ICICI Prudential Mutual Fund has launched a new close ended debt fund scheme named "ICICI Prudential Fixed Maturity Plan- Series 83 - 1103 Days Plan L" with maturity period of 1103 days from the date of allotment.The New Fund Offer (NFO)

சென்னை: சூரரை போற்று படத்தில் இடம்பெற்றுள்ள மாறா பாடலின் தீம் டிவிட்டரில் திடீரென ட்ரென்ட்டாகி வருகிறது. சூர்யா நடித்து சுதா கே பிரசாத்தின் இயக்கத்தில் உருவாகி வரும் படம் சூரரை போற்று. இப்படத்தில் சூர்யாவிற்கு ஜோடியாக அபர்ணா பாலமுரளி நடிக்கிறார். இவர்களுடன் கருணாஸ், ஜாக்கி ஷெராப், மோகன்பாபு, பரேஷ் ராவல் உள்பட பலர் முக்கிய கதாபாத்திரங்ககளில் நடித்துள்ளனர். நெடுமாறன் ராஜாங்கம் என்ற கதாபாத்திரத்தில் சூர்யா பைலட்டாக நடித்துள்ளார்.  

To support the estimated 63 million MSMEs which have been battered by the pandemic, CII has suggested a credit protection scheme for MSMEs whereby 60-70% of the loan should be guaranteed by the government, i.e. if the borrower defaults, government should

If you like to take control of your investments and go the DIY (do-it-yourself) way, direct mutual funds schemes are made for you. In 2012, SEBI introduced "direct plans" in mutual fund schemes to allow more freedom to investors. If you

Player Unknown's Battleground, widely known as PUBG, is one of the most popular online battleground games since its launch. The game title received more popularity after the company released the mobile version.  According to the reports, there are more

कोरियन कार निर्माता कंपनी हुंडई ने भारत में ग्राहकों के लिए पांच तरह ही कार फाइनेंस स्कीम शुरू करने की घोषणा की है। कंपनी का कहना है इन स्कीम की मदद से वह अपने ग्राहकों को ज्यादा से ज्यादा सुविधा पहुंचाने की कोशिश कर रही है।

Before we head on to answer your queries on your investments in mutual fund schemes, here we clarify that last evening after the amc company Franklin Templeton was left with no option on barely any new subscription and other liquidity issues,

State Bank of India (SBI) has initiated an emergency loan scheme for its customers amid the nationwide lockdown to curb the spread of COVID-19. It allows bank account holders of the nation's largest bank to apply for the loan on its

On Thursday, the State Bank of India (SBI) introduced a new scheme for senior citizens called "SBI Wecare Deposit" for senior citizens in its retail term deposit segment. The scheme aims at safeguarding the interest of senior citizens in fixed deposits

Recently, amid falling interest rates, SBI as an incentive to attract senior citizens launched a special retail deposit scheme called ‘SBI Wecare Deposit' with a marginally higher premium of 30 bps. Usually senior citizen investor community on FDs is provided a

Digitization in India is still a work in progress with the large population unable to access or tap into the vast pools of the virtual capabilities. Plus, there's also a large gap between urban and rural areas when it comes to

Actor Chemban Vinod got hitched to Mariam Thomas in a private ceremony on Tuesday. The actor took to his Facebook page to share the special news. Mariam is a psychologist by profession and also a Zumba trainer. Pictures of

MCU's Thor, Chris Hemsworth earlier shot for the Netflix film Extraction in Mumbai and in Ahmedabad. This week, as a throwback, the actor shared a video of a fan chasing his car on a bike. Hemsworth, in the post shared

Sam Hargrave turned director with the Chris Hemsworth-starrer Netflix thriller, Extraction. The MCU stunt coordinator, during an interview, revealed that Extraction has potential for a sequel and studio executives are interested in working on it. The film received some mixed review

Summer ailments are quite common during the hot summer months. From heat rashes and sunburns to jaundice and food poisoning summer causes a host of health problems. In India, usually May and June are considered the hottest months of the year

When it comes to children, parents ensure that they get the best environment and proper upbringing to grow as a person. It is them to an extent who is responsible for embedding good qualities in their children. They are always on

The Government of Andhra Pradesh has launched another welfare scheme for students. It has announced a new flagship program named "Jagananna Vidya Deevana," which will provide full fee reimbursement to the students. Chief Minister YS Jagan Mohan Reddy has introduced the

It is not uncommon to see a man whistling at a woman from across the street or a male co-worker talking to a woman's breast or try to get a glimpse down your shirt. While women's safety has been confined to

Every year 5 May is celebrated as International Midwives' Day to acknowledge the contribution of midwives in childbirth. Those who don't know, midwives are women who help pregnant women in giving birth to their child. In ancient times when there were

Hyundai India announces unique finance schemes for new vehicle ownership in the country. The new finance schemes are aimed to offer increased convenience and ease of ownership with new vehicle purchases.

The track is for "all those in the frontline, all around the world... the people who are risking their lives to save us and save our families," guitarist Brian May told Reuters in a video conference call interview from his home in London.

Under the PM-KISAN (Pradhan Mantri Kisan Samman Nidhi) scheme, each farmer gets Rs 6,000 in a year in three equal installments directly in bank account.

One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. 

Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever.

So it’s no surprise that the youngest social media users leapt on Snapchat when it launched. Snapchat Stories provided the feeling of togetherness that social media’s good at, without the potential to embarrass your future self.

Other platforms were quick to buy into the idea of ephemeral content — content that expires and is deleted after a set period of time, usually 24 hours. Instagram’s creatively-named offering, Instagram Stories, boasts 500 million daily users. That’s more daily users for a single feature on Instagram than there are for the entirety of Twitter. 

But don’t count Twitter out just yet — they’re testing their own ephemeral content, called, unfortunately, “Fleets.” Even the level-headed folks at LinkedIn* are testing LinkedIn Stories with a handful of users.

For B2B content marketers, ephemeral content seems like the opposite of everything we try to do. DISPOSABLE content? No SEO value, no repurposing potential… what’s the point?

Should B2B marketers go ephemeral? It depends. Here’s what you need to know.

Ephemeral Content for B2B Marketers

Before we get into specifics, you should first consider ephemeral content the same way you would any content. I’d recommend asking the following four questions.

Four Questions B2B Marketers Should Ask about Ephemeral Content

These questions aren’t unique to ephemeral content, of course. They’re questions worth asking for any new marketing channel or tactic. They are:

• Is my audience on this channel?
• Is my audience consuming content on this channel?
• Can we produce high-quality content for this channel?
• Does this channel offer a logical next step for our audience?

For most B2b marketers, the answers to all these questions is “yes.” If your audience includes millennials or young Gen Xers, they’re likely on Instagram Stories at least. They’re used to the format and will likely be open to ephemeral content on LinkedIn and Twitter as it rolls out.

Can your brand produce high-quality ephemeral content? That’s one of the chief selling points of Stories — they’re easy and cheap to produce. There are robust tools for creating them built into the platforms that host them. And audiences expect a more informal, less-produced content experience.

As far as next steps go, Instagram Stories are actually more marketer-friendly than Instagram posts. Users can swipe up in a story to go directly to another piece of content, a lead gen form, or any other hyperlink. There’s no “Please visit the link in our bio” for Stories — it’s an immediate pass-through.

Now, if your offering skews more to the Boomer demographic, or you’re courting people too hip — or technology-averse — to be on social media, you might hold off. But it’s safe to say the majority of B2B marketers can get some juice out of ephemeral content.

How to Make the Most of Ephemeral Content for B2B

You don’t get the opportunity to build a content library with ephemeral content. By its nature, it should serve a different purpose than blog posts or eBooks. Think about building an audience and engaging them on a regular basis, rather than creating a library people wander in and out of.

Focus on Your People, Not Your Product

There are plenty of outlets for you to serve up product information and sales brochures. Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers. 

Mailchimp is great at this type of story. Their “Day in the Life” series highlights and celebrates individual employees.

[bctt tweet="“Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers.” @NiteWrites" username="toprank"]

Be Passionate about Purpose

For a growing majority of consumers, what a brand sells is less important than what the brand stands for. We’re looking to buy from businesses that share our values, and B2B buyers are no exception. Ephemeral content is a good way to get the message out about your brand’s larger purpose in the world, to highlight your vision for the future and your progress towards those goals. 

Lush is great at blending their purpose with their more product-centered ephemeral content. It only takes a few Instagram Stories to see exactly where they stand and what they value. 

Show Your Personality

If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip. It’s a format with lower audience expectations, one that’s focused on short-form, entertaining content, and one that won’t linger to haunt you until the end of time. 

So it’s well worth experimenting with your brand’s voice and personality. You may find that B2B buyers are just as starved for entertainment as the rest of us.

Cisco is absolutely killing it with their Stories right now. The playful, energetic tone isn’t what you would expect from a staid titan of industry, but it’s delightful to watch.

[bctt tweet="“If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip.” @NiteWrites" username="toprank"]

Serialize Your Content

Ephemeral content is all about building an audience that will make your feed appointment viewing. Serialized content can help establish that habit. There are a few easy ways to serialize:

• Establish regular features, like Mantra Monday, Thoughtful Thursday, or Whiskey Wednesday (okay, maybe not the last one)
• Chop up a long-form video into segments and air them sequentially
• Focus on a different department every week to explore your organization

For longer-form serialized content, it’s worth creating an IGTV Series. Series come with tools to help you create and promote new episodes to bring in subscribers. Check out General Electric’s Taking the World to Work series for inspiration.

Let’s Get Ephemeral!

Ephemeral content is one of the primary ways people are using social media — which means it’s relevant for any B2B business with an audience on social platforms. Adding ephemeral content to your content marketing strategy will exercise a different set of muscles than your regular content creation, but it’s a form that rewards continued experimentation.

Need help with ephemeral or evergreen content? Our content marketing team is ready.

* Note: LinkedIn is a TopRank Marketing client.

The post Should B2B Marketers Embrace Ephemeral Content? appeared first on Online Marketing Blog - TopRank®.

U.S. House Speaker Nancy Pelosi on Thursday made an indirect dig at President Donald Trump's Navy Blue Angels flyover this weekend, saying that political leaders have 'no right to praise them and then ignore their needs.'

Indian police have filed a culpable homicide complaint against an LG Chem subsidiary over a toxic gas leak at its chemical plant in the south of the country that killed 11 people and forced 800 into hospital for treatment from poisoning.

Indian police have filed a culpable homicide complaint against an LG Chem subsidiary over a toxic gas leak at its chemical plant in the south of the country that killed 11 people and forced 800 into hospital for treatment from poisoning.

Trump had told the media that the country has already 'flattened the curve', and it is ready for a 'phased and gradual reopening' even though coronavirus cases and deaths shows no sign of stopping.

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Cham, Switzerland : Springer, [2019]

Cham, Switzerland : Springer, [2019]

Cham, Switzerland : Springer, [2019]

Cham : Springer, 2020.

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Cham : Birkhäuser, [2019]

Cham, Switzerland : Palgrave Macmillan, [2019]

Singapore : Palgrave Macmillan, [2019]

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[S.l.] : SPRINGER NATURE, 2019.

Cham : Palgrave Macmillan, c2019.