cas Relaciones Públicas: Tacticismos y estrategias By octaviorojas.blogspot.com Published On :: Sun, 7 Feb 2016 11:45:00 +0100 Las organizaciones más longevas poseen una estrategia a medio y largo plazos que les permite avanzar en momentos de incertidumbre con una determinada certeza. Las que atienden a tacticismos de manera continua, tarde o temprano puede ser engullidos por su propia inercia. En el caso de la comunicación política que sigue inundando nuestros días en España, parece que hay dos bloques que, o bien obedecen a una estrategia o van tras la siguiente táctica día tras día. En el primero, están PP, PSOE e incluso los partidos nacionalistas. En el segundo, se encuentran Podemos, IU y, aunque pueda ser algo injusto, Ciudadanos. El PP parece esperar a que el desgaste de sus adversarios en las negociaciones para formar gobierno y a que cale el discurso del miedo ante una recuperación económica perdida por un gobierno en el que no esté la agrupación conservadora para posicionarse como la única alternativa viable para que el país vuelva a ponerse en marcha. Los socialistas esperan encontrar la cuadratura al círculo atrayendo para sí el mayor número de apoyos, por ínfimos que sean, y neutralizando el mayor número de rechazos, lo que le permitiría alcanzar la presidencia aunque fuera en segunda vuelta. Podemos tiene claro que cada espacio mediático que tenga es uno que le ayuda a darse a conocer, lo que cree que aumenta sus posibilidades tanto en la negociación actual, como ante el hipotético caso de unas nuevas elecciones. Eso, aunado a la hiperactividad en redes sociales que mantienen, frente al resto que parece haberlas dejado aparcadas. Hay táctica mediática y estrategia digital que les permite mantener su presencia, con el peligro de "quemarse" ante tanta sobrexposición. IU bascula entre posiciones, con la esperanza de arañar beneficios para su agrupación, pero de tal forma que no está resultando negativamente expuesta. Ciudadanos pretende convertirse en el fiel de la balanza y esta posición quizás les esté desgastando en demasía ante el electorado indeciso que los apoyó en las elecciones. Los nacionalistas, entre moderados y activistas, mantienen sus posiciones más mirando a sus regiones, que a los movimientos a nivel nacional. Veremos si las matemáticas y los deseos entre lo deseable y lo posible, dan la razón a los estrategas frente a los tácticos. Visita la web de mi agencia: www.tuatupr.com Full Article
cas Relaciones Públicas: Nueva web en tuatupr.com By octaviorojas.blogspot.com Published On :: Wed, 18 May 2016 18:53:00 +0200 Nueva web tuatupr.com Visita la nueva web de mi agencia: www.tuatupr.com Puedes llamarnos al teléfono: +34 911123481 y escribirnos a info (@) tuatupr.com. Full Article
cas Relaciones Públicas: El Brexit y la campaña xenófoba By octaviorojas.blogspot.com Published On :: Sat, 25 Jun 2016 10:57:00 +0200 En el blog de túatú hablamos sobre el Brexit y cómo los mensajes euroescépticos han triunfado por su claridad ante la mediocre defensa que se realizó del "Remain" por parte de todos los partidos. ¡Echale un vistazo! Visita la web de mi agencia: www.tuatupr.com Full Article
cas Relaciones Públicas: ¿En quién confiar en tecnología? Reflexión sobre la crisis de Samsung By octaviorojas.blogspot.com Published On :: Fri, 14 Oct 2016 17:37:00 +0200 Al comienzo de mi agencia: www.tuatupr.com tuvimos como cliente a Samsung. Fue un tema extraño que no salió a la luz pública por retrasos del desarrollo. Nos quedamos con las ganas de hincarle el diente a una marca tan llamativa, pero el recuerdo de aquello viene a mi mente al ver la desastrosa gestión que ha realizado la empresa coreana con la crisis del Galaxy Note 7, que le ha significado un gran problema financiero, pero sobre todo de imagen que puede ser incluso más grave para sus productos. A pesar de que se sabe que las baterías de los móviles se recalientan e incluso se incendian y explotan (en la imagen un iPhone 5 que quemó el asiento de un coche), la manera en como Samsung abordó la situación ponen en solfa la confianza a una marca que antes se consideraba robusta. Primer interrogante: ¿Por qué explotan incluso estando desconectados? No se sabe a ciencia cierta cómo es que una batería ha logrado calentarse tanto hasta explotar estando en reposo. Segundo interrogante: ¿Cómo Samsung permitió que el tema llegara al punto que las aerolíneas prohibieran embarcar el teléfono afectado, incluso después de que un vuelo se viera afectado por un teléfono en llamas? Si ya se sabía que el móvil era potencialmente un peligro no había nada que esperar. Tercera interrogante: Si realmente consideran que el móvil es peligroso, ¿por qué distribuyen guantes ignífugos para que sus clientes envíen de vuelta el dispositivo por correo terrestre/marítimo? No muestran mucha preocupación por la seguridad de sus consumidores. En resumen: No se cerró la crisis, porque aún hay varias interrogantes. Actuación lenta. Incluso La marca expone al peligro a sus consumidores y vuelve a hacerlo obligándoles a manipularlo nuevamente. Para los actuales consumidores que estiman la marca Samsung, esta crisis puede tratarse de un percance, aunque sus consecuencias son realmente graves. Para los fieles usuarios de otras marcas, esto les ayudará a reafirmar su "amor" por su decisión actual. Los que más deben preocupar a Samsung son aquellos que se mueven por diferentes motivos (prestaciones, precio, etc.), pero que, ante una eventualidad como la de una posible explosión del teléfono seguramente optarán por otra marca más segura. En una industria con tan alto grado de competencia, un error de estas dimensiones puede poner en serio riesgo la credibilidad y confianza de una marca y sus productos, lo que significará una posible amenaza para su viabilidad futura. Full Article
cas Relaciones Públicas: La confusión By octaviorojas.blogspot.com Published On :: Thu, 31 Aug 2017 18:55:00 +0200 Resulta llamativo ver lo complejo (y a la vez sencillo y plano) que se ha vuelto el mundo. La sucesión interminable de acontecimientos hace que todo se consuma "crudo" y no haya tiempo material, pero tampoco ganas, de realizar una reflexión profunda sobre los temas del día a día. El problema es que la realidad "borrosa" (líquida se me hace muy cursi) es la que no nos está permitiendo ver el fondo de las cosas y, sobre todo, estamos sin perspectiva, prisioneros del tsunami informativo de temas que nos avasallan y nos aturden. La "sensación" de estar informado a través de los medios, cuando ni los periodistas tienen la posibilidad de digerir todo lo que tienen sobre la mesa, no es más que una pose que ya se ha cobrado sus primeros trofeos: el Brexit y la victoria de Trump. Los cambios repentinos, imprevistos por los expertos de ayer, son los que determinarán el futuro de los países, presos de la percepción epidérmica de la realidad. Si lo que domina es la confusión, las decisiones que se tomen sólo pueden ayudar a mantenerla. Visita la web de mi agencia: www.tuatupr.com Full Article
cas Las agencias de relaciones públicas y las fake news By octaviorojas.blogspot.com Published On :: Mon, 15 Jan 2018 16:06:00 +0100 Uno de los grandes problemas estructurales de las agencias de relaciones públicas es lo mal que comunica. Ya se sabe, “En casa del herrero, cuchillo de palo”. Esta reflexión viene a cuento por todo lo que se ha publicado sobre las “fake news” en los medios más importantes de todo el mundo y el sepulcral silencio que prácticamente todo el sector ha guardado en torno a este tema. ¿Por qué nos incumbe esta discusión?, se preguntarán algunos. La respuesta es sencilla. El sector lleva años sufriendo ataques contra su trabajo por sembrar sus propias “fake news” para sus clientes. Noticias que no lo son tanto que sirven para empujar la agenda temática de quienes pagan nuestras facturas. En este sentido, resultaría sano que esta experiencia del sector de las agencias de relaciones públicas sirviera para matizar las discusiones de políticos y periodistas sobre un tema que, desde mi particular punto de vista, se ha exagerado interesadamente. Una vuelta a la “olvidada” Guerra Fría Para los más viejos del lugar, quienes crecimos con la imagen de que los soviéticos eran los malos en las películas de Hollywood, ver cómo se ataca ahora a los rusos nos parece un deja vu que pensábamos que no volveríamos a ver. Sin embargo, ahí están nuevamente las acusaciones en contra de las fábricas de trolls y de “fake news” provenientes desde Rusia, Corea del Norte e incluso Venezuela. Esto se ha convertido en un tema muy serio, que incluso se ha discutido con profundidad en el Congreso de los Estados Unidos con la presencia de directivos de Google, Facebook, entre otras empresas de internet. De forma paralela, la Unión Europea quiere detener las “fake news” con estrategias de contrapropaganda y la Comisión Europea ha abierto una consulta pública sobre noticias falsas y desinformación en línea. Haciendo poderosos a los rusos Un amigo ruso que también está en el ámbito de las agencias de relaciones públicas me dijo divertido que se “siente poderoso” al saber que un puñado de sus compatriotas son capaces de influir decisivamente en las elecciones de países tan importantes como Estados Unidos, Reino Unido o España. “Lo que no saben es que esto hace más poderoso a Putin a los ojos del mundo y de los propios rusos”, me indicó recientemente. Valoraciones políticas aparte, lo que es verdad es que no me parece haber escuchado por parte de ningún representante relevante del sector de las agencias de relaciones públicas ninguna matización sobre el debate abierto de las “fake news”. Desde este espacio ofrezco algunas reflexiones que me parece conveniente discutir sobre este fenómeno de propaganda: Según el Washington Post, se detectaron 4.700 USD de inversión en Youtube y más de 100.000 USD en Facebook de grupos y/o personas del ámbito ruso. Si consideramos que una empresa como EA invirtió 2,75 millones USD para promover uno de sus juegos, el dinero invertido supuestamente por Rusia se antoja poco relevante. En este mismo medio se indicaba que los contenidos generados supuestamente por los rusos habían impactado a 126 millones de estadounidenses (un 38% de la población). Lo que no se explica es la número de veces que han visto estos contenidos. Es dudoso que si sólo se han visto una o hasta dos veces un contenido determinado esto haya podido persuadirlos hasta hacerlos cambiar sus preferencias políticas. Otra cosa es que se hubiera impactado a un número relativamente pequeño de ciudadanos que normalmente no votan y que éstos hubieran visto cientos o miles de veces los contenidos que finalmente les habrían hecho cambiar de opinión. Sin embargo, para esto se hubieran necesitado auténticos expertos que tuvieran un conocimiento profundo no sólo de Facebook y Google, sino del sistema electoral norteamericano, algo que no se antoja asequible fácilmente para un grupo de generadores de contenidos y estrategias digitales rusos. Según el Post, se detectaron 43 horas de contenido supuestamente generado por los rusos, cuando cada minuto se suben 300 horas de vídeo cada minuto. En el mismo artículo se indicaba que había hasta 470 cuentas y páginas involucradas en difundir propaganda rusa, y que se habían gastado 100.000 usd en 3.000 anuncios. Lo que implica que cada anuncio recibió 3 usd de inversión en promedio. Por experiencia, con esa inversión no se puede impactar a audiencia de millones de usuarios ubicados en EEUU como indican algunos congresistas y senadores norteamericanos. De hecho, hay servicios que ofrecen de manera puntual o continuada el servicio de miles de cuentas generadas para retuitear, dar Me gusta o realizar visionados de videos en sitios como Seoclerks, Fiverr, Growviews, entre muchas otras. Ante las acusaciones de que Facebook se habría convertido en una plataforma de manipulación política, su creador Mark Zuckerberg dijo que era “una idea bastante alocada”, aunque luego tuviera que retractarse y pedir perdón. Desde un punto de vista experto, las acusaciones en contra del gobierno ruso y de sus adláteres digitales suenan exageradas. Otra cosa es que estas denuncias funcionen muy bien para según qué fines políticos. Es muy importante recalcar que no se trata de hackers, sino que la acusación de generar y difundir “fake news” es contra creadores de contenidos y estrategas digitales. De los primeros no nos ocupamos ahora, sino de aquellos con los que los profesionales que trabajamos en una agencia de relaciones públicas y marketing tenemos algo en común. Es difícil ir en contra de los gobiernos occidentales más poderosos, sobre todo teniendo en cuenta que muchos de éstos son o pueden ser clientes, pero el sector de las agencias de relaciones públicas debería promover una discusión seria en torno a las “fake news” e indicar cuando hay acusaciones que, desde un punto de vista estrictamente profesional, difícilmente se sostienen. No sólo nos debemos a nuestros clientes, sino también a la sociedad y si somos expertos en algo deberíamos de hacer escuchar nuestra voz. Full Article Agencias de relaciones públicas fake news
cas Relaciones Públicas: El desprecio By octaviorojas.blogspot.com Published On :: Sat, 8 Feb 2020 07:27:00 +0100 Una de las grandes barreras cognitivas reside en el desprecio en las ideas ajenas que no encajan con nuestra ideología. No se trata de algo nuevo, ya que esa supuesta superioridad moral o intelectual desde donde se alzan los miembros de uno u otro bando, no les permite empatizar, no tanto para acercar posturas (algo que sería deseable), sino para entender realmente al adversario. Porque entendiendo al adversario es como mejor puede combatírsele, rebatiendo sus ideas (sus fake news) no con el estómago y quizás ni siquiera con el cerebro, sino con, que se me permita la cursilería, con el alma. Con las redes sociales se han amplificado las reacciones viscerales de las personas y eso que Facebook se ha encargado de filtrar millones de fotos y vídeos, que, de haber salido a la luz, hubieran atizado aún más el encono entre bandos. Sobre esto hay una discusión abierta en torno al papel que realmente juegan las redes sociales en los procesos democráticos actuales. La verdad es que Facebook ha realizado un gran esfuerzo de transparencia, pero los medios de comunicación no le han concedido ningún espacio, porque creen que eso influirá para que vuelvan algunos lectores que han perdido frente a la empresa de Mark Zuckerberg. La verdad es que las posibilidades de las redes sociales siguen siendo muy amplias y su uso sigue siendo relativamente barato a comparación del coste de la publicidad en medios tradicionales. Sin embargo, el efecto de las campañas requiere de muchas dosis de estrategia y creatividad y de un esfuerzo más integral que incluyan gabinete de prensa y las propias estrategias políticas o pasarán desapercibidas para el público. Es en estos varios frentes en donde el desprecio y la falta de empatía hacen que el diagnóstico falle y la capacidad de enfrentar al adversario, sobre todo al populista, no sea eficaz y no consiga su objetivo. No reconocer las virtudes del adversario y sólo resaltar las bondades de un grupo determinado lleva a la autocomplacencia y a la endogamia, algo peligroso y absurdo en un mundo abierto, global e interconectado. He puesto la foto de Fox, no porque considere que este expresidente haya transitado por este camino, sino por la imagen de la autocomplacencia que proyecta. Visita la web de mi agencia: www.tuatupr.com Full Article
cas Ameriquest Mortgage to Pay $325 Million Settlement in Predatory Lending Case By financialprivacy.blogspot.com Published On :: Tue, 24 Jan 2006 22:12:37 GMT January 24, 2006 – Yesterday, Ameriquest Mortgage agree to pay $325 million in restitution to those who had borrowed money from the company. The agreement settles legal disputes with 49 states and the District of Columbia, and is the second largest in US history. Full Article
cas Adult industry and podcasting By podcasters.blogspot.com Published On :: Wed, 6 Oct 2004 15:12:00 +0200 When and how will the adult industry join the ride? Traditional audio blogging didn't suit them commercially. This time though they are going to explore the possibilities more successfully. Like? Well, imagine a podcast from your favorite Miss X: just enter your creditcard number, (nick)name and special 'subject' and she will podcast her private show automatically to your device. Plain (free) Full Article
cas Podcasting gets 'Wired' By podcasters.blogspot.com Published On :: Fri, 8 Oct 2004 16:27:00 +0200 Today podcasting got 'Wired' with an article called 'Podcasts: New Twist on Net Audio'. Shortly afterwards Cnet published the article 'Building a 21st century radio'. Dave Slusher was interviewed for the Wired article and has some comments. A month ago i googled 'podcasting', which gave me around 15-20 results. Now it's exactly 13.000. Interesting to see the impact of these two articles. Full Article
cas Podcasting Video By podcasters.blogspot.com Published On :: Sat, 9 Oct 2004 01:00:00 +0200 Why not? At the moment most audio podcasts are between 10mb and 50mb and hi-resolution movie trailers are around 20mb. Miramax listen up! and send me new movie trailers based on my profile. The moment they start listening the technology will be ready. Joshua Kinberg from Vipodder.org is already working on a Mac plug-in: expect a first public beta soon. Showtime! Full Article
cas Discussion: podcasting basics By podcasters.blogspot.com Published On :: Sat, 9 Oct 2004 14:13:00 +0200 Jim Kloss reacted extensively to some basic questions. Join the discussion .. Full Article
cas Podcasting and GPS By podcasters.blogspot.com Published On :: Mon, 11 Oct 2004 01:22:00 +0200 The possibilities of integrating the podcasting concept with a Global Positioning System are very interesting, both for the user and the commercial services industry. As soon as you near a certain location, the GPS triggers the download. It could be traffic information, information about the area, cities, neighborhoods or even buildings and people. Beyond that, it could trigger commercial Full Article
cas Podcasting Vibe By podcasters.blogspot.com Published On :: Tue, 12 Oct 2004 03:54:00 +0200 What about this special Podcasting Vibe? Everybody involved is buzzing with energy and ideas. Deep irritation about futile mishaps has given way to endless goodwill (ALL crucial systems halt while ipodder starts downloading!!) and most are suddenly blessed with a thick skin and flexible ego (nobody gets mad at Dave Slusher, no matter how hard he tries). Isn't Adam Curry's Daily Source Code above Full Article
cas Podcasting: What's in a Name? By podcasters.blogspot.com Published On :: Thu, 14 Oct 2004 05:45:00 +0200 The name is fine. It's strange, it's funny and it has all the weird connotations to make it stick. Remember Walkman! Some disagree and suggestions are flying around. But .. renaming podcast producers to .. "broadcasters"? Why so puritanical? Many early adopters download podcasts manually to their pc or laptop without using (or sometimes even having) ipodder software. Does the fact that they don't Full Article
cas More Names: narrowcasting and vpod? By podcasters.blogspot.com Published On :: Mon, 18 Oct 2004 01:22:00 +0200 At the end of this month, Virgin Electronics will introduce its version of a mini ipod. Are they going to brush the term 'pod'(casting) aside, because it refers to Apple's ipod? Made me think of the 'narrowcasting' applications, which "allow advertising and other information to be delivered to narrow demographic groups at specific times in public venues". Many players in that market still use Full Article
cas Feedburner introduces SmartCast By podcasters.blogspot.com Published On :: Tue, 26 Oct 2004 19:03:00 +0200 I'm using Feedburner for months now and haven't noticed a single glitch. That's a good omen for their latest innovation: SmartCast. By introducing SmartCast, Feedburner again stays ahead of the curve. It enables any feed publisher (RSS 1.0 and Atom included!) to create Podcasts: "If a publisher isn't able to create a feed that has the enclosure element, they can use our service and we'll turn it Full Article
cas Podcast Research By podcasters.blogspot.com Published On :: Wed, 17 Nov 2004 13:36:00 +0100 "When studying a new phenomenon, describing what you are looking at is a great place to start." Seems some thinking minds are joining the talking heads. A few days ago, several graduate students from the School of Informatics at the University at Buffalo launched Podcast Reseach: "Podcast Research takes the form of a blog and podcast that examines the podcasting phenomena and studies it with an Full Article
cas Location Based Services (LBS) and Podcasting By podcasters.blogspot.com Published On :: Mon, 22 Nov 2004 17:32:00 +0100 A few weeks ago I mused about the possibilities of 'location based services' through podcasting and GPS. At the moment though only a tiny fraction of mobile handsets are GPS-enabled.That's why this press release from seekerwireless.com in Australia caught my eye: "Seeker Wireless have developed capabilities that use existing GSM, CDMA and 3G handsets to enable the location of a mobile subscriber Full Article
cas Customised Podcasting for businesses and organizations By podcasters.blogspot.com Published On :: Wed, 9 Feb 2005 12:25:00 +0100 Customised Podcasting is an excellent information tool for businesses and organizations. Cerado.com started a Customised Podcast Service as a companion to their existing (Competitive Intelligence) briefing documents. More here. Full Article
cas 'The Podcasting Network' launched By podcasters.blogspot.com Published On :: Mon, 14 Feb 2005 14:49:00 +0100 Adam Curry and Dave Winer mused about the concept of a commercial Podcasting Network for some months, but their commercial partnership never materialized. So others walked the talk and the 'The Podcasting Network' opened its doors yesterday. Its run by Mick Stanic and Cameron Reilly, the duo behind G'day World Podcast. "The Podcast Network will be the best collection of podcast’s available Full Article
cas Podcasting Suite: Comparing Tools, Formats and Protocols By podcasters.blogspot.com Published On :: Fri, 8 Apr 2005 20:32:00 +0200 The well orchestrated hype surrounding the 'arrival' of Odeo's podcasting suite raised many eyebrows. An all too familiar scenario from the bubble era seemed to make a chilling comeback: declaring a winner and throwing a mainstream media party before the game had even begun, what's more: before the 'player's' skills and qualities had even been closely identified and tested.Naturally, a negative Full Article
cas Primetime Podcasting - Talk Radio Giant Starts Podcasting By podcasters.blogspot.com Published On :: Sun, 5 Jun 2005 04:47:00 +0200 Almost 1 year after the first podcast, Rush Limbaugh, the Giant of American Talk Radio, started podcasting. Subscribers to his website can download a podcatcher and receive the show of the day in 3, 1 hour mp3's, manual downloads are available too. The files will be up within 2 hours after each show. Limbaugh announced it to his audience of 20 million(!) under the banner: "Rush 24/7: A Huge Day Full Article
cas Mobile Podcasting – The Road Ahead By podcasters.blogspot.com Published On :: Mon, 13 Nov 2006 23:17:00 +0100 The cellular industry has repeatedly attempted to port popular consumer services to the mobile environment. Despite the investment of billions of dollars in data networks, spectrum, devices, and marketing campaigns, very few services have ported successfully. Yet digital music and podcasting prove that users will go to great lengths to mobilize entertainment, including actively connecting a Full Article
cas Podcasting outside the U.S.: An Exploration By podcasters.blogspot.com Published On :: Thu, 4 Jan 2007 16:01:00 +0100 Clearly, no single test can determine where podcasting is most developed. But several key variables can be examined. Indeed, this post explores the following factors: the number of podcasts created per country, the involvement of big-media, podcast commercialization (i.e. podcasts for charge & advertising), venture capital involvement, corporate podcasting, and the existence of podcast-only Full Article
cas Tools for Podcasting By www.feedforall.com Published On :: Mon, 6 Jun 2016 09:00:00 -0400 Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier. Tools for Podcasting Full Article
cas Text to Podcast By www.feedforall.com Published On :: Wed, 8 Jun 2016 09:00:00 -0400 Instant Content; Converting a Text Article to a Podcast We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience. Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and cost, while increasing communication. By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious. Text to Podcast Full Article
cas 10 Podcast Tips To A Great Sound By www.feedforall.com Published On :: Sun, 12 Jun 2016 09:00:05 -0400 What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast. Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts... 10 Podcast Tips to a Great Sound Full Article
cas How to Conduct a Podcast Interview By www.feedforall.com Published On :: Thu, 16 Jun 2016 09:00:00 -0400 Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch. 1. Prepare Questions in Advance Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation. How to Conduct a Podcast Interview Full Article
cas Podcasting for Business By www.feedforall.com Published On :: Sun, 10 Jul 2016 09:00:00 -0400 Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad. What is podcasting? Podcasting is a relatively new communication medium. Podcasting's increasing popularity and low cost of entry makes it a great communication and promotional channel for companies to experiment with. Podcasting for Business Full Article
cas Hallmarks of a Good Podcast By www.feedforall.com Published On :: Tue, 12 Jul 2016 09:00:00 -0400 There are many, many things that separate a good podcast from all the rest. Here are a few to consider... Recording Quality The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said. Sound Balance Adding background music polishes a podcast, but be careful that the music does not overpower the primary content. The background music should be subtle and not distracting. Create a balance that does not compromise the quality of the recording. Also, be sure that the music is not the focal point of a podcast show, unless the topic is about the music -- the emphasis should be on the primary content, and not on the musical arrangements. Hallmarks of a Good Podcast Full Article
cas Podcasting Just Might Be the Tool to Revolutionize Education By www.feedforall.com Published On :: Sat, 16 Jul 2016 09:00:00 -0400 Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigious colleges from Bentley to Purdue have flocked to this medium. Podcasting Just Might Be the Tool to Revolutionize Education Full Article
cas Set Your Podcast Up for Success By www.feedforall.com Published On :: Fri, 5 Aug 2016 09:00:46 -0400 1. Plan Accordingly. When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? Set Your Podcast Up for Success Full Article
cas Podcast Audio Recording Tips By www.feedforall.com Published On :: Mon, 15 Aug 2016 09:00:00 -0400 Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to it's success. Location, Location, Location When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show. Podcast Audio Recording Tips Full Article
cas The Rewards of Podcasting By www.feedforall.com Published On :: Mon, 22 Aug 2016 09:00:00 -0400 Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure. The Rewards of Podcasting Full Article
cas Creative Podcasting for Businesses By www.feedforall.com Published On :: Mon, 29 Aug 2016 09:00:00 -0400 Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans. Here are just some of the various types of content that businesses are turning into podcasts... Creative Podcasting for Businesses Full Article
cas Podcasting Content By www.feedforall.com Published On :: Fri, 26 Aug 2016 09:00:00 -0400 Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans. Here are just some of the various types of content that businesses are turning into podcasts... Podcasting Content Full Article
cas Creative Podcasting for Businesses By www.feedforall.com Published On :: Wed, 31 Aug 2016 09:00:00 -0400 Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans. Here are just some of the various types of content that businesses are turning into podcasts... Creative Podcasting for Businesses Full Article
cas Podcasting Software Bundle By www.feedforall.com Published On :: Fri, 9 Sep 2016 09:48:27 -0400 RecordForAll and FeedForAll makes it simple to record audio files, layer audio files, edit audio files and publish podcast feeds. Podcasting Software Bundle Full Article
cas How Do I Promote My Podcast By www.feedforall.com Published On :: Thu, 15 Sep 2016 09:54:17 -0400 There are a variety of things you can do to promote your podcast and increase its popularity... 1. Auto-Discovery Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags. How Do I Promote My Podcast Full Article
cas What Exactly Is Podcasting? By www.feedforall.com Published On :: Sat, 17 Sep 2016 09:55:52 -0400 One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they wish to listen or view a podcast. What Exactly Is Podcasting? Full Article
cas Podcasting Knowledgebase By www.feedforall.com Published On :: Mon, 19 Sep 2016 09:57:02 -0400 Common questions about podcasting, itunes, namespace extensions and videocasting. Feel free to send our webmasters any podcast questions and we will post the answers in the podcasting knowledgebase. Podcasting Knowledgebase Full Article
cas Why Independent Artists and Musicians Should Podcast By www.feedforall.com Published On :: Wed, 21 Sep 2016 09:58:39 -0400 Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations. Why Independent Artists and Musicians Should Podcast Full Article
cas How Podcasting Works By www.feedforall.com Published On :: Fri, 14 Oct 2016 09:09:00 -0400 It has been said that in October of 2004 a Google search returned less than 6,000 results for the term podcasting. Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following. While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad. How Podcasting Works Full Article
cas Tips to Promoting Podcasts By www.feedforall.com Published On :: Mon, 17 Oct 2016 09:00:16 -0400 Podcast Promotion Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success. 1. Educate the Public. It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners. Instruction on how users can listen to podcasts should also be included. Tips to Promoting Podcasts Full Article
cas Podcasting Quiz By www.feedforall.com Published On :: Wed, 26 Oct 2016 09:00:00 -0400 Question: Are there any size limitations to podcasts? Answer: There are no maximums or minimums when it comes to podcast size. Obviously, the larger files might intimidate listeners with a slow connection. Podcasts can be successful at any size, generally wise podcasters balance the file size and the quality of their show. Podcasting Quiz Full Article
cas Where Do You Find Content for Your Podcast? By www.feedforall.com Published On :: Fri, 28 Oct 2016 09:00:07 -0400 You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments. 1. News Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring. Where Do You Find Content for Your Podcast? Full Article
cas Podcast Setup Video Tutorial By www.feedforall.com Published On :: Fri, 25 Nov 2016 09:00:00 -0400 The first step is to run the program, so find your shortcut for FeedForAll and double click on it. When you first run the program, you'll see this splash screen. If you would like to purchase the software, left click on the Buy Now button. If you've already purchased, please watch our FeedForAll registration tutorial. Podcast Setup Video Tutorial Full Article
cas PowerPoint Podcasting Tutorial By www.feedforall.com Published On :: Wed, 18 Jan 2017 09:00:00 -0500 Step by Step ... How to include a PowerPoint in a Podcast Using FeedForAll PowerPoint Podcasting Tutorial Full Article
cas Podcasting Content By www.feedforall.com Published On :: Fri, 27 Jan 2017 09:00:00 -0500 Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans. Here are just some of the various types of content that businesses are turning into podcasts... 1. Audio Books Books that are "read" aloud are no longer embraced only by the visually impaired. For example, commuters who want to make the most of their travel time have long embraced books-on-tape. The podcast medium is far more compact and portable, so audio books and similar content are now being made available as podcasts. 2. Audio Tours Interested in a guided tour of a historic site, or a detailed explanation of a museum display? Audio tour podcasts with detailed explanations are becoming quite common. Podcasting Content Full Article