Hughes said he was suspicious of the behaviour of guards at the Paris venue ahead of the band's concert on November 13 during which ISIS terrorists massacred 89 music fans.

Jesse Hughes (pictured), 43, was playing at the Bataclan with his band when terrorists stormed the concert hall in a series of attacks that left 130 dead on November 13 last year.

A government committee has heard that policemen on the scene of the attacks last November vomited after witnessing victims of horrendous torture lying dead on the second floor of the Paris nightclub.

Widower Antoine Leiris has gently tried to explain to toddler Melvil that his mother Hélène Muyal will not be coming home again nearly a year after she was murdered up in the Paris terror attacks.

The former The Police frontman, 65, whose real name is Gordon Sumner, has agreed to the gig to honour those who lost their lives at the Bataclan in Paris on November 13, 2015.

Fanatics gunned down 90 revellers at the Paris venue on November 13 last year as they were watching a performance by the US band Eagles of Death Metal.

Eagles of Death Metal frontman Jesse Hughes has been branded 'sick' by the manager of the Bataclan concert hall who turned him away when he arrived at the Paris venue on Saturday night.

The German heavy metal fanatic who ploughed his van into a cafe in Münster killing two was 'badly affected' by narrowly missing the attacks on the Bataclan in Paris in 2015, MailOnline can reveal.

Médine is known for a controversial song which includes the lines 'I put fatwas on the head of jerks' and 'crucify secularists'. Lawyers say his October shows pose a threat to public order.

The lucky escape occurred in Utah this Friday, and if that were not extraordinary enough, the entire incident was caught on camera.

They were two of the biggest stars from The Bachelor this year.

'Madonna?' said the immigration officer at JFK. 'She's, like, 70, right?' Well, no - she's 61, and determined to prove that 61 is the new 31.

They starred together in the 1986 film Blue Velvet from director David Lynch. And on Sunday the stars of the critically acclaimed film - Laura Dern, Isabella Rossellini and Kyle MacLachlan.

The animal lover, 60, was close to breaking down as Miracle the dog stole the show with a magic trick on an episode of Britain's Got Talent.

Dramatic photos show the vehicle submerged in the hole, as emergency workers attempted to pull it out. in the Brentwood area of Essex. In Rochdale a void also appeared in a garden.

'No one should be forced to choose between their right to vote and their right to stay healthy like the debacle in Wisconsin this week,' the former president, Barack Obama, tweeted on Saturday.

The Brisbane Broncos flyer folded over his left knee in a tackle from halfback Tom Dearden at Red Hill just two days out from their opening match of the season.

The UK drug watchdog said there'd been a surge in bogus cleansing oils and sprays appearing online. It warned these products 'pose a risk to health' and could make COVID-19 infection worse.

Nigel Colborn shares his advice for thriving snowdrops as they reach their peak season. British gardening expert says snowdrops thrive best in freedraining, humus-rich soil with full light.

Shabnum Sadiq, who worked as 'dedicated' Slough Borough Councillor representing the Labour party, died on Monday following Covid-19 complications after falling ill on a trip to Pakistan.

Premier League clubs will speak again on Monday to try to find a way forward for Project Restart, with the resumption of top-flight football in England on a knife edge. 

The 44-year-old singer had an emotional moment on Tuesday's episode of The Voice as he marveled at how little separated him from a contestant in the battle rounds.

NASSER HUSSAIN: You have to think outside the box at times like this and Sky had the idea of trying to emulate Gogglebox with their look at the last day at Headingley.

Queenslander Karla Lake contracted the deadly virus while celebrating her 75th birthday with her husband Graeme on the virus-stricken Ruby Cruise cruise ship before it docked in Sydney.

As the countdown begins to his return to Augusta National, the 44-year-old on Tuesday revealed hitherto unknown nuggets regarding that fabulous Sunday last year and its tumultuous aftermath.

The animal lover, 60, was close to breaking down as Miracle the dog stole the show with a magic trick on an episode of Britain's Got Talent.

F1 COLUMN - JONATHAN MCEVOY: It was a superlative race in Hungary but there was one nagging concern: the lack of Nico Rosberg’s form and Lewis Hamilton's dominance

Long-time 60 Minutes producer Stephen Rice has lost his job after a review by the Nine Network over the botched 60 Minutes child recovery in Lebanon.

After a trip to Venice that didn't go so well, Charlotte Metcalf and her teenage daughter Deia decided to head for Malta to check out the island's sightseeing, shopping and restaurant scene.

England are on the verge of surrendering the Ashes after slumping to 18 for two on Saturday but coach Trevor Bayliss was still clinging to the belief that 'anything is possible'.

After playing an angel and God himself, where else can you go? To the Dark Ages - that's where Daniel Radcliffe and Steve Buscemi are headed next in season two of TBS's Miracle Workers.

In the first of our series looking back at the greatest moments of the sporting year, we reflect on Ben Stokes's incredible innings in the third Ashes Test at Headingley.

EXCLUSIVE BY LAWRENCE BOOTH: Stokes and Leach pulled off an incredible run chase at Headingley in 2019 by chasing more than they had ever managed to keep Ashes alive.

NASSER HUSSAIN: You have to think outside the box at times like this and Sky had the idea of trying to emulate Gogglebox with their look at the last day at Headingley.

The five balaclava and hoodie-clad teenagers stole multiple handbags as well as clothes after breaking into the store on Perth's King Street at 2.20am on Tuesday morning.

Jamie Hallam, 48, and his fiancee Georgina had seen a white Mercedes GLA on Ebay and travelled from Norwich to Manchester to collect it after winning an auction.

The luxury Landmark Pinnacle is in London's Canary Wharf and has an indoor garden on the 27th floor, the size of three tennis courts.

The meetings were also attended by party candidates, councillors and local leaders

Men outnumber women nearly 2 to 1 on the first move up the management ladder. WSJ’s Vanessa Fuhrmans explains how this can hurt women right out of the gate.

Men outnumber women nearly 2 to 1 on the first move up the management ladder. WSJ’s Vanessa Fuhrmans explains how this can hurt women right out of the gate.

The government claims to provide equal opportunities for women, but the traditional power structure and corruption usually ensure the opposite. Aparna Pallavi reports from Ramtek, Maharashtra.

Dineout believes the contactless suite can expand to airports, hospitals, liquor shops and others to reduce waiting times and enforce social distancing.

While the novel coronavirus pandemic has closed down sporting action like almost everything else, there are some football films to watch, for fans and others.

The regulators need to step in immediately to stop any contagion

NULL

Everyone in B2B is talking about account-based marketing. And almost everyone is practicing it in some form — around 93% of organizations, according to SiriusDecisions.

“Not many are killing it though,” says Kelvin Gee. “That's the problem. They start pilots ... then they re-launch and learn from the mistakes. That's just a natural maturation.”

This is a fundamental process in digital marketing, of course: test, assess, optimize. But in the Break Free B2B series, our goal is to help you fast-forward it by learning from the mistakes, successes, and revelations of your innovating peers in the field. And as the Senior Director of Modern Marketing Business Transformation at Oracle*, Kelvin draws from a deep well of experience at one of the powerhouse brands in enterprise technology.

Walking the walk is different from talking to talk, but it’s easy to see why companies across the spectrum are seeking to do both.

“Companies do need to be more customer-centric, deliver a better customer experience, personalize the content, align with sales, and measure themselves differently,” he observes. “I call account-based a strategic glue that pulls all that stuff together.”

In his conversation with TopRank Marketing’s Josh Nite, filmed in Arizona during B2B Marketing Exchange in February, Kelvin shares his perspectives on what it takes to actually make ABM work, and how Oracle empowers its people to thrive within this framework.

It comes down to a fairly simple and repeatable model: standardize, evangelize, train, enable.

[bctt tweet="“Standardize, Evangelize, Train, Enable,” @kgee’s model for implementing #ABM at scale in large organizations like @oracle. #BreakFreeB2B. — Kelvin Gee" username="toprank"]

During an expansive 25-minute interview, Kelvin unpacks the inner workings of enterprise ABM, from getting buy-in to rethinking attribution to developing meaningful metrics and beyond.

Break Free B2B Interview with Kelvin Gee

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• 1:00 - Kelvin's definition of modern marketing
• 1:45 - Scaling account-based marketing
• 2:15 - Strategic adaptations in the evolution of ABM
• 3:30 - How does an organization adopt a new marketing philosophy?
• 5:00 - Who should lead the charge for transformation?
• 7:15 - Metrics Oracle looks at to measure ABM success
• 8:45 - Overcoming traditional friction between sales and marketing
• 10:30 - Is there a need to redefine success and "credit" in order to achieve alignment?
• 12:15 - Operational structure: should sales and marketing converge?
• 13:30 - Challenges and opportunities in the industry
• 15:45 - Oracle's tech stack
• 17:45 - How to filter out data that matters and makes a difference
• 18:45 - What will marketing look like in five years?
• 21:15 - Humans versus robots, and their roles in marketing going forward
• 23:00 - What can marketers do to break free?

Josh: What kind of metrics does Oracle look at when measuring ABM?

Kelvin: We actually look at account engagement as an early indicator on whether your program is performing or not, because if you're not seeing an increase in engagement from a snapshot that you might have taken before the campaign started, that probably means it's not working. Either the personalization isn't there, the tactics aren't working, you're not at the right watering holes, or the orchestration might not be right.

[bctt tweet="“If you're not seeing an increase in engagement from a snapshot of before the campaign started, that probably means it's not working.” — @kgee of @oracle on measuring #ABM success. #BreakFreeB2B" username="toprank"]

So that's the early indicator whether it's working or not. Once you're past engagement, what truly matters to sales, of course, is conversations. They want conversations with these target accounts, so that's what we really looked at and that's really measured by a target account pipeline, or "TAP," as we call it. But when you look at growth in that pipeline, regardless of crediting who sources that pipeline, whether it's marketing or sales, we don't care because it's a team sport. And you can see that growth. Again, you compare this with a snapshot you've taken of those target accounts before the campaign begins, you will see success, and that's how you measure some of those programs.

Josh: I know that Oracle is a data corporation, and you live and die by data. Can you give me a little peek into what your tech stack looks like?

Kelvin: Yeah, I'll give you some broad strokes but obviously we drink our own champagne, right? So Eloqua is our marketing automation platform and our analytics engine is all on Oracle analytics, but the important thing to understand is: We believe that data is the future of B2B marketing. Because we're not gonna have less data, we'll probably have more data in the future, so if you believe that and you also believe that most organizations — especially enterprise organizations — have data silos, and if the goal is to deliver a better customer experience, you’ve got to break down those data silos.

[bctt tweet="“We believe that data is the future of B2B marketing. If the goal is to deliver a better customer experience, you’ve got to break down those data silos.” — @kgee of @oracle on #BreakFreeB2B" username="toprank"]

So I always used the Marie Kondo analogy, right? Where she goes into your house and then she tells you to, you know, pile all your clothes from all your different closets onto your bed. And she tells you that for a reason, because only when you see all the piles of clothes on your bed does the light bulb go off and you say, "Oh my God I’ve got a lot of clothes." It's the same thing with your data. Once you consolidate all your data silos onto one bed, so to speak, in this case a customer intelligence platform or customer data platform or whatever you want to use, once you combine all that data, that's when you start to see all the insights of your customers. And for us, we think the future of B2B resides in a data lake of some sort. And that data lake is your single source of truth and when an account surges or rises, it'll rise simultaneously in your marketing automation platform and/or your CRM, and so that's really the important construct that we think is going to be more representative of a better customer experience in the future.

Josh: What can marketers do to break free?

Kelvin: I’ve always believed that all marketers should have empathy. I think empathy is a super important value that we all need to possess, because we all talk about customer-centricity, how we need to be more customer-centric blah, blah, blah. But what drives customer-centricity is empathy so, I always try to train all of my marketers, especially the young ones who are just coming out of college and learning that they have to develop the empathy muscle. And actually, I do this little "E" test in my workshops, and that is, I ask them to draw a capital-E on their forehead and then I watch them, and they struggle for a few seconds, because they realize there are two ways to control that "E" — they could draw it where it's facing the right way for them, but backward to the person facing them, or it's the other way, where it's backward for them but rightward-facing for the partner. And I asked how many people in the room draw one way or the other and it's usually a 50/50 mix, sometimes I'm surprised by 80/20 drawing it the right way, the right way being that it's rightward-facing for your partner. So I call this "E" test for a reason, because the E stands for 'empathy' because you've taken the time to think about the other person and make sure they see it the right way. So that's just a quick little parlor trick to show the importance of empathy in the world of marketing.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

* Disclosure: Oracle is a TopRank Marketing client.

The post Break Free B2B Marketing: Oracle’s Kelvin Gee on Winning with Enterprise ABM appeared first on Online Marketing Blog - TopRank®.

Singapore : Springer Singapore : Imprint : Springer, [2018]

Specifically, all three companies granted access to a developer tool called Geofeedia which allows users to see the geographic origin of social media posts and has been employed by more than 500 law enforcement organizations to track protesters in real time.

complete article

Online Resource

Hayden Library - PN1995.9.H55 M32 2018