Inmates of Mohali’s Paraplegic Rehabilitation Center (PRC) and their family members residing there are making cloth face masks

While many other districts across Tamil Nadu, even ones which saw an initial spike, have managed to reduce cases, Chennai firmly remains in the red zone with 2644 active cases.

The accused, identified as Saddam Hussain Pinjara, was on Saturday produced before a Jhalawar court which sent him to two days' police remand.

Reacting to the reports of faulty test kits, Tharoor said he read comments on social media over the issue stating that what can the Modi government do about it as other countries also had the same experience.

In his letter to Thackeray, the Karnataka Chief Minister said there is severe drinking water problem in Belagavi, Vijayapura, Bagalkot, Kalaburagi, Yadgir and Raichur districts since the onset of summer in March.

Former prime minister and JDS supremo H D Deve Gowda expressed shock over the incident and appealed to Prime Minister Narendra Modi to extend all required assistance to Andhra Pradesh.

BJP-nominated Rajya Sabha member Sambhaji Raje had earlier asked Fadnavis to apologise for "hurting the sentiments" of the followers of Chhatrapati Shahu Maharaj through his tweet.

A sudden ban on actor Shane Nigam was announced by the Kerala Film Producers' Association (KFPA) on Thursday, after a tussle between him and producers.

Telugu cinema actors like Nagarjuna Akkineni and Rakul Preet reacted to the news of the encounter, lauding the incident and thanking Telangana police.

South Africa's parliament is closed and all its meetings are currently held by video conference calls as the country remains under strict lockdown restrictions to combat the spread of the coronavirus.

Trump, who this week made his first trip out of Washington in more than a month, relies on a federal supply of coronavirus tests so that he can maintain a more traditional schedule, while Biden has been isolating at home for nearly two months.

Roughly 65 per cent or 626 of the total 970 recoveries in the UK have been reported in its overseas territories or other dependent islands and territories, even as they account for a mere 0.6 per cent of the total recorded cases.

Female condom with a new design lining up with teeth like hooks in a way to harm rapists is invented by South African Physician. This Dr Sonnet Ehlers, who sold off her home and car to make the condom known

It looks like one of AMD's graphics card is stolen. Popular chip-maker AMD itself acknowledged that a hacker stole some of the company's graphics IP and is reportedly demanding $100 million for its safe return. What's more? The theft isn't all

Cameras have come a long way, especially in smartphones. Yet, standalone cameras are still thriving in a niche market today. The new Fujifilm X-T3 is one of the cameras that is popular for its lightweight package and is believed to capture

You might have seen low-light photos of moving objects on your social media feed. Have you ever wondered how are such images taken? At least I did. I recently attended Vivo's Night-Walk in Bengaluru to explore the camera capabilities of the

Canon is constantly adding new cameras to the company's portfolio, specifically in the mirrorless range. The company recently announced the compact flagship EOS M6 Mark ii, the APS-C mirrorless camera in India in October 2019. The M6 Mark ii replaces the

Are you a shutterbug who isn’t able to polish their outdoor photography skills due to COVID-19 lockdown? Then, this is the right time to learn or brush-up your photography skills, as Nikon India has introduced a free online photography class.  

रैपिडो को भारत की सबसे बड़ी बाइक टैक्सी के तौर पर जाना जाता है। अब रैपिडो ने ‘रैपिडो बॉक्स' नाम की एक नई सर्विस की शुरुआत की है। इस सर्विस के अंतर्गत ऑन-डिमांड डिलीवरी की जाएगी, जिसमें ग्राहक की रिक्वेस्ट पर भोजन, गोसरी और दवाइयां डिलीवर की जाएंगी।

The Raptors, who were third overall when the NBA suspended the 2019-20 season in March until further notice due to the coronavirus.

Hollywood cinematographer Allen Daviau, known for having worked on films like E.T. The Extra Terrestrial, and Empire Of The Sun, passed away due to COVID-19 on Wednesday, in Los Angeles. Daviau was 77 when he passed. Filmmaker Steven Spielberg,

The people of India are currently in shock after learning about an online chat group of schoolboys on Instagram called 'Bois Locker Room', where the boys talked about pornography, and made obscene comments about minor girls in their school and even

The country is going through a national emergency due to the outbreak of Novel Coronavirus pandemic and hence is currently observing the lockdown till May 3, 2020. Most of the entrance exams along with board exams deferred due to COVID. There

Since he had high blood pressure and diabetes, he was under the continuous observation of doctors in the isolation ward, KGMU Vice Chancellor Bhatt said.

It is not uncommon to see a man whistling at a woman from across the street or a male co-worker talking to a woman's breast or try to get a glimpse down your shirt. While women's safety has been confined to

What do we mean when we talk about a transformation in marketing?

Let me put it this way. The switch from horses to cars was a transformation. It was a fundamental rethinking of the way that humans move. We went from, “Find an animal that can go further and faster than you can and ride on it,” to “Burn fuel and use the energy to turn a motor that transfers the power to wheels.”

Every improvement since then — from V8 engines to power steering — has just been an iteration on the theme. A little faster, a little more efficient, a little safer, but iteration, not transformation.

Marketers are fantastic at iteration. It’s part of the job! We’re great at A/B testing, optimization, and continuous improvement. But at the heart of it, a lot of us are still working with a souped-up version of the same old tactics we’ve always used. Yes, we’ve gone digital. Yes, we’ve automated X and Y and we’re on Z and W channels. But we’re not inventing the engine; we’re just breeding faster horses.

That’s why I get excited when I see something genuinely novel in our profession. And Lisa Sharapata and her colleagues at 6sense have the goods. 

We had the privilege of interviewing Lisa during B2BMX, and she discussed some big ideas that we’re still wrapping our heads around. The death of the MQL. The “dark funnel.” It’s nothing less than a fundamental rethinking of the theory and practice of marketing, one that brings together sales and marketing and refocuses both around revenue.

[bctt tweet="“When we say, ‘we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue,’ and we can actually see it coming and help deliver it in a predictable way, they are never going to want to go back to a #MQL again.” -Lisa Sharapata, @6senseinc" username="toprank"]

You can watch our full interview with Lisa below, or listen to the podcast version (and don’t forget to subscribe). Scroll down past the embeds for a few highlights from the conversation.

Break Free B2B Interview with Lisa Sharapata

Timeline and Highlights

1:00 Account engagement platforms and the dark funnel

4:30 The role of the BDR for inbound marketing

6:00 Sales and marketing: Together at last

7:15 Content strategy & SEO in dynamic marketing

10:15 Engagement is the new oil, but are we ready to drill?

15:30 The end of MQLs

Lisa: We'll create a segment based on our ICP, our ideal customer profile and keywords, depending on how we want to set it up, what they're searching for, what stage they're in. 

We have multiple different campaigns running all the time and it's dynamic, so we're seeing what these groups are searching. And they're in consideration right now, so we're gonna run this type of content and this type of display to them. 

And then lo and behold, they're starting to engage. More and more people are engaging, more of them have come to our website, they're now familiar with us, so we're gonna change up the content. And it's all dynamic and running based on how we've set the segments up to run and what content we've set up to target those accounts. 

So it moves dynamically, as they shift what they're doing, we can do all that from our platform. And then on the flip side this all feeds into Salesforce and you see this, basically this map and timeline of everything that's happening. We have a persona map that fills out this grid and you can see in your targets who's doing what, green, yellow, red, who's engaged who's not, who do you need to engage, who clicked on what, when, what keyword did they search for, what brought them to your website, what pages did they go to. 

You can look at all this information, but then it's also aggregating that and turning it into data that you can use to say, "Here's the next best action, here's someone in that account that is probably a key decision-maker, that you should buy their contact information". So it's like this whole 360 of what you do with that account.

Susan: That's awesome. Okay so the technology is obviously extremely strong, but it can't be done without humans.

Lisa: very true, very true. Like you can see my I love BDR t-shirt, we actually declared this week BDR appreciation week. I kind of started from the marketing background because that's my background, but a salesperson comes in, they have a dashboard in the morning telling them here's the accounts that are hot, here's the ones that are engaging, here's the ones that you should go after today and here's now what you should do and it breaks it down into next best actions.

And typically that would be a BDR or SDR role, that needs to figure out "Okay, I'm gonna make a video for them and send them as email, what should I talk to them about? Okay they were searching these keywords, so they must be interested and have this problem, here's how I can offer value." 

Instead of just the shot in the dark like guessing, hoping that they're saying the right thing, or just spraying as many emails out there, phone calls as they can make in a day. We're getting really strategic and helping them and it takes all the legwork out too, like they don't have to spend thirds of their day doing research, it cuts that way down so that they have it all their fingertips and then they can just start taking action when they come in in the morning.

Susan: so then do the BDR's love marketing? 

Lisa: So, I have never in my career, been in an organization where sales and marketing work hand in hand, I mean it's truly a night and day difference, because first of all we agree on "Here's the best accounts", because you can see what they're doing in the dark funnel, you know they are in my ideal customer profile but they're also in market. They're in market, before they even come inbound, we know they're in market. So sales loves marketing and marketing loves sales, because we are working together toward the same goal now.

Susan: Okay can we get back to the MQL's? Because you have declared 2020 as the year of no MQL's, so to sales execs, senior execs that sometimes can mean no accountability. 

Lisa: Yeah, so I mean here's the thing: If you talk to most sales execs and you ask them "How valuable do you think the MQL's really are?" and "How often do they turn into an SQL?" and “When marketing says they're gonna give you this many MQL's, how meaningful is that truly to you?" Most of the time they're like "Yeah, marketing is gonna throw these scans from their event over the fence and tell us to work on them." 

And they don't really put a lot of value in them. But when we say we're gonna give you this amount of pipeline, we're gonna generate this amount of revenue, and we can start to show that predictability, in saying this is what of your accounts are in market right now, that is worth this amount of pipeline to you and we can actually see it coming and help deliver it in a predictable way.. I'll tell you what, they are never going to want to go back to a MQL again. 

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Enterprise-Level ABM with Oracle’s Kelvin Gee
• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Lisa Sharapata of 6sense on the End of the MQL appeared first on Online Marketing Blog - TopRank®.

The Anchorage Daily News and ProPublica won the Pulitzer Prize for public service journalism on Monday for revealing one-third of Alaska's villages had no police protection, while the photography staff of Reuters won the breaking news photography award for documenting last year's violent protests in Hong Kong.

The reigning NBA champions Toronto Raptors said on Friday they will allow players access to the team's training facilities from next week under strict guidelines amid the COVID-19 pandemic.

Some of the top creative minds at Mexican broadcaster Televisa are puzzling over an unexpected challenge: crafting their signature soap operas without a single love scene, or even a tender kiss.

The victim's body was found few few meters away from her residence

The Vice-Chancellor says the Savitri Phule Pune University administration is also reviewing conditions given for the eligibility of 40 other awards.

In convalescent plasma therapy, antibodies from the blood of patients who have recovered from COVID-19 are used to treat severely infected patients.

Delhi is the second worst affected state/UT after Maharashta from the coronavirus.

[London] : [Printed for National Union of Women's Suffrage Societies by Vacher & Sons, Westminster House, Great Smith Street, S.W.], [July, 1909]

Cham : Springer, c2019.

[S.l.] : SPRINGER NATURE, 2019.

Cham : Palgrave Macmillan, c2019.

New York, NY : Oxford University Press, 2019.

Singapore : Springer, c2019.