It includes a film directed by the Academy Award-winning James Marsh

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

UBS launches global brand campaign (1)

Just You & blu

US Oncology Launches New Brand Campaign

Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.

Please visit Marketing Land for the full article.

UBS launches global brand campaign (1)

Just You & blu

Just You & blu

For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers’ daily lives and shopping habits. And this past year was no different.

Social media analytics company Unmetric found that brands that promoted messaging with edge, savvy, conviction—and occasionally dogs—won the marketing game.

Of that messaging, video—particularly those with memorable storylines, guest appearances or creative approaches to addressing social issues—reined as the overall best-performing format for branded and original content, a consistent trend in their numbers since at least 2015.

The Most Captivating Brand Campaigns We Saw on Social Media in 2019