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Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




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Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton

Kaufman, Ira Morton, 1947- author




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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Aaker, David A




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Strategic marketing / David W. Cravens, Nigel F. Piercy

Cravens, David W




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What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher

Acuff, Dan S., 1942-




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




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Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne

Kim, W. Chan, author




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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

Elliott, Greg, author




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Social Media Making You Stupid

Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb?

That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider?

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Guide to Social Marketing

Downloadable guide to social marketing.

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3 Best RSS Readers for Android

If you are using an Android phone or tablet, then there are numerous RSS reader apps available on Google play store that you can use to follow your favorite sites and blogs, all in one place.
Here are some of the best free RSS reader apps to get you started.

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Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans

Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share.

Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share

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Pinterest RSS Feed Widget

Collection of WordPress Plugins for Pinterest - complete article




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Letting Your Kids Play in the Social Media Sandbox

After giving it some thought, and seeking counsel from friends who work for social start-ups in Silicon Valley, I called Luca and told him that he could have a YouTube account, but with one big caveat. We would make his account settings private, so that no one could leave comments.

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The Best RSS Apps and Widgets for Android

So here are the best choices for the next time you want to catch up on the news while standing in line or lounging on the couch.

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Corgi For Feedly Puts RSS Feeds On Your Android Lock Screen

There are plenty of feed readers on Android, but how many of them slap some news on your lock screen? Not many, I would imagine. Corgi is an app that plugs into Feedly to pull in news and display it on the lock screen. Android lock screen replacements are never ideal, but Corgi seems to do a rather good job.

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Social Media Marketers Face New Challenges As FTC Rolls Out New Guidelines

The Federal Trade Commission rolled out its latest truth in advertising guidelines. The last time the FTC updated its guidelines for truth in advertising was back in 2010. The new guidelines may precede a crackdown for social media marketing.

Their effect on social media marketing includes how marketers handle the use of celebrity endorsements. The FTC recommends that marketers have a proper disclosure check up to make sure that their social media marketing campaigns fall within FTC guidelines.

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Add a custom RSS feed to your Android home screen

What if you want to see a particular news feed on your home screen... say, one that does not connect with the built-in news feed tools?

You turn to RSS. That is right, we are going old school.

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How to Identify Your Best Social Media Influencers

Social media has become an integrated layer in our lives, available at almost every point in your day and even in space. It is this level of integration in our lives which has also made social media so powerful as a marketing tool and why just about every business has integrated it into their overall marketing strategies.

One important element of social media, if you really want to get the eyes, ears, and mouths of the people really making an impact, is to connect and engage with the influencers of each social platform.

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Great Ideas for Blog Posts

Blogs have increased in popularity because they provide a steady stream of new and unique content. The only issue presented by this quality of blogs is that it may become difficult for those who run blogs to think of interesting and novel posts. If you have jumped on the blogging bandwagon but suffer writer's block, do not panic: we have created a list of 26 ideas for blog posts.

1. Make it visual.
Include a photo or other graphic in a blog post to break up the text, attract your reader's interest, or help illustrate a point. Better yet, talk about the image you have included to further incorporate it into the post.

Great Ideas for Blog Posts




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Add a custom RSS feed to your Android home screen

Android does not have a built-in RSS widget for your home screen. For that, we have to turn to the Google Play Store. The widget I happen to prefer for this is called RSS Widget. This app is free, does not have any ads, and does a great job of presenting your RSS feeds cleanly.

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LinkedIn for Lawyers: Newly Issued Ethical Guidance Makes Social Media Use Less Risky

The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules.

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Munch is a fast efficient RSS Reader for Android

Feeds are added one after the other to Munch which is the program's greatest shortcoming, especially if you have an opml file full of feeds already that you would like to import.

This means that you need to add feed after feed manually in the application which is a problem considering that you need to get hold of feed urls first somehow to do so.

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Kids, Safety and Social Media

For better or worse, we are all on high alert about the whereabouts of children, even those who are not our own. Adults who saw a creepy looking 18-year-old at a coffee shop sweet-talking an underage girl would become suspicious and some might even contact the authorities.

And certainly parents today — who sometimes go to the lengths of attaching GPS devices to their kids backpacks and tracking them using cellphone apps — would never allow an adult male to have regular unsupervised contact with their young daughters. But it happens regularly through social media.

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7 Insider Tips to Rock Your Social Media Presence

Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity.

A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular basis. Only 31 percent post frequently on social media, and whats even worse, just 15 percent interact with their audience.

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10 best RSS reader apps for Android

Do keep in mind, though, that not every website keeps an updated RSS feed anymore. Here are the best RSS reader apps for Android!

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How Social Media Inflates Our Perception Of Our Choice Presidential Candidate

The most fervent political supporters think only their candidate can possibly win. Bloomberg View columnist Megan McArdle blames these beliefs on the echo chambers found on our social media feeds.

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Add a custom RSS feed to your Android home screen

You turn to RSS. That is right, we are going old school. For those who don't know, RSS stands for Rich Site Summary or Really Simple Syndication. It's a very easy protocol that allows feeds to be pulled from websites to serve up a collection of story summations that the reader can then click on and enjoy the full read.

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Five Android apps to feed your RSS needs

If you are a news junkie, you probably depend on various and sundry RSS feeds—so you most likely need a handy app to curate them into a single, easy-to-use location. Fortunately, plenty of Android apps are available to handle all your RSS needs.

What is RSS?
For those who are new to RSS, here's a quick overview. RSS stands for rich site summary (or really simple syndication). It enables sites to publish frequently updated information in a format that is easy to consume (by both apps and humans). The format of RSS tends to be a title and a one-sentence or one-paragraph blurb. Readers can click on the title, which will take them to the original piece.

Different apps offer different features for RSS feeds. I have found five apps in the Google Play Store that I believe represent the best features and the most user-friendly interfaces.

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Best RSS Feed Apps for Android

Trying to keep track of all your favorite RSS feeds can be a pain. Luckily there are a ton of options on the Google Play Store and we take a look at a few of the best.

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Oh No! Did Facebook Just Kill Unpaid Marketing Content?

On June 29, Facebooks algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver.

Facebook accounts for 41.4 percent of referral traffic to news sites, according to Parse.lys April 2016 Authority Report. But not all is lost. While brands may be in trouble, content published and shared by individuals could gain even greater traction. That’s good news for industry influencers and budding thought leaders.

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Implementing A Social Media Advocacy Program – How to Guide

There was once a time when companies could only see the negative side of social media and as a result many banned the use of it within company hours. However, in more recent years I have witnessed companies becoming increasingly savvy about how to leverage the potential benefits of their employees’ extensive social networks. I have worked with several clients (ranging from blue chip multinationals to smaller more boutique affairs) on how to do just that. Today I want to share with you the ins and outs of implementing your own company-wide social media advocacy program.

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Best RSS Apps For Android Phones

Despite the death of Google Reader and the subsequent flurry of naysayers, RSS has lived on as a way to stay informed in an every changing, always updating world. While originally designed for PC, plenty of people have been clamoring for Android apps to take full advantage of RSS and all it has to offer. Here we will take a look at the five best free apps for RSS reading.

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ROGERS - A beginners guide to RSS

Almost all news sites have RSS feeds, but many make it difficult to find them. Twitter and Facebook icons are everywhere, but it's rare to see the RSS icon prominently displayed. It's a dot with two quarter-circles fanning out to the top right, usually on an orange background.
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7 Video Marketing Hacks for Social Media

This might be the last article I ever write. I’ve built up a substantial portfolio over the past few years, championing the use of video marketing via carefully considered words of wisdom, offering my two cents on subjects such as why emotive storytelling works in content marketing and how to sell yourself in six seconds.

And now it seems that companies all over world are actually paying attention, practicing what I preach and putting video at the heart of their marketing mantra. Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures.

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How to Get Ideas for RSS Feeds

The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues for finding your online muse:

How to Get Ideas for RSS Feeds




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Facebook tests auto-playing News Feed videos with sound

According to Mashable, some affected users see an icon on videos that you can tap to toggle sounds or or off. That sounds manageable, and we can imagine people liking the feature. However, other testers are reporting that sounds automatically start up when videos play on their News Feed, so long as their devices aren't on silent mode.

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Facebook will show bigger vertical videos in your News Feed

Facebooks News Feed for mobile will become much friendlier to vertical videos in the near future, according to Marketing Land. It will not exactly be optimized for the orientation the way Snapchat is, but it will apparently stop cropping and showing them as tiny squares. The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them.

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Five Android apps to feed your RSS needs

RSS offers an efficient way to stay in the know, but the right newsreader can make a big difference. Here are five outstanding Android apps that should do the trick.

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A Social Media Starters Guide For Job Seekers

Looking for a job for the first time in over a decade can be a lot like trying to date again after getting divorced from a long marriage. You can try to do it the same way you did when you were much younger, but you would have much more success using social media to find the right match. If you are not sure where to start, this list will introduce you to how each major social media channel can help build your personal brand online and network like an all-star.

According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch.

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A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

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Lego Life Social Networking for Kids

There are Lego bricks and Lego movies, Lego videogames and Lego books. The stackable, sortable plastic molds permeate all corners of society. Today, it carves out a new space online: Lego Life, a social network built specifically for kids. The entire experience is contained within an app that is available in the App Store and in Google Play.

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Five Android apps to feed your RSS needs

If you are a news junkie, you probably depend on various and sundry RSS feeds—so you most likely need a handy app to curate them into a single, easy-to-use location. Fortunately, plenty of Android apps are available to handle all your RSS needs.

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AI Identifies Coded Hate Speech on Social Media

Now, analysts at New Yorks University of Rochester are fighting back with an AI of their own.

The team collected about a quarter of a million unique English tweets from between Sept. 23—the first reported incident of hate-code words—and Oct. 18—a week after the second US presidential election debate between Hillary Clinton and Donald Trump.

There were some interesting observations that we noted.

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What is social media and how did it grow so quickly?

The popular social media platforms are obvious to most people – Facebook has a UK audience of some 40 million, LinkedIn and Twitter both exceed 20 million, and Instagram, Pinterest and Snapchat have close to 10 million each. The reach of these platforms makes it clear that social media is now ubiquitous. But for all the big name players, what is the definition of social media? Where did it come from? And how did it gain such an important role in our lives so quickly?

What is social media and how did it grow so quickly?