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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly, 7th Edition


 

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep



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Edible fungus yields new pineapple flavor molecule

The volatile compound replicates the aroma of hundreds of compounds in the real fruit




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Versalis to restart Italian cellulosic ethanol plant




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GF Biochemicals forms venture for levulinic acid–based products




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Edible fungus yields new pineapple flavor molecule

The volatile compound replicates the aroma of hundreds of compounds in the real fruit




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University of Oklahoma natural product chemist finds novel molecules in unexpected places

Robert Cichewicz looks off the beaten path for unusual plant and fungi compounds




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Could an NLRP3 inhibitor be the one drug to conquer common diseases?

A large number of diseases have been linked to the NLRP3 inflammasome. The race is on to develop drugs that disrupt it




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Researchers rewarded for publishing null results and replication studies




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Simulations unveil Grignard reactions' complex mechanism

Detailed models highlight a key role for solvents




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Unusual monooxygenase mechanism adds oxygen to molecules without oxidizing them

Aminoperoxide adduct on the enzyme's cofactor leads to these nonoxidative oxygenation reactions




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Could targeting STING make a universal flu vaccine?

In animal tests, vaccine gives broad protection




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Paul Turgeon taking the helm at MFG Chemical




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Should the chemical industry have to prove it can pay for pollution cleanup?

No, US EPA says in proposal




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AI finds molecules that kill bacteria, but would they make good antibiotics?

Experts praise the approach while remaining skeptical that the highlighted molecules could reach the clinic




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Pauling's rules about crystal structures flunk test

Only 13 % of oxide crystal structures obey 4 of the 5 rules simultaneously




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Faulty probes are to blame for CDC coronavirus testing woes

The tests can still be used, CDC says, as urgency over possible outbreak grows




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Simple synthesis for shapeshifting molecules

Bullvalene's constant metamorphosis could be exploited in sensing applications




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Thermo Fisher to buy molecular diagnostics firm Qiagen for $11.5 billion

Purchase brings the instrumentation giant into the fight against coronavirus




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Simple synthesis for shape-shifting molecules

Bullvalene's constant metamorphosis could be exploited in sensing applications




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Researchers grow thin 2-D insulator on large scale

Single-crystal boron nitride could enable the use of 2-D materials for transistors in computer chips




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Faulty probes are to blame for CDC coronavirus testing woes

Early batches of the test can still be used, CDC says, while affirming it will deploy new kits




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US regulators take steps to boost hemp, CBD markets

USDA delays some requirements for growers, FDA seeks more data on cannabidiol products




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Julie Zimmerman named editor in chief of <i>Environmental Science and Technology</i>




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AI finds molecules that kill bacteria, but would they make good antibiotics?

Experts praise the approach while remaining skeptical that the highlighted molecules could reach the clinic




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How to answer difficult interview questions




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Photocatalyst converts fatty acids to diesel and jet-fuel molecules selectively

Method provides petroleum-free way to turn industrial biowaste into valuable commodity




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Pauling's rules about crystal structures flunk test

Only 13% of oxide crystal structures obey 4 of the 5 rules simultaneously




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A full simulation of H1N1 flu virus

160-million-atom simulation reveals potential drug targets




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Amy Prieto is building safer, more powerful batteries

With Prieto Battery, the Colorado State professor has redesigned the lithium-ion battery from the bottom up




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Paula Hammond on women in science: Life will always be busy; start a company anyway

The MIT chemical engineering head is charting a course into the start-up world with LayerBio




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Podcast: How the coronavirus could disrupt the drug supply

Hear what C&EN's pharmaceutical editors have learned about how the coronavirus is affecting drug production in China and across the globe




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How international students can share their culture in the lab

Creating more opportunities for dialogue is just the first step




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EPA overhauls pesticide biological evaluations

Agency's approach for assessing risks to endangered species relies on real-world data




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How we know disinfectants should kill the COVID-19 coronavirus

The novel virus is one of the easiest virus types to deactivate, though SARS-CoV-2–specific data are lacking




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Culture Biosciences raises $15 million for bioreactor service




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US regulators take steps to boost hemp, CBD markets

USDA delays some requirements for growers; FDA seeks more data on cannabidiol products




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Researchers grow thin 2-D insulator on large scale

Single-crystal boron nitride could enable the use of 2-D materials for transistors in computer chips




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H<sub>3</sub>O may explain the irregular magnetic fields of Uranus and Neptune

Models predict an ‘alloy' of H and O is a metallic fluid in the ice giants' interior




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Air quality improvements boosted California's agriculture industry

Lower ozone levels led to higher grape and almond yields-and decarbonizing the state's economy could provide a further boost




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How we know disinfectants should kill the COVID-19 coronavirus

The novel virus is one of the easiest virus types to deactivate, though SARS-CoV-2-specific data are lacking




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A chemist enters a popular TV baking competition, and a cat food discovery




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EPA overhauls pesticide biological evaluations

Agency's approach for assessing risks to endangered species relies on real-world data




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70 years of US suspicion toward Chinese scientists—and what those caught in the middle should do now

The US has a fraught history at the intersection of science and China relations




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US stimulus bill includes funding for coronavirus research

The National Institutes of Health receives the vast majority of the support




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Judge rules Chemours must settle DuPont dispute through arbitration

Chemours plans to appeal the decision to Delaware's Supreme Court




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US stimulus bill includes funding for coronavirus research

The National Institutes of Health receives the vast majority of the support




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US EPA should tell people about ethylene oxide risks promptly, internal watchdog says

Inspector general finds agency hasn't reached out to those living near 9 chemical plants




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Acridine radical acts as a powerful photoreductant

Stable organic radical replaces alkali metals or dissolving metal reductants in certain reactions




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Chemistry faculty cope with coronavirus shutdowns

With university labs shuttered by COVID-19, chemistry faculty are getting a crash course in how to stay productive




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US EPA should tell people about ethylene oxide risks promptly, internal watchdog says

Inspector general finds agency hasn't reached out to those living near 9 chemical plants