id Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
id Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
id Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin By prospero.murdoch.edu.au Published On :: Aaker, David A Full Article
id Strategic marketing / David W. Cravens, Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Cravens, David W Full Article
id What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher By prospero.murdoch.edu.au Published On :: Acuff, Dan S., 1942- Full Article
id Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
id Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
id Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
id Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble By prospero.murdoch.edu.au Published On :: Gamble, Stephen, author Full Article
id Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen By prospero.murdoch.edu.au Published On :: Patnaik, Dev, 1970- author Full Article
id Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne By prospero.murdoch.edu.au Published On :: Kim, W. Chan, author Full Article
id Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton By prospero.murdoch.edu.au Published On :: Atherton, Julie (Business strategist), author Full Article
id Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
id Social Media Making You Stupid By www.rss-specifications.com Published On :: Tue, 25 Feb 2014 09:00:00 -0500 Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb? That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider? complete article Full Article
id Guide to Social Marketing By www.rss-specifications.com Published On :: Wed, 21 May 2014 09:00:19 -0400 Downloadable guide to social marketing. complete article Full Article
id 3 Best RSS Readers for Android By www.rss-specifications.com Published On :: Mon, 26 May 2014 09:00:00 -0400 If you are using an Android phone or tablet, then there are numerous RSS reader apps available on Google play store that you can use to follow your favorite sites and blogs, all in one place. Here are some of the best free RSS reader apps to get you started. complete article Full Article
id Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans By www.rss-specifications.com Published On :: Wed, 28 May 2014 09:00:00 -0400 Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share. Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share complete article Full Article
id Pinterest RSS Feed Widget By www.rss-specifications.com Published On :: Mon, 7 Jul 2014 09:00:00 -0400 Collection of WordPress Plugins for Pinterest - complete article Full Article
id Letting Your Kids Play in the Social Media Sandbox By www.rss-specifications.com Published On :: Wed, 4 Mar 2015 09:00:00 -0500 After giving it some thought, and seeking counsel from friends who work for social start-ups in Silicon Valley, I called Luca and told him that he could have a YouTube account, but with one big caveat. We would make his account settings private, so that no one could leave comments. complete article Full Article
id The Best RSS Apps and Widgets for Android By www.rss-specifications.com Published On :: Wed, 27 May 2015 09:00:00 -0400 So here are the best choices for the next time you want to catch up on the news while standing in line or lounging on the couch. complete article Full Article
id Corgi For Feedly Puts RSS Feeds On Your Android Lock Screen By www.rss-specifications.com Published On :: Wed, 1 Jul 2015 09:00:00 -0400 There are plenty of feed readers on Android, but how many of them slap some news on your lock screen? Not many, I would imagine. Corgi is an app that plugs into Feedly to pull in news and display it on the lock screen. Android lock screen replacements are never ideal, but Corgi seems to do a rather good job. complete article Full Article
id Social Media Marketers Face New Challenges As FTC Rolls Out New Guidelines By www.rss-specifications.com Published On :: Fri, 17 Jul 2015 09:00:00 -0400 The Federal Trade Commission rolled out its latest truth in advertising guidelines. The last time the FTC updated its guidelines for truth in advertising was back in 2010. The new guidelines may precede a crackdown for social media marketing. Their effect on social media marketing includes how marketers handle the use of celebrity endorsements. The FTC recommends that marketers have a proper disclosure check up to make sure that their social media marketing campaigns fall within FTC guidelines. complete article Full Article
id Add a custom RSS feed to your Android home screen By www.rss-specifications.com Published On :: Mon, 14 Sep 2015 09:00:00 -0400 What if you want to see a particular news feed on your home screen... say, one that does not connect with the built-in news feed tools? You turn to RSS. That is right, we are going old school. complete article Full Article
id How to Identify Your Best Social Media Influencers By www.rss-specifications.com Published On :: Wed, 30 Sep 2015 09:00:43 -0400 Social media has become an integrated layer in our lives, available at almost every point in your day and even in space. It is this level of integration in our lives which has also made social media so powerful as a marketing tool and why just about every business has integrated it into their overall marketing strategies. One important element of social media, if you really want to get the eyes, ears, and mouths of the people really making an impact, is to connect and engage with the influencers of each social platform. complete article Full Article
id Great Ideas for Blog Posts By www.rss-specifications.com Published On :: Fri, 13 Nov 2015 09:18:00 -0400 Blogs have increased in popularity because they provide a steady stream of new and unique content. The only issue presented by this quality of blogs is that it may become difficult for those who run blogs to think of interesting and novel posts. If you have jumped on the blogging bandwagon but suffer writer's block, do not panic: we have created a list of 26 ideas for blog posts. 1. Make it visual. Include a photo or other graphic in a blog post to break up the text, attract your reader's interest, or help illustrate a point. Better yet, talk about the image you have included to further incorporate it into the post. Great Ideas for Blog Posts Full Article
id Add a custom RSS feed to your Android home screen By www.rss-specifications.com Published On :: Sat, 5 Dec 2015 09:00:00 -0500 Android does not have a built-in RSS widget for your home screen. For that, we have to turn to the Google Play Store. The widget I happen to prefer for this is called RSS Widget. This app is free, does not have any ads, and does a great job of presenting your RSS feeds cleanly. complete article Full Article
id LinkedIn for Lawyers: Newly Issued Ethical Guidance Makes Social Media Use Less Risky By www.rss-specifications.com Published On :: Fri, 29 Jan 2016 09:00:29 -0500 The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules. complete article Full Article
id Munch is a fast efficient RSS Reader for Android By www.rss-specifications.com Published On :: Fri, 5 Feb 2016 09:00:00 -0500 Feeds are added one after the other to Munch which is the program's greatest shortcoming, especially if you have an opml file full of feeds already that you would like to import. This means that you need to add feed after feed manually in the application which is a problem considering that you need to get hold of feed urls first somehow to do so. complete article Full Article
id Kids, Safety and Social Media By www.rss-specifications.com Published On :: Wed, 9 Mar 2016 09:00:46 -0500 For better or worse, we are all on high alert about the whereabouts of children, even those who are not our own. Adults who saw a creepy looking 18-year-old at a coffee shop sweet-talking an underage girl would become suspicious and some might even contact the authorities. And certainly parents today — who sometimes go to the lengths of attaching GPS devices to their kids backpacks and tracking them using cellphone apps — would never allow an adult male to have regular unsupervised contact with their young daughters. But it happens regularly through social media. complete article Full Article
id 7 Insider Tips to Rock Your Social Media Presence By www.rss-specifications.com Published On :: Fri, 22 Apr 2016 09:00:00 -0400 Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular basis. Only 31 percent post frequently on social media, and whats even worse, just 15 percent interact with their audience. complete article Full Article
id 10 best RSS reader apps for Android By www.rss-specifications.com Published On :: Wed, 4 May 2016 09:00:00 -0400 Do keep in mind, though, that not every website keeps an updated RSS feed anymore. Here are the best RSS reader apps for Android! complete article Full Article
id How Social Media Inflates Our Perception Of Our Choice Presidential Candidate By www.rss-specifications.com Published On :: Mon, 9 May 2016 09:00:00 -0400 The most fervent political supporters think only their candidate can possibly win. Bloomberg View columnist Megan McArdle blames these beliefs on the echo chambers found on our social media feeds. complete article Full Article
id Add a custom RSS feed to your Android home screen By www.rss-specifications.com Published On :: Wed, 25 May 2016 09:00:00 -0400 You turn to RSS. That is right, we are going old school. For those who don't know, RSS stands for Rich Site Summary or Really Simple Syndication. It's a very easy protocol that allows feeds to be pulled from websites to serve up a collection of story summations that the reader can then click on and enjoy the full read. complete article Full Article
id Five Android apps to feed your RSS needs By www.rss-specifications.com Published On :: Mon, 20 Jun 2016 09:00:00 -0400 If you are a news junkie, you probably depend on various and sundry RSS feeds—so you most likely need a handy app to curate them into a single, easy-to-use location. Fortunately, plenty of Android apps are available to handle all your RSS needs. What is RSS? For those who are new to RSS, here's a quick overview. RSS stands for rich site summary (or really simple syndication). It enables sites to publish frequently updated information in a format that is easy to consume (by both apps and humans). The format of RSS tends to be a title and a one-sentence or one-paragraph blurb. Readers can click on the title, which will take them to the original piece. Different apps offer different features for RSS feeds. I have found five apps in the Google Play Store that I believe represent the best features and the most user-friendly interfaces. complete article Full Article
id Best RSS Feed Apps for Android By www.rss-specifications.com Published On :: Wed, 29 Jun 2016 09:00:00 -0400 Trying to keep track of all your favorite RSS feeds can be a pain. Luckily there are a ton of options on the Google Play Store and we take a look at a few of the best. complete article Full Article
id Oh No! Did Facebook Just Kill Unpaid Marketing Content? By www.rss-specifications.com Published On :: Mon, 1 Aug 2016 09:00:00 -0400 On June 29, Facebooks algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major web traffic driver. Facebook accounts for 41.4 percent of referral traffic to news sites, according to Parse.lys April 2016 Authority Report. But not all is lost. While brands may be in trouble, content published and shared by individuals could gain even greater traction. That’s good news for industry influencers and budding thought leaders. complete article Full Article
id Implementing A Social Media Advocacy Program – How to Guide By www.rss-specifications.com Published On :: Fri, 26 Aug 2016 09:14:06 -0400 There was once a time when companies could only see the negative side of social media and as a result many banned the use of it within company hours. However, in more recent years I have witnessed companies becoming increasingly savvy about how to leverage the potential benefits of their employees’ extensive social networks. I have worked with several clients (ranging from blue chip multinationals to smaller more boutique affairs) on how to do just that. Today I want to share with you the ins and outs of implementing your own company-wide social media advocacy program. complete article Full Article
id Best RSS Apps For Android Phones By www.rss-specifications.com Published On :: Mon, 5 Sep 2016 09:00:25 -0400 Despite the death of Google Reader and the subsequent flurry of naysayers, RSS has lived on as a way to stay informed in an every changing, always updating world. While originally designed for PC, plenty of people have been clamoring for Android apps to take full advantage of RSS and all it has to offer. Here we will take a look at the five best free apps for RSS reading. complete article Full Article
id ROGERS - A beginners guide to RSS By www.rss-specifications.com Published On :: Mon, 19 Sep 2016 09:20:13 -0400 Almost all news sites have RSS feeds, but many make it difficult to find them. Twitter and Facebook icons are everywhere, but it's rare to see the RSS icon prominently displayed. It's a dot with two quarter-circles fanning out to the top right, usually on an orange background. complete article Full Article
id 7 Video Marketing Hacks for Social Media By www.rss-specifications.com Published On :: Wed, 21 Sep 2016 09:28:12 -0400 This might be the last article I ever write. I’ve built up a substantial portfolio over the past few years, championing the use of video marketing via carefully considered words of wisdom, offering my two cents on subjects such as why emotive storytelling works in content marketing and how to sell yourself in six seconds. And now it seems that companies all over world are actually paying attention, practicing what I preach and putting video at the heart of their marketing mantra. Pretty soon, nobody will bother reading or writing anything online as the internet becomes totally submerged by the medium of moving pictures. complete article Full Article
id How to Get Ideas for RSS Feeds By www.rss-specifications.com Published On :: Wed, 5 Oct 2016 09:40:23 -0400 The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content. Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues for finding your online muse: How to Get Ideas for RSS Feeds Full Article
id Facebook tests auto-playing News Feed videos with sound By www.rss-specifications.com Published On :: Tue, 25 Oct 2016 12:43:35 -0400 According to Mashable, some affected users see an icon on videos that you can tap to toggle sounds or or off. That sounds manageable, and we can imagine people liking the feature. However, other testers are reporting that sounds automatically start up when videos play on their News Feed, so long as their devices aren't on silent mode. complete article Full Article
id Facebook will show bigger vertical videos in your News Feed By www.rss-specifications.com Published On :: Sat, 29 Oct 2016 09:00:00 -0400 Facebooks News Feed for mobile will become much friendlier to vertical videos in the near future, according to Marketing Land. It will not exactly be optimized for the orientation the way Snapchat is, but it will apparently stop cropping and showing them as tiny squares. The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them. complete article Full Article
id Five Android apps to feed your RSS needs By www.rss-specifications.com Published On :: Fri, 11 Nov 2016 13:18:26 -0400 RSS offers an efficient way to stay in the know, but the right newsreader can make a big difference. Here are five outstanding Android apps that should do the trick. complete article Full Article
id A Social Media Starters Guide For Job Seekers By www.rss-specifications.com Published On :: Tue, 15 Nov 2016 13:21:09 -0400 Looking for a job for the first time in over a decade can be a lot like trying to date again after getting divorced from a long marriage. You can try to do it the same way you did when you were much younger, but you would have much more success using social media to find the right match. If you are not sure where to start, this list will introduce you to how each major social media channel can help build your personal brand online and network like an all-star. According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch. complete article Full Article
id A really simple guide to really simple syndication (RSS)XXRead more: http://www.digitaltrends.com/computing/how-to-use-rss/#ixzz4ObPKdolR XFollow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook By www.rss-specifications.com Published On :: Mon, 28 Nov 2016 09:00:00 -0400 The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS). complete article Full Article
id Lego Life Social Networking for Kids By www.rss-specifications.com Published On :: Wed, 15 Mar 2017 09:00:00 -0500 There are Lego bricks and Lego movies, Lego videogames and Lego books. The stackable, sortable plastic molds permeate all corners of society. Today, it carves out a new space online: Lego Life, a social network built specifically for kids. The entire experience is contained within an app that is available in the App Store and in Google Play. complete article Full Article
id Five Android apps to feed your RSS needs By www.rss-specifications.com Published On :: Fri, 7 Apr 2017 09:17:25 -0400 If you are a news junkie, you probably depend on various and sundry RSS feeds—so you most likely need a handy app to curate them into a single, easy-to-use location. Fortunately, plenty of Android apps are available to handle all your RSS needs. complete article Full Article
id AI Identifies Coded Hate Speech on Social Media By www.rss-specifications.com Published On :: Fri, 14 Apr 2017 09:00:00 -0400 Now, analysts at New Yorks University of Rochester are fighting back with an AI of their own. The team collected about a quarter of a million unique English tweets from between Sept. 23—the first reported incident of hate-code words—and Oct. 18—a week after the second US presidential election debate between Hillary Clinton and Donald Trump. There were some interesting observations that we noted. complete article Full Article
id What is social media and how did it grow so quickly? By www.rss-specifications.com Published On :: Mon, 28 Aug 2017 11:51:43 -0400 The popular social media platforms are obvious to most people – Facebook has a UK audience of some 40 million, LinkedIn and Twitter both exceed 20 million, and Instagram, Pinterest and Snapchat have close to 10 million each. The reach of these platforms makes it clear that social media is now ubiquitous. But for all the big name players, what is the definition of social media? Where did it come from? And how did it gain such an important role in our lives so quickly? What is social media and how did it grow so quickly? Full Article