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PPG Highlights Performance of Precipitated Silica as Carrying Agent

Recent research compared the carrying capacity of PPG’s precipitated silica to maltodextrin. Results showed that PPG Flo-Gard silicas provided more than 40 times the carrying capacity of maltodextrin.




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Southeast Flooring Market Reports Increased Attendance

The 2018 Southeast Flooring Market, which took place January 3-4 at the Cobb Galleria Centre, reported double the number of 2017 exhibiting companies and a 52% buyer attendance increase year over year.




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Personalization Drives Consumers to Independent Retail

Five hundred members of Flooring America, Flooring Canada and The Floor Trader learn the latest strategies to drive growth and market differentiation for independent flooring retailers.




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AdHawk Acquires FloorForce to Build FlooringStores.com

AdHawk first partnered with FloorForce in 2016 to provide digital advertising technology to flooring retailers.




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CFL’s Tenacity Offers Retailers a Complete Marketing Strategy

Waterproof engineered stone flooring competes against ceramic tile.




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Emser Tile Expands Its Material Bank Offering

Design professionals who rely on the service to search and sample materials will now find more than 130 Emser Tile collections on the site. 




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Tressa Samdal Talks Social Media Trends and Women in Flooring

Floor Trends reached out to Tressa Samdal, VP of marketing for E.J. Welch Company, for a brief follow-up interview in the wake of the pandemic to see what has changed since we last spoke to her and ask what advice she would give to other women working their way up through the industry. 




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Domotex Moves 2025 Carpet & Rugs Edition to 2026

Domotex announced it will move its 2025 Carpet & Rugs edition, originally scheduled for January 2025, to Domotex 2026.  




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22nd Annual Alan Greenberg Charity Golf Tournament Raises $125,000 for Floor Covering Industry Foundation

The funds raised during the tournament will directly support the FCIF's mission of providing financial assistance to individuals within the floor-covering industry who are facing significant hardships due to illness, disability, or other unforeseen life-altering circumstances. 




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Decocer to Unveil Rebranding at Cersaie 2024

The rebranding features a dynamic image, defined by a solid language, a timeless tone, and a modern approach, which aims to highlight the authentic value of ceramics.




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Mohawk Builder Multifamily Hosts Design Summit, Showcasing Innovation and Sustainability in Flooring

Mohawk Builder Multifamily welcomed 11 designers from across the country to its inaugural design summit in Alpharetta, Georgia, to build relationships, garner feedback on flooring products in development, and share insights about the company's investments in innovation and sustainability.




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CFI FCICA 2024 Annual Convention and Trade Show Unveils Education Session Lineup

The CFI FCICA 2024 Annual Convention and Trade Show full education session lineup is now available. 




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AHSG, Commercial USA Members Share Business-Boosting Strategies at 2024 Annual Convention

AHSG and Commercial USA reported significant membership increases and purchasing power growth over the past few years. Read on for insights on how members have diversified their businesses.






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Performance Accessories Elevates Sponsorship of the 2024 CFI FCICA Convention

Performance Accessories is elevating its sponsorship of the 2024 CFI and FCICA Convention and Trade Show.




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WIFI to Host Panel at CFI FCICA Convention: The Shero Playbook: The Big Ask for Advancement

The panel will cover a range of tips on advocating for yourself in the workplace, including assertive negotiations, leadership development, and cultivating relationships with mentors. 




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The Ballin Knows Best Team Shares Cutting-Edge Flooring Installation Insights

For the month of October, the talented crew of installers with Ballin Knows Best, the first-ever AI-driven flooring installation chatbot, contribute content written by installers for installers in this editorial takeover. 




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Flooring Installation Community Unites at the 2024 CFI FCICA Convention to Elevate Training Opportunities, Tackle Installer Shortage

The recent CFI FCICA Convention in Orlando challenged the industry to raise the bar on installer recruitment, expand high-quality training, and expand awareness of the latest installation techniques and technologies.





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The 2024 NAFCD Annual Convention Recognizes Sponsors

NAFCD Executive Vice President Michael Wilbur applauds the sponsor who committed to the growth of the flooring distribution channel.




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Shanghai to Host Asia's Largest Flooring Expo in May 2025

Domotex Asia/Chinafloor 2025 will return to Shanghai May 26-28, 2025, as part of the Build Asia Mega Show, a platform of co-located shows and activities established to foster the integration among construction, building materials and interior design sectors.




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Smartlift Outdoor Lift Provides Secure Maneuverability for Panel Installations

Smartlift's SL 609 Outdoor series is designed for mounting glass, marble, granite, and steel. 




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Sherwin-Williams' New Coating Technology Offers Rapid Curing, Extended Workability, Easy Application and Chemical Resistance 

Sherwin-Williams High Performance Flooring launched Accelera One is an advanced coating technology designed for decorative flake and quartz flooring systems that meet the rigorous demands of commercial and institutional environments, delivering a high level of performance, ease of application and chemical resistance.




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Schönox FP One-Step Solution for Porous and Non-porous Substrates

Schönox FP is a flexible, one-part filling and priming compound for priming and filling in one step.




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Sherwin-Williams High Performance Flooring Decorative Coatings for Production and Office Facilities

Sherwin-Williams High Performance Flooring seamless flooring systems offers up durable, chemical resistant systems that cover a range of commercial applications, ranging from moderate to heavy use. The Resuflor systems integrate industrial-grade epoxy with flake or aggregate to create a decorative floor. 




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Taylor Adhesives 710 Latex Adhesive Fills a Range of Broadloom Installation Needs

Taylor Adhesives 710 is designed for a variety of applications, including: applying seaming tapes, joining padding, sealing raw edges, securing binding, patching carpet, replacing damaged nap and reinforcing seams and weak backings.




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Schönox MBL Combines Moisture Mitigation and Subloor Leveling in One-Step Solution

Schönox Moisture Blocking Leveler (MBL) is a two-part leveling compound used on concrete substrates to control moisture before the application of floor coverings. It is a moisture mitigation system and subfloor leveling in one step. 




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Bona RollGuard Silane-Based Moisture Barrier Cuts Floor Installation Time Up to 19%

Designed to allow for an easier install process for hardwood flooring contractors by mitigating moisture on concrete and wooden subfloor systems, Bona launches Bona RollGuard.




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Sherwin-Williams High-Performance Flooring Decorative Coatings for Spaces with Concrete Moisture Issues

Sherwin-Williams High-Performance Flooring seamless flooring systems offers up durable, chemical resistant systems that cover a range of commercial applications, ranging from moderate to heavy use.




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HS Sturdy by Schönox

HS Sturdy by Schonox is a hybrid active-dry technology-based rapid drying repair and smoothing compound suitable to provide a smooth finish on various substrates in interior areas.




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Laticrete Expands Portfolio with Custom Shower System

Laticrete introduces Hydro Ban Rapid Custom Shower System, a suite of niches, benches, seats, curbs, and other accessories.




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TotalWorx to Unveil Spanish-Language Catalog and Flooring Solutions at 2024 CFI FCICA Convention

¿Habla español? TotalWorx, the flooring accessory brand of Shaw Industries Group, will unveil a new Spanish-language catalog and share its latest innovations for professional-level flooring installations at the 2024 CFI FCICA Convention.






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Builder Confidence Rises as Industry Looks to 2025 for Market Improvement

Builder sentiment for new single-family homes increased in October, despite ongoing affordability challenges. The National Association of Home Builders reports optimism for 2025 market conditions, with builders anticipating easing inflation and moderating mortgage rates. The upcoming election remains a key factor in housing policy outlook.




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Sherwin-Williams Announces 2025 Color Capsule of the Year

To celebrate the 15th anniversary of its Color of the Year, Sherwin-Williams created its first-ever Color Capsule of the Year, a curated assortment of hues that encapsulate a variety of eras and aesthetics. 




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Bathroom Renovations Reflect Changing Homeowner Priorities

Homeowners are shifting their approach to bathroom renovations with personal comfort and long-term usability increasingly prioritized over resale value considerations.




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AHF Products Named 'Vendor of the Year' by Do It Best

AHF said it continues to produce ways to grow the Do It Best partnership and drive sales, such as putting together pallet buy specials, creating a national drop-ship program and looking to get products into their distribution centers.





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Flooring American Welcomes Four New Advisory Council Members

Flooring America welcomed four members to its Advisory Council. The Advisory Council convenes multiple times throughout the year to guide senior management and influence the strategic direction of our programs. 




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Designer Jennifer Farrell Unveils I.C.E. House Project in Historic French Wine Country

Celebrity designer Jennifer Farrell announced her latest project, I.C.E. House (Interconnected Changeable Environments), set in historic stone farmhouses amid French vineyards. The two-year multimedia experience, culminating in 2026, showcases an adaptable "home of tomorrow" concept blending ancient architecture with modern luxury design.




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Houzz Barometer: Construction Activity Dips in Q3, but Professionals Optimistic for Q4

Despite a slowdown in Q3 2024 construction sector activity, home renovation professionals express optimism for Q4, according to Houzz's latest Renovation Barometer. 




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USA Flooring Launches Loyalty Program Aimed at Contractors, Installers, Designers, Realtors and Restoration Pros, Partners with Shaw Industries

USA Flooring announced the launch of a Partner Rewards Loyalty program, designed by The Incentive Group for Pro Customers, with support from Shaw Industries. 




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Floor Coverings International Expands Footprint in Arizona with New Mobile Showroom

Flooring franchise Floor Coverings International continues its expansion in Arizona with a new mobile showroom in Sunrise. As the real estate market booms and demand for its services grows, the franchise actively seeks partners in several Arizona cities.





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Ralph Grogan on Opportunities in the Commercial Flooring Market

In a recent Floor Talk podcast, we spoke with Grogan about his goals for 2024, how his past roles at Bentley and Parterre will help him grow connections and market share within the architecture and design community, and what he anticipates for the adhesives and commercial flooring markets for the next year.





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Are You Ready? Starnet Looks Ahead to the Future of Commercial Flooring

Starnet President and CEO Mark Bischoff reveals the evolutionary and revolutionary changes taking place in the commercial market today—and what commercial flooring contractors need to do to shift their perspective to prepare for the future.




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An Insider's Look at AHF Products' Acquisition of Crossville Tile

AHF Products President and CEO Brian Carson, Crossville President Greg Mather, and Lindsey Waldrep, VP of marketing for the Crossville brand, recently spoke with FLOOR Trends & Installation about how the acquisition came about—and what it means for flooring retailers.  




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An Inside Look at Mannington Commercial's Newest Sustainability Initiatives

Mannington Commercial's Shane Totten, AIA, director of sustainability, offers insights into the manufacturer's recent sustainability announcements. 





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The Role Flooring Plays in Creating Brand Experiences in the Retail Space

Architect Scott Faucheux is an expert at bringing magic to retail environments. Having worked on concepts for Urban Outfitters and Anthropology, Faucheux is now creative director at TPG Architects. Learn what he has to say about the role flooring plays in the design of retail spaces. 




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Product Solutions That Save Contractors Time and Money

Bona’s Matt Casey, director of professional marketing and the Bona Certified Craftsman Program, has been with the company for nearly two decades. During that time, he has witnessed a multitude of contractor challenges as well as the evolution of new product solutions. He details the current state of sustainability in the wood products industry, offering a few tips on how to work smarter not harder. 




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Receptionist to COO: Tina Boyle Shares Her Career Path at Louisville Tile

Louisville Tile Distributors recently promoted Tina Boyle to the position of Chief Operating Officer. She shares perspective on her career path and leadership roles for women in business.




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Alternative Flooring Career Pathways and Succession Planning for Flooring Installers

David Gross, executive director, INSTALL, shares his experience, how he came to land in a union organization and provides next steps for flooring installers who are interested in moving into another role within the flooring industry.




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Where Flooring Retailers Should Invest in Digital Marketing in 2024

Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024. 




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CFI Revamps Chapter Program for 2024, Appoints Board Chair

Roland Thompson, owner, Thompson Flooring & Installation and CFI member, was recently appointed to CFI Board Chair to help revamp the association’s chapter program. Here, he talks about his new position and CFI’s plans to grow the program. 




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What INSTALL Warranty Contractor Designation Means for Architects, Designers & Contractors

The INSTALL Warranty Contractor designation is a unique offering in the flooring industry because it guarantees that the installation work is of the highest quality and stands behind that guarantee with a free extended warranty on labor.