sunk cost

Sunk Cost

When we invest a lot into something, be it a relationship, job, or even a used car, it can be tough to cut your losses and start anew. So why are we so prone to sticking with it rather than moving on? In this episode of Two Guys on Your Head, Dr. Art Markman and Dr. Bob Duke...




sunk cost

Why It's So Hard to Junk Bad Decisions—Edging Closer to Understanding “Sunk Cost”

Humans, rats and mice all exhibit the decision-making phenomenon, but new research suggests not all choices are equally vulnerable to it




sunk cost

Adani Transmission net profit down 60% to ₹59 crore on write-off over finance sunk cost

Adani Transmission Limited (ATL) reported a drop in net profit in Q4 due to one-time write-off concerning finance sunk cost.In the March-ended quarter