Whether it's Tupac, Michael Jackson or some other revered artist, dead celebrities reincarnated as holograms are big business – and, for two startups looking for fame and fortune, a source of untapped millions. The two companies, Pulse Evolution and Hologram USA, have also been locked in bitter legal wrangles due to a patent dispute, despite the fact the underlying technology is based on Pepper's Ghost, a technique from the 19th century. Read more here: http://wired.uk/mIPKnm

The best idea, trick, and tool for getting inspiration is to go as far away as possible. In the design of user interfaces, which use physical principles to help us access an entirely abstract realm, the heart of invention is a leap into the unknown. Oblong Industries' John Underkoffler lent his extensive experience in computer graphics and large-scale visualization to films Minority Report and Iron Man, where he advised on the science of the near future. ABOUT WIRED NEXT GEN WIRED Next Generation is the inspiring one day event for teenagers – between 13 and 19. On November 3 in London, hundreds of young minds gathered to hear from the people reshaping the world. Discover some of the fascinating insights from speakers here: http://wired.uk/4SGWwi ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

BBC presenter, filmmaker and parttime cyborg James Young was a tech fanatic even before an accident six years ago that left him a double amputee. He has since been exploring the relationship between humans and technology, and has had his own arm's nerves rewired so that he can operate a bionic arm – he says it's a messy work in process. ABOUT WIRED NEXT GEN WIRED Next Generation is the inspiring one day event for teenagers – between 13 and 19. On November 3 in London, hundreds of young minds gathered to hear from the people reshaping the world. Discover some of the fascinating insights from speakers here: http://wired.uk/4SGWwi ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

To live on Mars humans may have to rely on robotically 3D printed homes like the structures designed by AI SpaceFactory. WIRED's Arielle Pardes talks with AI SpaceFactory CEO and architect David Mallot about how this new technology works and could be used here on Earth as well.

Let’s say you’re on an interplanetary mission to Mars, millions of miles from the nearest hospital, and something in your body goes awry. Say, a routine body scan reveals a potentially life-threatening blood clot. What on Earth, or in space I guess, do you do? Well now we have the answer to that question.

Produced by WIRED Brand Lab with Dropbox | When social isolation began, Cameo founder Steven Galanis thought his company’s days were numbered, when in reality the opposite occurred. Discover how Galanis is managing record-breaking growth in the midst of a global pandemic in conversation with Guy Raz.

2020 was quite the year. Rachel Brosnahan and Natasha Leggero from "Yearly Departed" answer 50 of the most googled questions about the year 2020. What were some of the most googled questions from this tumultuous year? Was 2020 the hottest year on record? Was 2020 a recession? Who won the NBA Finals MVP? Rachel and Natasha answer all these questions (well, the best they can) and much more. Yearly Departed is out on Amazon 12/30

Barbara Martin-Coppola, Chief Digital Officer at IKEA joined us at WIRED Smarter 2020 to share IKEA's key learnings from 2020 which include: the need to take care of people, how to build a resilient business and how to do business while enabling a healthy planet.. "It is precisely in times of crisis when we can perform and come out stronger" ABOUT WIRED SMARTER Curated by WIRED’s award-winning editorial team, WIRED Smarter gathers the disruptive minds across business, technology, retail, finance and politics to investigate how innovation, technological advances and world events are changing the way we interact with customers. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

"Last year if you asked CEOs about augmented reality, it was on their radar - now, they're seeking it out." - Peggy Johnson, CEO, Magic Leap Peggy Johnson, CEO of Magic Leap, joined us at WIRED Live 2020 to share details of Magic Leap's enterprise focus and what lies ahead for the future of augmented reality.

Independent analyst, Benedict Evans spent 20 years analysing mobile, digital media and technology. He joined us at WIRED Live 2020 to examine the current tech industry and explore what the future of technology looks like as we go from an unregulated industry to a regulated industry. “There is not a technology problem, there are twenty technology problems - and they all require a different solution”

The new Netflix film, "Robin Robin," pushes the envelope of what's possible with stop-motion animation. The film's directors, Dan Ojari and Mikey Please, sit down with WIRED to go over the some of the techniques that went into the making of "Robin Robin."Robin Robin is available to watch now on Netflix, https://www.netflix.com/robinrobin

The five films nominated for an Academy Award this year for visual effects were each selected for their own unique reasons. Kevin Baillie, a VFX artist who was worked on some of Hollywood's biggest movies, breaks down the visual effects in this year's Oscar nominees.

Have you ever watched an episode of WIRED Autocomplete Interview and been frustrated and annoyed when the papers covering the questions don't rip off correctly? Ugh, it's awful, and dozens of celebrities agree. But, what if there's a better way? Introducing WIRED Autocomplete Glue, a brand new adhesive invented by a world-renowned chemist that's perfect for gluing tiny strips of paper on a large foam placard. Never again will The Rock have to struggle with a maddeningly stubborn piece of paper, embarrassing the entire WIRED production team in the process. Buy today at http://www.wired.com Featuring scientist and author Kate Biberdorf. *This product is not real. Don't visit http://www.wired.com for this product, but do go for our incredible journalism and insights into all things tech. Happy April 1st!

Feathery looks are a staple of modern fashion. Biologist and author Thor Hanson explores the unexpected origins of feathers in fashion, and how our quest for plumes brought some species to the brink of extinction.

Meet Florian Kohler, better known in the pool community as “Venom.” One of the best trick shot artists in the world, Florian has developed over 10,000 new shots and techniques to unleash on unsuspecting billiard balls. Watch as he demonstrates a level of skill and precision that borders on the supernatural as he makes the balls spin, swerve and ricochet on demand.

WIRED challenged body language experts Joe Navarro, Anne-Maartje Oud, and Abbie Marono to observe 5 couples on dates—and guess how long each pair had been together.

Produced by WIRED Brand Lab with Deloitte | WIRED Brand Lab sits down with Deloitte Consulting's CEO, Deputy CEO, and CCO to understand how Deloitte harnesses the inherent power of unexpected combinations of people, platforms, partners, and technologies to tackle today’s most complex challenges.

Kerala Hotel & Restaurant Association leaders warn the tax will severely impact small and medium establishments lacking input tax benefits

Solid Power Purchase Agreements and flexible technologies are expected to mitigate obsolescence risks and drive project-level investments

Abhay Prabhavana Museum covers a vast 3.5 lakh square feet of curated, climate-controlled space, on the banks of the Indrayani River, offering an immersive exploration of Indian values through the lens of Jain teachings

One-time passwords were supposed to be our digital guardians but they have become a nagging overprotective parent instead

Hotel to celebrate World Environment Day with rice cultivated through time-honoured farming techniques

Disney+ Hotstar introduces pause ads for a seamless ad experience on Connected TV, leading the way in innovative advertising

The agency, however, warns that it’s not clear whether any of these will work against the deadly virus that has already killed over 4,800 people this year.

Biggest challenge today is lack of confidence in Ayurvedic practitioners

India lagging behind in implementing cervical cancer vaccines in its national immunisation programmes, says Dr. R. Sankaranarayanan, Special Advisor on cancer control

Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.

1. Negative feedback can be safely ignored
2. Email is no longer relevant
3. All content represents thought leadership
4. Social media and content marketing are two different campaigns
5. Content topics must be limited to protect your secrets
6. Social media marketing is primarily for generating new customers
7. Social media metrics cannot be measured

A database of 235 million social media profiles were found unsecured by researchers with Comparitech. While data scraping is technically legal, it goes against the terms of use for the brands affected.

The Facts:
Data scraping is the act of moving information from a website into an actionable form like an Excel spreadsheet or computer file. Such a technique can be benign under certain paradigms. For example, travel comparison sites like Trivago and Kayak deploy a program that scrapes hotel and airline sites for rates which it compiles on their website. Data scraping is commonly used by marketers to paint a clearer picture of their target base and advertise to them accordingly.

However, social media data scraping and aggregating is an effective way for hackers to quickly and easily scale phishing schemes and engage in fraudulent activities. Additionally, scraped data can be sold to companies who engage in spam practices as a means of advertising. Although spam remains legal in most jurisdictions, it is condemned as a legitimate marketing strategy. Finally, data scraping is commonly used on social media sites to steal content from influencers and repost it under a fraudulent account. It is for this reason that Facebook and Instagram banned the now defunct data scraping company,