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IFT FIRST exemplifies innovations for beverage-makers

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented with an array of ingredient samples, interactive demos and product tastings.




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REBBL Protein Spiced Pumpkin Pie

REBBL announced the return of its Protein Spiced Pumpkin Pie functional beverage, available for a limited time. 




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White Claw campaign challenges consumers to make more meaningful connections

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 




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Gin & Juice By Dre and Snoop partner with Arizona Bowl

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 




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Malibu enlists Paige DeSorbo for ‘Vacation You’ campaign

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 




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Seagram's 7 Crown unveils Timeless Taste ad campaign

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.




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It’s time for brands to ‘tea’ up summer beverage campaigns

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.




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Piper-Heidsieck’s new campaign tribute to Champagne brand’s creativity, history

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.




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Califia Farms Complete Kids

Following the launch of Complete, Califia Farms announced the launch of Complete Kids, a nutritious plant-based milk for kids.




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MALK Almond Pumpkin Spice

MALK Organics announced the launch of its new Almond Pumpkin Spice, available throughout the fall season while supplies last.




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Compact valve position indicator latest from Emerson

Global technology and engineering company Emerson recently launched a compact valve position indicator.




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Emerson’s new compact PC built to connect industrial floor to cloud

Global technology and software company Emerson unveiled the new PACSystems IPC 2010 Compact Industrial PC (IPC).




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The Emperor Kraken Duo combines rum, lipstick brands

The Kraken Rum has partnered with Black Moon Cosmetics for a new lip combo. Available now, The Emperor Kraken Duo features a uniquely dark, liquid to matte metallic lipstick in a blackened olive gold shade, accompanied by a bottle of The Kraken Gold Spiced Rum.




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Cooper & Thief’s Cabernet Sauvignon

Cooper & Thief, producers of a portfolio of spirits barrel-aged wines, unveiled its new bourbon barrel-aged wine: Cabernet Sauvignon. 




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California law prompts increased interest in natural colors

The signing of California AB-2316 and AB-418 have placed greater interest on natural color solutions as beverage manufacturers consider impact of state’s legislation.




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2024 Bottler of the Year: Buffalo Rock Company

In the bottling world, companies recognize the importance of being proactive members of the communities they operate in and serve. For Buffalo Rock Company, Birmingham, Ala., the company’s culture is centered on investing in its people and communities.




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Pepsi, Meghan Thee Stallion kick off NFL season with new campaign

Pepsi, Purchase N.Y., unveiled its Gladiator-themed campaign titled “Make Your Gameday Epic.” As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the anticipated theatrical release of Paramount Pictures’ “Gladiator II,” with a short-film that will electrify game days for cola-lovers and NFL fans alike.




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7UP releasing ready-to-drink Shirley Temple

7UP is bringing a ready-to-drink version of the beloved classic Shirley Temple beverage to retail shelves nationwide this month, for a limited time only and just in time for the holiday season.




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Blake’s Hard Cider launches Fully Loaded Imperial Cider Variety Pack

Blake’s Hard Cider launched its new Fully Loaded Imperial Cider Variety Pack. The mixed 12-pack of 12-ounce cans now is available across Blake’s Hard Cider’s expansive distribution footprint.




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Chobani, La Colombe release pumpkin spice portfolio

Chobani, New Berlin, N.Y., and La Colombe, coffee roaster, are getting into the festive fall spirit with the reveal of their 2024 pumpkin spice collection, which includes two new seasonal products – Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. 




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FMCG Gurus Trend Watch: Hot & Soft Drinks in 2024

There has been a rise in weekly consumption of hot coffee specialties, influenced by the current cost-of-living crisis driving consumers to seek affordable luxuries. Furthermore, there has been an impact from rising prices on luxury-related beverage categories and a shift toward more economical alternatives in the soft drink category.




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Dunkin’ Spiked Pumpkin Spice Iced Latte

Dunkin’ Spiked announced the expansion of its ready-to-drink (RTD) line of Spiked Iced Coffees with its first-ever limited seasonal offering: the Pumpkin Spice Iced Latte.




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Coffee mate unveils Bagel & Cream Cheese Creamer giveaway

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 




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Death Wish Pumpkin Chai Coffee

Death Wish Coffee Co. announced the return of its most demanded seasonal blend: Pumpkin Chai. 




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Out-of-home coffee consumption reaches pre-pandemic levels

Findings showed that home remains the most popular place for coffee consumption.




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C4 unveils reformulation and We Hit Harder brand campaign

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 




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Premier Protein Pumpkin Spice Protein Shakes

Premier Protein, a brand of BellRing Brands Inc., announced the return of its fan-favorite flavor: Pumpkin Spice. 




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Outshine Fruit & Yogurt Smoothies creates adult fruit cocktail kit

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.




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Welch's welcomes new zero sugar juice line with campaign

Welch’s Zero Sugar hits shelves on Sept. 1. The juice line is available in two refrigerated flavors ― Passion Fruit and Grape ―as well as three shelf-stable flavors ― Tropical Punch, Strawberry and Concord Grape ― in multi-serve and single-serve formats. 




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2027 EPA standards prompt changes for heavy duty vehicles

Last year, the EPA unveiled a set of proposals geared toward minimizing the levels of greenhouse gases, hydrocarbons, nitrogen oxides and particulate matter released into the air. Those standards would apply to light- and medium-duty vehicles and would phase in over model years 2027 through 2032.




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Commercial vehicle leasing companies increasing EV, but diesel still dominates

Electric vehicle deployment for leasing of commercial vehicles are increasing, however, diesel vehicles still dominate the market. But experts note that as the gap narrows in terms of costs, so too will the market share.




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Boost Tech Use in Food & Beverage Personal Fleets to Create Business Advantages

Personal fleet reimbursement technology can help food and beverage companies better manage their workforce and costs. Successful implementation includes a few key best practices.




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Sparkling Ice, Annie Murphy partner for new campaign

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”




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ZenWTR, Travis Kelce launch Find Yours campaign

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.




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Maker of Crystal Geyser launches Thirst for Progress campaign

Novato, Calif.-based CG Roxane LLC, maker of Crystal Geyser Alpine Spring Water announced its Thirst for Progress campaign. The initiative includes a series of creative shorts dedicated to promoting hydration and sustainability throughout the summer season.




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Primo Brands announces successful completion of merger

Primo Brands Corp. announced the successful completion of the merger of Primo Water Corp. and an affiliate of BlueTriton Brands Inc., creating Primo Brands, a leading branded beverage company in North America with a focus on healthy hydration.




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Legislation, sustainability measures prompt shifts to caps and closures

As plastic caps and closures rise in demand, companies continue to innovate, improving on the performance and sustainability of beverage packaging, driving more adoption of recyclability and reusability.




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Safety, design prompt use of shrink, stretch labels for beverages

In the world of packaging materials, experts note that there is a definite need, and continual demand for shrink and stretch labels from the food and beverage industry.




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O-I Glass partners with FX Matt Beverage Company

Ohio-based glass producer O-I Glass Inc., recently announced a partnership with FX Matt Beverage Co. O-I will provide new glass packaging solutions for beverage brands. 




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Sustainability trends prompt secondary packaging innovations

Beyond visual appeal, an industry expert highlights how factors such as sustainability, functionality and durability are impacting secondary packaging.




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Trade Wars: Impact on the Global Economy

Introduction to Trade Wars Trade wars have become an increasingly prominent feature of the global economy in recent years, as countries impose tariffs and other trade barriers in an effort to protect domestic industries. While these measures are often intended to boost economic growth by shielding local businesses from foreign competition, they can have far-reaching ... Read more




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The Impact of Social Media Marketing on Business Growth

Reaching a Vast Audience Through Social Media Social media marketing has become a powerful tool for businesses looking to grow their brand, engage with customers, and increase sales. With billions of users active on platforms such as Facebook, Instagram, Twitter, and LinkedIn, social media provides businesses with an unparalleled opportunity to reach a vast and ... Read more




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The Benebomo Journey: Empowering Adventures for Everyone

The Benebomo saga began with a simple yet profound mission: to bridge the gap between thrill-seekers and the great outdoors.




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Unleashed LGBTQ is Coming Out of the Virtual Closet for the First National LGBTQ+ Business & Entertainment Festival!

After a successful pandemic virtual launch, Unleashed LGBTQ hosts its first in-person LGBTQ conference and festival for LGBTQ+ professionals in Dallas, September 2023.




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Working Solutions Law Firm Announces New Content Updates to FMLA, Severance, and Unpaid Wages for NY & NJ Residents

Working Solutions NYC is a team of top-rated employment attorneys in New York and New Jersey. The law firm is announcing content updates for specific terms relating to FMLA, severance, and unpaid wages.




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United Nations Accredited NGO Hunt Hill Farm to Honor American Composer Kim Scharnberg with Goodwill Ambassador title on Ruth and Skitch Henderson Day 2023

In an exclusive event celebrating the enduring legacy of Ruth and Skitch Henderson, United Nations Accredited NGO Hunt Hill Farm is set to nominate esteemed American composer Kim Scharnberg as Goodwill Ambassador.




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HRbrain.ai Unveils Critical DE& Insights in American Workplaces from Global Study

Survey finds employees who perceive their workplace policies as not inclusive are twice as likely to be actively looking for new employment opportunities elsewhere




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Show By Your Example: Rev. Richard Klingeisen's "A Life of Giving" Podumentary Returns with Renewed Purpose and a Groundbreaking Meditation on Modern Life

"A Life of Giving" is back with "Show By Your Example" featuring host Rev. Richard Klingeisen spreading positivity and inspiration worldwide. Tune in for heartfelt stories of faith, generosity, and family values on Ash Wednesday, February 14th, 2024.




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MenuTrinfo® Hosted a Virtual Food Allergy Symposium Sponsored by Unilever Food Solutions

FASI 3.0 brought together leaders in the food service industry and university sector who are dedicated to providing a safe experience for diners and students with special dietary needs.




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[Pangyo Bio & Medical] SK Bioscience holds mRNA Vaccine Patent Analysis Briefing Session

President Ahn said, "If we utilize the results of this mRNA patent analysis, it would be greatly helpful in determining the direction of future vaccine research and development."