The Manchester City forward, who would become Puma's highest-paid footballer should the deal go through, is also being pursued by rivals Adidas, New Balance and Under Armour.

Craig Aynsley, 46 from Northumberland, has been unable to work for five years after two separate battles with cancer - but thought his life had turned a corner last year after finding his dream home.

At 71.3125/3150 per dollar

DMDK's vote share plummeted to 2.4% in the 2016 Assembly polls from 7.88% in 2011, even as the party failed to return a single legislator

The ongoing Syrian and Mediterranean refugee crisis makes us look into our nation's as well as South Asian region's refugee policies in this edition. We also take a look at the widespread malnutrition amongst Indian children, why the proposed National Waterways Bill in its curent form is not a good idea, how Ladakh's cultural heritage and natural resources are deteriorating, the six-decades long suffering of Manipuri women under the Armed Forces (Special Powers) Acts, a panel discussion on Nehru’s India: Essays on the Maker of a Nation a book by Nayantara Sahgal, a review of a newly released movie on the challenges faced by the Parsi community, and much more.

The ongoing Syrian and Mediterranean refugee crisis makes us look into our nation's as well as South Asian region's refugee policies in this edition. We also take a look at the widespread malnutrition amongst Indian children, why the proposed National Waterways Bill in its curent form is not a good idea, how Ladakh's cultural heritage and natural resources are deteriorating, the six-decades long suffering of Manipuri women under the Armed Forces (Special Powers) Acts, a panel discussion on Nehru’s India: Essays on the Maker of a Nation a book by Nayantara Sahgal, a review of a newly released movie on the challenges faced by the Parsi community, and much more.

Renowned popular Bengali actress Suchitra Sen, remembered by audiences nationwide for her performances in Hindi films Aandhi and Mamta, passed away recently after years of strict, self-imposed seclusion. Shoma A Chatterji remembers her life and aura.

As per the National Waterways Bill recently introduced in the Parliament, 101 stretches of rivers in the country will be declared as National Waterways. There are many advantages of  waterways but these advantages will be realised only when certain conditions are met, and only under certain circumstances says Shripad Dharmadhikary.

Hundreds of artisans in Hajo are finding their livelihoods threatened by a local monopoly and other factors that have driven the prices of raw materials very high. The Assam government is intervening to help, but the beneficiaries wish they were consulted more. Ratna Bharali Talukdar writes.

Men may forget exactly how they lost their virginity but girls, not a chance. Girls never let go of the most intricate details of making love for the first time. Even in this day and age everybody is obsessed with the

Losing virginity is both exciting and sad. What comes to your mind when you think about virginity? At what age should I lose my virginity? Is it safe to lose it before marriage or should I keep it as an asset

What does virginity mean to you? It is different thing for women of different ages. Few treasure it whereas few resent it and in some cases, few want it back! So, what exactly does this hymen mean to you?Lovemaking is no

Volatility is likely to continue in the near term and the immediate resistance for the Nifty stays at 9,450 levels.

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 most promising accounts).

This itself is a constraint from which B2B marketers need to break free, which is why Gary Gerber stood out as a fitting guest for the first interview in our second season of Break Free B2B. At B2B Marketing Exchange in February, he sat with TopRank Marketing President Susan Misukanis to unpack what’s needed to bring ABM to the next level.

Gary and his team at Folloze helped Cisco develop a sophisticated and highly effective ABM program that targeted 20,000 customers through one-on-one, personalized content and messaging.

How can other B2B marketers achieve this level of scalability in their ABM efforts, overcoming one of the biggest remaining hurdles holding back this fast-growing approach? In large part it’s about rethinking our tools, Gary suggests, while leaning on a rather literal metaphor.

“You have to focus away from blunt instrument tools,” he says. “I’m not bashing blunt instruments, by the way, because a hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch. So you need to migrate to tools that let you [achieve] that kind of precision, because that’s the only way you’re going to build trust with your customers.”

[bctt tweet="“A hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch.” @Gary_Gerber of @Folloze on the need for more precision in #ABM. #BreakFreeB2B" username="toprank"]

Solutions like Folloze’s platform, which enables the delivery of personalized experiences at scale, are helping pave the way. But it’s not just about technology. Reaching a state of advanced ABM also requires shifts in organizational mindset, philosophy, and operation.

Gary and Susan cover the gamut in their 18-minute conversation. You can watch, listen, or find key excerpts and takeaways below.

Break Free B2B Interview with Gary Gerber

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• 1:30 - Recognizing that change is inevitable
• 2:30 - Where is ABM in terms of market maturity?
• 4:45 - Helping clients recognize shortcomings and make incremental progress
• 6:30 - Approaching the marketing funnel from an ABM standpoint
• 9:30 - Re-centering on the fundamentals of ABM targeting
• 11:15 - Where are you seeing successes in ABM?
• 13:15 - Optimizing for the future by taking the right steps right now
• 16:00 - Gary's personal hobbies and philosophies
• 17:15 - How can modern digital marketers break free?

Susan: What's your consulting approach? As marketers, we can't just tell our clients, "You're wrong, do it my way." How do you inch them toward making incremental progress?

Gary: It's an interesting question because when we talk to people, the tools that people are using are the same ones that worked well 10 or 15 years ago. People built their careers on tools like marketing automation and things like that. So it is challenging to tell them, "Those tools are blunt instruments by today's standards."

You have to focus the other way, on what's not working, on the pain. Because there is pain there, especially if they're under the gun for an account-based program, and for pushing things through the funnel, right? We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration. They can't get stuff into the top of the funnel anymore, whatever they get in the funnel doesn't come out, and they're under the gun there because sales and the entire organization is looking to them to move opportunities and it's not happening. So if you can put it in terms along those lines most marketers will eventually have to concede. 'Cause everyone's feeling that pain in B2B.

[bctt tweet="“We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration.” @Gary_Gerber @Folloze #BreakFreeB2B #ABM" username="toprank"]

Susan: Do you counsel equal focus on the top, middle, and bottom of the funnel to try to get things moving? Or is the first thing, you gotta fix the top of the funnel? What's your methodology?

Gary: Well, if you think about what ABM is, especially if you're doing it right, it's almost not a funnel mentality at all anymore, right? We refer to it as full cycle personalization, or some people are saying bow tie. If you're approaching it with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.

[bctt tweet="“If you're approaching #ABM with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.” @Gary_Gerber @Folloze #BreakFreeB2B" username="toprank"]

There’s an analogy others are using and I agree with it: it’s like a football team or a soccer team running down the field together. So the focus isn't on top of funnel or middle of funnel, it's on -- by definition -- the accounts themselves. And as sales and marketing are running down the field, they're bringing the account and the individuals together along with them. It's a journey.

And so how do you do that? You can't do that by sending them mass emails because everybody's getting that. Ultimately what it's about, and I've said this to other people, it's about building that relationship with them. More importantly, it's about building a relationship that's built on trust, not on hype. Because if you've built that trust and you're adding that value to them that they trust you're interested in their success, and you're providing information and content and messaging and whatever it is, that will help them be successful. They'll happily march down the field with you because you're adding to their success.

Susan: So let's talk about what's working in ABM these days. Where are smart modern marketers really experiencing some great progress from your perspective?

Gary: Most people think of ABM, as you mentioned before, as, "Well, I'm going to pick my top 20 accounts and I'm going to focus everything I got on them, and the rest of the 88,000 or whatever, oh well too bad, them we'll just spray and pray with a nurture campaign or something like that." And it's interesting because when you stop and think about it logically, limiting it to your 20 or 25 or whatever, that's a technical limitation, right? It's because I can't do what I want to do -- create a deeply personalized, individualized, valuable, trust building experience -- with more than those 20 people because there's me and this person, that's all that we can do.

But there is no procedural reason for that. If you could do [personalization] for everybody, then you would, but you can't. And so, Cisco is a really awesome example. What they've been able to do is actually automate a lot of what's manual to create these very individualized experiences where they’re getting content, and imagery, and messaging, and information, and everything that is very salient to them, that they used to have to build by hand, so it took hours for each … it’s automated, so they kind of wind it up once and this goes out. So Cisco is actually doing one of the largest ABM programs in the country.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus appeared first on Online Marketing Blog - TopRank®.

Australia. Parliament. Senate. Procedure Committee, author, issuing body

Inkpin, Andrew, author

On Tuesday, January 7, 2020, all buildings of the Library of Congress will close at 1 p.m. ET due to anticipated inclement weather. All public areas are closed and all public events are canceled for the remainder of the day.

But how does one plan for a pandemic like the coronavirus, which arrives totally unannounced and results in practically a global shutdown?

With over 50% share, Chinese smartphones have run roughshod over their Indian rivals. How did this happen and what next?

Major importers like Germany & Japan, which have been buyers of first flush teas from Darjeeling for decades, first want to check the quality before placing order. Iran, which had bought, around 54 million kg of teas in 2019 has also started placing good orders with the tea exporters which has resulted in orthodox tea prices moving up by Rs 30 -40 per kg in comparison to last year.

PM Modi's pandemic messaging has been mostly directed at the middle class and elites and there's little empathy for the poor millions. Is he losing his political touch?

In a situation mirroring the change in the national economy, the tertiary sector in Jammu and Kashmir is fast threatening to overtake the primary sector.

In spite of a bumper mango crop this year, the mango growers of the famous Maal-Malihabad belt of UP are the losers.

According to Central Silk Board statistics, West Bengal and Assam contribute around 6.5 thousand Metric Ton (MT)silk to India's total annual output of over 35,000MT. Over 80% of that is consumed in domestic market. As estimated, over 15 lakh workers are involved in ground level silk activities in these two states.

tl;dr: If you just want to quickly get stats for a repo, you can find the app here. The rest of this post explains how it’s built with Mavo HTML, CSS, and 0 lines of JS. Or, if you’d prefer, you can just View Source — it’s all there! One of the cool things about […]

Dewey Library - JC574.K74 2019

Closing wildlife markets within countries, as Dr. Anthony Fauci of the White House coronavirus task force rightly suggests, may be a more effective tool, however. This article examines the prevalence of wildlife markets around the world and notes that the ones in Asia aren’t the only ones worthy of scrutiny.

Antony Waste IPO comprises of Rs 35 crore of fresh fund raising and Rs 171 crore of secondary share sale

Barker Library - RD129.5.F58 2018

M and M was the top gainer in the Sensex pack, rallying over 5 per cent, followed by Bajaj Finance, HDFC Bank, ICICI Bank, Bharti Airtel and Hero MotoCorp. NSE Nifty rose 65.30 points, or 0.71 per cent, to finish at 9,270.90.