One of the cornerstones of an effective SEO campaign is keyword research. Picking the right keyword phrase can mean the difference between your site being found, or having your site or having it drowned out because the keyword phrase you chose has too much competition, costs too much. Or worse is too obscure and no one will ever find it. To do effective keyword research you need a keyword research tool, it’s as simple as that................

Keyword research is the backbone of your online presence. It’s common knowledge that this practice determines your rankings and visibility in the organic search. However, the way keyword research is done has changed over time. Today, using Google’s Keyword Planner to find phrases with a high search volume and optimizing your site for them is not […]

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For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

~ Does your social media support or even help your search engine rankings?
~ How does optimizing for search on social media affect your profiles chance of showing up to new users?
~ And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly stark.

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