Russia’s TV channel refuse to broadcast 2018 Winter Olympics should Russia be discriminated
Russian federal TV channels may refuse to broadcast the 2018 Winter Olympics from South Korean Pyeongchang should the Russian delegation be suspended, the Vedomosti newspaper wrote. For the time being, Russia's three major TV channels - Channel One, Rossiya-1 (part of VGTRK) and Match TV (part of Gazprom Media) plan to broadcast Winter Olympics from South Korea. Yet, if the Russian national team is excluded from the Games, Channel One and Rossiya-1 will most likely refuse to broadcast the Olympics. Naturally, Russian people watch Olympic Games to support Russian athletes in the first place. If no Russian athletes take part in the Games, the audience of the major sports event of this winter will decease sharply, representatives of the above-mentioned channels say. It makes no sense for major channels to pay millions of dollars for the rights to broadcast the Games, if they make no money from advertising because of low ratings.