No longer an optional form of advertising, digital marketing has become the norm. 

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.

There’s no question that the demand for home improvement projects is red hot. 

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.

Garney Construction trialed a new continuous monitoring smart PPE system, comprised of sensors worn on the arm of its workers and technology that collects data to signal when the worker may be headed for trouble while working in the heat.

The Wisconsin company's safety & regulatory compliance solutions have expanded through three generations of leadership.

Maryland joins five states – California, Colorado, Minnesota, Oregon and Washington – that already have statewide heat standards in place. 

Construction site managers and safety managers bear the responsibility of helping to ensure the safety and security of a jobsite and its workers.

The Fenix brand has successfully entered the major outdoor/military/law enforcement markets, and is sold to more than 100 countries and regions worldwide. With manufacturing based in Shenzhen, China, Fenix creates unique products in a company-owned facility, and exceeds industry standards with additional in-house testing protocols.

In many contexts, the “smart” prefix refers to giving technologies some form of wireless connectivity. That’s not necessarily the case with smart concrete, which covers a much broader range of materials than it may initially seem.

 
Next-generation IoT system digitizes daily processes, adds capabilities, streamlines logistics and provides actionable, on-demand machine insights.

The increasing reliance on technologies — from AI, IoT, augmented reality and robotics — in manufacturing means more companies need to update their training programs. 

Given the popularity of the tea market, suppliers note that ingredients are just as much in demand as the natural, functional benefits that resonate with consumers.

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.

In the consumer packaged goods space there’s no shortage of celebrity-backed products, particularly beverages. Although proliferating across all segments, alcohol brands are seeing the most activity.

Circana, an advisor on the complexity of consumer behavior, released new Circana Compass insights, providing a comprehensive update on the 2024 performance of the global retail food and beverage (F&B) industry and an outlook for 2025.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report. 

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

Jones Soda Co., Seattle, announced the launch of Mary Jones Hemp Delta-9 (HD-9) Shooters. The new product joins the brand's HD-9 craft sodas and gummies, featuring the same pure cane sugar formulation and classic taste of Jones Soda, adapted for HD-9.

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.

High-brightness LED lights designer and manufacturer Smart Vision Lights recently revealed the RHI200-DO Lightgistics series light.

Campbell’s V8 and Grillo's Pickles joined forces to create a fresh take on the classic Bloody Mary cocktail with the launch of V8 Grillo’s Dill Pickle Bloody Mary Mix.

Ingredient suppliers announce headquarter moves, while awareness of Uganda -sourced vanilla grows.

BENEO announces its new CEO while HOWTIAN introduces SoPure Andromeda.

As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.

Curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

Suja Life, a Paine Schwartz Partners portfolio company and the parent company of Suja Organic and Vive Organic, announced the appointment of Maria Stipp as its new CEO, effective Feb. 20. Stipp succeeds Bob DeBorde who will retire and remain an active member as Chair of the Board of Directors.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

This year’s State of the Industry report on bottled water examines consumer trends contributing to category performance.

The cost tracking of production is a never ending task for those responsible for recording, compiling and analyzing raw and packaging materials costs to determine realistic, accurate and beneficial data upon which to base selling prices in complicated and diverse markets.

Smart labels can provide product information, as well as analyze consumer buying patterns.

Smart money management is the foundation of financial success. It’s about making informed decisions with your income, savings, and investments to reach both short-term and long-term financial goals. Regardless of your current financial situation, adopting the right strategies can set you on the path to greater financial security and independence. Create a Detailed Budget A ... Read more

Reaching a Vast Audience Through Social Media Social media marketing has become a powerful tool for businesses looking to grow their brand, engage with customers, and increase sales. With billions of users active on platforms such as Facebook, Instagram, Twitter, and LinkedIn, social media provides businesses with an unparalleled opportunity to reach a vast and ... Read more

This trailblazing brand announces release of HAKII MIXV - wearable headphones in visor style.

Team of junior beach volleyball athletes are Sideout's first youth brand ambassadors, deepening roots and expanding brand's reach.

Dave Turner is an innovative small business leader and motorcycle race team manager

Raquel Lavender is recognized for over two decades of hard work in the residential real estate sector

Ms. Amaireny Lantigua Tejeda is lauded for her contributions to Global Financial Impact as a financial professional and insurance specialist

Thomas J. Underwood is noted for his work as the president and owner of Underwood Professional Development Inc.

From solo attorney to business owner, Ashley Sharek continues to help individuals protect their lives and legacies

Que Spencer Hansen serves as the owner of Tall Tree Administrators Inc.