The Job I love how dynamic the smartphone industry is and that there's something new to learn every single day - be it with respect to business or product innovation or the waves of changes in retail and e-commerce. It always keeps you on your toes. I am definitely a bit of a geek at […]

Javier Sotomayor talks to Sonam Saini about entering the hinterlands, rising ticket prices, and the threat from OTT players.

India has shown impressive ad request growth year over year, which is characteristic of an emerging mobile market.

I am proud of what I do every day as the head of a nutrition company that works relentlessly to make an impact on people’s health by offering better formulations and nutritious products. India faces the double burden of over-nutrition and malnutrition, says Himanshu Bakshi.

Using AI and machine learning capabilities, the system can be further trained to respond like a professional.

The bill has a provision for endorsers, under which they cannot be held liable for false and misleading ads if they are found to have done due diligence before signing the deal.

The book also conveys an important message that misconceptions often lead to wrong judgment about people, and aims at making us better decision makers.

With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.

Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

Lifestyle, as an industry, has a lot of potential. There are challenges that keep me motivated as this industry goes through evolution in terms of practices and business methods.

By Devika Singh The country's oldest music label company is singing a different tune. From podcasts to a dedicated film production unit, Saregama is looking beyond music licensing to broaden its appeal. Vikram Mehra talks to Devika Singh about creating and monetising IPs, why the company will not launch a streaming app, and more. Saregama […]

OTT platforms are sexing up their original content library with bigger budgets, foreign locales and slick production values

"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels

We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

Will partnerships such as these be the norm in the digital entertainment market in India?

Ashish Bhasin, CEO, Dentsu Aegis Network (DAN) Greater South, will now take on the newly created role of CEO, DAN, APAC. Based in Singapore, Bhasin will report to Takaki Hibino, executive chairman, DAN APAC . He will remain the chairman of DAN India. Anand Bhadkamkar, the former COO and CFO, South Asia, has been promoted […]

Apps like Instagram are largely reaching the first 150-200 million users. We are going after mass market users who consume content in regional languages.

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

This is to create, produce and distribute content via the Microsoft Azure cloud platform.

The Myntra Extended Network Through Store Activation (MENSA), a kirana model, allows local business owners to earn by assisting in deliveries.

Ujjwal Chaudhry, director, RedSeer Consulting, says, “Metro consumers buy more branded products, but the same value proposition would not be as attractive to a tier II consumer.”

Video is the new, sexy means of storytelling. It allows marketers to showcase their properties and experiences through digital video ads.

GroupM’s John Montgomery tells Sonam Saini that while marketers are more cognizant of ad frauds, much more needs to be done to ensure brand safety.

Some retailers are using technology to resolve customer queries, and offer customers a better shopping experience

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.

Harman Kardon International, an audio company that operates JBL in India, has awarded the integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency’s Delhi office will handle creative strategy and execution for the brand.

While Nokia phones are sold on both Amazon and Flipkart, the company stays out of flash sales — a strategy that has become a staple for brands like Xiaomi and OnePlus

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond Shop.

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.

From Apple to Lululemon and UNTUCKit are some of his favourite brands

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

Narinder Batra will continue to hold his post as International Hockey Federation's (FIH) annual congress was postponed due to the coronavirus pandemic.

The Argentina national team jersey signed by Diego Maradona is being raffled to those who have given donations in an initiative that has collected hygiene products, masks and around 100 kilograms of...

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have...

The US Department of Commerce is close to signing off on a new rule that would allow US companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people...

Redmi Note 9 Pro Max first sale date has now been revealed. The phone was launched alongside the Redmi Note 9 Pro in India back in March. The sale of the Redmi Note 9 Pro began in the same month, but...

WhatsApp tricks 2020 for iPhone includes some advanced tips such as how to schedule WhatsApp messages, how to hide online status, and how to send WhatsApp message without adding a contact.