Texans quarterback Deshaun Watson raised plenty of eyebrows on Friday when he tweeted, "The Bears NEVER ONCE talked to me" before the 2017 NFL draft. But that's not what Watson said at the time. Prior to the 2017 draft, Watson said in an interview with Rich Eisen that the Bears had talked to him. "I've [more]

Sherman, Irwin W., author

Lovely, Heather J

Kotler, Philip

The summary is your hook to get readers to click on your article. Think of the summary as the hot fudge to your article titles ice cream. You can give a headline that states Ice Cream and it may be enough to turn a few heads, but not likely. Add a quick summary that describes the ice cream in more depth – such as the promise of a creamy, chocolate, mouthwatering, hot-fudge sundae – and you are far more likely to get the attraction you want and need.

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According to a recent social-media engagement study, Americans now spend more time on social media than any other Internet activity, including email. Social media is not going anywhere and businesses, small and large, are now recognizing their online presence is an essential part of their marketing strategy. Eight out of 10 small to medium-sized businesses now use social media to drive growth for their business, and three out of five say they have gained new customers through social media marketing.

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As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment.

Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too.

Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing clearly is the most effective way to build branding, credibility and the bottom line.

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Microsoft is also opening its Health Cloud platform to outside developers, allowing them to integrate fitness data into their Microsoft Band apps.

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Microsoft is letting developers create apps for its Band fitness tracker that convey information pulled from RSS feeds and display it on the devices screen.

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Over the past few years, social media has given rise to a number of crazes that have quickly spread across the web; with the likes of Twitter and Facebook, a trend started in Devon can reach Delaware in a matter of minutes. In the past 5 years, social media trends have got bigger and bigger, and in some cases wackier and wackier.

From the more absurd trends like Batmanning and Cinnamon Challenge, to those with an underlying charitable cause like the Ice Bucket Challenge, social media trends spread like wildfire. Chances are you will have had at least a handful of trends pop up on your social media feeds over the years.

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From solo entrepreneurs to Main Street businesses and multinational brands, marketers at all levels struggle with finding new ways to keep their followers’ attention. I often see brands fall into the habit of posting repetitive types of content. This usually leads to a sharp drop in engagement.

Your followers need variety. If you don’t mix it up a little bit, you’ll risk losing their attention permanently. To inject some diversity, start working these 10 social post structures into your daily content calendar.

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Have you tweeted, posted an Instagram photo or just generally engaged in social media before? Then it’s possible you have been part of a research experiment of sorts. Think that raises some ethical questions? You are not the only one.

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With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

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In another blow to RSS fans everywhere, Digg announced that it would soon be shuttering Digg Reader.

As of March 26, the RSS service will no longer work on the web or in Digg's mobile apps. The company didn't say why it was closing the service, which it started in response to Google killing off its own RSS service in 2013.

Naturally, the news was pretty upsetting to Digg Reader fans who had turned to the service as a replacement for the once beloved Google Reader.

But if you are one of the many folks still clinging to RSS feeds in 2018, you are not entirely out of luck. There are a number of capable alternatives out there. Here are five of our favorites.

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Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam.

The answer to this question? Not anytime soon.

People are in love with social media platforms.

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I say social media engagement metrics, what comes to your mind first?

Most likely it will be likes, comments, and shares.

While these certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider.

This section will help you understand the full spectrum of metrics available to you for evaluating your content and social media marketing, the meaning and importance of each, and how to use and improve them.

Few will need to keep track of all these metrics, so choose the mix that gives you the most valuable information.

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With over 2.3 billion active users, Facebook has grown to become the biggest connective platform in history, and an essential part of many people's on and offline lives.

The influence of Facebook is inarguable - in fact, Facebook is so big that it's believed by some to have influenced the election of many world leaders through targeted ads and intricate campaigning. Whether you believe that or not will come down to your perspective, but no matter how you look at it, Facebook is a critical media platform, and one of the most significant tools of our time.

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Perhaps the most remarkable but little-remembered story of Facebooks rise to social behemoth is that from 2009 to 2012 it was actually a democracy. Facebook’s users could vocalize the issues affecting them the most and issues that attracted sufficient number of users could actually be placed to a formal vote, with the results legally binding on Facebook itself. While the reality was slightly less utopian, with limits on the kinds of issues that could be brought to a vote, the process was overall a genuine form of democratic representation by Facebook’s users in the sites governance.

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Dewey Library - HF5718.22.N49 2016

Dewey Library - HF5721.O53 2016

Dewey Library - HF5415.H74155 2017

More than a few multipurpose WordPress themes have become big sellers in recent years, and for a reason. Actually, for several reasons. One reason is they serve as excellent toolkits for web designers who have large and varied clienteles. The best multipurpose themes, like those presented here, are popular for other reasons as well. They […]

So we all just got the email saying that the flooring repairs are no longer happening during intersession.

This will make next week easier, but Library West circulation could still use our help on the desk. They have no student assistants scheduled next week, and are counting on us to help staff the desk.

If you need coverage for a shift, please email the group and we'll find someone to cover for you.

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And of course the good news is that when we DO end up closing for the repairs we already have a plan ready to go!

Attending a KIPP school led to a 10-13 percentage point improvement in the likelihood of enrolling in college.

What springs to mind when I say the word “hog”? With the exception of vegetarians, most people will undoubtedly respond with the word “roast” and why not, they’re ruddy delicious. All that looks set to change this summer however with the publication of D.J. Connell’s rollicking summer read Julian Corkle is a Filthy Liar. The novel charts the rise of Julian and his quest for small-town Tassie fame. Not many people have heard of “the Hog”, fewer still have sported it but pretty soon this hair-phenomenon will be up there with “the Rachel,” “the Pob,” and, dare I say it, “the Jedward.” So what does it look like? Think retro prom, think the cast of Hairspray, think Amy Winehouse. Styled. How do you make it? You will need the following:


It sounds a little gross but hair stylist to the stars Sam Howard recommends purchasing fake hair and a hair net. This is going to form the basis of the hog. Start by clipping side sections and the centre top section of hair out of the way (you will need these bits later). Once this hair has been secured, take the remaining centre section of hair (leaving the very underneath sections free) and form a bun on the top of your head. Pin into place and then fix your hair net (full of fake hair) onto the bun. Remember, the higher the better. You will need a lot of hairpins to grip this gravity-defying structure into place.

Then, take sections of remaining hair and back-comb using a lot of hairspray. Tease the sections of hair over the top of the net, smoothing the ends down and working all of the remaining hair into place. Make sure that the entire hair net has been covered with hair.


It really is as easy as that. If you don’t believe me, watch this:



So now that you have seen how it’s done, why not try your own version of the hog and upload to the Julian Corkle Facebook page. Let the pimping commence!

Date, C. J

Stevenson, Jack, 1955-

Heller, Steven

Pilloton, Emily

Canales, Jimena, author

Online Resource

Hayden Library - HQ503.C64 2018

Dewey Library - HQ1865.5.Z75 M37 2018

Could a subway station have a grand piano, chandeliers, and a fountain with goldfish to boot? Alfred Ely Beach certainly believed so in the years following the Civil War, and, in fact, he was not deterred in creating such a subway, one that debuted 150 years ago, on February 26, 1870. Beach (1826-1896) was an...

The post Beach Pneumatic Transit: The 1870 Subway That Could Have Been? appeared first on New-York Historical Society.

Despite recent improvements in the overall job market, many individuals – including many individuals with disabilities – continue to face obstacles to gainful employment and economic independence.

Australia. Parliament. Senate. Rural and Regional Affairs and Transport References Committee, author, issuing body

Australia. Parliament. Senate. Legal and Constitutional Affairs References Committee, author, issuing body

Dewey Library - HD9697.V544 N488 2019

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At his inauguration, George Washington had just one tooth left. Mount Vernon curator Laura Simo describes history’s most famous set of dentures.

Alcohol quenched nearly every thirst there was in colonial America. Author Ed Crews explains why the preference existed and how the prevailing medical wisdom supported it.

For Drum Major Lance Pedigo, leading comes naturally. All year round and at any time of day, chances are good that you’ll see him marching at the front of the Fifes and Drums, keeping time and metering the pace of the corps of young men and women who make the music of history ring through […]