Trends and innovations that took place in the cereals and bars market for 2023, and what formulators can look for going into 2024.

Tropical Trio is JAMBAR’s fifth flavor, and its first new flavor since the company launched in late 2021. In addition to the three vegan fruit flavors, JAMBAR also offers two bars that contain whey protein – Chocolate Cha Cha and Malt Nut Melody.

Available in two new flavors, Maple Almond and Honey Pecan, Wheaties Protein is made with hearty nut-clustered whole grain flakes, almonds or pecans, pumpkin seeds and honey or maple syrup.

Kettle Brand is diving into the rich and complex world of the popular Korean pepper paste, with a burst of sweet and spicy flavor in each chip.

As chief customer officer, Jarocki will lead KIND’s sales organization and oversee strategic planning and growth opportunities across all sales channels to bring KIND into even more households.

The latest product innovation showcases the just-baked texture, organic ingredients, and whole grain nutrition that consumers know paired with plant-based protein for that extra boost.

Post Consumer Brands launched three new cereals and two size extensions.

Officials praise the new location as more efficient with state-of-the-art equipment upgrades. Moreover, they said it’s designed to accommodate future growth, expansion, and increased output—all without sacrificing lead times.

Each carton contains eight, individually-wrapped chewy granola bars for on-the-go snacking, entertaining, and lunchbox pairings. 

Each crêpe is crafted using original French recipes and filled with the timeless American combo of creamy peanut butter and sweet grape filling – providing the best of both worlds in each bite.

The addition of these two new items is building on Belgian Boys' core assortment of breakfast offerings: Belgian Waffles, Crepes, and Bite-Sized Pancakes.

Deemed by the company as a morning chaos-solver, Eggo Coffee, made its trade debut at the Summer Fancy Food Show in New York.

Individually wrapped and appropriate for grab-and-go snacks between meals, find these new bars on Amazon and in retailers nationwide for an SRP of $7.99-8.99. 

According to the company, 58% of people believe there are better flavors than pumpkin spice during the fall? In a ranking of fall flavors, Salted Caramel came in as a second favorite among fans, the company says.

As we move into 2025, the food industry is poised for significant transformations. Reducing sugar in kids' cereals, embracing the snack revolution, and innovating in the bakery sector will shape the future of food. These trends reflect a broader shift towards health, sustainability, and consumer satisfaction, paving the way for a more nutritious and delicious future.

Market insights and fast facts into food and beverages for kids' health and immunity.

HealthTech BioActives (HTBA), a global leader in natural flavonoids and B12 derivatives, invited SupplySide West 2023 attendees to discover a portfolio of consumer-centric functional health ingredients for cardiovascular health, sports performance and more. Visitors to booth SSW #5081 can also learn more about QuerceClean®, HTBA’s latest functional health innovation for antioxidant and anti-inflammatory support.

Consumer interest in the role of functional foods that help support immunity is still foremost in the “Better For You” category, and forecast to continue at the very least for another 5-7 years.

Korea Ginseng Corp. US announced the introduction of the six-year-old Korean Red Ginseng-infused sparkling herbal drink HSW to the health-conscious consumers of WaBa Grill, a healthy rice bowl chain.

“More and more research is looking at our gut microbiome and how it plays an integral role in affecting our immune system, brain health and other body functions,” says Dr. Samara Sterling, a nutrition scientist and research director for The Peanut Institute. “These findings are exciting because the students consumed a relatively small amount of peanuts each day but the impact on their memory and mood was statistically significant.”

Inflammation was already a concern for consumers as research established systemic inflammation as a significant participant in disease states ranging from obesity, diabetes, and CVD to infirmities of aging and even declines in energy and cognition. Then the global pandemic hit and the perils of inflammation moved further into the spotlight.

heywell's functional beverages are made with adaptogens, antioxidants and organic caffeine to support energy, immunity, focus, hydration and stress.

Just in time to provide real immune support throughout the winter, these gourmet elderberry gummies are made from fresh, sustainable, wild picked California elderberries. 

If you are looking to differentiate from all other products on the market, then innovating with proven prebiotics should be your next new product development move.

Ongoing studies focusing on the human microbiome reveal novel insights into the diverse applications of probiotics beyond gut health. Emerging research explores the intricate connection between microbiota and various health conditions, propelling innovative probiotic solutions targeting specific health concerns.

SunSip delivers nostalgic soda flavors while staying true to Health-Ade's mission to make gut health more accessible. 

The vitamin and electrolyte-packed drink mix, made for on-the-go convenience with added immunity-boosting ingredients like additional Vitamin C, Zinc and Elderberry, boasts only 2g of sugar and 20 calories per single-serve stick.

BEAM be amazing®, a health and wellness brand, unveiled Greens On The Go™. This patent pending ready-to-drink greens product, crafted over nearly two years, aims to set a new standard in convenience, nutrition, and flavor.

With this launch, GoodBelly continues to pioneer thoughtfully crafted beverages that are good for bodies and sustainably sourced. 

Functional mushroom coffee brand, Four Sigmatic announced that it will debut a new line of organic instant teas. Each tea is infused with functional mushrooms and adaptogens for focus, calm, positive mood, and immune and gut support.

Hain featured Garden Veggie™ Flavor Burst™ Tortilla Chips, as well as highlighting Earth's Best® Organic Support Smoothies and new sustainable packaging solutions from the Ella's Kitchen® & Celestial Seasonings® brands.

From immunity and cognition to sleep, vision, beauty from within, weight management, and gut health, the Kemin Human Nutrition and Health business unit can help brands elevate, differentiate, and deliver a variety of health benefits for functional beverages, food, and supplements.

Initially available on soylent.com and amazon.com in both Chocolate and Vanilla, Soylent Complete Protein Powder levels up the protein shake category by offering a nutritious blend.

The company’s products, which include its new Gut Healthy GLP-1 Booster (an unflavored prebiotic fiber mix that can be added to any food or beverage), award-winning snack bars, and meal-replacement shakes, were available exclusively online until the company launched in bricks-and-mortar stores early 2024.

The impact of yogurt, probiotics and the gut microbiome can be linked to several health benefits including those relating to brain, digestive and immune function.

Kate Farms prioritizes high-quality ingredients to provide nutrition, and believes that a shake doesn't need to be pink to enjoy an organic natural strawberry flavor.

It has been well established that long-term nutritional imbalance due to low-fiber diets leads to increased incidence of noncommunicable diseases, such as heart disease, diabetes, gut dysbiosis, cancer, metabolic syndrome, allergies, inflammatory bowel disease, obesity, and autoimmune diseases. 

Gut Goodness, a ready-to-drink prebiotic supplement derived from the fruit and bark pulp of the Baobab Tree and the brainchild of former collegiate athlete and beverage branding expert Mo Harruna. 

Laird Superfood products contain only clean ingredients with no artificial (or “natural”) flavors, colors, syrups, refined sugars, or additives.

As the season shifts, consumer preferences evolve, creating a valuable opportunity for food and beverage product developers to tap into fall-themed flavors. Whether your target market prefers to savor the last hints of summer or eagerly anticipates fall, now is the time to introduce innovative, seasonal products that align with both consumer health trends and seasonal nostalgia.

Enriching the diet with regimens of prebiotics, probiotics, postbiotics, and other ingredients can establish greater microbial diversity in the gut and has been reported to improve immune function in the aging population.

Fermented foods other than dairy are trending, with sauerkraut, kimchi, pickles, and other vegetables; kombucha; sourdough; natto and tempeh leading the pack. Yet with cultured dairy still at the forefront, there are multiple fermented dairy products that offer benefits besides the immunity support of probiotics.

According to the survey, conducted by the International Food Information Council (IFIC) Foundation and the American Heart Association, almost all Americans (95%) report that they always or sometimes look for healthy options when food shopping.

While the 2015–2020 Dietary Guidelines for Americans recommends an intake of added sugar of less than 10% of daily calories, only 42% of Americans are meeting this guideline.

The committee’s work will kick off at a public meeting to be announced in the coming weeks. The committee will review scientific evidence on specific nutrition and health related topics and scientific questions (PDF, 477 KB) that, for the first time, reflect both public comments and federal agency input. Throughout their deliberations, the public and other stakeholders will be encouraged to provide comments and feedback.

As of December 27, 2019, organic certified flavors will be required in all organic food and beverage products, unless the flavor is not commercially available as organic.

The US Food and Drug Administration launched an initiative to help consumers use the new Nutrition Facts label that appears on packaged foods to maintain healthy dietary practices.

GMO is a common term used by consumers to describe foods that have been created through genetic engineering. While GMOs have been available to consumers since the early 1990s and are a common part of today's food supply, research shows consumers have limited knowledge and understanding about what GMOs are, why they are used, and how they are made.

From January 19 through March 19, the United Soybean Board (USB) is teaming up with partners from Soylent and DuPont Nutrition & Biosciences (DuPont) that will be participating in a pilot program to market their products and ingredients as being made with Sustainably Grown US Soy.

More than 80% of people in the US aren’t eating enough vegetables, fruit and dairy. And most people consume too much added sugars, saturated fat and sodium. The proposed rule is part of the agency’s ongoing commitment to helping consumers improve nutrition and dietary patterns to help reduce the burden of chronic disease and advance health equity.