Spotify on Wednesday said its monthly active user count reached 299 million in the most recent quarter ending June 30. That is an increase of 29 percent year-over-year and brings the streaming giant just shy of that 300 million MAU milestone.

Taking a closer look, we see that Spotify finished the second quarter with 138 million premium (paying) subscribers, up 27 percent compared to the same period a year earlier. The company said its Family Plan continues to be a big driver of performance and further plugged the expansion of its new Premium Duo subscription offering for couples.

I think this comes down to treating your marketing campaign mix holistically. A lot of digitally native brands tend to think about each channel independently and think about, you know, how do I get my Facebook campaign working, or how do I get my Google AdWords campaign working. But on Google and to some extent on Facebook, our activity is really driven around intent. People effectively putting their hands up, saying, I am looking for a sofa! through some kind of signal we can pick up on.

Podcasts are completely separate. There is no demand signal. So it is about finding that target audience that you are after and really introducing and sort of familiarizing that audience with the brand. That requires a holistic, full-funnel approach to your entire marketing mix, understanding that people we introduce to our furniture via podcast will be converted down the line via some other channel. That is key to building out a proper marketing mix, instead of just running some Facebook ads and hoping they do all the lifting.

Building out a physical space associated with a podcast business used to be a really good idea. For one thing, it offers an alternative revenue stream — through studio rentals and in-person events, among other things — that could check against the growing but volatile advertising revenue pool. It is also a really good fit for any podcast operation built on a sense of community. Having a physical space for listeners to routinely gather can really strengthen that relationship between publisher and fan, expanding the notion of how that community can be served.

COVID-19 has threatened the key communication channels corporations need to survive. Workers are displaced. National meetings have been cancelled. Town halls and offsites are viable only through online platforms. In the face of the storm, companies are turning to new channels to keep the lines of communication open. For many organizations, podcasting is a timely and effective way to unite a fractured workforce.

Even before COVID shuttered offices, and work-from-home directives became commonplace, large organizations were discovering podcasting was a worthwhile addition to their communication mix. According to Forbes, the majority of Fortune 500 companies in the US already use podcasting as part of their internal communications. Ideal for a geographically-distanced and mobile audience, podcasting seems purpose built for the modern lifestyle, bringing content where the audience is. Add to the mix a pandemic that has scattered workers across the country, and podcasting makes more sense than ever.

Podcasting Continues Growing
Podcasting is mentioned above and has become a huge part of digital marketing. There are a number of different types of podcasts listed below:

Individuals or groups of people trying to build their personal brand. This could be a humorous podcast or professional one that helps a person establish themselves as an authority on a topic.

~ Companies that are looking to reach and educate current customers. Attracting customers in the industry in B2B situations will work far better if looking to have work contracted out to your business.

~ The sporadic podcast is of a company that sees the value in podcasting yet hasn’t dedicated time or money to the process. This could happen once a month or a few times a year. Generating listeners is about putting out content that is informative/entertaining consistently. Being able to rely on a certain podcast on a specific day provides comfort to loyal listeners.

~ Question and answer podcasts could be a favorite regardless of the ultimate goal of the podcast. Being able to answer specific questions from listeners is important. This can earn new customers and provide a sense of comfort to current customers that know they are in good hands.

~ Keep in mind that your podcast should have at least an outline to provide some kind of structure. Transcribing these podcasts can be a great way to turn these in-depth conversations into a searchable document.

Media publicity has traditionally been a challenge for small businesses. However, the emergence of podcasts has made it easier now more than ever. Being featured on a podcast has numerous benefits, including an increase in credibility when being featured by a third party, the opportunity for listeners (potential clients) to create a personal connection with the business and show preparations force the business to clarify its pitch and value proposition. Finally, it can even catch the ear of an investor.

1. Relationship Building
2. Infinitely Recurring Revenue
3. Securing Media

iHeartMedia announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform.

Academia and podcasting have a similar problem: unless you’re involved in them, they seem incredibly intimidating to get into. With academia that is mostly true; a number of economic, systemic, and personal reasons make it inaccessible for a lot of people. With podcasts, however, that is not the case — to the same extent. If you have access to a recording device, editing software, and an internet connection, that is all you need to share your work with the digital world.

The global pandemic has upended our entire nation. When we think of the aftermath since the coronavirus first struck the United States, it still leaves us with a great deal of uncertainty.

Everyone from healthcare workers to business leaders to tradesmen are watching as everything around them changes, and theres nothing they can do about it other than to roll with the punches. Nothing is the same, and it may never be the same again.

But when we look closer at certain sectors, not all of them have a negative story to tell. COVID-19s shock has actually jolted some industries alive. Far-reaching technological adoption, an increased consumer consumption, and a spike in advertiser’s reallocating their budgets to make the most impact during the pandemic, podcasting is having its moment. And it is a big one.

This is great news, of course, but how exactly is podcasting changing under COVID-19’s influence?

The creator of the worlds first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks has introduced a comprehensive audio content monetization and licensing services for audio creators, including podcasters, broadcasters and audio advertisers.

Introducting Veritones premium audio licensing library and services, designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content.

Original podcasts from SiriusXM that chronicle sports greatest rivalries, comedys biggest legends, country stars humble beginnings, and gripping first-person tales from medicines front lines

Plus, influential podcasts from FOX News and popular podcasts from leading creators and providers including Stitcher, NBC News, CNN, NPR, ViacomCBS, The Wall Street Journal, HBO, Wondery, ESPN, Barstool, TNT, Joel Osteen Ministries, WNYC Studios, Slate, TED, Westwood One, PRX, and many more

When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is reeling under its effects, with people trying to balance work, home and social wellbeing. While our routines remained restricted due to imposed limitations on movement, it has provided us additional time to spend at home.

Moreover, the work-from-home phenomenon has given employees the flexibility to accommodate the various facets of everyday life. People now have a myriad of options to pick and keep them entertained and connected to the world. Over the months since the initial lockdowns, there is a significant buzz, with reports suggesting a spike in mobile phone usage, online shopping, OTT video content and podcasting.

As the COVID-19 pandemic complicates that exchange, several artists have found another way to connect. Launching podcasts that sweep the corners of their musical experience, they sound out their voices in fulfilling fashion.

Robin Anderson and Audra Sergel launched their Musicians Dish podcast in September. The show represents both a natural expression of their friendship and an extension of their concerns as freelance artists.

Whether recording on their own or collaborating, Anderson and Sergel nimbly blend elements of pop, jazz and musical theater. Each songwriter's work unites bold humor and deep sentiment — as does their podcast, which is irreverent and informed.

Music streaming companies have seen stellar growth in user numbers. We ask Morningstar equity analyst Neil Macker if the trend can continue.

Some of the key findings are, as you said, the music industry has rebounded because of simply the streaming industry itself. Music streaming has exploded over the last few years, and because of that, record labels have moved from a declining business in terms of revenue to a growth business over the last five years.

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.

Illustrating how podcasting have captured the interest of people all over the globe in recent years, research company Grand View Research suggested that the global podcasting market size valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. During the pandemic, listeners worldwide are observed to be spending more time at home due to work-from-home and social distancing policies – changing the entire dynamics of the market for podcasts, which used to have a pre-pandemic target audience of people listening to broadcasts during their commute. The industry is now expected to grow with engaged listeners who are stuck indoors while working from home.

TV meant to be responsive to the moment seemed distant. But podcasts, with the intimate production values, felt more immediate and relevant than ever before.

In a year otherwise defined by loss, one area of our lives has remained untouched; abundant, even. Movie theaters closed and blockbusters were delayed. Music and theater venues shuttered. But TV marched on. The number of original scripted shows dipped slightly, but international series and older shows arriving on the streaming platforms more than filled the void of shows canceled or delayed.

And yet, as the pandemic months piled up, TVs seeming imperviousness to the halt of all other cultural activities started seeming less like a virtue and more like a vice, like denial, like a dispatch from a faker world.

Podcasts exploded in 2020. People created nearly 900,000 new podcasts last year, according to Chartable, and hungry listeners couldn't get enough. Listenership in the U.S. grew 90%, and it grew even faster in other countries tracked by the podcast measurement company.

One thing that stood out in Chartables data is how dominant Spotify has become, thanks to its strategic podcasting acquisitions. And despite the ongoing consolidation in the industry, it may have built an insurmountable lead in most areas of podcasting from the creative, advertising, and listening sides of the equation.

Every year at this time, Edison Research and Triton Digital publish the results of a study called The Infinite Dial that tracks the use of digital audio and related media in the United States. It’s a study that dates back over 20 years—it got its name from the digital radio that was introduced at that time—and is well-respected for the rigor and consistency of its methodology. This year’s study shows how the pandemic has changed digital audio consumption habits. It also shows a few surprises in the streaming music sweepstakes.

The 2021 Infinite Dial results show that the use of online audio—including digital radio, AM/FM internet streams, podcasts, and music services—has plateaued at 68% of Americans ages 12 and up. But there are clear winners and losers, and they don’t merely reflect pandemic-related factors such as people staying at home.

One big winner is podcasting. Growth in podcast listenership shows no signs of tapering off, as monthly listenership continues its linear growth path to 41% penetration, up from 37% in 2020. Growth is particularly high in the 12-34 age bracket, more than half of whom now listen to podcasts regularly (while the 35-54 bracket levels off around 40%). Podcast listenership is also getting more racially diverse, with nonwhite listeners now at 43%, up from 37% last year.

Cuban shared his unique insights about the current and future state of  not just podcasting, but the entire media industry. We discussed both legacy media companies and independent creators.

Here are the main takeaways and my thoughts from our conversation:

1. Streaming is the future, and legacy companies need to get on  board in order to survive
2. These days, audio is just as competitive as video because the  barrier to entry is lower and there's no pressure to look nice
3. As new technology emerges, media will continue to evolve — and creators must keep up

Any summation of the past year begins and ends with COVID, even if we’re just talking about podcasts. Given everything that’s happened, how can it not?

We had just a little over two months of expected life in 2020 before counties across the United States started implementing initial lockdown measures, drastically altering the shape of everyday activity. Movement was scaled down, businesses were shuttered, and a great cloud of uncertainty descended upon the populace as this massive and utterly terrifying thing unfolded all around us.

These five questions can help you decide whether a show of your own is the way to go.

1. Where does this fit in my strategy?
2. Can I add value with a show?
3. Do I have a content marketing strategy to plan this show?
4. Do I have the resources to devote to this show?
5. Can I bring in quality guests?

From PDAs to cell phones to tablets, there's no denying the ever-increasing presence of technology in our world. It’s so pervasive that it's pretty much standard practice for employees to receive company-issued computers and phones on their first day.  But what about the growing tablet market?

Compared to smart phones, tablets have infiltrated the population at a much quicker rate. A recent study found that in just under two years, more than 40 million Americans became owners of some form of tablet—be it an iPad, Kindle, etc. With more and more people acquiring the new gadgets, it's only natural that companies jump on board as well—and many have. From law firms to elementary schools, more employers are recognizing the device's pull and are therefore changing policies and procedures to incorporate increased use of the technology. So what does this mean for the workplace?

For several years, employers have tried to develop "relevant" and creative ways to successfully train new employees. After all, employees are more likely to pay attention to training videos and seminars if they can actually relate to the content. While there have been some pretty outrageous attempts over the years—just take a look at the 1989 Wendy's training (music) video designed to instruct new hires how to properly pour coffee—some of the methods do work.

Business training programs constantly need to be updated in order to keep employees up-to-date on the latest techniques and research in their field. The right training program can quickly teach current employees and new hires the skills they need to know in a short period of time. Additionally, they should be easily accessible and offer detailed explanations that can allow employees to retain the information they learn. Currently, e-learning programs are becoming one of the most frequently used training programs in businesses as they offer a convenient way to teach a wide variety of information to employees in a way that is innovative and fun. Therefore, the following techniques should be used by any company that wants to offer the most effective e-learning programs to their employees.

1. Scitable:

   Scitable, created by NatureEducation, is an online collaborative space for science learning. Visitors to the site can browse or search through science articles and ebooks, ask experts science-related questions, build an online classroom, or even share their own content. Materials on the site are focused on the life sciences, but there are also numerous resources that can help learners start or accelerate a career in science.
   

2. TVO:

   Similar to PBS, the Ontario-based television station offers many of the same educational resources and opportunities for learning. Even if you can’t tune in live, you can take advantage of dozens of videos on topics like science, nature, business, tech, education, and culture. Connected to TVO is Big Ideas, a site that offers videos that touch on important and engaging topics like mathematics, economics, and even urban design. Other resources include educational tools for parents and kids, civics education on Canadian government, and access to loads of compelling documentaries.
   

3. Saylor:

   While sites like Coursera and Udacity have been drawing the most attention on the free education front these days, Saylor has largely flown under the radar. Created in 2008, the site offers nearly 250 free courses online, with topics centered on the 10 highest enrollment majors in the U.S. In addition to taking classes, learners can participate in discussion forums (organized by topic), track courses and print transcripts, and may soon even be able to access free textbooks.

4. GCF LearnFree.org:

   This North Carolina-based site is produced by Goodwill Industries and focuses on helping people from all walks of life build skills in technology, literacy, and math that will help them find work. All classes offered by the site are entirely free, and even come complete with mobile apps that make it possible to learn on-the-go. Currently, there are over 750 free lessons that teach everything from how to use Microsoft Office to basic addition and subtraction.
   

5. University of the People:

   The brainchild of educational entrepreneur Shai Reshef, University of the People is a tuition-fee, nonprofit, online academic institution that offers access to undergraduate degree programs in business administration and computer science. It maintains relationships with Yale, NYU, Hewlett-Packard, and the Catalyst Initiative to supply students with opportunities for research, future study, and internships. While the site focuses on helping learners in developing nations, students from nearly 130 different nations have been accepted (tuition is free, but you still have to apply).
   

6. Engineering for Change:

   Engineering for Change isn’t a traditional learning site with videos, courses, and lessons. Instead, it’s a live, interactive webcast that allows participants to learn and interact with others in engineering. It’s also a chance to play an active role in helping to solve humanitarian engineering issues. A new topic is addressed every month, and anyone interested in becoming more involved or learning more about engineering is encouraged to sign up.
   

7. The Faculty Project:

   Through The Faculty Project, learners can get access to professors from prestigious schools like Dartmouth, Vassar, Duke, and Northwestern, to name just a few. There are dozens of courses and lectures to choose from, covering a broad spectrum of topics. Launched just this year, the site is slowly building up a great collection of resources that can help students learn through video, PDF, PowerPoint, discussion boards, and educational articles.
   

8. Textbook Revolution:

   There are a growing number of sites out there that are dedicated to providing users with access to free textbooks. Textbook Revolution is among them, and while it hasn’t received as much attention as some others, it’s still a solid place to look for free educational resources. Currently, the site offers up access to dozens of textbooks, ranging in topic from accounting to chemistry.
   

9. Learnthat:

   Learnthat is an excellent place to explore tutorials that cover business, technology, and finance. Visitors to the site can learn how to improve their skills in Excel, digital marketing, or even management, through hundreds of helpful articles, videos, and photos.
   

10. University of Reddit:

    Most web-savvy individuals have heard of Reddit, but many may not be familiar with the University of Reddit. The site offers anyone the chance to share their expertise through class lectures and videos with others in the web. Currently, the site is home to educational materials in art, computer science, general studies, language, math, music, philosophy, science, and social studies, which means most things are covered. If they’re not, learners are always welcome to add their own educational content.
    

11. MentorMob:

    MentorMob doesn’t supply any educational content of its own, but is an excellent tool for bringing together resources from other sites, organizing them, and sharing them with others. Users can create their own “playlists” of educational material or browse through existing collections compiled by other users. While it has been featured in a number of major publications, the site doesn’t have the widespread attention that others generate, but that could change as the Pinterest-like functionality helps users to create incredibly useful lists for learning.
    

12. Memrise:

    Memrise promises to help users learn through a combination of brain science, fun, and community. Much of the content is game-based and highly visual, offering visitors to the site the chance to boost their skills in a variety of languages, or even to learn more about topics like cheese, herbs, and fish.
    

13. LearnersTV:

    LearnersTV brings together videos, audio lectures, science animations, lecture notes, online tests, presentations, and publications to offers visitors a wide range of material with which to learn. Those looking for an in-depth experience can find entire courses, while those just doing cursory research can browse through short articles and PowerPoints.
    

14. Grovo:

    Knowing how to use technology is an essential skill in today’s job market, but with so many new technologies popping up all the time, it can be hard to keep up with them all. That’s where Grovo can help. The online learning site specializes in offering video lessons on top Internet products. Visitors to the site can expand their knowledge of sites like Twitter, Gmail, Facebook, and WordPress, or just learn a bit more about netiquette and online marketing.
    

15. Alison:

    Alison offers free online courses and certification through 400 different courses in 10 different course categories. Launched in 2007, the site helps people from around the world earn certification in topics like legal studies, psychology, health studies, project management, and human resources. All content is free but to get a copy of your certification, you’ll have to shell out about $20.
    
 

Times are tight. Though you may have found an online training program that will teach you the skills you need to get to the next level in your career or at your company, your boss may not want to pay for the training. With so many companies cutting their budgets and freezing spending, not many managers are open to what they see as "unnecessary" spending for employee training.

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Complete version history for MacWise version 10 terminal emulation for Mac OS X. Current version is 10.7.56

Complete version history for Yellow Button program launcher for Mac OS X. Current version is 2.1.9

This release of MacWise fixes a VT100 / VT220 emulation problem. The screen could get scrambled by an incorrect ESC [ ascii code sent from the host. MacWise now absorbs the invalid code. Also fixes a rare Array Bounds Error message.

This release of MacWise adds a telnet option, "Use the tc shell to log in". When this option is enabled, MacWise first logs into the Mac unix tc shell before issuing telnet commands and opening the connection. This option provides more compatibility with host computers that request the terminal type. It could prevent error messages from the host such as "Connection refused by host" or "Invalid terminal type".

MacWise now has SCO ANSI emulation for Macintosh. All emulations now work with SCO ANSI. (Wyse, Viewpoint, VT100, VT220, Televideo). SCO ANSI colors, cursor positioning and a 25-line screen are supported.

MacWise font now works correctly in Tiger ( OS X 10.4 ). The symptom in previous versions of MacWise was that columns did not line up correctly. The other symptom was that the flashing cursor did not completely erase the cursor line when it flashed on and off.

Added option to keep TCP sessions alive for telnet and ssh. Look under the Special Menu for this option. It allows you to enter a time interval to tell the host that you are still there. This keeps the host from disconnecting you after a pre-determined idle time.

Fix - The MacWise Registration window would not open and you could not register the program.

Fix - If you closed the connection to the host, you could not open it again (when you selected Close Connection from the Connection Menu or Option - O from the keyboard). This problem was introduced in 10.7.63

Fix - Dragging the mouse to capture text on the screen would get an array bounds error if you dragged the mouse beyond the top of the MacWise window. More fixes...

Feature - Added "Black Transparent Set" to Window Colors. This is a black background with transparency to let you see behind the MacWise window.

Fix - VT100 and VT220 emulation - graphics mode was not returning back to text mode
Feature - Added MNP5 data compression to the list of available modem init strings.

MacWise can now use Kermit to log into your host using telnet or secure shell. If your host sends files to your Mac using the Kermit file transfer protocol, MacWise will automatically receive the file and place it in the kermit_Transfers folder in your Documents folder.

Use Your Mac Powerbook to Connect to the Internet using your Motorola Razr V3xx Bluetooth Phone and a 3G High Speed Internet Connection .
(Browse the Internet and check your email)

MacWise 10.9.20 Features and Leopard Compatibility

Telnet, SSH and Unix shell dialog windows now support copy and paste. You can now paste IP addresses into the host address field. The dialog windows are also movable.

This is the first version of MacWise to use Nib Menus and dialog boxes, making it easier to localize the interface for foreign languages.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs. Previous versions ran under Rosetta on Intel Macs. This version is much faster.