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Tech Support - Pyrotechnician Answers Fireworks Questions From Twitter

Pyrotechnician Patrick Cyrana joins WIRED to answer your burning questions about fireworks. How are fireworks designed? How do they get their color? What is the most dangerous firework statistically? Who invented fireworks? How do you become a professional pyrotechnician. Patrick answers all of these questions and more—it’s Fireworks Support. Director: Lisandro Perez-Rey Director of Photography: Constantine Economides Editor: Richard Trammell Expert: Patrick Cyrana Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas; Brandon White Production Manager: Peter Brunette Casting Producer: Nicholas Sawyer Camera Operator: Mar Alfonso Sound Mixer: Rebecca ONeil Production Assistant: Ryan Coppola Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Jason Malizia; JC Scruggs Assistant Editor: Justin Symonds




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Autocomplete Interview - Iggy Azalea Answers The Web's Most Searched Questions

Iggy Azalea visits WIRED to answer her most searched questions from Google. What is Iggy Azalea’s real name? What was her childhood like? When did Iggy move to America? Does she have any children? What is her new crowdfunding platform DreamVault about? Iggy Azalea answers these questions and plenty more on the WIRED Autocomplete Interview. Iggy Azalea is a partner and creative director at Unreal Mobile, spearheading the charge in the brand's rebranding. Learn more at: https://www.unrealmobile.com/ Director: Justin Wolfson Director of Photography: Brad Wickham Editor: Michael Suyeda Talent: Iggy Azalea Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Paige Garbarini Camera Operator: Christopher Eustache Sound Mixer: Michael Guggino Production Assistant: Sonia Butt Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward




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Autocomplete Interview - Will Ferrell & Kristen Wiig Answer The Web's Most Searched Questions

Kristen Wiig and Will Ferrell visit WIRED to answer their most searched questions from Google. Can Will Ferrel speak Spanish? Was Kristen Wiig a Dallas Cowboys cheerleader? Is Will Ferrel really singing in the movie 'Step Brothers?' What are Kristen Wiig's best Saturday Night Live sketches? Will and Kristen answer these questions and more on the WIRED Autocomplete Interview.DESPICABLE ME 4 is in theaters now https://www.despicable.me/Director: Justin WolfsonEditor: Louis LalireTalent: Will Ferrell; Kirsten WiigLine Producer: Joseph BuscemiAssociate Producer: Brandon White; Paul GuylasProduction Manager: Peter BrunetteTalent Booker: Meredith JudkinsProduction Assistant: Sonia ButtPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Justin SymondsSpecial Thanks: Glass Engine




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Tech Support - Storm Chaser Answers Severe Weather Questions From Twitter

Meteorologist, Author, and Storm Chaser Cyrena Arnold answers your questions about extreme weather from Twitter. How accurate is the science in the new film "Twisters?" What is the difference between El Niño and La Niña? Why are scientists predicting a super-charged storm season for 2024? - Follow Cyrena on all socials @WxCyrena - Cyrena's children's books on weather:https://www.francesfoxstories.com - Learn more about storm chasing athttps://stormfrontfreaks.com




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Autocomplete Interview - 'The Boys' Cast Answer The Web's Most Searched Questions

The cast of Amazon Prime Video’s hit series “The Boys” answer their most searched questions from Google. Is the show exactly like the comic series it’s adapated from? Who from “The Boys” is in the spinoff “Gen V?” Does Chace Crawford sing? How did Laz Alonso become famous? Was Jessie T. Usher really on “Hannah Montana?” How did Antony Starr get the role of Homelander? These questions and many more are answered on the WIRED Autocomplete Interview. Season 4 of The Boys premieres June 13 on Prime Video (finale on July 18) Director: Jackie Phillips Director of Photography: Ricardo Pomares Editor: Estan Esparza Talent: Laz Alonso; Chace Crawford; Antony Starr; Jessie T. Usher Creative Producer: Justin Wolfson Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Talent Booker: Mica Medoff Camera Operator: Chris Davidson; Osiris Larkin Sound Mixer: Kari Barber; Chris Omae Production Assistant: Lauren Boucher; Spencer Mathesen Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Jason Malizia Assistant Editor: Andy Morell




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Tech Support - Professor Answers Ancient Greece Questions From Twitter

Professor of Ancient Greek History Paul Christesen joins WIRED to answer your questions from Twitter. What do we know about the original Olympics? How did Ancient Greece elect leaders? Is the film ‘300’ accurate? Was there a huge outdoor statue of Athena in Acropolis as in Assassin’s Creed Odyssey? What exactly did we lose when the Library of Alexandria burned? Why did ancient Greeks place a coin in the mouth of the recently decesased? These questions and plenty more are answered today on Ancient Greece Support.




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Autocomplete Interview - Jeremy Renner Answers The Web's Most Searched Questions

Jeremy Renner visits WIRED to answer his most searched questions from Google. How did his acting career begin? How did he become Hawkeye in the MCU? Is Jeremy Renner a good archer in real life? Is he friends with Elizabeth Olsen? How did Jeremy Renner recover so quickly from his life-threatening accident? Jeremy answers these questions and more on the WIRED Autocomplete Interview. Mayor of Kingstown streams this Sunday exclusively on Paramount+ Director: Justin Wolfson Director of Photography: Constantine Economides Editor: Richard Trammell; Louis Lalire Talent: Jeremy Renner Producer: Justin Wolfson Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Peter Brunette Talent Booker: Mica Medoff Camera Operator: Christopher Eustache Sound Mixer: Rebecca O'Neill Production Assistant: Kalia Simms Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: JC Scruggs Assistant Editor: Fynn Lithgow




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Tech Support - AI Expert Answers Prompt Engineering Questions From Twitter

Prompt Engineer Michael Taylor joins WIRED to answers your questions from Twitter about artificial intelligence prompts. What is a prompt engineer and why do companies employ them? What are some general tips to improve the AI prompts we use? Why do AI-generated hands have the wrong number of fingers so often? What is AI “hallucinating?” How long will ChatGPT remember the context of your conversations? These questions and plenty more are answered on Prompt Engineer Support.




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Autocomplete Interview - David Cross Answers The Web's Most Searched Questions

Actor and comedian David Cross visits WIRED to answer his most searched questions from Google. Does David Cross still do standup comedy? Who does he play in 'The Umbrella Academy?' How long has he been best friends with Bob Odenkirk? Does he write music? Does David Cross have a podcast? David answers these questions and plenty more on the WIRED Autocomplete Interview.David is touring theaters across North America with his new show, David Cross: The End Of The Beginning Of The End. For full tour dates and link to tickets visit https://officialdavidcross.com/pages/appearancesDavid co-stars in the final season of The Umbrella Academy premiering August 8 on Netflix https://www.netflix.com/title/80186863David hosts the podcastSenses Working Overtime With David Cross-https://www.youtube.com/@OfficialDavidCross/videosWatch Davids new special,David Cross: Worst Daddy In The World, here https://www.youtube.com/watch?v=Fnw65BBrlY4Director: Justin WolfsonDirector of Photography: Jack BelisleEditor: Matthew ColbyTalent: David CrossLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Mica Medoff; Paige GarbariniCamera Operator: Caleb WeissSound Mixer: Sean PaulsenProduction Assistant: Sonia ButtPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Jason MaliziaAssistant Editor: Justin Symonds




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Tech Support - Etiquette Expert Answers Etiquette Questions From Twitter

Etiquette expert William Hanson joins WIRED to answer the internet’s burning questions about proper manners and polite behavior. Why is “no elbows on the table” a rule? Is there a proper way to stir tea? Or cut a piece of cheese from a charcuterie board? Who decides what proper table etiquette is? Why should we even care about etiquette in the first place? Etiquette expert William Hanson answers these questions and many more on Etiquette Support. Director: Anna O'Donohue Director of Photography: James Fox Editor: Richard Trammell Expert: William Hanson Waitress: Isabel Fraser Line Producer: Joseph Buscemi Associate Producer: Isabel Fraser Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Nicholas Sawyer Camera Operator: Stephen Ley Sound Mixer: Mark Cheffins Production Assistant: Jack Haynes Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Paul Tael; JC Scruggs Assistant Editor: Andy Morell




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Autocomplete Interview - John Cena & Awkwafina Answer The Web's Most Searched Questions

John Cena and Awkwafina, stars of the upcoming Amazon MGM film Jackpot! visit WIRED to answer their most searched for questions on Google. Does John Cena still wrestle? What role did Awkwafina win a Golden Globe for? Why does John Cena wear "jorts?" Why did Awkwafina choose a stage name? John Cena and Awkwafina answer these questions and plenty more on the WIRED Autocomplete Interview. Director: Justin Wolfson Editor: Cory Stevens Talent: Awkwafina; John Cena Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Meredith Judkins Production Assistant: Carlos del Cid Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: JC Scruggs Assistant Editor: Justin Symonds Special Thanks: No Roads Productions




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Tech Support - 'Pod Save America' Hosts Answer Democracy Questions From Twitter

'Pod Save America' hosts Jon Favreau and Tommy Vietor join WIRED to answer your burning questions about American democracy and elections. Does the United States have honest elections? Could we have a 51st state by the time we have our 51st president? What's Project 2025 and why are we hearing more about it? Are technology and social media undermining democracy? How can a presidential candidate win the popular vote but still lose the presidency? Jon and Tommy answer these questions and many more on Democracy Support.Democracy or Else: How To Save America In 10 Easy Steps is available now: https://crooked.com/crookedmediareads/Check out Pod Save America at:http://apple.co/podsaveamericahttps://www.youtube.com/@podsaveamericaDirector: Lisandro Perez-ReyDirector of Photography: Ben DeweyEditor: Richard TrammellTalent: Jon Favreau; Tommy VietorLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Paige GarbariniCamera Operator: Caleb WeissSound Mixer: Sean PaulsenProduction Assistant: Cerina ShippeyPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: JC Scruggs; Paul TaelAssistant Editor: Andy Morell




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Autocomplete Interview - Valkyrae Answers The Web's Most Searched Questions

Streamer, YouTuber and 100 Thieves co-owner Valkyrae visits WIRED to answers her most searched questions from Google. What is her gaming setup like? Where does Valkyrae stream? When did she first blow up? Where does Valkyrae get her swords? What's Valkyrae's real name? What rank is she in Valorant? Valkyrae answers all these questions and plenty more on the WIRED Autocomplete Interview. Director: Justin Wolfson Director of Photography: AJ Young Editor: Cory Stevens Talent: Valkyrae Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Mica Medoff Camera Operator: Lucas Vilicich Sound Mixer: Paul Cornett Production Assistant: Lauren Boucher Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: JC Scruggs Assistant Editor: Billy Ward




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Autocomplete Interview - Halle Berry Answers The Web's Most Searched Questions

Academy Award-winning actress Halle Berry visits WIRED to answer her most searched questions from Google. What was Halle Berry's first film role? Was Halle Berry Miss America? What does she remember about playing Storm in the original X-Men films? What James Bond movie was Halle Berry in? How long did she train for her role in John Wick 3? Halle Berry answers these questions and many more on the WIRED Autocomplete Interview.THE UNION premieres on Netflix August 16, 2024. https://netflix.com/THEUNIONDirector: Paul Gulyas; Justin WolfsonEditor: Michael SuyedaTalent: Halle BerryLine Producer: Joseph BuscemiProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Meredith JudkinsPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Justin Symonds




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Tech Support - Roller Coaster Engineer Answers Roller Coaster Questions From Twitter

Roller coaster engineer Korey Kiepert joins WIRED to answer the internet's burning questions about roller coasters and the people who design them. How do roller coasters work? Who invented the first roller coaster? How are roller coasters tested? What the tallest and fastest roller coaster in the world? How do they stay on the rails while looping and speeding down the track? Engineer Korey Kiepert answers each of these questions plus plenty more on Roller Coaster Support.Director: Jackie PhillipsDirector of Photography: AJ YoungEditor: Richard TrammellTalent: Korey KiepertLine Producer: Joseph BuscemiAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkCasting Producer: Nicholas SawyerCamera Operator: Lucas VilicichSound Mixer: Paul CornettProduction Assistant: Lauren BoucherPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Jason Malizia; JC ScruggsAssistant Editor: Billy WardThe photo of Gold Reef City was taken by NOLWEEN and used under the Creative Commons 3.0 license: https://creativecommons.org/licenses/by-sa/3.0/The photo of the Wildcat Coaster was taken by WILDCAT1 and has been released into the public domain by the author.




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Autocomplete Interview - Cleo Abram Answers The Web's Most Searched Questions

Video journalist and creator of ‘Huge If True’ Cleo Abram visits WIRED to answer her most searched questions from Google. Is Cleo Abram a scientist? How often has she collaborated with MKBHD? Does Cleo Abram have a podcast? Why does she love quantum computing? What has Cleo Abram learned about AI and AI music? Does she have a dog? Cleo Abram answers all of these questions and more on the WIRED Autocomplete Interview. Director: Justin Wolfson Director of Photography: Charlie Jordan Editor: Evan Allan Talent: Cleo Abram Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Mica Medoff Camera Operator: Christopher Eustache Sound Mixer: Sean Paulsen Production Assistant: Sonia Butt Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Andy Morell




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Tech Support - Urban Designer Answers City Planning Questions From Twitter

Former Chief Urban Designer of The City of New York Alexandros Washburn joins WIRED to answer the internet's burning questions about city planning. How does the New York City Subway compare to others worldwide? What are the pros and cons of rent control initiatives? Which city can lay claim to being "smartest" in the world? Or has the best airport? What challenges will the urban designers of tomorrow need to meet? Alexandros Washburn answers these questions and many more on City Planning Support.




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Tech Support - Joey Chestnut Answers Competitive Eating Questions From Twitter

Joey Chestnut, the number one ranked competitive eater in the world, visits WIRED to answer the internet's burning questions about competitive eating. How do competitive eaters train? What do competitive eaters do after a competition? Do they even taste what they're eating? How does one begin a career in competitive eating? Joey Chestnut answers these questions and plenty more on Competitive Eating Support.Watch Chestnut Vs. Kobayashi: Unfinished Beef Live on Netflix on Labor Day, September 2 https://www.netflix.com/chestnutvskobayashiDirector: Jackie PhillipsEditor: Richard TrammellTalent: Joey ChestnutProducer: Anna O'DonohueLine Producer: Joseph BuscemiAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Meredith JudkinsProduction Assistant: Lauren BoucherPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Jason MaliziaAssistant Editor: Justin SymondsSpecial Thanks: Netflix




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Autocomplete Interview - J Balvin Answers The Web's Most Searched Questions

Superstar Colombian musician J Balvin visits WIRED to answer his most searched questions from Google. Why did J Balvin start making music? What is J Balvin's real name? Is he friends with Maluma? What is J Balvin's most popular song? When is J Balvin coming back to Fortnite? Answers to these questions and plenty more await on the WIRED Autocomplete Interview. J Balvin's newest album, RAYO, is available now: https://jbalvin.lnk.to/Rayo Director: Justin Wolfson Director of Photography: Matt Krueger Editor: Michael Suyeda Talent: J Balvin Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Paige Garbarini Camera Operator: Lucas Vilicich Sound Mixer: Gray Thomas-Sowers Production Assistant: Liliana Starck Hair & Make-Up: Maureen Sherwood Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: JC Scruggs Assistant Editor: Billy Ward




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Autocomplete Interview - 'Beetlejuice Beetlejuice' Star Michael Keaton Answers The Web's Most Searched Questions

Michael Keaton visits WIRED to answers his most searched questions from Google. Was Michael Keaton the best Batman? Is he in the new Beetlejuice sequel “Beetlejuice Beetlejuice?” Was Michael Keaton a stand-up comedian? Where did Michael Keaton grow up? What does he remember about working with Quentin Tarantino? What was it like for Michael Keaton to make the film ‘Birdman’ with Alejandro González Iñárritu? Answers to each of these questions and more lie ahead on the WIRED Autocomplete Interview. Beetlejuice Beetlejuice releases September 6




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Tech Support - Aerospace Engineer Answers Airplane Questions From Twitter

Professor and department head for the School of Aeronautics and Astronautics at Purdue University Bill Crossley answers questions about airplanes and aerospace engineering from Twitter. How do airplane wings generate the necessary amount of lift to achieve flight? Can a plane fly with only one engine? Could electric airplanes replace fuel-burning ones? Is severe turbulence still safe to fly through? Why do commercial planes fly at 35,000 feet? Are planes safer than cars statistically? How much does it cost to build an airplane? Answers to these questions and many more await on Airplane Support. Director: Justin Wolfson Director of Photography: Ben Dewey Editor: Shandor Garrison Expert: William Crossley Creative Producer: Lisandro Perez-Rey Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Casting Producer: Nicholas Sawyer Camera Operator: Caleb Weiss Sound Mixer: Rebecca O'Neill Production Assistant: Sonia Butt Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Jason Malizia Assistant Editor: Billy Ward




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Autocomplete Interview - John Lithgow & Jeff Bridges Answer The Web's Most Searched Questions

Legendary actors John Lithgow and Jeff Bridges visit WIRED to field their most searched questions on Google. Where did John Lithgow grow up? What was Jeff Bridges’ first movie? Does Jeff Bridges play guitar? When did John Lithgow start acting? What does Jeff Bridges love most about 'The Big Lebowski?' Answers to these questions and plenty more await on the WIRED Autocomplete Interview.The second season of FXs The Old Man premieres with two episodes on Thursday, September 12 at 10pm ET/PT on FX, streaming the next day on Hulu.Director: Jackie PhillipsDirector of Photography: AJ YoungEditor: Matthew ColbyTalent: Jeff Bridges; John LithgowLine Producer: Joseph BuscemiAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Mica MedoffCamera Operator: Lucas VilicichSound Mixer: Gray Thomas-SowersProduction Assistant: Lauren Boucher; Shanti Cuizon-BurdenPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Fynn Lithgow




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Tech Support - Microbiologist Answers Microbiology Questions From Twitter

Microbiologist Dan Buckley joins WIRED to answer the internet's burning questions about microbiology. What's the fastest known bacteria? Is the zombie fungi from "The Last Of Us" realistic? Why is cat poop is dangerous for pregnant people? How did metal-eating bacteria come about? How does horizontal gene transfer work? What microbes should we be most concerned about? Dan Buckley answers these questions and many more await on WIRED Microbiology Support. Director: Lisandro Perez-Rey Director of Photography: Kevin Dynia Editor: Richard Trammell Expert: Dan Buckley Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas; Brandon White Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Casting Producer: Nicholas Sawyer Camera Operator: Christopher Eusteche Sound Mixer: Gabe Quiroga Production Assistant: Cerina Shippey Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Jason Malizia Assistant Editor: Billy Ward




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Autocomplete Interview - Kamala Harris Answers The Web's Most Searched Questions

Kamala Harris, the 49th Vice President of the United States and 2024 Democratic Presidential Nominee, joins WIRED to answer her most searched for questions on Google. Where is Kamala Harris from? What does Kamala Harris stand for? What was her childhood and early family life like? What policies would Kamala Harris pursue as President? Vice President Kamala Harris answers these questions and many more on the WIRED Autocomplete Interview. Director: Justin Wolfson Editor: Louis Lalire; Brady Jackson Talent: Kamala Harris Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas; Brandon White Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Lauren Mendoza, Meredith Judkins Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Justin Symonds Special Thanks: Democratic National Committee




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50. Most Googled - 'Transformers One' Cast Answer 50 of the Most Googled Transformers Questions

Chris Hemsworth, Brian Tyree Henry, and Keegan-Michael Key—stars of the new film ’Transformers One’—visit WIRED to answer 50 of the most googled questions about Transformers. Are Transformers robots? Where do Transformers come from? Who is Primus? Why was Optimus Prime called Orion Pax? Were Orion Pax and Megatron once friends? How old are the Transformers? Answers to these questions and many more await with Chris Hemsworth, Brian Tyree Henry, and Keegan-Michael Key. Transformers One releases September 20




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Tech Support - Viking Age Expert Answers Viking Questions From Twitter

Archaeologist Cat Jarman, a Viking Age specialist, joins WIRED to answer the internet's burning questions about the Vikings. When did the Viking Age begin? How do we know about the Vikings? Where did they voyage to? How did they navigate so effectively? Did Vikings really sacrifice humans? Were the Vikings actually more violent than other cultures of their day? Answers to these questions and many more, today on Viking Support. 0:00 Viking Support 0:15 Nicknames 1:13 How violent were the Vikings? 2:08 Vikings on TV 3:50 Did Vikings really sacrifice humans? 5:02 How do we know about the Vikings? 7:54 Fun, if you’re a Viking 8:18 Where did the Vikings go? 9:57 When did the Viking Age begin? 10:39 Norse and Vikings 12:01 How did Vikings navigate? 12:39 …did they? 13:26 Everything you wanted to know about Viking sex but were afraid to ask 14:55 Did Vikings use soap? 16:28 What did the Vikings look like? 17:29 What do modern Norwegians and Danes think of the Viking era? 18:50 Descendants of Vikings online?




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Autocomplete Interview - Liev Schreiber Answers The Web's Most Searched Questions

Actor Liev Schreiber visits WIRED to answer his most searched for questions on Google. What’s the correct way to pronounce Liev Schreiber’s name? What are his thoughts on his time playing Ray Donovan? Does Liev Schreiber play hockey? Who is he in ‘Scream?’ Has Liev Schreiber been in a Broadway show? Will Liev Schreiber return as the mutant Sabertooth in the Marvel Cinematic Universe? Liev answers these questions and many more on the WIRED Autocomplete Interview.The Perfect Couple is available to stream exclusively on Netflix.




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Autocomplete Interview - Rhett & Link Answer The Web's New Most Searched Questions

Good Mythical Morning creators and hosts Rhett & Link return to WIRED to answer an updated batch of their most searched for questions on Google. What did Rhett and Link do before Good Mythical Morning? What academic degrees have the duo earned? Why did Rhett & Link sell Smosh? Why don’t Rhett & Link feed themselves while on camera? When did Rhett & Link first get popular? Will they ever retire? Answers to these questions and plenty more await on the WIRED Autocomplete Interview with Rhett McLaughlin and Link Neal.Wonderhole premiered August 23 on YouTube with new episodes released weekly on Fridays https://www.youtube.com/@rhettandlinkDirector: Justin WolfsonDirector of Photography: Ricardo PomaresEditor: Michael Suyeda; Louis LalireTalent: Link Neal; Rhett McLaughlinLine Producer: Joseph BuscemiAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Mica MedoffCamera Operator: Shay Eberle-GunstSound Mixer: Justin FoxProduction Assistant: Faith Evans; Spencer MathesenPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Justin Symonds




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Tech Support - Volcanologist Answers Volcano Questions From Twitter

Volcanologist Jenni Barclay joins WIRED to answer the internet's lava-hot questions about volcanoes. How do volcanoes cause lightning? What would happen if you fell into a volcano? What do volcanologists study day-to-day? Are there any super volcanoes in the world overdue for an eruption? Why does Iceland have so many active volcanoes? These questions and many more are answered on Volcano Support.Jenni Barclay is a professor at The University of Bristol https://www.bristol.ac.uk/people/person/Jenni-Barclay-251603f7-bef1-4ebe-9adf-6b4906f3fc55/Director: Anna O'DonohueDirector of Photography: James FoxEditor: Philip AndersonExpert: Jenni BarclayProducer: Efrat KashaiLine Producer: Joseph BuscemiAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkCasting Producer: Nicholas SawyerCamera Operator: Neill FrancisSound Mixer: Mark CheffinsProduction Assistant: Jack HaynesPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Ron Douglas; Jason MaliziaAssistant Editor: Andy Morell




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Tech Support - Private Investigator Answers PI Questions

Private investigator Mike LaCorte joins WIRED to answer the internet's burning questions about the profession of private investigator. How often are the people they're hired to watch cheating on their partner? What are PI's allowed and not allowed to do on the job, legally? Has anyone ever caught him investigating them? Answers to these questions and more await on Private Investigator Support.Mike LaCorte is CEO of Conflict International https://conflictinternational.com/Director: Anna O'DonohueDirector of Photography: James FoxEditor: Richard TrammellExpert: Mike LaCorteLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Nicholas SawyerCamera Operator: Neill FrancisSound Mixer: Mark CheffinsProduction Assistant: Jack HaynesPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: JC ScruggsAssistant Editor: Andy Morell




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Tech Support - Neuroscientist Answers Emotion Questions

Neuroscientist and Psychologist Dr. Richard J. Davidson joins WIRED to answer the internet's burning questions about our emotions. Are men truly less emotional than women? Can stress cause your brain to shrink? What are chemical imbalances and what do they do to our emotions? Why do we have emotions at all? Dr. Davidson answers these questions and more on Emotion Support.Dr. Richard J. Davidson is the founder of Healthy Minds Innovations and The Center For Healthy Minds.Director: Lisandro Perez-ReyDirector of Photography: Christopher EustacheEditor: Richard TrammellExpert: Dr. Richard J. DavidsonCreative Producer: Justin WolfsonLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: Peter BrunetteProduction Coordinator: Rhyan LarkTalent Booker: Nicholas SawyerCamera Operator: Caleb WeissSound Mixer: Sean PaulsenProduction Assistant: Sonia ButtPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Jason MaliziaAssistant Editor: Justin Symonds




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Autocomplete Interview - Andrew Garfield & Florence Pugh Answer The Web's Most Searched Questions

Andrew Garfield and Florence Pugh, stars of the film "We Live In Time," visit WIRED to answer their most searched for questions on Google. Will Andrew Garfield play Spider-Man again? Where is Florence Pugh's accent from? Are Andrew Garfield and Tobey Maguire friends? Is Florence Pugh going to be in another Marvel movie? Andrew Garfield and Florence Pugh answer these questions and plenty more on the WIRED Autocomplete Interview. WE LIVE IN TIME opens in NY/LA on October 11, and everywhere October 18 Director: Adam Lance Garcia Director of Photography: Dave Sanders Editor: Cory Stevens Talent: Andrew Garfield; Florence Pugh Creative Producer: Justin Wolfson Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Lauren Mendoza Camera Operator: Nigel Akam Gaffer: Dave Plank Sound Mixer: Kevin Teixeira Production Assistant: Nicole Murphy Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward




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Autocomplete Interview - JENNIE Answers The Web's Most Searched Questions

Superstar musician and actress JENNIE visits WIRED to answer her most searched for questions from Google. When did Jennie join Blackpink? When did Jennie Kim start singing? When did she move to New Zealand? What is Jennie Kim really like? What is her favorite fruit? Jennie answers these questions and plenty more on the WIRED Autocomplete Interview.




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Tech Support - Historian Answers Wild West Questions

Historian Mark Lee Gardner joins WIRED to answer the internet's burning questions about the Wild West era. Who was the most dangerous outlaw in the old west? What did folks use for toilet paper way back then? How accurate is the depiction of life in the old west in "Red Dead Redemption 2?" Old west historian Mark Lee Gardner covers these questions and plenty more on Wild West Support. Director: Lisandro Perez-Rey Director of Photography: Josh Bane Editor: Philip Anderson Expert: Mark Lee Gardner Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Casting Producer: Nicholas Sawyer Camera Operator: Freddie Ochoa Sound Mixer: Brad Dunn Production Assistant: Noelle Aguilar Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Jason Malizia Assistant Editor: Andy Morell Special Thanks: Vance Gardner




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Autocomplete Interview - Anna Kendrick Answers The Web's Most Searched Questions

Anna Kendrick visits WIRED to answer her most searched for questions on Google. Did Anna Kendrick enjoy the 'Pitch Perfect' films? How old was she when she made 'Scott Pilgrim vs. The World?' How did Anna Kendrick get her start as a performer? Anna replies to these questions and many more on the WIRED Autocomplete Interview WOMAN OF THE HOUR starring and directed by Anna Kendrick premieres on Netflix October 18, 2024. http://www.netflix.com/womanofthehour Director: Justin Wolfson Director of Photography: AJ Young Editor: Louis Lalire Talent: Anna Kendrick Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Production Coordinator: Rhyan Lark Talent Booker: Meredith Judkins, Mica Medoff Camera Operator: Marques Smith Sound Mixer: Gray Thomas-Sowers Production Assistant: Faith Evans, Spencer Mathesen Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Fynn Lithgow




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How to Sell UX Research with Two Simple Questions

Do you find yourself designing screens with only a vague idea of how the things on the screen relate to the things elsewhere in the system? Do you leave stakeholder meetings with unclear directives that often seem to contradict previous conversations? You know a better understanding of user needs would help the team get clear on what you are actually trying to accomplish, but time and budget for research is tight. When it comes to asking for more direct contact with your users, you might feel like poor Oliver Twist, timidly asking, “Please, sir, I want some more.” 

Here’s the trick. You need to get stakeholders themselves to identify high-risk assumptions and hidden complexity, so that they become just as motivated as you to get answers from users. Basically, you need to make them think it’s their idea. 

In this article, I’ll show you how to collaboratively expose misalignment and gaps in the team’s shared understanding by bringing the team together around two simple questions:

  1. What are the objects?
  2. What are the relationships between those objects?

A gauntlet between research and screen design

These two questions align to the first two steps of the ORCA process, which might become your new best friend when it comes to reducing guesswork. Wait, what’s ORCA?! Glad you asked.

ORCA stands for Objects, Relationships, CTAs, and Attributes, and it outlines a process for creating solid object-oriented user experiences. Object-oriented UX is my design philosophy. ORCA is an iterative methodology for synthesizing user research into an elegant structural foundation to support screen and interaction design. OOUX and ORCA have made my work as a UX designer more collaborative, effective, efficient, fun, strategic, and meaningful.

The ORCA process has four iterative rounds and a whopping fifteen steps. In each round we get more clarity on our Os, Rs, Cs, and As.

The four rounds and fifteen steps of the ORCA process. In the OOUX world, we love color-coding. Blue is reserved for objects! (Yellow is for core content, pink is for metadata, and green is for calls-to-action. Learn more about the color-coded object map and connecting CTAs to objects.)

I sometimes say that ORCA is a “garbage in, garbage out” process. To ensure that the testable prototype produced in the final round actually tests well, the process needs to be fed by good research. But if you don’t have a ton of research, the beginning of the ORCA process serves another purpose: it helps you sell the need for research.

ORCA strengthens the weak spot between research and design by helping distill research into solid information architecture—scaffolding for the screen design and interaction design to hang on.

In other words, the ORCA process serves as a gauntlet between research and design. With good research, you can gracefully ride the killer whale from research into design. But without good research, the process effectively spits you back into research and with a cache of specific open questions.

Getting in the same curiosity-boat

What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.

Mark Twain

The first two steps of the ORCA process—Object Discovery and Relationship Discovery—shine a spotlight on the dark, dusty corners of your team’s misalignments and any inherent complexity that’s been swept under the rug. It begins to expose what this classic comic so beautifully illustrates:

The original “Tree Swing Project Management” cartoon dates back to the 1960s or 1970s and has no artist attribution we could find.

This is one reason why so many UX designers are frustrated in their job and why many projects fail. And this is also why we often can’t sell research: every decision-maker is confident in their own mental picture. 

Once we expose hidden fuzzy patches in each picture and the differences between them all, the case for user research makes itself.

But how we do this is important. However much we might want to, we can’t just tell everyone, “YOU ARE WRONG!” Instead, we need to facilitate and guide our team members to self-identify holes in their picture. When stakeholders take ownership of assumptions and gaps in understanding, BAM! Suddenly, UX research is not such a hard sell, and everyone is aboard the same curiosity-boat.

Say your users are doctors. And you have no idea how doctors use the system you are tasked with redesigning.

You might try to sell research by honestly saying: “We need to understand doctors better! What are their pain points? How do they use the current app?” But here’s the problem with that. Those questions are vague, and the answers to them don’t feel acutely actionable.

Instead, you want your stakeholders themselves to ask super-specific questions. This is more like the kind of conversation you need to facilitate. Let’s listen in:

“Wait a sec, how often do doctors share patients? Does a patient in this system have primary and secondary doctors?”

“Can a patient even have more than one primary doctor?”

“Is it a ‘primary doctor’ or just a ‘primary caregiver’… Can’t that role be a nurse practitioner?”

“No, caregivers are something else… That’s the patient’s family contacts, right?”

“So are caregivers in scope for this redesign?”

“Yeah, because if a caregiver is present at an appointment, the doctor needs to note that. Like, tag the caregiver on the note… Or on the appointment?”

Now we are getting somewhere. Do you see how powerful it can be getting stakeholders to debate these questions themselves? The diabolical goal here is to shake their confidence—gently and diplomatically.

When these kinds of questions bubble up collaboratively and come directly from the mouths of your stakeholders and decision-makers, suddenly, designing screens without knowing the answers to these questions seems incredibly risky, even silly.

If we create software without understanding the real-world information environment of our users, we will likely create software that does not align to the real-world information environment of our users. And this will, hands down, result in a more confusing, more complex, and less intuitive software product.

The two questions

But how do we get to these kinds of meaty questions diplomatically, efficiently, collaboratively, and reliably

We can do this by starting with those two big questions that align to the first two steps of the ORCA process:

  1. What are the objects?
  2. What are the relationships between those objects?

In practice, getting to these answers is easier said than done. I’m going to show you how these two simple questions can provide the outline for an Object Definition Workshop. During this workshop, these “seed” questions will blossom into dozens of specific questions and shine a spotlight on the need for more user research.

Prep work: Noun foraging

In the next section, I’ll show you how to run an Object Definition Workshop with your stakeholders (and entire cross-functional team, hopefully). But first, you need to do some prep work.

Basically, look for nouns that are particular to the business or industry of your project, and do it across at least a few sources. I call this noun foraging.

Here are just a few great noun foraging sources:

  • the product’s marketing site
  • the product’s competitors’ marketing sites (competitive analysis, anyone?)
  • the existing product (look at labels!)
  • user interview transcripts
  • notes from stakeholder interviews or vision docs from stakeholders

Put your detective hat on, my dear Watson. Get resourceful and leverage what you have. If all you have is a marketing website, some screenshots of the existing legacy system, and access to customer service chat logs, then use those.

As you peruse these sources, watch for the nouns that are used over and over again, and start listing them (preferably on blue sticky notes if you’ll be creating an object map later!).

You’ll want to focus on nouns that might represent objects in your system. If you are having trouble determining if a noun might be object-worthy, remember the acronym SIP and test for:

  1. Structure
  2. Instances
  3. Purpose

Think of a library app, for example. Is “book” an object?

Structure: can you think of a few attributes for this potential object? Title, author, publish date… Yep, it has structure. Check!

Instance: what are some examples of this potential “book” object? Can you name a few? The Alchemist, Ready Player One, Everybody Poops… OK, check!

Purpose: why is this object important to the users and business? Well, “book” is what our library client is providing to people and books are why people come to the library… Check, check, check!

SIP: Structure, Instances, and Purpose! (Here’s a flowchart where I elaborate even more on SIP.)

As you are noun foraging, focus on capturing the nouns that have SIP. Avoid capturing components like dropdowns, checkboxes, and calendar pickers—your UX system is not your design system! Components are just the packaging for objects—they are a means to an end. No one is coming to your digital place to play with your dropdown! They are coming for the VALUABLE THINGS and what they can do with them. Those things, or objects, are what we are trying to identify.

Let’s say we work for a startup disrupting the email experience. This is how I’d start my noun foraging.

First I’d look at my own email client, which happens to be Gmail. I’d then look at Outlook and the new HEY email. I’d look at Yahoo, Hotmail…I’d even look at Slack and Basecamp and other so-called “email replacers.” I’d read some articles, reviews, and forum threads where people are complaining about email. While doing all this, I would look for and write down the nouns.

(Before moving on, feel free to go noun foraging for this hypothetical product, too, and then scroll down to see how much our lists match up. Just don’t get lost in your own emails! Come back to me!)

Drumroll, please…

Here are a few nouns I came up with during my noun foraging:

  • email message
  • thread
  • contact
  • client
  • rule/automation
  • email address that is not a contact?
  • contact groups
  • attachment
  • Google doc file / other integrated file
  • newsletter? (HEY treats this differently)
  • saved responses and templates
In the OOUX world, we love color-coding. Blue is reserved for objects! (Yellow is for core content, pink is for metadata, and green is for calls-to-action. Learn more about the color coded object map and connecting CTAs to objects.)

Scan your list of nouns and pick out words that you are completely clueless about. In our email example, it might be client or automation. Do as much homework as you can before your session with stakeholders: google what’s googleable. But other terms might be so specific to the product or domain that you need to have a conversation about them.

Aside: here are some real nouns foraged during my own past project work that I needed my stakeholders to help me understand:

  • Record Locator
  • Incentive Home
  • Augmented Line Item
  • Curriculum-Based Measurement Probe

This is really all you need to prepare for the workshop session: a list of nouns that represent potential objects and a short list of nouns that need to be defined further.

Facilitate an Object Definition Workshop

You could actually start your workshop with noun foraging—this activity can be done collaboratively. If you have five people in the room, pick five sources, assign one to every person, and give everyone ten minutes to find the objects within their source. When the time’s up, come together and find the overlap. Affinity mapping is your friend here!

If your team is short on time and might be reluctant to do this kind of grunt work (which is usually the case) do your own noun foraging beforehand, but be prepared to show your work. I love presenting screenshots of documents and screens with all the nouns already highlighted. Bring the artifacts of your process, and start the workshop with a five-minute overview of your noun foraging journey.

HOT TIP: before jumping into the workshop, frame the conversation as a requirements-gathering session to help you better understand the scope and details of the system. You don’t need to let them know that you’re looking for gaps in the team’s understanding so that you can prove the need for more user research—that will be our little secret. Instead, go into the session optimistically, as if your knowledgeable stakeholders and PMs and biz folks already have all the answers. 

Then, let the question whack-a-mole commence.

1. What is this thing?

Want to have some real fun? At the beginning of your session, ask stakeholders to privately write definitions for the handful of obscure nouns you might be uncertain about. Then, have everyone show their cards at the same time and see if you get different definitions (you will). This is gold for exposing misalignment and starting great conversations.

As your discussion unfolds, capture any agreed-upon definitions. And when uncertainty emerges, quietly (but visibly) start an “open questions” parking lot. ????

After definitions solidify, here’s a great follow-up:

2. Do our users know what these things are? What do users call this thing?

Stakeholder 1: They probably call email clients “apps.” But I’m not sure.

Stakeholder 2: Automations are often called “workflows,” I think. Or, maybe users think workflows are something different.

If a more user-friendly term emerges, ask the group if they can agree to use only that term moving forward. This way, the team can better align to the users’ language and mindset.

OK, moving on. 

If you have two or more objects that seem to overlap in purpose, ask one of these questions:

3. Are these the same thing? Or are these different? If they are not the same, how are they different?

You: Is a saved response the same as a template?

Stakeholder 1: Yes! Definitely.

Stakeholder 2: I don’t think so… A saved response is text with links and variables, but a template is more about the look and feel, like default fonts, colors, and placeholder images. 

Continue to build out your growing glossary of objects. And continue to capture areas of uncertainty in your “open questions” parking lot.

If you successfully determine that two similar things are, in fact, different, here’s your next follow-up question:

4. What’s the relationship between these objects?

You: Are saved responses and templates related in any way?

Stakeholder 3:  Yeah, a template can be applied to a saved response.

You, always with the follow-ups: When is the template applied to a saved response? Does that happen when the user is constructing the saved response? Or when they apply the saved response to an email? How does that actually work?

Listen. Capture uncertainty. Once the list of “open questions” grows to a critical mass, pause to start assigning questions to groups or individuals. Some questions might be for the dev team (hopefully at least one developer is in the room with you). One question might be specifically for someone who couldn’t make it to the workshop. And many questions will need to be labeled “user.” 

Do you see how we are building up to our UXR sales pitch?

5. Is this object in scope?

Your next question narrows the team’s focus toward what’s most important to your users. You can simply ask, “Are saved responses in scope for our first release?,” but I’ve got a better, more devious strategy.

By now, you should have a list of clearly defined objects. Ask participants to sort these objects from most to least important, either in small breakout groups or individually. Then, like you did with the definitions, have everyone reveal their sort order at once. Surprisingly—or not so surprisingly—it’s not unusual for the VP to rank something like “saved responses” as #2 while everyone else puts it at the bottom of the list. Try not to look too smug as you inevitably expose more misalignment.

I did this for a startup a few years ago. We posted the three groups’ wildly different sort orders on the whiteboard.

Here’s a snippet of the very messy middle from this session: three columns of object cards, showing the same cards prioritized completely differently by three different groups.

The CEO stood back, looked at it, and said, “This is why we haven’t been able to move forward in two years.”

Admittedly, it’s tragic to hear that, but as a professional, it feels pretty awesome to be the one who facilitated a watershed realization.

Once you have a good idea of in-scope, clearly defined things, this is when you move on to doing more relationship mapping.

6. Create a visual representation of the objects’ relationships

We’ve already done a bit of this while trying to determine if two things are different, but this time, ask the team about every potential relationship. For each object, ask how it relates to all the other objects. In what ways are the objects connected? To visualize all the connections, pull out your trusty boxes-and-arrows technique. Here, we are connecting our objects with verbs. I like to keep my verbs to simple “has a” and “has many” statements.

A work-in-progress system model of our new email solution.

This system modeling activity brings up all sorts of new questions:

  • Can a saved response have attachments?
  • Can a saved response use a template? If so, if an email uses a saved response with a template, can the user override that template?
  • Do users want to see all the emails they sent that included a particular attachment? For example, “show me all the emails I sent with ProfessionalImage.jpg attached. I’ve changed my professional photo and I want to alert everyone to update it.” 

Solid answers might emerge directly from the workshop participants. Great! Capture that new shared understanding. But when uncertainty surfaces, continue to add questions to your growing parking lot.

Light the fuse

You’ve positioned the explosives all along the floodgates. Now you simply have to light the fuse and BOOM. Watch the buy-in for user research flooooow.

Before your workshop wraps up, have the group reflect on the list of open questions. Make plans for getting answers internally, then focus on the questions that need to be brought before users.

Here’s your final step. Take those questions you’ve compiled for user research and discuss the level of risk associated with NOT answering them. Ask, “if we design without an answer to this question, if we make up our own answer and we are wrong, how bad might that turn out?” 

With this methodology, we are cornering our decision-makers into advocating for user research as they themselves label questions as high-risk. Sorry, not sorry. 

Now is your moment of truth. With everyone in the room, ask for a reasonable budget of time and money to conduct 6–8 user interviews focused specifically on these questions. 

HOT TIP: if you are new to UX research, please note that you’ll likely need to rephrase the questions that came up during the workshop before you present them to users. Make sure your questions are open-ended and don’t lead the user into any default answers.

Final words: Hold the screen design!

Seriously, if at all possible, do not ever design screens again without first answering these fundamental questions: what are the objects and how do they relate?

I promise you this: if you can secure a shared understanding between the business, design, and development teams before you start designing screens, you will have less heartache and save more time and money, and (it almost feels like a bonus at this point!) users will be more receptive to what you put out into the world. 

I sincerely hope this helps you win time and budget to go talk to your users and gain clarity on what you are designing before you start building screens. If you find success using noun foraging and the Object Definition Workshop, there’s more where that came from in the rest of the ORCA process, which will help prevent even more late-in-the-game scope tugs-of-war and strategy pivots. 

All the best of luck! Now go sell research!




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