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Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget / by Peter VanRysdam ; foreword by Brian Goldfarb

VanRysdam, Peter, 1978-




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Web strategy fundamentals / Anders Tufvesson

Tufvesson, Anders, 1963-




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Marketing research / Carl McDaniel, Jr., Roger Gates

McDaniel, Carl D




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Leading edge marketing research : 21st-century tools and practices / editors, Robert J. Kaden, Gerald Linda, Melvin Prince




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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh

Hawkins, Del I




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Foundations of marketing / John Fahy and David Jobber

Fahy, John, 1962-




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Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee

Kotler, Philip




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Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen




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Psychological foundations of marketing / Allan J. Kimmel

Kimmel, Allan J




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MKTG6 / Lamb, Hair, McDaniel

Lamb, Charles W




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Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef]

Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967-




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Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki

Okazaki, Shintarō, 1928-




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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

Hair, Joseph F




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Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell

Bell, David R. (David Richard)




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Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost

Trost, Elena




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Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler

Armstrong, Gary (Gary M.), author




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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Aaker, David A




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Strategic marketing / David W. Cravens, Nigel F. Piercy

Cravens, David W




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What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher

Acuff, Dan S., 1942-




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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MKTG 10 : principles of marketing / Lamb + Hair + McDaniel

Lamb, Charles W., author




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Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

Elliott, Greg, author




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7 Best Feeds For RSS Weather Updates

These days, there are a lot of really useful ways that you can use RSS feeds. They are the fastest and most efficient way to receive alerts and updates from anywhere. You can serve those updates up on the sidebar of your website or blog, in your RSS reader or on your mobile phone.

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Post to Twitter When Amazon Updates

Automatically post to Twitter when an Amazon RSS feed is updated.

IFTT Directions




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7 Day Cycle for Generating Great Content

I write for and in a lot of places. There is my mailing list, my website, publications that require exclusive content, and even a few where my writing is regularly syndicated. Typically, although it seems like more, I write one article per week, and I write it with my mailing list in mind.

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Social Media and Standardized Test

When standardized tests are shared nationwide—as they now are, under the Common Core system that's been adopted in 46 states—cheating suddenly becomes a whole lot easier. Especially since teenagers now share just about everything on social media.

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4 Tools to Display RSS Feed Updates Directly on Your Windows Desktop

In this article, I am going to cover four of the best tools to deliver RSS feed updates directly to your desktop, either through RSS tickers, or from alert boxes that display feed information right inside and scroll automatically. This way, during your workday, you can just glance over at the streaming updates and if a topic catches your eye, you can click on it and bookmark the article to read later, during your lunch break or after work.

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LinkedIn for Lawyers: Newly Issued Ethical Guidance Makes Social Media Use Less Risky

The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules.

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How Social Media Inflates Our Perception Of Our Choice Presidential Candidate

The most fervent political supporters think only their candidate can possibly win. Bloomberg View columnist Megan McArdle blames these beliefs on the echo chambers found on our social media feeds.

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10 Social Media Posts That Deserve a Place in Your Content Calendar

From solo entrepreneurs to Main Street businesses and multinational brands, marketers at all levels struggle with finding new ways to keep their followers’ attention. I often see brands fall into the habit of posting repetitive types of content. This usually leads to a sharp drop in engagement.

Your followers need variety. If you don’t mix it up a little bit, you’ll risk losing their attention permanently. To inject some diversity, start working these 10 social post structures into your daily content calendar.

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5 Social Media Steps You Should Take After A Great First Date

Ladies, gentlemen and all overly anxious Jewish mothers, I recently had a date that was NOT set up via a dating app. Hey, you have to start somewhere, right? Even better, it was a great date.

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ACLU: Police use Twitter, Facebook data to track protesters

Specifically, all three companies granted access to a developer tool called Geofeedia which allows users to see the geographic origin of social media posts and has been employed by more than 500 law enforcement organizations to track protesters in real time.

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Analytics and Data Will Change Social Media in 2017

As we wind down the year and look back on 2016, we find that social media is on everyones lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control.

The outcomes of the EU Referendum in Great Britain and the American presidential election were no doubt influenced to a greater or lesser degree by social media, from President-elect Donald Trump’s insistence on using Twitter as an unfiltered direct communication channel with his followers and critics, to the soul-searching happening in some quarters about the role social media played in serving up news stories to the American electorate.

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The Impact of Social Media on Todays Teenagers

Currently, the world’s population is 7.5 billion, 3.8 billion are internet users and 2.8 billion of them are social media users. 1.8 billion of the entire world population is made up by teenagers from the ages of 13-19 years old. Instagram alone has 500 million active monthly users. Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day. Snapchat has 166 million daily users. Although adults do also use some social media, teenagers are the majority of users.

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Instagram is integrating recommendations into user feeds

Instagram is starting to roll out recommended posts directly into users’ home feeds, according to TechCrunch.

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located solely in the Explore tab.

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The power of data-driven content marketing

Did you know that the average CTR for any form of online advertising went from 0.09% to 0.05%? For this trend we are to blame the rise of social networks and ad blockers which helped consumers successfully fight the unwanted ads.

Where does this leave marketers?

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Techmeme Brings Its Aggregation Formula to a Daily Podcast

Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home.

Beginning today, the site’s new podcast will appear at 5 p.m. every weekday. Over 20 minutes, host Brian McCullough (from The Internet History podcast) will summarize the day’s top tech news and commentary from around the web and social media.

Plain-vanilla news aggregation is unusual in podcasts. Even in tech, podcasts tend to be personality-driven, more often involving hosts providing commentary on the big news of the week rather than just the news itself. McCullough thinks Techmeme can offer something different.

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Homeland Security database would track bloggers, social media

Fears about the potential effects of propaganda and fake news remain high, and American officials are determined to keep track of media outlets in a bid to curb these misinformation campaigns. The Department of Homeland Security has put out a call for companies that could create a database tracking over 290,000 media influencers around the world, including online news outlets, bloggers and prominent social network accounts. The system would identify contributor details (such as contact info and their employers), and would allow searching for individuals and outlets through categories like their locations, the focuses of their coverage and their sentiment.

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Facebook to open up its data for research on social media and electionsX

Facebook announced a new initiative today aimed at improving its policies and the role its platform plays in elections. The company acknowledged that it was slow to respond to election interference efforts that took place on its site and says it wants to learn more about social medias role in elections around the world. To do that, it's putting together a group of researchers that will then develop a research plan, get proposals for projects that address issues defined in its plan and manage a peer review process that will determine who will receive funding and access to Facebook data for their research.

The commission of experts will initially work for one year and Facebook says membership will be determined soon.

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The Best Days and Times to Post on Social Media

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 brands over a five-week period, then compiled the data into an infographic that explores the answers to that question.

The data shows...

• Surprisingly, Instagram user activity peaks at 3-4 AM on Sundays (because of global interactions, yet Instagram posts on Tuesdays received the best engagement.

• Facebook's sweet spot for engagement is on Thursdays, 9-10 AM; and weekends show lower engagement on Facebook.
• The most rewarding time for brands to post on Twitter is between 11 AM and noon.

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6 Best Free RSS Reader Apps For 2018: Get Your Daily Dose Of RSS Feeds

The ever-expanding size of the world wide web has caused an explosion of content in different horizons. Be it the case of videos, music, or text-based content, billions of netizens gobble loads of content every day.

There is an uncountable number of websites ready to feed you with the daily dose of their interesting articles. You can count us in the list if you want. But how would single human visit tons of websites to slurp all the information? Thankfully, there are ways to so.

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How to Schedule Your Social Media Updates More Efficiently

Take time to organize your social media updates and create a social media calendar before you schedule them.

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Four Advanced SEO Tactics To Increase Your Traffic Today

Today, almost every business has a website -- the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then do not read this article. If you would like to bring your products to new markets, read on.

There is a catch: Getting more quality traffic means you will have to do some work.

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Get paid for your social networking data

Every time you like, comment, and share anything on Facebook, you're creating valuable data. So, what if you could get paid for it?

Blockchain-based social networks like Steemit and PermissionIO are already doing that.

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Planning Your 2019 Social Media Calendar? 13 Tactics To Step Up Your Game

In recent years, social media platforms have evolved from simple communication channels to full-blown news and entertainment hubs. From Facebook Watch to this years innovations like IGTV and Snapchat’s Story Ads, social platforms are stepping up the game to keep its users engaged and entertained -- and your company should not be too far behind.

If you want to keep up with the latest social media trends, you will have to reevaluate your strategy with an eye toward the future of this ever-evolving industry. Below, Forbes Agency Council members share 13 ways to step up your social game in 2019.

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Social media 2018 put the spotlight on data, video, Stories

After suspending Cambridge Analytica from its platform in March, Facebooks data management issues remained the lead social media news story throughout 2018. The companys constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a massive purge of bad user accounts. While Facebook and Twitter focused on cleaning up timelines, Snapchat, Pinterest and LinkedIn continued to build out their ad offerings.

Nearly all platforms released new political advertising policies, and you could not open an app without bumping into a Story. (In fact, now that Snapchats original concept has made its way to Instagram, Facebook and YouTube, the real question is why does not Pinterest have them?) In its spare time, Facebook did its best to recruit more video creators, YouTube gave its creator base more monetization opportunities, and Instagram launched a video platform. Not to be left out of the mix, Reddit wrapped up its first major redesign in over a decade.

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You Do Not Even Need to Be on Social Media, The Companies Still Have Data on You

We have all thought about it. Maybe it's time to flick Facebook. Terminate Twitter. Silence social for good, and just be a person again.

Sadly, if this dream of going off the grid is about reclaiming your lost privacy, that might not actually be possible, according to new research.

A new study by researchers at the University of Vermont shows that social media posts by people you're connected with can actually be used to predict your own future posts – and even more accurately than if your own previous posts were being mined for insights.

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