Subjective perception of air pollution can have important implications in terms of health-protective behaviours and citizen and stakeholder engagement in cleaner-air policies. A recent study, conducted under the EU-funded PASTA1 project, has analysed the link between level of concern over health effects of air pollution and personal and environmental factors in seven European cities. Overall, 58% of participants were worried over health effects of air pollution, with large differences between cities. On a city scale, average levels of concern over health effects of air pollution had a good correlation with average NO2 levels and a lower correlation with average PM2.5 levels. Individual level of concern was found to be linked to gender, having children in the household, levels of physical activity, and NO2 levels at the home address. These findings can be used to inform future policymaking.