Kidneys are essential organs of your body that function to remove the waste products from the blood and regulate the fluid levels in the body. Kidneys act as the filter in our body, where the waste is sent to the bladder

The holy month of Ramadan is beginning on 24 April (Friday). The happiness on the arrival of the festival is overshadowed by the spread of COVID-19. So far, the pandemic has halted many religious ceremonies. As the festival of Ramadan involves

Insufficient testing kits and limited resources have led India to go for pooled testing in districts where no coronavirus (COVID-19) cases have been reported. Pooled testing is an effective method to conduct COVID-19 tests that will provide data on whether the

As of April 24, 2020, the total number of confirmed COVID-19 cases in India is 23,077 including 4,749 recovered cases and 718 deaths. Seeing a 19-days incubation period of the virus, medical experts have suggested 14 days quarantine for people who

Scientists are still studying the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)and with each passing day, multiple studies are surfacing about the virus that has infected 2,830,082 people and caused 197,246 deaths worldwide. Seeing the SARS-CoV-2's highly contagious nature, the World

As of today, the total number of confirmed COVID-19 cases in India is 27892 with 6185 recovered cases and 872 deaths. Early diagnosis of COVID-19 is crucial to slow down the spread of the infection. COVID-19 spread at a

The researchers and scientists are still studying the novel coronavirus (SARS-CoV-2) to identify what kind of complications it has on a person who is infected by the virus. As per a January 2020 study finding, infected patients who were mostly men

COVID-19 is currently the biggest, health and economic threat to the world. Researchers and scientists across the world are constantly making efforts to find its treatment and develop a vaccine to combat it. The biggest challenge in developing the vaccine

Acclaimed actor Irrfan Khan passed away on the morning of April 29 after a battle with colon infection. In 2018, he had announced that he had been diagnosed with a neuroendocrine tumour and he had undergone treatment in the UK for a

As of today, there are 29435 confirmed cases of COVID-19 in India with 6869 recovered cases and 934 deaths. COVID-19 tends to become severe in patients who are old or have some pre-existing medical conditions. They are at higher risk of

Inflammatory bowel disease (IBD) represents a group of intestinal disorders that cause chronic inflammation of the digestive tract [1]. The digestive tract, which comprises the mouth, oesophagus, stomach, small intestine, and large intestine, is responsible for breaking down food, extracting the

Veteran actor Rishi Kapoor (67) passed away on Thursday at 8:45 a.m after a long battle with leukaemia. This Bollywood star was diagnosed with the disease two years back in 2018 and has undergone a bone marrow treatment in the US

World Immunization Week is celebrated in the last week of April (24 to 30 April). Its main objective is to encourage the use of vaccines to protect people of all ages against diseases. Globally, Immunisation is considered a cost-effective public health

On Sunday (May 3), the Assam government had reported the first case of African Swine Flu in the state which has killed around 2500 pigs in 306 villages. The central government has also said that this is the first instance of

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

According to recent reports by WHO, there are 4,034,567 COVID-19 infected persons around the world, with 276,690 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

After a tiring day, the one thing that you look forward to is taking a relaxing shower. You know it's hard to explain that feeling of relief as water pours and trickles down your body from the shower. Have you ever

Parenting is challenging any time but all the more at times like this. Both parents and children are scared about the things going on in the world right now and worried when will it end. Parenting during a pandemic can be

The stage is set for the Grammy Awards 2020 for Sunday, January 26, at the Staples Center in Los Angeles, USA. The 62nd Annual Grammy Awards ceremony will honour the best musicians and singers, followed by live performances by top artists.

Pop star Selena Gomez, who is set to release new track Boyfriend, has made it clear that finding love in the times of coronavirus pandemic is nowhere near the top of her priority list. The track is part of

Housing demand has been affected badly because of nationwide lockdown to control coronavirus disease.

The Central Board of Direct Taxes noted in a circular that the decision has been taken following various representations in the matter, as concerns were expressed that a prolonged stay in the country may make them a resident of India under section 6 of the Income Tax Act, 1961.

T.A. Pai Management Institute(TAPMI), Manipal has opened admissions for its two-year full-time Post-Graduate Diploma in Management (PGDM) programme 2018. PGDM Admissions The programme is approved by All India Council for Technical Education (AICTE). Aspirants can check out the full details of

Azim Premji University has begun the admission process for LL.M in Law & Development for the next academic year. Interested & Eligible candidates can apply on the official website of the University before January 26, 2018. About LL.M. in Law &

The registration process for +3 degree admissions for the academic year 2018-19 has begun and the first merit list has been released by the Department of Higher Education (DHE) on the official website. Over 2.75 lakh applications were received, out of which

The Indian Institute of Management (IIM) Lucknow had launched a One Year Weekend General Management Programme (GMPE) for working executives. The programme will give participants an opportunity to immerse themselves in the IIM learning experience with 240 hours of classroom teaching. The last

With the announcement of JEE Advanced results 2018 , the bells are about to ring for the counselling event to begin. Most of the students are aware of the Joint Seat Allocation Authority (JoSAA), which is responsible for the seat allotment

Dr A.P.J. Abdul Kalam Technical University (AKTU), which is responsible for the entrance examination to the degree-level engineering institutions and other professional colleges, has started the registration and choice filling processes of UPSEE 2018 counselling. Candidates who have qualified in the

The concessions will be in place for the next 1,000 days to help industries “get back on their feet”

RMAT is a joint Ph.D programme offered by All India Management Association (AIMA), New Delhi in association with Aligarh Muslim University (AMU), Aligarh. AIMA with AMU has released the official notification for RMAT 2016. RMAT 2016 is scheduled to be held

The exam dates for Central Universities Common Entrance Test (CUCET 2016) has been announced recently. CUCET 2016 is held jointly by the Central Universities of Haryana, Jammu, Jharkhand, Kashmir, Karnataka, Kerala, Punjab, Rajasthan and Tamil Nadu. CUCET is held for admissions

The time table for the Punjab Senior Secondary Board Examinations (PSSBE) has been published for the class 12 students. The Punjab School Education Board (PSEB) has made an announcement about the board exams schedule that are set to begin on February

On Sunday (May 3), the Assam government had reported the first case of African Swine Flu in the state which has killed around 2500 pigs in 306 villages. The central government has also said that this is the first instance of

Every year 5 May is celebrated as International Midwives' Day to acknowledge the contribution of midwives in childbirth. Those who don't know, midwives are women who help pregnant women in giving birth to their child. In ancient times when there were

Buddha Purnima is one of the important festivals celebrated in Hinduism and Buddhism culture. It is the birth anniversary of Lord Buddha and is the annual festival celebrated by people belonging to the Buddhist community. Every year the festival is celebrated

World Red Cross Day is observed every year on 8 May to mark the birth anniversary of Henry Dunant, the founder of the Red Cross and International Committee of the Red Cross (ICRC). He was born on 8 May 1828 and

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

According to recent reports by WHO, there are 2,303,312 COVID-19 infected persons around the world, with 270,765 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

According to recent reports by WHO, there are 4,034,567 COVID-19 infected persons around the world, with 276,690 deaths. Researchers and health experts around the globe are ardently focused on studying the novel coronavirus, where new findings and understanding help in the

Summers bring with it fun days. The short and striking clothes, the bright hues, the outdoor activities, and all kinds of foods and drinks to try. All these make summers the best time of the year. If only the scorching heat

In a live chat with Overdrive on Instagram, Martin Schwenk, MD and CEO of Mercedes-Benz India said that while the product roadmap remains unchanged, it has been deferred. Mainly affected by this is the launch of the Mercedes E-Class facelift.

The Huracan Evo RWD is already distinguishable from its all-wheel-drive counterpart because of the redesigned front splitter. The Spyder, however, differentiates itself further with twin buttresses over the engine and a new rear diffuser. (Image source: Lamborghini)

Dinesh Trivedi, Former Rail Minister, said: "If you don’t have a separate Budget for railways the importance for railways goes away. You don’t need a railway minister, merge it with surface transport."

Radio, which was already under pressure due to slowdown in the economy, is under more stress now because of coronavirus

Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of the other video streaming sites for entertainment.

As a marketer, this makes me wonder what those streaming sites are seeing in their analytics. Obviously, views must be up by an unbelievable amount. But, what about engagement? How many people are completing the videos they start? Are they watching more? Unless it’s Tiger King, the answer is unknown (it’s impossible to look away from Tiger King). But those streaming sites aren’t the only ones that might have some fascinating new data to look at.

Social sites and YouTube provide a host of different metrics and analytics options. While each data point serves a purpose, there are a few key performance indicators (KPIs) that are more important to track to better understand your audience and improve content performance.

Video Analytics and Content Benchmarks

A recent study from video streaming site Vidyard established some useful benchmarks for video content:

• 52% of viewers watch a video all the way through
• 68% will watch the entire video if it’s less than 60 seconds
• 25% will finish a video if it’s more than 20 minutes

The same study found that the most common business-created videos are webinars, demos and social media videos, and are most likely to be published on websites, social media and YouTube.

Of course, these benchmarks will vary by audience, by industry, by the light of the silvery moon — basically, take them as a starting point and customize from there. Here’s the process we recommend.

Using Video Analytics to Optimize Your Video Content

1 — Use Demographics to Understand Your Audience

The first step to increasing content engagement and effectiveness is to gain a better understanding of your audience. To do that, it’s critical to monitor demographic data in your video analytics platform. Most will give you basic demographic data, like location, age, language and device use. Some will give you user interest data, income estimates and even company data.

Knowing this information helps you create more relevant content. For example, if you find that your audience primarily speaks English, but there is a growing subset of French speakers accessing your videos on mobile devices, you might want to consider adding French caption options for mobile users.

If you see an increase in viewers from a specific geographic area, you will want to look at the analytics for that region to determine what content is attracting the new audience and how they are engaging while they’re watching and immediately afterward.

2 — Use Awareness and Engagement Metrics to Understand Audience Demand

Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold. Of course, this data will drive your go-forward strategy, but it will also help you improve performance right away by adjusting promotion tactics and featured content.

For example, if you see an uptick in video views week over week for a particular video, that indicates that the topic is becoming increasingly popular. To prove that, you will want to look at engagement metrics like watch time, clicks on your call to action (CTA), and subscribers gained or lost. If you see an uptick in views and a corresponding uptick in engagement, you’re going to want to feature that video more prominently. If you see an increase in negative engagement —  a loss of subscribers — or if viewers are dropping off right away, that might indicate your video doesn’t quite match the intent for that topic.

This granular view of data can help you improve and optimize your existing content, create more strategic video content roadmaps, and provide viewers with content they want and need to make critical decisions later in the funnel.

[bctt tweet="“Understanding your audience is important at a strategic level, but understanding audience demand is tactical gold.” @Tiffani_Allen" username="toprank"]

3 — Audit Your Video Library for Optimization Opportunities

Following the best practices for whichever video hosting platform you’re using can result in increased video visibility and better user experience. A great first step is to optimize video titles, descriptions, and tags. Then you can organize  your videos into different sections, playlists, or even channels to help the right audience find your content faster.

To determine your next steps, audit your existing video channels. Do you know at a glance what the video is about? Does the thumbnail image inspire a click? Does your channel, landing page or resource center adequately convey the type, purpose and content of your videos in a way that compels action?

If the answer is yes, go take a break. I recommend a few hours of Animal Crossing: New Horizons. It’s very soothing. But if the answer’s no, you’re not alone. And you do have the tools you need to create better video content. It’s all in your analytics.

As a quick disclaimer, if your videos are hosted on your website and you notice some odd user behavior patterns over the last month or so — increases in direct traffic, crazy long time on page — you might want to look into whether or not IPs are blocked for your team’s home IP addresses. Determine if the patterns are happening on a more global level, or if they’re localized to the geographic area surrounding your physical office.

If you want help with an audit, or just want to bounce some ideas around, we’re here to help. Tweet us @toprank or contact us to get started.

The post What B2B Marketers Need to Know about Optimizing Content with Video Analytics appeared first on Online Marketing Blog - TopRank®.

A town in southern Sweden has turned to a traditional source to try to prevent the coronavirus spreading during an annual festive event on Thursday: Chicken manure. Emer McCarthy reports.

Senegal is quickly becoming a tech hub leader in Francophone West Africa, having raised $22 million in investments for tech and digital companies in 2018, according to Partech, a global investment platform. However, the business ecosystem in the region remains beset by a critical funding gap.

The order has been issued under the Epidemic Diseases Act and is aimed at containing the spread of coronavirus.