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A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

Online Resource




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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

Online Resource




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Strategic management of market niches: a model framework / by Gorazd Ocvirk

Online Resource




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Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

Online Resource




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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

Online Resource




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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

Online Resource




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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




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Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Online Resource




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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

Online Resource




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Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

Online Resource




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Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

Online Resource




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Selling out: the gay and lesbian movement goes to market.

Online Resource




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MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

Online Resource




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Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

Online Resource




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Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

Online Resource




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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

Online Resource




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A dictionary of marketing / Charles Doyle

Online Resource




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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

Online Resource




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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

Online Resource




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Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry

Online Resource




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Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

Online Resource




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Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

Online Resource




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Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

Online Resource




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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

Online Resource




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Competitive branding strategies: managing performance in emerging markets / Rajagopal

Online Resource




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Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




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Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

Online Resource




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Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs

Online Resource




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The attention economy and how media works: simple truths for marketers / Karen Nelson-Field

Online Resource




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Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms

Dewey Library - HF5415.E93 2019




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Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird

Online Resource




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Event marketing in the context of higher education marketing and digital environments Florian Neus

Online Resource




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International digital marketing in China: regional characteristics and global challenges / Lala Hu

Online Resource




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Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors

Online Resource




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The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan

Dewey Library - HF5413.D45 2018




market

Photography and the art market / Juliet Hacking

Dewey Library - N8600.H335 2018




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Re-mapping world literature: writing, book markets and epistemologies between Latin America and the Global South = Escrituras, mercados y epistemologías entre América Latina y el Sur Global / edited by = editado por Gesine Müller, Jorge J.

Online Resource




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Insider trading : how mortuaries, medicine and money have built a global market in human cadaver parts / Naomi Pfeffer

Pfeffer, Naomi, 1946- author




market

Religion as critique : Islamic critical thinking from Mecca to the marketplace / Irfan Ahmad

Ahmad, Irfan, 1974- author




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Deciphering markets and money: a sociological analysis of economic institutions / Jukka Gronow

Online Resource




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Food fight!: millennial mestizaje meets the culinary marketplace / Paloma Martinez-Cruz

Hayden Library - HM621.M3714 2019




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The Great New York Fire of 1835 and the Marketing of Disaster

In the spring of 1869, a two-column-inch piece titled “The Great New York Fire in 1835” began appearing in newspapers around the country. Written as a reminiscence “clipped from the columns of the Philadelphia Inquirer,” the piece was actually an advertisement for Aetna Insurance, describing the moment when Aetna’s president had first informed his board...

The post The Great New York Fire of 1835 and the Marketing of Disaster appeared first on New-York Historical Society.




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Tourism marketing : quality and service management perspectives / [edited by] Eric Laws




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Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat

Frochot, Isabelle, author




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Internet marketing implementation and leapfrogging effects in tourism / Ahmad Fareed Ismail

Ismail, Ahmad Fareed, author




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Market research report on Chinese outbound tourist (city) consumption




market

The love market [videorecording] / written, produced, filmed and drected by Shalom Almond




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Challenges and contemporary solutions for tourism destination planning, development, and marketing : building better places, attracting newer faces : proceedings of the 4th International Tourism Studies Association Biennial Conference / editors: Shen Han,

International Tourism Studies Association Biennial Conference (4th : 2012 : Bali, Indonesia)




market

Social media marketing in tourism and hospitality / Roberta Minazzi

Minazzi, Roberta