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Beauflor Unveils New Merchandising Displays for Laminate and SPC Collections

Retailers have a new tower display for Innovius SPC and new step displays for Encompass and Oterra laminate collections. 




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Beauflor Unveils Oterra Laminate Collection

Oterra features AC4 durability, painted bevel, and an emboss in register that adds to the look and feel of natural wood. 




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Cali Launches Shorebreak Laminate Flooring

The high-performance laminate flooring offers marble and porcelain visuals in a user-friendly, click-lock tile. 




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QEP Sells Harris Flooring to Marquis Industries for $10 Million

The purchased assets include the Naturally Aged Flooring, Harris, Kraus and Heritage Mill brands in North America, as well as related inventory and associated domain names and websites.




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NALFA Welcomes Cali as Newest Member

The North American Laminate Floor Association announces its newest member, Cali. Cali is an omni-channel brand in the flooring industry. 




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Torlys Smart Laminate Offers the Look of Wood Flooring at a Lower Price

 Torlys Smart Laminates offer the beauty of wood, with the durability of laminate.




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The Dixie Group Names Mike Johnson VP Hard Surfaces

In this role, Johnson will lead hard surface product innovation, marketing, and strategic direction.




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Mohawk Achieves NALFA's LF-02 Sustainability Certification

LF-02, created by NALFA as a benchmark in environmental responsibility for laminate floor coverings, aims to systematically document and enhance the sustainability profile of products. 




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Torlys Grand View Wins 2023 Top Flooring Products: Laminate

Torlys Grand View Smart Laminate collection offers extra-wide and extra-long planks, with Surface Flood Protection thanks to Aqua Protect and pressed bevel edges.




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Changzhou Chenglu New Materials Becomes Välinge 5G Dry Licensee

Välinge announced that Changzhou Chenglu New Materials CO., Ltd. became a 5G Dry licensee and launched a collection of laminate products with increased waterproofness using the technology.




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Mohawk Refreshes RevWood with New Brand Promise

Mohawk is refreshing its popular RevWood line to represent recent product enhancements and evolving market demands. 




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Jufeng Chooses i4F Drop-Lock and AquaProtect Technologies for Laminate Go-to Market Strategy

Jufeng selected i4F’s drop-lock technologies for faster and easier installation as well as AquaProtect, i4F’s highly advanced water-resistant process technology for laminate as part of its strategy to launch its laminate flooring as a mass market offering.




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AHF Products Brands Introduce New Product Lines

AHF Products, a manufacturer of hard surface flooring in the U.S., announced the launch of new product lines by Bruce, Armstrong Flooring, Hartco and Crossville, the company's brands.




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NFA Spring 2024 Vendor Day Highlights: Innovations and Promotions Aimed to Drive Flooring Sales

The National Floorcovering Alliance's 26 vendor partners came armed with new products and promotion ideas aimed to boost sales for flooring retailers in 2024. 




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Karastan Expands Hard and Soft Surface Collections for 2024

Karastan's updates include its BelleLuxe Waterproof and LuxeCraft hard surface lines, as well as new soft surface options across the brand’s wool, SmartStrand and XTRA collections.




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Cali Launches Mavericks, Large Waterproof Plank

Named after the legendary Northern California surf spot, known for its massive waves, this new NALFA-certified collection spans 86-5/8” long and 9-7/16” wide.




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Mohawk Builder + Multifamily Expands USA-Made Portolfio

Mohawk Builder + Multifamily is building a more sustainable world with a diverse portfolio of carpet, laminated wood and resilient flooring all made in the USA to help customers create greener communities.




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Retailers and Design Pros Curate 2025-2026 Flooring Trends at Mohawk Design Summit

For the third year, the Mohawk Design Summit brought together retailers and designers to curate the 2025 and 2026 products for the Mohawk, Karastan and Godfrey Hirst brands. 




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NALFA Begins Review of LF-01 Laminate Flooring Test Standard

This initiative marks the first major revision of the standard since its last update in 2019, emphasizing NALFA's commitment to ensuring the highest quality standards within the industry. 




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White Paper: Laminate Flooring Water Performance

The latest white paper by the North American Laminate Flooring Association clarifies the distinctions between flooring products labeled as "waterproof" and/or "water-resistant." Additionally, it outlines four key design methods employed in the manufacture of laminate flooring to safeguard against household spills and water challenges. 




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The Reinhart Carpet Outlet Story: Thriving While Being Surrounded by Three Boxes

Certainly there are exceptions to the rule and we had an opportunity to visit one of those when we were in Philadelphia recently to attend the Greenbuild expo and conference.




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Why ‘The Year of LVT’ Continues; Opportunities for Retailers

Many called 2013 “the Year of LVT.” And with good reason: Resilient has been the fastest growing flooring category, and within this rapidly growing segment, luxury vinyl tile (LVT) is thriving (Editor’s note: For the purposes of this article, LVT refers to both luxury vinyl tile and luxury vinyl plank).




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The Restoration of Valley Point Elementary

Cleaning and maintaining carpets and floors for the most part is not an everyday topic in most quarters of the floor covering industry. 




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The Continuing Evolution in Bamboo Flooring

Since bamboo’s initial introduction to the U.S. flooring market in the early 1990s, it has continued to evolve into different flooring formats, which has served to increase the product’s use and demand, especially in today’s eco-conscious flooring market.




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Cork Presents Tremendous Selling Opportunities

In conjunction with the 2014 InterCork II campaign being launched by APCOR, the international trade body representing cork producers from Portugal, I would like to elaborate further on their efforts while extolling the many virtues cork flooring has to offer the independent retailer.




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Hardwax-Oil Finish, the Latest Trend in Hardwood Flooring

Oils and waxes have been used to protect natural materials from the effects of the environment—light, water, cats, etc.—in buildings and building materials for as long as such things have existed.




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Cobo Renovation Perfect Venue To Showcase Beauty, Versatility of Large, Thin Tiles

Since its opening in 1960, Detroit’s Cobo Center has become one of the country’s most famous venues, drawing visitors to the banks of the Detroit River for the nation’s premier auto shows, concerts, political conventions and an endless variety of other events.




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WFCA, Floor Trends Honor Associations with Howard Olansky Award

The World Floor Covering Association (WFCA) announced the winners of the Howard Olansky Affiliate of the Year Awards. 




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Contractors Discuss Today’s Hottest Commercial Segments

Unlike the residential market, which is essentially single family housing and most often dealing with remodels, the commercial sector is a vast sea of segments, ranging anywhere from corporate offices to healthcare to education to hospitality to retail to government/military and technically anything else not handled by the typical neighborhood retailer.




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For Designers, Flooring is the Main Ingredient

Selecting the right flooring for a space not only adds to its look, but experience and overall feel. That is one of the main points designers said when Floor Trends polled them to find out just what they’re looking for when designing for commercial spaces.




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Virginia Retailer Uses Flooring as the Foundation for Growth

Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task. 




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Building Relationships, Providing Solutions

Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?




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Floor Your Competition with Content Marketing

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.




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Wisconsin’s H.J. Martin Maintains Humbleness, Family Focus

When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers. 




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Alabama’s Gregerson Finds Success in Multibranding

Ted Gregerson found true love as a young man. Working for a Carpet One store in his hometown right out of high school he discovered flooring was in his blood. His love for people, integrity and helping customers create beautiful homes inspired him to his core.




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Diversifying Marketing Plans to Stay Ahead in a Crowded Industry

According to a 2014 study by the Harvard University Joint Center for Housing, the home improvement industry is expected to see double-digit growth through the end of the year.




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Wood Floors and Humidity Control: An Age-Old Problem Provides New Opportunities for HVAC Contractors

While wood floors are built to withstand the abuse of foot traffic and furniture, humidity is an invisible enemy that can quickly wreak havoc on even the best surfaces.




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Napa Retailer Cultivates Success Through Family, Knowledge

Almost 30 years ago, Janice Clifton was working as a public accountant and helping a local cash-and-carry flooring retailer exit the business. 




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Designer Vern Yip Shares Thoughts on Redesigning His N.Y. Home

What happens when a designer redesigns his own home? Floor Trends was invited to the New York City apartment of nationally known interior design Vern Yip to find out.




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Technology Helps Create Stunning Realism in LVT

Long gone are the days of cheap, plastic looking vinyl flooring.




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The Role of Distribution: Service, Products, Training

Distribution remains a vital part of the floor covering trade, but distributors are facing increased competition from e-commerce sites and retailers who go direct to manufacturers to buy their flooring products.




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Distributor A&D Consultants Make for Seamless Process

Choosing and installing the correct commercial floor covering can be a detailed and complicated process that necessarily looks beyond aesthetic preference and examines every aspect of the installation, beginning with the substrate and its condition and ending with the required maintenance regimen once the flooring is installed.




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Retailer Profile: Minnesota’s Dave Munson

Dave Munson learned the flooring business from the ground up working in his parents’ two stores in North Dakota.




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Retailer Profile: Wisconsin’s Adam Nonn

Dreams are what homes are made of.




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Dealers’ Secrets for Selling Laminate

A Google search for “laminate retailers” will retrieve over a million results in about 30 seconds.




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The Importance of Underlayments with Laminate

From the beginning, laminate products have had a reputation of having a “hollow” sound when walked upon.




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Retailer Profile: Arkansas’ Floors and More

One of the best moves Floors and More ever made was a year into the company’s life when its founders Dan and Brenda Billingsley decided to take their tile store from a city address to its current location on Interstate 30, a direct link between Dallas and Memphis, Tenn.




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Tips for Great Store Design

Today more than ever it is vital for retailers to create a pleasant and unique shopping experience for consumers.




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Ruggieri Brothers: A Hometown Business Grows into Market Leadership

From the earliest days, Ruggieri Brothers of Cranston, R.I., was a hometown, family business.




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FloorFolio Industries Introduces EnviroQuiet Case Studies

These introductory case studies illustrate how EnviroQuiet LVT has been able to enhance the living and working conditions for a variety of populations.