Peppers, Don

Barwise, Patrick

Lucas, Robert W

Bradley, Anthony J

Dooley, Roger, 1952-

Shapiro, Aaron

Kotler, Philip

Gillin, Paul

Schieffer, Robert

Wagner, William P., 1958-

Urquhart, Barry

Berridge, Eric, author

Wright, Travis, author

Gamble, Stephen, author

Atherton, Julie (Business strategist), author

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

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These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it harder for companies to break through all the noise.

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What if you want to see a particular news feed on your home screen... say, one that does not connect with the built-in news feed tools?

You turn to RSS. That is right, we are going old school.

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When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds.

Googles answer? Use both.

For optimal crawling, we recommend using both XML sitemaps and RSS or Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs.

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Android does not have a built-in RSS widget for your home screen. For that, we have to turn to the Google Play Store. The widget I happen to prefer for this is called RSS Widget. This app is free, does not have any ads, and does a great job of presenting your RSS feeds cleanly.

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On average people check social media every 6 and a half minutes,thats about 150 times a day.

And that habit is creating phantom phone vibrations in some people.

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I previously analyzed their 2013 report and their 2014 report and came to the same conclusion each year. Most companies still do not get social media as a customer service channel.

Six years ago, I did my own tiny social media study. That is back when the Starbucks Twitter profile said that some guy named Brad did the tweeting. Things are pretty much the same as even back then. (Except for Brad. I am not sure what happened to him.)

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You turn to RSS. That is right, we are going old school. For those who don't know, RSS stands for Rich Site Summary or Really Simple Syndication. It's a very easy protocol that allows feeds to be pulled from websites to serve up a collection of story summations that the reader can then click on and enjoy the full read.

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Although consumers want brands to use social media as a two-way communication channel, the vast majority of businesses are not adhering to those desires, according to a study from social media management software provider Sprout Social. On average, businesses send out 23 promotional messages for every one consumer response.

Social media is now the No. 1 way consumers interact with businesses. The research revealed that 34.5 percent of consumers turn to social media first when they have a problem, compared with just 16 percent who call and 5 percent who visit a store in person.

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Not so long ago, customers were isolated. Their ability to voice their dissatisfaction with the service they received from business was severely limited.

The once feared television show Fair Go was just about their only option.

Today they can air their gripes instantly on Facebook, Twitter or other social platforms and build alliances with similarly disgruntled customers. They can take pictures wherever they go and record or even film their interactions.

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Dlvr.it is Here to Stay. Now that I got that out, lets talk about social media automation and RSS feeds. Keeping social media accounts active is one of the most important components of having success with social media. With that in mind, I am going to introduce you to a great RSS feeding tool called dlvr.it. Dlvr.it is used to RSS feed posts to your social media accounts.

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When effective content marketing meets your customers, the magic happens. Before we dive in to the secret sauce behind the magic, what comes first, content or the customer? That is not a trick question. It’s a real test to see which direction your content marketing is headed. If you’re not sure about how this should play out for the benefit of your marketing and your customer…read on.

As a marketer and a consumer, I always think about the value content plays in a marketing strategy and campaigns.

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The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page.

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A good way to go about automated tweeting is to use Google News. However, that should be used only if you’re in for a niche subject. If you use a keyword like technology, there will be too much chaos and a too high frequency of content going out.

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If you want better customer service -- and who doesn't? -- there are strategies, and there are social media strategies.

Like many consumers, Ryan James, has discovered the latter lately. When he needed to arrange a wheelchair for a recent flight from Budapest to Montreal, he skipped the phone just tweeted to Air Canada.

They were so responsive, says a James, college professor from Budapest. Problem solved.

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While responding quickly to incoming customer inquiries has almost become table stakes in social media, many sophisticated brands have learned that proactive customer care can provide additional benefits to both the company and the customer.

Proactively contacting prospects and customers can create a surprisingly positive customer experience, provide marketing benefits like brand awareness, and even save servicing costs. It can also Proactively listening to prospects and customers on social media can identify key trends, new product opportunities, and customer pain points.

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Mozilla to kill off RSS features in Firefox because they're hardly used and would take too much effort to modernize.

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Firefox maker Mozilla will kill off support for RSS and Atom feeds in this December's release of Firefox 64.

Along with dropping RSS and Atom syndicated-feed support, Firefox 64 will no longer contain the Live Bookmarks feature for subscribing to RSS feeds, nor the feed-preview feature.

Instead of maintaining built-in RSS support, Mozilla believes users should install RSS-reader Firefox add-ons.

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Amazon is now letting anyone create and publish Alexa skills into the Alexa skills store. Amazon first made it easy to create custom skills last year with its Alexa Skill Blueprints program, and it’s taking those custom responses and allowing them to be published in the store for everyone to download and use. There are currently more than 80,000 existing Alexa skills in the store, but todays announcement means the store will be growing significantly with user-generated custom skills.

Amazon is primarily aiming this new functionality at content creators, businesses, brands, and other organizations. Publications, local sports teams, YouTubers, and others will all be able to broadcast their latest updates by simply adding a recorded audio feed URL to a blueprint skill directly and then publishing it on the store.

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Fiery Feeds Adds iCloud Accounts, Three-Pane iPad View, New Customization Tools, and More..

Fiery Feeds, the modern, flexible RSS client for iOS, was updated today with a variety of new features that take the app to new heights: enabling iCloud-based accounts for RSS and Read Later so you don’t need third-party services, adding a three-pane layout on iPad, offering new, configurable methods for navigation, and a lot more. There is something for everyone, from users who may be new to RSS to Fiery Feeds veterans who will appreciate the additional power offered here.

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Dewey Library - HF6161.A38 N55 2016

Dewey Library - HF5415.55.C86 2015

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