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Facebook on Thursday officially unveiled Paper, a new app created by Facebook Creative Labs, though it did so without any sort of big press event around the new application, which includes tons of content, including your news feed, news articles, photos and more. In other words, it s much more robust than a simple RSS feed replacement to compete with FlipBoard, as earlier rumors suggested it might be.

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In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love?

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As Google starts clamping down on Guest Blogging as an SEO technique the message is louder and clearer than ever. If you want to increase your ranking on Google you need to EARN links by creating content that people will naturally want to share.

If you’re not sure how to start doing this take a look at the infographic below from WebSearch SEO which gives you 16 tips to help you along the way.

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Podcasting is an excellent medium to share content, and is showing signs of resurgence with a number of thought leaders and professional now entering (or re-entering) the Podcast arena.

In a recent interview, Chris Brogan was asked this question — If you had to give up one of your platforms, which one would it be? His answer — I would give up my blog and would keep my podcast and newsletter.

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In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business.

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A new year has begun, and it is promising to bring further advances in technology and changes in the way we work online.As marketers, we already need to be aware of the many different marketing outlets available – whether on or offline – and know how to take advantage of them.

When it comes to the web, though, things are often in a much greater state of flux. So really, what are some of the best ways to keep up with a living, breathing beast like the internet?

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Super Bowl ads have long become their own kind of spectacle, with viewers ready to be dazzled by what advertisers will air to millions of viewers during the big game. Now, that marketing focus has extended beyond the television set as brands ramp up viewer engagement with tweets and other social campaigns.

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All of the most recent Recipes and Entertaining RSS articles from GoodHousekeeping.com.

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When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If I wanted to advertise the event I was promoting to women between the ages of 24 and 26 in my city who were unmarried and educated, who watched Girls, owned a dog and liked designer purses — I could do that.

Being able to target ads to a specific market can help a seller reach the people who want or need their products and services. Unfortunately, that means buyers may also be encouraged to spend more than they should if they are not mindful.

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News reader applications like Feedly or Flipboard are great for browsing and even searching through news items, but they lack the ability to send notifications proactively.  Emails from Google Alerts can be tardy, and at other times, articles can slip by completely.

Never fear!  Used together, two web applications, IFTTT and Feed Rinse,  solve this problem easily.

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n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using.

Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information.

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