Produced by WIRED Brand Lab with AWS | What can the Seattle Seahawks winning strategy teach businesses? Swami Sivasubramanian, VP of AI at Amazon Web Services helps us to understand how the Seattle Seahawks are using data and AI to remain a top performing team in the NFL, and how their process of data capture, storage, and machine learning to gain strategic insights is a model for making better business decision across industries.

WIRED Partnership | How immersive technology is helping patients during Covid-19 and beyond. Learn more about how doctors are donning mixed-reality headsets to provide safer care: https://www.wired.co.uk/bc/article/immersive-technology-patients-covid-19 Learn more about how mixed reality is empowering doctors and helping patients: https://www.microsoft.com/en-gb/hololens/industry-healthcare

Learn more about how digital intelligence is the key to ‘regenerative retail’: https://www.wired.co.uk/bc/article/circular-economy-track-trace-transparency

Produced by WIRED Brand Lab with EY | How can energy companies leverage data to empower consumers to reduce their consumption? Brett C. Carter, EVP and Chief Customer and Innovation Officer at Xcel Energy and Sam R. Johnson, EY Americas Vice Chair of Accounts help us understand how two-way communication between customers and energy providers enable individuals to use energy when renewable sources are at their peak and charge an electric vehicle when costs are at their lowest.

Produced by WIRED Brand Lab with PwC | What if healthcare data was more accessible to doctors and hospitals across the globe? One might argue that the lack of data transparency in the healthcare industry is one of our biggest hurdles—especially when it comes to treating rare diseases. That's where Open Source Imaging Consortium (OSIC) comes in. With the help of PwC and Microsoft, OSIC aims to aggregate and share anonymized patient data globally, in hopes of providing a brighter future for patients.

For most of us, jumping rope may seem like a simple childhood pastime, but for this woman, it's a way of life. Tori Boggs is a professional jump roper, and as you may expect, she's really good at jumping rope. Tori explains what her jump rope life is like, and breaks down how she's helping take the sport to the next level.

Have you ever watched an episode of WIRED Autocomplete Interview and been frustrated and annoyed when the papers covering the questions don't rip off correctly? Ugh, it's awful, and dozens of celebrities agree. But, what if there's a better way? Introducing WIRED Autocomplete Glue, a brand new adhesive invented by a world-renowned chemist that's perfect for gluing tiny strips of paper on a large foam placard. Never again will The Rock have to struggle with a maddeningly stubborn piece of paper, embarrassing the entire WIRED production team in the process. Buy today at http://www.wired.com Featuring scientist and author Kate Biberdorf. *This product is not real. Don't visit http://www.wired.com for this product, but do go for our incredible journalism and insights into all things tech. Happy April 1st!

Produced by WIRED Brand Lab with AWS | Chatboxes serve an important role in customer service, and some require knowledge of many languages to run globally, which can be costly and time-consuming. Autodesk uses AWS Inferentia to help its chatbox, AVA, route questions through multiple ML models at once and generate responses in milliseconds - serving 5x the amount of customers at half the cost.

Produced by WIRED Brand Lab with AWS | Online gamers have the potential to create entire worlds - but when a surge of players join, the processing power needed for the game to run increases dramatically. AWS EC2 helps these world-building games - like Fortnite from Epic Games - scale seamlessly so players get an uninterrupted, immersive experience with cost efficiency, allowing anyone to be the creator of the next biggest game.

Claire Weisz, founder of W X Y + architecture + urban design, walks us through three different street redesigns that her team has done in New York City. Claire explains why they made the changes they made, and what ultimately makes for a "better" street.

Produced by WIRED Brand Lab with AWS | When AWS realized their clients' needs for computation were outgrowing its cloud virtualization's capabilities, their engineers rebuilt it by creating custom, original silicon chips, pioneering a hybrid software and hardware model called NITRO. NITRO provides dedicated hardware, increased performance, and security at a cheaper cost to their customer base — and is programmed for evolution as the virtualization landscape continues to change.

Produced by WIRED Brand Lab with AWS | After facing years of obstacles in efficiently building new app versions for Mac OS, Flipboard developers decided to turn to AWS EC2 Mac instances, shortening their process from 20 minutes to only 5. This not only gave Flipboard developers the ability to build apps and run automated tests simultaneously, but also gave designers more freedom to innovate without slowing down core aspects of app development.

Produced by WIRED Brand Lab with Toyota Tundra | Chasing the perfect wave and a world title, pro surfer Ezekiel Lau, spotlights the innovative technologies he uses to maximize his performance on the World Surf League circuit.

Produced by WIRED Brand Lab with Intel | Dawn Jones, Intel’s Vice President of Social Impact and Chief Diversity and Inclusion Officer, shares the groundbreaking initiatives her and her team have spearheaded at Intel and how the tech giant is making a real impact on the educational systems globally through the lens of technology. Accompanying Dawn’s innovative work is Carlos Contreras, Intel’s Director of AI and Digital Readiness, who provides a closer look at Intel’s AI for Future Workforce and AI for Youth programs and how they’ve empowered students. Learn more about how Intel’s technology is helping people to shape the future: https://www.intel.com/content/www/us/en/company-overview/wonderful.html

Produced by WIRED Brand Lab with AWS | Data security is top priority when building a product in its early stages, but not all software developers have expertise in it. The team at Evervault sought a solution and used AWS' Nitro Enclaves to create it. The result of this collaboration is Evervault Encryption Engine - or E3 - which provides highly constrained compute environments where sensitive data can be securely decrypted and processed. Since AWS and Nitro Enclaves are globally available on demand, Evervault easily provides affordable and secure encryption tools to developers everywhere, allowing for all software developers to ensure data security. 

Created for EY by WIRED Brand Lab | Most of today's music revenue comes from streaming, opening new opportunities for direct-to-consumer connections between artist and fan — and creating urgency for music companies to modernize their e-commerce platforms to provide unique experiences rather than just physical products. EY technology assists music industry clients to create global platforms to grow with the changing digital landscape.

Produced by WIRED Brand Lab with Labcorp | Cancer doesn’t care where you live, how rich you are or what race you are—yet survival rates are often tied to a person’s socioeconomic status. Liquid biopsy, a test that identifies DNA shed by tumors into the bloodstream, is changing the trajectory of cancer care and increased access to targeted therapies; the three voices in this piece speak to the comprehensive care needed to change the success rate against cancer regardless of where the person lives; lung cancer patient Marty shares her journey from diagnosis to favorable outcome, Dr. Kashyap Patel tells of the glaring inequities in patients he sees, and Dr. Prasanth Reddy of Labcorp explains how liquid biopsy can change cancer outcomes and access to clinical trials.

With the ever-evolving challenges of an unpredictable world, how can you and your organization build collaborative, multi-faceted teams to tackle modern problems? Wired Brand Lab interviewed Deloitte Consulting CEO Dan Helfrich to explore the unique team formula and human-centric approach needed to drive meaningful business outcomes.

Branded Video with ServiceNow: Mums in Tech founder June Angelides took matters into her own hands on maternity leave by setting up the first coding school for mothers. At a time where an urgent need for diversity in the tech world is colliding with an equally pressing need for talent, Angelides and ServiceNow are tackling this issue head-on.

Produced by WIRED Brand Lab with GE Profile | GE Profile will protect your finest and favorite pieces so they last for years to come with Enhanced Smarter Wash Technology. In this video, we spotlight exactly how easy GE Profile helps clothing last for the long haul.

Produced by WIRED Brand Lab with GE Profile | Turbidity sensors built into a GE Profile laundry system inspect the wash to ensure clothes are rinsed soil and detergent free. In this video, we go “behind the scenes” with these turbidity sensors, showcasing why they may just be the coolest part of a GE Profile laundry system.

GE Profile laundry takes the guesswork out of the equation. This video discusses exactly how and why this technology works.

Produced by WIRED Brand Lab with GE Profile | GE Profile laundry features Voice Assistant with Alexa Built-In. In this video, we explore how Voice Assistant makes laundry day with GE Profile appliances more fun.

Peter Mui, founder of Fixit Clinic, discusses the right-to-repair movement and encourages us to fix and tinker with the products we buy instead of tossing them in landfills. He also speaks on the Fixit Clinic, where anyone can bring their broken electronics and get them repaired, with the goal of reducing waste and encouraging people to hang on to their tools and gadgets for as long as possible.

WIRED features editor Sandra Upson hosts a panel with Isha Datar, executive director of New Harvest; Magi Richani, founder and CEO of Nobell Foods; and Beth Zotter, CEO of Umaro Foods, on the potential for new food sources to work their way into existing channels—sources like protein-rich seaweed, which can be easily farmed and turned into a number of products for hungry communities without a significant climate impact. The conversation also explores innovative foods, from lab-grown meat to plant-based “dairy” products, that we’ll see on store shelves in the next few years.

Paleontologist Kenneth Lacovara takes us on a visual journey along Earth’s timeline to discuss the fragile history of life.

WIRED senior editor, Michael Calore makes music with plants, live on stage! The four plants are each playing individual instruments: gamelan (high), gamelan (low), synth bass, and cricket sounds. The notes you hear are triggered generativity—the sensors stuck to the leaves pick up electrical activity within the plant and translate that to data that digital musical instruments can understand.

WIRED managing editor Hemal Jhaveri chats with actor and producer Regina Hall and Sarah Shanley Hope, vice president at The Solutions Project, about on-the-ground solutions and actionable advice for individuals and communities to make a difference at home, where the impact of climate change will be felt the most. The panel discusses everything from community gardening to advocating for climate justice.

Patricia Hidalgo-Gonzalez, assistant professor at UC San Diego, discusses our electrical grid and the goal of “making everything electric” to reduce reliance on fossil fuels. But that in itself is not enough, she says. Our goal must be to build resilient energy systems that can operate sustainably and incorporate clean energy solutions. She starts by discussing what we can do today, then takes us forward into what a clean, resilient grid might look like decades from now.

Kayla Abe, co-owner of Shuggie’s in San Francisco, talks about how she built a business by innovating food waste and turning “ugly food” into delicious and sustainable cuisine. She shares her lessons for other entrepreneurs on how to save money and help fight climate change in their own industries.

WIRED’s global editorial director Gideon Lichfield leads a panel discussion with Sylvia Earle, president and chair of Mission Blue, an organization fighting to protect marine ecosystems, and Sophia Kianni, founder of the Climate Cardinals and US representative to the UN Youth Advisory Group on Climate Change, on what a new generation of climate activists can learn from their forebears who have been on the front lines for years.

Alan Ahn, senior resident fellow of the Climate and Energy program at Third Way, an organization that advocates for sustainable nuclear power, will take the stage to discuss the future of nuclear power in the United States and how recent events in Ukraine and Japan have changed people’s perceptions of nuclear energy as a clean solution.

Colette Pichon Battle, climate activist, lawyer, and partner at Taproot Earth, is on the front lines in the Louisiana bayou fighting to protect vulnerable communities from suffering the worst effects of climate change.

WIRED global editorial director Gideon Lichfield opens Re:WIRED GREEN with a hopeful call to action, along with WIRED senior writer Lauren Goode.

WIRED science writer Matt Simon guides us through several conversations focused on actionable solutions to problems in our communities, speaking first with Global Footprint Network chief science officer David Lin and president Mathis Wackernagel, who lead attendees through a “choose your own adventure” activity where everyone evaluates how much "Earth" they take up and what the impact of continued growth will be on our society.

James McBride, cofounder and chief technology officer of Otherlab, will discuss some of the innovative solutions he and his team are working on to reduce our use of fossil fuels and decarbonize the world.

Ertharin Cousin, chief executive of Food Systems for the Future, discusses the pressures that global communities— especially poorer ones—face from war, supply chain issues, and a changing environment, while highlighting solutions from those same communities that ensure everyone is fed and healthy without destroying lands in the process.

Photographer Camille Seaman has spent years documenting our changing world through her lens. In this talk she shares some of her most striking work.

Alan Ahn, senior resident fellow of the Climate and Energy program at Third Way, an organization that advocates for sustainable nuclear power, will take the stage to discuss the future of nuclear power in the United States and how recent events in Ukraine and Japan have changed people’s perceptions of nuclear energy as a clean solution.

Colette Pichon Battle, climate activist, lawyer, and partner at Taproot Earth, is on the front lines in the Louisiana bayou fighting to protect vulnerable communities from suffering the worst effects of climate change.

The Earth has had five extinction events and five long recoveries. Steve Palumbi, Professor of Biology, Stanford University, discusses what will happen after a sixth event and how human technology can speed up the process.

Produced by WIRED Brand Lab with EY | How does cloud data management benefit hospitals? Better patient care, restoring precious space to clinical use, and the ability to leverage cutting edge computing. Alicia M Johnson, Consulting Principal, Technology Transformation, Ernst & Young LLP and B.J. Moore, CIO and EVP of Real Estate Strategy and Operations, Providence discuss the next data evolution in healthcare.

Produced by WIRED Brand Lab with Biogen | Many unknowns surround relapsing multiple sclerosis. Watch as WIRED Brand Lab looks deeper at how the condition manifests within the central nervous system and how a treatment aims to reduce relapses and disability progression.See full Prescribing Info, Boxed Warning & Med Guide

Produced by WIRED Brand Lab with Moen | Only 0.5% of the world's water is drinkable, with the oceans holding over 96% of the rest. In this episode in partnership with WIRED Brand Lab, we join Onkea Technologies in their mission to transform this 96% into viable drinking water. Their innovative water desalination devices not only provide fresh, potable water to remote communities in times of natural disasters, but also looks to pave the way for the future of drinking from the ocean.

Produced by WIRED Brand Lab with L'Oréal | The scoop on the innovative and inclusive designs L’Oreal brought to the show

Produced by WIRED Brand Lab with Labcorp | One of the biggest challenges for people with Alzheimer’s Disease and their caregivers is the path to a correct diagnosis. Recent advancements in biomarker technology are about to change that by measuring neurodegeneration in the brain, differentiating Alzheimer’s from other forms of neurodegenerative disorders, and even producing a diagnosis years before symptoms appear. Dr. Marcia Eisenberg, Chief Scientific Officer at Labcorp, shares the development of these technologies and their implementation, physician and Professor of Neurology Dr. Marwan Sabbagh speaks to the impact of these advancements and Jamie Haendel shares her personal experience with the disease, as daughter and caregiver to Paula Haendel, a woman diagnosed with Alzheimer’s.

Did you play with slinkys when you were younger? Josh Jacobs has taken a childhood toy and turned it into a visually stunning art form. Slinky manipulation is a fairly new practice, starting around 2010. Josh got into "slinking" eight years ago when watching an incredible Chinese performer do things he never thought possible with a slinky. Now, Josh is one of the best slinky manipulators in the world. Check out Josh's channel here: https://www.youtube.com/@SlinkyJosh Director: Charlie Jordan Director of Photography: Colin Witherill Editor: Richard Trammell Talent: Joshua "Slinky Josh" Jacobs Producer: Wendi Jonassen Line Producer: Joseph Buscemi Associate Producer: Melissa Cho Production Manager: Eric Martinez Production Coordinator: Fernando Davila Audio: Ted Thacker Cam Op/Gaffer: Alex Witkowicz Production Assistant: Daniel Ellis Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Ben Harowitz

The rise of ChatGPT and other publicly available A.I. tools has sparked numerous debates about its ability to reduce, or in some cases, completely eliminate jobs traditionally done by humans. What if we put the A.I. to the test? We asked people in many different career fields to use A.I. in an attempt for the A.I. to replicate their jobs. How close can it get? Director: Lisandro Perez-Rey Directors of Photography: Ben Dewey and Constantine Economides Editor: Richard Trammell Experts: Cheyanne Adler (Influencer, IG @adamantlyadler), KK Apple (Copywriter, kkapple.com), Akshay Bhardwaj (Chef, IG @akshaycooks), Mike Bratton (Voice Over Actor, mikebrattonvoice.com), Calvin Cato (Comedian, IG @calvinscato), Julian Chokkattu (Writer, TW @julianchokkattu), David Jacobson (Lawyer, IG @djspacewizards), Dr. Karan Rai Khosla (Doctor, TW @k_coleslaw), Lea Kichler (Graphic Designer, IG @leakichler), Rachel Lander (Software Engineer, IG @rlandz), Lovie (DJ, IG @lovie.world), Lynette Marrero (Bartender, IG @drinksat6), Marlene Peralta (News Anchor, YT @prospectolatino), Jaime Salcedo (Firefighter, IG @bknativenyc), Hyejin Shin (Translator), Dr. Darcy Sterling (Therapist, IG @drdarcysterling), Ebonny Fowler (Personal Trainer, IG @ebonnyfowler), Jasno Swarez (Music Producer, IG @jasnoswarez), Laura Sweeney (Screenwriter, laurasweeney.com), Susan Voyticky (Circus Performer, IG @svoyticky) Line Producer: Joseph Buscemi Associate Producer: Samantha Vélez Production Manager: Eric Martinez Production Coordinator: Fernando Davila Casting Producer: Nick Sawyer Camera Operators: Chris Alfonso and Rahil Ashruff Audio: Brett Van Deusen Production Assistants: Ryan Coppola and Nicole Gaitan Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Andy Morell

Produced by Wired Brand Lab with Deloitte | Change is happening faster than ever before. This inflection point is leading companies to rethink how they stay more agile, flexible, and resilient. Blockchain, AI, and the Metaverse offer incredible value for the future, but can they be trusted today? Deloitte’s Chief Futurist Mike Bechtel and Erica Orange, EVP of the Future Hunters, discuss trust as a guiding principle for successful businesses, exploring the use cases of new technologies and how companies can get ahead of the curve to meet the future today.

Produced by WIRED Brand Lab with the UK Department for Business & Trade | Learn more about the UK companies revolutionizing the metaverse, AI, and more.