloween lurking, Bacardí has reimagined its limited-edition bottle. Bacardí’s newest limited-edition mummified Halloween bottle features a mysterious glow-in-the-dark design.

The NFL season is in full swing, and 1800 Tequila continues its support for the NFL by launching a new commemorative limited edition LTO 1800 Blanco bottle for the Miami Dolphins.

Johnnie Walker is unveiling a limited-edition bottle design of Black Label with numbers ranging from 001-456, the number of players featured in the series “Squid Game,” which returns to Netflix on Dec. 26

Campbell’s V8 and Grillo's Pickles joined forces to create a fresh take on the classic Bloody Mary cocktail with the launch of V8 Grillo’s Dill Pickle Bloody Mary Mix.

Jones Soda Co. announced the launch of 7.5-ounce mini cans with its new Jones Mini product. Jones is selling Jones Mini in 700 Walmart stores nationwide, with more retailers to follow. 

With the countdown to summer officially on, MTN DEW wants everyone to celebrate the great outdoors by unveiling three new limited-time MTN DEW RED, WHITE & BLUE offerings.

The Coca-Cola and OREO brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. 

Barritt’s Ginger Beer, from Barritt’s Beverages International Ltd, is celebrating 150 years of its ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda’s pastel-colored houses.

Mingle Mocktails announced the release of its new Sparkler Pack. The festive new variety pack will feature a selection of best-selling flavors from the female-founded mocktail brand.

Angry Orchard, a brand of The Boston Beer Co., has brought back its Fireside Mix Pack, which contains fan-favorite Crisp Apple, Baked Apple Pie, Cinnful Apple, and Green Apple.

The limited-edition L0VE.L0VE Heineken 0.0 packaging is available exclusively at the U.S. Open to celebrate the start of every match and the endless outcomes when enjoying a zero alcohol brew.

Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alcohol by volume.

The company says it is dedicated to investing in its facilities to fuel economic growth in St. Louis and beyond. 

TailGate Brewery announced the return of its Peanut Butter Milk Stout, available for a limited time only this fall and winter.

Findings showed that home remains the most popular place for coffee consumption.

Cambio Roasters launched aluminum coffee pods for its 100% organic coffee. Cambio Roasters will offer its new aluminum pods in more than 1,000 retailers nationwide as well as through their official website and Amazon.

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.

Cometeer is celebrating the 2024 holiday season by launching a limited-edition Cometeer Coffee Advent Calendar, which features 24 flash-frozen capsules of specialty coffee.

Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.

Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

Muscle Milk, a part of the Gatorade portfolio, announced the launch of its Muscle Milk S’mores flavor just in time for the fall season.

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

Premier Protein, a brand of BellRing Brands Inc., announced the return of its fan-favorite flavor: Pumpkin Spice. 

Ross unveiled its ROSS V Cone Blenders that utilize diffusion as the main mixing mechanism, providing a high level of precision and consistency, it says.

Provider of innovative lighting solutions for machine vision applications, Advanced Illumination, introduced its LL330 Series of Sealed High Intensity Line Lights.

GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners.

Force Control Industries, a leader in oil shear technology, unveiled its new MagnaShear motor brakes.

Peterbilt Motors Co. announced the availability of its new Cummins X15N natural gas engine on Models 579, 567 and 520.

To maximize driver visibility and safety, Peterbilt announced its new Digital Vision System-Mirrors (DVS-M) in the Models 579 and 567.

Isuzu Commercial Truck of America Inc. announced the development of a new craft beer truck with Summit Truck Body.

Electric vehicle deployment for leasing of commercial vehicles are increasing, however, diesel vehicles still dominate the market. But experts note that as the gap narrows in terms of costs, so too will the market share.

Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.

The Clearly Food & Beverage Company ULC, producer of the Clearly Canadian line of flavored sparkling waters, now offers six-pack SleekCans of its Originals and new Zero Sugar flavors.

Sustainability, taste, convenience and performance are all reasons why beverage companies utilize aluminum packaging, experts note.

Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.

BlueTriton Brands, Stamford, Conn., announced the release of new aluminum bottle packaging. Five of BlueTriton’s brands will be leading the charge with the new containers — Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.

A Family goes from living off the grid to building a lifestyle brand that is spreading across America.

11th Annual Peace Walk Held in 50 Countries