The Indian government's decision of starting the sale of liquor during lockdown to handle the states' economies, became a major topic of debate amongst people on social media. Some of them welcomed the decision and others criticised it by stating that

The researchers found that every additional 60 minutes of sedentary behaviour per day at age 12, 14 and 16 was associated with an increase in depression score of 11.1 per cent, 08 per cent or 10.5 per cent, respectively, by age 18.

Twinkle Khanna and Akshay Kumar are one of the most beloved Bollywood couples, also known and Mrs Funnybones and Mr Strongbones, the duo has redefined couple goals. Now married for 19 years, the couple have two children, Aarav Kumar and Nitara Kumar. But before

Twinkle Khanna and Akshay Kumar are one of the most beloved Bollywood couples, also known and Mrs Funnybones and Mr Strongbones, the duo has redefined couple goals. Now married for 19 years, the couple have two children, Aarav Kumar and Nitara Kumar. But before

The coronavirus cases around the globe are at 2,995,757, with 207,022 deaths reported and 881,845 recoveries. The virus outbreak that began in 2019 continues to cause casualties, while health experts around the globe are extensively working on developing a vaccine and

Almost everyone is familiar with the beautiful, large and colourful flowers of the hibiscus plant. The hibiscus flowers not only create a natural beauty in your garden, but they also have medicinal uses. You can make teas and liquid extracts from

Blocked sinks are not just a nuisance, they can also cause a lot of mess. No matter how careful you are or how much care you take of your sink, it is bound to get blocked at some point in time

What could be terrible than seeing your clothes stained by ink spots? Though all of us use ink to write important things, things can get messy if you let your pen write gibberish on your clothes. We are sure there are

Proper hydration is very important during pregnancy. Water is especially needed by the body for many different kinds of functions. Flushing out the toxins, making amniotic fluid, building up body tissues, there is a lot that your pregnant body will require

According to a recent report, around 100 children in six European countries and at least 25 children in New York City, have been hospitalized with symptoms that seemed similar to that of an inflammatory disease called Kawasaki disease [1].

American Singer Pink took to her Instagram on Saturday, and shared that she and her three-year-old son, Jameson tested positive for the novel Coronavirus two weeks ago and have been cured after treatment. Pink shared a sweet picture of herself

It was just a few days ago,when stylist Aastha Sharma shared a picture of Lisa Ray from the sets of Four More Shots Please!, where she was seen sporting a stunning white bridal ensemble by Gaurav Gupta. And now, recently,

According to a recent report, around 100 children in six European countries and at least 25 children in New York City, have been hospitalized with symptoms that seemed similar to that of an inflammatory disease called Kawasaki disease [1].

Almost everyone is familiar with the beautiful, large and colourful flowers of the hibiscus plant. The hibiscus flowers not only create a natural beauty in your garden, but they also have medicinal uses. You can make teas and liquid extracts from

In one case, A fake email login page designed to steal passwords was sent in April to a top Gilead executive involved in legal and corporate affairs, according to an archived version on a website used to scan for malicious web addresses. Reuters was not able to determine whether the attack was successful.

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Thousands of pink-plumed flamingos were spotted in a lake in India's western Maharashtra state on Friday.

Scientists have solved a lingering mystery about koala behavior. A new study describes the animal's drinking habit in the wild for the first time.

Can creative sparks fly through plexiglass? Is the water cooler chat a thing of the past?

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.

The idea of starting this centre for help came to Kolape when she along with two others saw 12-year-old Soni begging outside Gyan Prabodhini.

Cash along with drugs was recovered from both the accused who were arrested from Gurudas.

Punjab Police juggernaut moved to arrest Ranjeet Rana, one of the biggest drug smugglers of India from Sirsa

"They are not journalists. They are thieves," the US President said, "...You saw it today, more documents came out saying there was absolutely no collusion with Russia."

Cham, Switzerland : Palgrave Macmillan, [2019]

Cham : Palgrave Macmillan, [2019]

Cham : Springer, 2019.

Cham : Palgrave Macmillan, c2019.

Cham : Palgrave Macmillan, c2019.

Oxford : Oxford University Press, 2020.

Oxford : Oxford University Press, 2020.

Cham : Springer, [2019]

Cham : Springer, [2019]

Cham, Switzerland : Springer, [2019]

Cham : Springer, 2020.

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Cham : Springer, 2020.

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