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How a local upstate New York fitness studio designed their own at-home bike delivery service in just a few days and boosted revenues while their doors remain shut during the pandemic

Mark Dellas PhotographyErika Brason.Companies shut down by the pandemic have had to come up with alternative revenue streams, including Rebel Ride, a local fitness studio in East Amherst, New York. Owner Erika Brason decided to make the studio's classes virtual and rent out her equipment. Renting out 59 bikes for delivery and pickup as well as making 34 workout videos took her and her team just two weeks to put together."This is the time to get noticed in ways you haven't in the past," Brason explained. "You basically have to reinvent your marketing strategies so that when the time comes, you can give people a really good reason to come back."Click here for more BI Prime stories.With the COVID-19 pandemic rattling businesses big and small - from bookstores and restaurants to shops and gyms




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Kim Kardashian flaunts signature curves in onyx for Skims campaign after Justice Project premiere

The sexy shoot was released as Kim premiered her documentary Kim Kardashian West: The Justice Project, documenting her advocacy for prison reform with #Cut50.




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Belarus cash in on being Europe's only active league as they sign string of TV deals

The Belarusian Premier League, which includes clubs such as BATE Borisov and Dinamo Minsk, have signed a string of TV deals as fans around the world seek to fill the sporting void.




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Derby Day scandal as hat maker accuses Lady of Leisure of copying design

Melissa Jackson claims Neighbours star Sharon Johal wore a similar looking hat she designed for supermodel Coco Rocha in 2013, for Derby Day in Melbourne on Saturday.




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Olivia Palermo uses a designer scarf to protect herself from COVID-19

Olivia Palermo put on quite the stylish display while out and about New York City on Tuesday. The 34-year-old beauty rocked leather pants and a scarf mask to walk her dog.




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New York City's heart attack spike could have been early sign of COVID-19

A spike in heart attacks in mid-February could have been an early sign that the coronavirus was starting to spread in New York City before it became the epicenter for the illness in mid-March.




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Virgil van Dijk insists Liverpool are showing no signs of nerves

Jurgen Klopp's side may be cruising with a 22-point lead at the top of the table but they have still had to come through some challenges to their season-long unbeaten record recently.




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Harvey Elliott to sign new three-year Liverpool deal

Harvey Elliott will sign a three-year contract this summer to reward the excellent start he has made to his life at Liverpool. A fresh deal will be penned running to the end of the 2023 season.




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West Ham 'interested in signing error-prone Liverpool goalkeeper Loris Karius'

The German was shipped out to the Turkish giants in the summer of 2018 after his catastrophic errors in that summer's Champions League final helped Real Madrid defeat Jurgen Klopp's side in Kiev.




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Liverpool's move to sign Timo Werner placed on hold as they delay all recruitment plans

The Premier League leaders have been heavily linked with RB Leipzig striker Timo Werner and there have been persistent reports about the Germany international having a £51million release clause.




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AC Milan 'reject invitation to sign Adam Lallana' with Liverpool midfielder's contract set to expire

AC Milan have turned down an opportunity to sign Liverpool midfielder Adam Lallana in the summer, The England international will likely become a free agent at the end of the season.




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Rodrygo's agent claims Jurgen Klopp tried to sign winger two years before £39m Real Madrid move

Liverpool manager Jurgen Klopp flew to Brazil to meet Rodrygo when the Real Madrid star was 16 years old, according to the player's representative Nick Arcuri.




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Dietmar Hamann claims Liverpool should NOT sign Timo Werner this summer

Hamann, who played for the Reds between 1999 and 2006 and won the Champions League in Istanbul, claimed that Werner does not have the skillset to slot into Klopp's tactical set-up.




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Head of Ohio GOP calls on state lawmaker to resign over 'shocking and utterly unjustifiable' post

Jane Timken (left) said on Monday that the comments posted on Facebook by State Rep. Candice Keller (right) following the mass shooting in Dayton were 'shocking'.




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Barack Obama lost Will Smith film on Richard Williams but signed Denzel Washington to Netflix deal

In Barack Obama's role as a Netflix producer alongside wife Michelle, the former commander-in-chief has successfully landed one major film but failed to win the rights to an even bigger one.




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Millions of Britons party into the night as fireworks signal the start of a new decade

In London, the familiar ring of Big Ben ushered in 2020 amid what Mayor Sadiq Khan promised would be the 'best fireworks the city has ever seen' to ring in the new decade.




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Brexit endgame: MEPs prepare to sign off historic divorce deal

With just two days to go before the UK is finally due to leave the EU, MEPs in Brussels are due to ratify Boris Johnson's Withdrawal Agreement in a highly symbolic moment.




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Nigel Farage hails Brexit as 'the most significant moment in modern British history'

The arch-Brexiteer whipped up jubilant crowds in London's Parliament Square on Friday night moments before the historic divorce from the bloc.




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Signing Higuain or Costa would be asking for trouble for West Ham

THE NUMBERS GAME - KIERAN GILL: The last time West Ham had a striker who scored 20-or-more goals, Eminem's Just Lose It was topping the charts and the Apple iPhone did not exist.




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Roma 'interested in signing Atletico Madrid striker Diego Costa' to bolster attacking options 

Roma are reportedly interested in signing Atletico Madrid striker Diego Costa as the Italian side look to add to their depleted striking options for next season.




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Katy Perry is sued by Sydney designer Katie Perry for breaching her trademark 

Sydney fashion designer Katie Perry has described her clash with American singer Katy Perry as a real 'David and Goliath' fight after the Australian filed legal action in the Federal Court.




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NRL defends virtue-signalling Tina Turner TV campaign after fans slammed the ad

NRL chief commercial officer Andrew Abdo said the commercial is not intended to be political and showcases highlight moments for the game over the past 30 years.




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Luke Burgess is now pursuing a modelling career... and reveals his 'signature move' for the cameras

He was a star player who scored big for the South Sydney Rabbitohs and the Manly Sea Eagles.




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The email sent to Peter V'landys that forced Todd Greenberg to resign as NRL boss

A furious late-night email from a disgruntled NRL club chief executive could have been the nail in the coffin in Todd Greenberg's decision to quit as CEO of the game. 




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Kylie and Kendall Jenner 'are being sued for using lace design'

The old-fashioned looking pattern with swirling curls and flowers looks identical to what they created, it was argued, and the look was used by the sisters without getting permission, it has been claimed.




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Emma Freud 'designed' Colin Firth's kiss in Love Actually

Speaking to Page Six , the Love Actually script editor Emma Freud has re-instated that arguably the most romantic moment in the entire film was choreographed by her.




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My lightbulb moment: Jewellery designer Laura Lee

Laura Lee, 58, from St Leonards-on-Sea in East Sussex, revealed the inspiration behind her range of fine jewellery. Her designs have been worn by Kate Moss and Keeley Hawes.




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Leigh-Anne Pinnock displays her lithe physique as she models a signature pink bikini from her range

Sporting a soft pink bikini, Leigh-Anne, 28, showed off her lithe physique while reclining on the sand in the popular north coast beach resort.




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Leigh-Anne Pinnock posts a VERY saucy beach snap in another of her signature bikinis

Leigh-Anne Pinnock has been sure to showcase her sensational figure and her own bikini range on Instagram, following her sun-kissed stay in Jamaica.




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Conor McGregor vs Manny Pacquiao close after boxing legend signs deal with UFC management

Conor McGregor may well be set for a sensational return to the boxing ring to face another great of the sport, after Filipino icon Manny Pacquiao put pen to paper on a deal with his management.




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Jewellery designer whose creations were sported by celebs decided to become a gardener instead

Lucy Start, 37, from Essex, made a name for herself in jewellery world with beautiful designs loved by celebrities, but quit the game in 2013 due to pressure and now grows her own vegetables.




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Shanghai Shenhua 'express interest in signing Gareth Bale in January and he is ready to move'

Gareth Bale could be set for a free transfer to Chinese club Shanghai Shenhua, according to Marca, after the Welsh star once again fell out with boss Zinedine Zidane.




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Real Madrid 'to offer £70m AND Gareth Bale' in bid to sign Raheem Sterling from Manchester City 

Real Madrid are reportedly ready to test Manchester City's resolve over Raheem Sterling by offering £70million plus wantaway winger Gareth Bale.




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Harry Redknapp says making Gareth Bale first signing would get Tottenham fans behind Jose Mourinho

Harry Redknapp believes a sure-fire way of Jose Mourinho getting the backing of Tottenham fans would be to sign Gareth Bale. Bale moved from Tottenham to Real Madrid six years ago.




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Erik Lamela is the last of Tottenham's seven signings from the Gareth Bale money in 2013

With £85.3m from the sale of Gareth Bale burning a big hole in their pockets, Tottenham embarked on a crazy spending spree in the summer of 2013. But what became of their seven signings?




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Real Madrid 'believe they can sign Mohamed Salah for £126m with Liverpool star cheaper than Mbappe'

The Spanish giants are looking to sell Gareth Bale in the summer and are hoping they can replace the Welsh winger with one of Europe's top forwards as they look to rebuild their side.




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Gareth Bale set to STAY at Real Madrid for another year as they 'put major signings on hold' 

Although Gareth Bale would likely draw a hefty sum, Real Madrid reportedly want to hang on to him for now as they make preparations for a season without a major acquisition.




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Dimitar Berbatov says Newcastle could sign Gareth Bale if they appoint Mauricio Pochettino 

The Magpies are close to finalising a £300million takeover by a Saudi Arabian consortium which is backed by the country's public investment fund.




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Newcastle could sign stars like Gareth Bale if they appoint Mauricio Pochettino, says Berbatov

The Premier League club are nearing a change of ownership after a £300million bid by a Saudi Arabia-lead consortium was accepted by controversial owner Mike Ashley.




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Debbie Wingham bag costs $6.7million made from upcycled designer Hermès scarf and Cartier earrings

British designer Debbie Wingham, 37, unveiled a bag in New York this week, made from a real emu egg encased in 24k gold and featuring Cartier jewellery, 8000 diamonds and a Hermes scarf.




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Meghan Markle's sell-out designer ballet pumps are back in stock

The brown Sarah Flint ballet pumps Meghan wore to the Invictus games in 2017 (left) and gained a waiting list of over 25,000 people, are now back in stock. The shoes cost $345.66 (£264.14)




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Grand Designs fan who dreamed of building his home is left heartbroken after girlfriend leaves him

James, 31, from the Midlands, dreamed of starting a family in a home that he built with girlfriend Shannon, 28. But when she leaves him halfway through his project, he is devastated.




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Coronavirus: Harry Styles learns Italian and sign language

The former One Direction singer, 25, revealed he's picked up Italian and sign language in a bid to keep himself entertained during coronavirus isolation.




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Dermatologists warn red spots, blisters and itchy wheals could be a sign of the killer coronavirus 

Dermatologists have warned of five skin conditions after studying 375 patients. The most common, affecting half, was a rash of either flat or raised bumps




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Coronavirus mutation found in one sample could signal it's getting weaker

One sample collected from an Arizona coronavirus patient showed a deletion of 81 genetic 'letters' that suppresses the virus's ability to fight the human immune system, also seen as SARS began to fade.




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Jose Mourinho's signings Fred and Matic make life easier for Solskjaer

Who'd have thought Jose Mourinho would have left a legacy at Old Trafford after all? Mourinho signings Nemanja Matic and Fred have been very important in their recent success.




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Jamie Carragher slams Tottenham's £65m record signing Tanguy Ndombele after sluggish start

Jamie Carragher has criticised Tanguy Ndombele, describing Tottenham's record signing as a 'YouTube player' who hasn't done enough to justify his £65million price tag.




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Tottenham manager Jose Mourinho 'enters race with Manchester United to sign Diego Godin'

Diego Godin famously turned down an opportunity to join Mourinho when he was United manager two years ago, instead choosing to sign a new contract with then-side Atletico Madrid.




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Alessandro Gamberini claims he passed up chance to sign for Jose Mourinho's Chelsea and Inter Milan

Alessandro Gamberini has claimed both Chelsea and Inter Milan chased his signature, only for the centre-back to sign a new deal with Fiorentina. The Italian played out his entire career in Italy.




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Eddie Jones set to sign new England contract keeping him on through to the 2023 World Cup in France

Eddie Jones is poised to stay in his role as England head coach through to the 2023 World Cup, after agreeing terms with the RFU to extend his contract.