Kdykoli to někdo v uplynulých měsících řekl nahlas, znělo to jako vtip. Mike Tyson, světová boxerská legenda, která byla v ringu naposledy v roce 2005, bude v osmapadesáti letech znovu zápasit. Železný boxer v důchodu neodolal lákavé nabídce hubatého sedmadvacetiletého influencera Jakea Paula, který se pokořením legendy chce vydat na cestu profesionálního šampiona boxu. Serióznosti akce navíc moc nepřidalo, že byla v červnu odsunuta z původního termínu. Nyní je ale všechno jinak. Oba bojovníci zveřejnili svá tréninková videa, ve kterých dřou jako koně. Proběhly mediální tréninky i tiskové konference. Do Texasu míří na boxerský galavečer sto tisíc lidí a na Netflixu, který to bude pro své předplatitele streamovat živě, se jej chystá zhlédnout sto milionů diváků. Díky pozvání Netflixu jsem v texaském Arlingtonu osobně a na webu reflex.cz vám přinesu postřehy z této monstr akce.

NEW YORK — For her 18th birthday in March, "Jacky Dejo," a snowboarder, bikini model and child influencer turned social media entrepreneur, celebrated on the secluded island of Dominica.

You nominated them and now it’s time to cast your vote to support your pick. Small Business Trends and Small Biz Technology bring you the Small Business Influencer Awards 2015. Here’s a chance to celebrate the people, businesses, and even apps that have made an impact in the small business market.

Even if you missed the nominations, you can still jump in and vote for your favorite. But you might want to hurry. There is less than a week left to vote!

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

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Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets

Here is what you need to know about how these people can benefit your small business.

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5 social media Instagram influencers for exercise and fitness.

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

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Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.

The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger.

Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand. And hopefully ...more

The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger.

This paper reports on the outcomes from a pilot study targeted at mothers of school children in Melbourne, Australia. The aim of the study was to engender a positive view of technology in the participants and to introduce the concept of Information Technology (IT) as a potential career. Mothers were given the opportunity to develop basic IT skills and learn about different IT career pathways for their children with an emphasis on their daughters’ choices. Mothers were offered an evening course over a four week period that was designed to introduce them to a range of social media and Web 2.0 tools. Their opinions were documented using both questionnaires and informal discussions. It explored whether their attitudes towards IT can be changed by up-skilling and introducing them to the technologies their children commonly use. The findings of the pilot study suggest that addressing this demographic has the potential to make the participants question their pre-conceptions about IT careers for women.

Your social media timelines are filled with influencers; people with huge numbers of fans and followers who are sometimes paid to promote products. Influencers haven’t always been transparent about paid content but new guidelines could change that.

Also, plogging, the fitness trend that’s making streets cleaner all over the world; Durian, the fruit that’s all the rage in South-East Asia but to Westerners smells like old socks; Plus, Lucas Hixson the man who saves dogs from danger zones; and from the beaches of Southern California the story of a Senegalese Olympic hopeful and her trainer.

(Logos of the Snapchat, Facebook, Twitter, Messenger, Instagram and LinkedIn applications are displayed on the screen of an Apple iPhone. Credit: Chesnot/Getty Images)

Two Christian activists urged fellow believers to remain active in politics, contending that they have an obligation to become “major influencers” in American society by restoring civility to political discourse. 

A Christian social media influencer recently shared a video of his encounter with a satanist and his prayer for the man that has since gone viral. 

How do analyst relations professionals sort through the noise to help deliver the not-so-secret sauce for a company's success? We spoke with ESET's expert to find out.

As brands look to employ creator-generated content as part of their advertising campaigns, understanding how consumers engage and receive this influencer content can be vital to support their brands.

After assembling the largest collection of FAST channels, FreeCast will share its tier-1 partnerships and economics to benefit niche content producers and influencers.

In Chino Valley Ranchers' latest ad - unprecedented in the egg industry - Leija appears as a boxer mid-fight, wearing trunks featuring "CVR Boxing Club, Can't Beat Em!" on the waistband.

Celebrity Influencers Like M2THAK Step into the Ring alongside Pro Boxers Like Hasim Rahman Jr. for a Night of Thrilling Entertainment and Unforgettable Showdowns.

Taking initiatives to engage in social work is always encouraged. It is a good way to help out those in need and also try to spread awareness and a good social message.

Experience Revolutionary Technology: Excite Medical Exhibits DRX9000 Spinal Decompression Machine at Epic Influencer Summit

Online influencers are an increasingly important way for companies to find new customers and drive sales. Whether you're a marketer who wants to more effectively use social media or a consumer targeted by influencer content - in good ways and bad - you'll benefit from better understanding how the industry works. Emily Hund, researcher at the University of Pennsylvania, explains that it was born from not only increased connectivity but also Great Recession job cuts which forced people in creative fields to innovate. She argues that these are entrepreneurs who now have an impact on many different sectors of the economy and offers advice for both them and the brands wanting to develop better influencer marketing strategies. Hund is the author of the book The Influencer Industry: The Quest for Authenticity on Social Media.

When you were little, what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.

In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.

This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.

This episode was produced by Corey Bridges and Janet Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.

Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.

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Washington, D.C. - In a world where digital innovation is rapidly transforming traditional broadcast, media and entertainment industries, the creator economy has emerged as a driving force, reshaping the landscape and redefining how content is created, distributed and monetized. The Creator Lab is an exciting new addition to the 2024 NAB Show scheduled for April 13-17 (Exhibits April 14-17), at the Las Vegas Convention Center. This groundbreaking show floor experience includes interactive exhibits, expert panels, hands-on workshops and networking events that focus on creators, equipment, distribution channels and monetization techniques.

Influencers have played a big role in this election cycle. Hundreds of typically nonpolitical content creators have been using their platforms to endorse candidates on both sides of the political spectrum. Funnily enough, those who said nothing on election day actually ended up being the loudest. 

“Speaking as an influencer, a lot of your favorite influencers are fucking embarrassing,” said TikToker Kate Glavan. “To be a woman in America with a huge fucking platform and a huge audience and post nothing yesterday, just business as usual, ‘I’m going to my Pilates and I’m going to my brunch . . . ’ No one gives a fuck about your Amazon storefront or your fucking makeup routine.” 

The comment section of her video is filled with people calling out the names of influencers who have been notably silent throughout the election. “Me finding out which influencers voted [Republican] cause they are the ones who are strangely silent and acting like its a regular day,” posted another TikTok user last week. 

For influencers, posting who they voted for is a lose-lose situation. Pick a side and they risk alienating a large section of their audience. Stay silent and they risk alienating a large section of their audience. While it makes sense that followers want to know who their favorite influencer voted for, should we expect—or even want—political activism from people whose job involves posting their Sephora hauls and workout routines?

With apologies to Voltaire, with great virality comes great responsibility. Unlike media outlets, which are subject to regulation, there is little oversight of social media, meaning influencer posts can reach millions and have huge sway over their followings. During the 2024 election cycle we have seen influencers and internet personalities being paid on behalf of groups backing both Vice President Kamala Harris or former President Donald Trump to court their followers’ votes, cashing in on thousands—sometimes millions—for a single post. 

Social media influencers have more influence than they are often given credit for, according to research published in the journal Management Information Systems Quarterly. In fact, research by Pew shows that more than half of U.S. adults (54%) turn to social media for news at least some of the time, putting influencers in direct competition with traditional news outlets for audience attention. To stand out in this crowded space, influencers are incentivized to exaggerate their messages, often leading to polarized followers. If their audience ends up blindly following what they say instead of examining the candidate’s or party’s policies for themselves, it can result in diminished critical thinking in voters. 

Influencers are human and will have a political opinion whether they choose to share it or not. Being pressured into posting about politics can sometimes end up causing more harm than good. At the same time, choosing not to post anything at all during such a divisive election is a choice. So is following an account.

About a third of adults under 30 get their news from short, punchy videos on TikTok, and that's a big challenge for the Biden campaign.

Worried about a TikTok ban? Here's how one country dealt with it

La Luciérnaga se enciende para hablar del comportamiento del precio del dólar. Además, ¿Que pasa con los casos de desfalco que involucran a Mario Castaño? También, que pasa con las cifras de violencia en el pacífico.La Luciérnaga, un espacio de humor, análisis y opinión de Caracol Radio que acompaña desde hace 30 años a sus oyentes en el regreso a casa.

Escuche el programa de este viernes 25 octubre. La Luciérnaga, un espacio de humor y opinión de Caracol Radio que desde hace 31 años acompaña a sus oyentes en su regreso casa.

If you’re an entrepreneur nurturing your own company to a full-blown success, you are always looking for insights and ideas to take your business to the next level, right? But you’re probably super busy as well, and don’t always have the time to figure out where you should be looking for those insights.

TikTok will have more US users than Snapchat and Pinterest in 2022   January 24, 2022 (New York, NY) – YouTube is the “OG” of influencer marketing platforms, and it’s […]

Quebec provincial police have confirmed that the body found in a Montreal nature park on Oct. 30 was that of kidnapping victim and cryptocurrency influencer Kevin Mirshahi.

Before deactivating her account, Imsha Rehman talked about dealing with negative comments, according to local media. She called the backlash "overwhelming".

An Argentinian club drew the ire of the country's football community after selecting an influencer with no professional experience in its starting XI for a top-flight match

Aug 5, 2024

This original primer, conducted as research for The Africa Futures Project, is an initial exploration into the evolving roles and increasing influence of “middle powers” in Africa. It covers a diverse array of existing and aspiring middle powers, presenting key points for each nation under four distinct analytical lenses.

The death of the 39 year old vegan celebrity Zhanna Samsonova, has sparked debate about the potential health dangers of extreme diets like raw medlinkveganism/medlink

During the television show 'The View', Kim Kardashian, who has 255 million followers on Instagram, touted the benefit of migraine drug Nurtec ODT. She

What is B2B influencer marketing?  I get asked this question quite often. Especially by non-marketers, who have the assumption I...

The post Here’s How 11 Expert Marketers Define B2B Influencer Marketing appeared first on TopRank® Marketing.

Despite their differences, business-to-consumer (B2C) and business-to-business (B2B) influencer marketing share several key similarities.  Both audiences seek value, with a...

The post Try These 7 B2C Influencer Marketing Tactics for B2B Success appeared first on TopRank® Marketing.

From politicians to brands, everyone wants to partner content creator sensations

Celebs and influencers, who present themselves as health experts or medical practioners when promoting health- and wellness-related products, must provide “clear disclaimer”

The likes of Andrew Tate capitalise on the insecurities of young people

Meet the keepers of heirloom recipes from India’s diverse culinary traditions. Bonus: pro tips, and recipes

Meet the Tamil influencers who rely on staying grounded, as they cook, eat and work out, drawing massive follower counts along the way

They act as symbols of beauty, success, and happiness, and their posts, stories, and videos are vehicles of meaning for the audiences

With social media dominating the market, Influencer Marketing Managers are in demand to spearhead campaigns for businesses