Landing pages are one of the best tools in a web marketer’s arsenal. They provide the pivotal first impression that can make or break a future customer relationship. Designing a landing page doesn’t seem like it would be too tricky to figure out but, in reality, there are many important skills involved that can take […]

The post How to Become a Landing Page Design Expert in 12 Months appeared first on The Design Inspiration.

This one is simple. The metric that matters when defining a "successful" landing page is profitability. You need to make more than you spend to bring the traffic. If you're spending X to get traffic, and you're profiting X-plus-anything after...

Don't over-complicate things, a successful landing page is simple and focused. When visitors land on your page, they have a few questions in mind, and your landing page should answer them. Does it offer what I need? What does it...

If you haven't seen the new Think Vitamin Membership offering from Carsonified, and you're a web developer of any kind, it's worth checking out. Below I've embedded one of their free videos (most are behind a pay wall) that does...

Rounding out my landing page coverage, I'd like to share some insights from a page in the wild that does a nice job incorporating the principles we've been discussing here. Stu Green, the creator, was kind enough to answer a...

Aim/Purpose: This paper describes an empirical examination of how users’ willingness to disclose personal data is influenced by the amount of information provided on landing pages – standalone web pages created explicitly for marketing or advertising campaigns. Background: Provision of information is a central construct in the IS discipline. Content is a term commonly used to describe the information made available by a website or other electronic medium. A pertinent debate among scholars and practitioners relate to the behavioral impact of content volume: Specifically, does a greater amount of information elicit engagement and compliance, or the other way around? Methodology: A series of large-scale web experiments (n= 535 and n= 27,900) were conducted employing a between-subjects design and A/B testing. Two variants of landing pages, long and short, were created based on relevant behavioral theories. Both variants included an identical form to collect users’ information, but different amounts of provided content. User traffic was generated using Google AdWords and randomized between the page using Unbounce.com. Relevant usage metrics, such as response rate (called “conversion rate”), location, and visit time were recorded. Contribution: This research contributes to the body of knowledge on information provision and its effectiveness and carries practical and theoretical implications to practitioners and scholars in Information Systems, Informing Science, Communications, Digital Marketing, and related fields. Findings: Analyses of results show that the shorter landing pages had significantly higher conversion rates across all locations and times. Findings demonstrate a negative correlation between the content amount and consumer behavior, suggesting that users who had less information were more inclined to provide their data. Recommendations for Practitioners: At a practical level, results can empirically support business practices, design considerations, and content strategy by informing practitioners on the role of content in online commerce. Recommendation for Researchers: Findings suggest that the amount of content plays a significant role in online decision making and effective informing. They also contradict prior research on trust, persuasion, and security. This study advances research on the paradoxical relationship between the increased level of information and online decision-making and indicates that contrary to earlier work, not all persuasion theories‎ are ‎effective online. Impact on Society: Understanding how information drives behavior has implications in many domains (civic engagement, health, education, and more). This has relevance to system design and public communication in both online and offline contexts. Future Research: Using this research as a starting point, future research can examine the impact of content in other contexts, as well as other behavioral drivers (such as demographic data). This can lead to theoretical, methodological, and practical recommendations.

Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item.

Do you need to create a high-converting landing page for your website? Thankfully, there are some well-developed WordPress landing page […]

The post 6 of the Best WordPress Landing Page Plugins for Your Website (2023) appeared first on WPHacks.

So you’ve discovered Divi and went on a quest of creating a website. But as the website went live, you discovered that although it looks great, you’re not hitting the conversion targets you had in mind. This doesn’t mean you should abandon your efforts. Even though Divi lets you skip all the learning you have […]

The post 8 Design Principles Behind High Converting Landing Pages appeared first on Elegant Themes Blog.

Landing pages are specifically designed to be seen after clicking an advertisement on almost any platform. Landing pages are clearly different from normal web pages which involve a bit of leeway to help visitors explore the website. The sole purpose and focus of landing pages are, to urge visitors to buy a product or a service after an advertisement had piqued their interest. In the legal industry, the conversion rate is very important, making the landing page one of the priorities of those designing a website for a law firm. We’ve gathered a few landing page designs for legal service

The post Landing Page Design Ideas for Legal Services appeared first on Photoshop Lady.

https://hren.io/blog/stealing-best-landing-pages/

A landing page can be the difference between having a strong conversion rate and a bad one. After putting a […]

The post 5 Key Components of a Highly Converting Landing Page appeared first on WPHacks.

They say that a picture is worth a thousand words, but have you ever stopped to think what your Ecommerce images are saying about the products you’re trying to sell online? Are your photos helping your products to jump off the screen and convince shoppers to buy them? Or, are your product images quite simply […]

Original post: 5 Product Image Tips For High Converting Landing Pages

The post 5 Product Image Tips For High Converting Landing Pages appeared first on Daily Blog Tips.

There is something instantly remarkable about a website with a strong, dark color scheme.

Personalization is one of the most effective marketing techniques to connect with customers online. While the exact methods are different for every business, adding personalized elements to landing pages is a proven method of driving conversions on your site. But why is it so successful? The simple answer is that personalization shows customers that you […]

The post How Personalized Landing Pages Can Make Your Site More Profitable appeared first on WebFX Blog.

Grow your elist with these 5 smart strategies.

When it comes to video content on landing pages, marketers tend to either totally crush it, or completely bomb.

Your landing page videos may fail for several reasons.

Typically, this is because the videos on landing pages are:

Too long.
On the wrong section of the landing page.
Missing a key component (like a call-to-action).
Do not make these same mistakes!

This article will explain why landing page videos are so important, and share 11 landing page video best practices that will help increase conversions.

complete article