While it's a necessity for much of modern life, driving can also be a uniquely dangerous task.

As of October 1, 2012, Catawba County EMS has been named a Permanent Car Seat Checking Station by Buckle Up NC. Car seat checks will be conducted Monday thru Friday, from 9:00 a.m. to 4:00 p.m., by appointment, at the Newton EMS base, located at 1101 South Brady Ave, Newton, NC 28658.

Dorel Juvenile is the world's leading juvenile products company. When they wanted to develop a new infant car seat, they turned to Pennsylvania-based ID firm DesignThink.

DesignThink as the Innovation Incubator for the Ultra Lightweight Maxi Cosi Coral XP

A Cold January Day in 2017

The team at DesignThink was asked to visit Dorel Juvenile Group USA to review a "Special Project". The development team at Dorel JG wasted no time introducing us to their latest infant car seat (ICS) project. They were experimenting with the idea of developing a seat that would reduce the struggles parents faced when trying to transition their baby from the car and carry their baby in the removable seat portion of the ICS. The team at DesignThink has designed several car seats over the years and we instantly recognized the unique opportunity, as well as the challenge that this project offered, and were eager and excited to get started.

Our Role as the Innovation Incubator

We partnered with Dorel to act as the innovation incubator to lead the project team through the fuzzy front-end and define the product's overall features and characteristics of use. Upon successful concept definition, the project would be positioned under the Maxi Cosi brand and ultimately transferred to the Maxi Cosi team in Europe and a European design group to carry the innovation to production.

The Problem at Hand

By removing the seat from the base that is installed in the car, parents can take the baby with them while running errands or visiting people and places. However, a problem associated with this system is that some removable seats can weigh up to 16 lbs. and the baby can weigh up to 35 lbs. for a combined arm-crushing weight of 50+lbs.!!

We established two primary goals: 1) reduce the overall weight of the seat to lighten the load, while maintaining structural integrity as to achieve a top crash test rating, and 2) develop new methods that enable parents to more easily lift the seat when moving in and out of the vehicle and when transporting the child in the seat.

Our Approach (Decades of Experience and User Understanding Put to Test)

DesignThink is one of the leading firms in car seat development having brought several seats to the market and has a long history of creating break-through innovation, but this project pushed our team in new ways. The structure for the project utilized DesignThink's simplified "DEEP" process;

Define that for which we will solve

Express possible solutions as quick thumbnail stories

Explain the "what – why – wow" related to user needs

Prototype to demonstrate the merits of the idea

How the Project Unfolded

A series of innovation workshops were hosted at our studio to enable the team to think and problem solve with product at hand. The objective was to think in the "ideal" (do not worry about cost and construction initially) and to "fail fast" (explore, evaluate, and evolve). The following provided the high-level framework for how the team identified and pursued their ideas.

Established Design Targets

Led by our usability team, along with team members from Dorel, we hosted a several day innovation workshop at our studio. We began with a collaborative defining of the design targets based on use, expectations, pain points, and opportunities, which we affinitized and moved directly into physical prototyping to address and evaluate how well the concepts improved the user experience during day-to-day interactions.

DEEP: Innovation Workshops to prototype your idea. You are encouraged to be chaotic and messy! Fail fast! Dorel made sure plenty of product was on hand to fuel the innovation.

Inutitive Carry

Enhanced Confidence

Improved Transitions

Development of Design Targets

Role-Play is the Best Way

To truly understand and empathize with users, we role-played, exploring typical use-case scenarios to inform our ideation. Placing ourselves in the same situations helps us quickly evaluate and improve our concepts.

Handle-Carry:

Evolution for improved ease when attaching the seat to the base and removing the child from the vehicle

Cradle-Carry:

Exploration to improve how parents can bond with the baby in a more natural holding position

Cross-Body Strap:

Exploration to provide alternate ways to carry the baby while reducing the effects of weight and fatigue on the parent

Iterative User Evaluation Cycle

Our early thoughts and ideas were evaluated by the team and with parents in our research lab. These ideas were then refined to strengthen the evolving direction. The learnings obtained through this method enabled the team to focus on the most meaningful directions and build their value. Listening, understanding, and empathizing allowed our team to develop new ideas in this category that were previously unexplored.

DesignThink presents the refined design direction.

A series of prototypes and user evaluations enabled us to reach a stage of concept definition for an ultra lightweight car seat that provides parents with improved ways to carry, hold, and secure their baby.

Our Results

User-Centered Insights lead to Market Defining Solutions

Having developed many juvenile products such as car seats, strollers, and highchairs, DesignThink understands the day-to-day challenges parents face, both physically and emotionally. We embarked on this project with Dorel to define a new car seat with features that take into account those challenges and offer relevant and meaningful solutions. Exploring innovation that is rooted in user insights enabled our team to quickly define those solutions and overcome technical hurdles to deliver new experiences to address real problems faced by parents when using an ICS.

Defining the Direction

As mentioned, DesignThink was hired as the innovation incubator in the fuzzy front-end to develop and define a new architecture for this seat. Our work was documented and handed off to the Maxi-Cosi team in Europe. The output of our innovation incubation became the driving framework used by the teams in Europe to create a truly meaningful and relevant solution for parents in this category.

The DesignThink team is very proud to have been selected by Dorel to play such an important "behind the scenes" role in setting the direction for, and contributing to the success of, the Maxi Cosi Coral XP.

It takes a Village to Design a Car Seat

Snapshot of the iterative concept development that led to the final product

You can see more of DesignThink's work here.

Kost Tire and Auto Service has partnered with Penn State Scranton to offer campus students, faculty and staff free winter safety checks of their vehicles during a special event on Tuesday, Oct. 1. In addition, representatives from State Farm Insurance will be offering car seat safety checks.

The Delaware Office of Highway Safety (OHS) is reminding drivers why it’s important to buckle up during the U.S. Department of Transportation’s National Highway Traffic Safety Administration’s (NHTSA) national Click It or Ticket enforcement effort. OHS is partnering with local and state police to conduct high-visibility enforcement starting May 20, – June 9, to ensure drivers and passengers buckle up every trip, every time.

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Their Future: TV PSA

The AAP clarified their child car seat guidelines to make them easier for parents to follow.

Key contents of the report include: Market size and Forecast- Segmented By Sales channel (E-retailers and Retail outlets) by Geography (North East, West, Mid-West and South),Market Dynamics, Competitive Landscape and Company Profiles

The present disclosure describes a method of manufacture and a structure for an automobile seat cover that includes a seat cover body with an outer perimeter, a seat cover skirt with a first edge sewn with an overlock stitch to the seat cover body for a majority of the outer perimeter, and a second edge, distal from the first edge, comprising a tie element extending for a majority of the second edge around a seat opening in the seat cover. A portion of the seat cover skirt and the seat cover body corresponding to a location of at least one airbag installed in an automobile seat cover over which the seat cover is to be placed are sewn together with one of a straight stitch and a lock stitch instead of the overlock stitch. In some implementations, the thread used is a brightly colored string.

This is Sample Size, our weekly new music feature with KOSU's Ryan LaCroix and LOOKatOKC music critic Matt Carney. Today, Matt plays his favorite songs of 2016 from Car Seat Headrest , Mitski , and Solange . Follow Matt & Ryan on Twitter at @mdotcarney & @KOSUryan .

Seattle indie rock stars Car Seat Headrest get a sonic makeover with its electro-charged new album “Making a Door Less Open,” dropping May 1.

  In a year where politicians are promising to make things great again, the same could possibly be said about rock music. Like America, rock may no longer be the center of attention, rock critics constantly looking for a savior to bring rock back into the mainstream. While rock has been great all this time (with great … Continue reading "Car Seat Headrest Review: Teens of Denial"

The American Academy of Pediatrics recommends neonates born at <37 weeks’ gestation receive a predischarge Infant Car Seat Challenge, meaning up to 500 000 infants qualify annually. However, little is known about incidence and risk factors for failure in this group.

This is the largest study to date to examine incidence and risk factors for failure of the Infant Car Seat Challenge. We sought to identify infants most at risk for failure to narrow the scope of testing. (Read the full article)

Almost half of NICUs include low birth weight (<2.5 kg) as an inclusion criterion for car seat tolerance screening (CSTS), formerly car seat challenges. However, little is known about incidence and risk factors for failure in this group.

This is the largest study to date evaluating the incidence and predictors of CSTS failure in full-term low birth weight neonates. Epidemiologic data are provided to help guide future CSTS policies and protocol development for this group. (Read the full article)

FOR IMMEDIATE RELEASE Media Contacts: Cynthia Cavett, Marketing Specialist & Public Information Officer Delaware Office of Highway Safety Cynthia.Cavett@delaware.gov 302-744-2743 DOVER, Del. (September 15, 2019) – Child Passenger Safety Week is a vital awareness campaign that runs nationwide to promote kids being secured in the right car seat for their age, height, and weight. This […]

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Your weekly selection of awesome robot videos

(Matador)
The indie maverick is a purveyor of all styles on his studiously eclectic 12th album

There’s a strange psychological cross-pollination going on behind the mask that Will Toledo, the artist mostly known as Car Seat Headrest, sports on the cover of his 12th album. Indulging an alter ego called Trait, Making a Door Less Open seeks out deliberately eclectic hybrids of his wry, lo-fi indie rock style (heir to the likes of Beck, Lou Barlow and Eels) and the satirical EDM he and his drummer Andrew Katz make as 1 Trait Danger. The result is much better than anyone who’s heard the latter, who often veer perilously close to a Bloodhound Gang remix project, might expect: Can’t Cool Me Down has a sultry 80s electropop feel, while the roil of self-deprecation and naked emotion on There Must Be More Than Blood underlines Toledo’s debt to LCD Soundsystem.

The new styles don’t all gel. The sleazy, fuzzy synth-rocker Hollywood is pleasingly punchy, but brought down by facile lyrics (apparently Tinsel Town isn’t the dreamland it’s cracked up to be – who knew?). Two sister songs – the lumpen alt-rock Deadlines (Hostile) and the Hot Chip-with-extra-dour Deadlines (Thoughtful) – fail to charm, while What’s With You Lately is a wan, mopey strum that seems to have wandered in from an entirely different, very bad record. But on the likes of the pulsing, uplifting Famous and Life Worth Missing, Toledo finds new energy.

(Matador)
Will Toledo’s alt-rockers have emerged out of lo-fi fuzz, but seem unsure of where to turn as they drift toward the mainstream

Anyone wondering how things have changed in the world of lauded US alt-rockers Car Seat Headrest might consider the four years that separate Making a Door Less Open from their last album of new material. Ordinarily there would be nothing unusual about that gap – but in the first four years of Car Seat Headrest’s existence, its mastermind, Will Toledo, released seven albums (one of them a two-hour double), four EPs (one of them as long as an album) and two compilations of outtakes. That’s more than 150 songs and 12 hours of music: a lo-fi spewing forth of ideas that won Toledo a cult following, which then grew exponentially, both in size and rabidity, when he recruited a band and signed to the august US indie label Matador.

US indie rock maverick Will Toledo is back with an experimental album that finds him collaborating with his own electronic side project

You cannot accuse Car Seat Headrest, AKA Will Toledo, of taking the easy route. Four years on from the release of breakthrough record Teens of Denial, Toledo is back with new album Making a Door Less Open, only now he is going under the name Trait and is wearing a gas mask in photos. Toledo’s restless and impassioned indie rock is looking a little different, too. The new album blends his classic songwriting chops with a bold exploration of electronic textures. This is the result of essentially making the album twice: once as Car Seat Headrest, and again alongside producer Andrew Katz as their jokey EDM side project 1 Trait Danger, before landing on a middle ground.

Related: The Guide: Staying In – sign up for our home entertainment tips

Alice + Whittles makes use of high-quality materials that would otherwise go to waste.

Airpaq's one-of-a-kind rucksacks are putting used car safety components back to work to help protect and haul your gear.

Their Future: TV PSA

An alt-rock concept album whose concept is never clearly defined

Sonny Bill Williams has hit back at critics after he was slammed over a photo showing his daughter Imaan, three, riding in a vehicle without a car seat during the family's recent trip to the Cook Islands.

Prince William used a doll to practice before putting newborn Prince George in a car seat for his first appearance outside the Lindo Wing of St Mary's Hospital in London, Kate Middleton has revealed.

Howard Hershenhorn, attorney for Bob Simon's family, insinuated that the defense team for New York-based Skyline Credit Ride misplaced key evidence in the ongoing fatal crash lawsuit.

A man dressed as a car seat to fool pedestrians and drivers into believing his van was driving itself. It's hilarious, but it's all in the name of autonomous vehicle research.