This took me some time to really really understand the
value of this. It's one of those things that can take
your from being an average marketer online to an
advanced one.

Your business is like a big jigsaw puzzle. Each new
thing you learn or do is a new piece of the puzzle that
you're filling in. But the bigger picture is this, when
you begin you start out with no pieces and you don't
even know what the final picture is going to look like.

Each piece of the puzzle you create let's you know a
little bit more about what the entire picture really
looks like and leads you in the direction of finding
and creating the next piece.

Vague idea I know, but here's an example what this
means:

If you use article marketing as a marketing strategy in
your business you'll soon see that some of your
articles get more traffic than others. That's important
and you should take note of it because this will give
you a quantifiable direction to go next.

If you have an article that's doing exceedingly well
then you need to ask yourself the question "Why?"

Is it because of the keywords I used?

Is it because of the topic of the article?

Once you figure that out you know where to go next.

This was a major leap for me personally. If it works in
one area it will work in others.

First you write more articles and create more content
around that particularly well performing article and
then you go out and you do a PPC campaign around the
keywords used in the article.

Maybe you even find a new headline for a lead capture
page to test or a Google adword campaign. Etc.

What works in one area will work in ALL areas. Be sure
to pay close attention to this and leverage in your
marketing scheme.

Our example was article marketing, but you can pull
vitally important information from anything you do and
use it to grow your marketing campaign in different
areas and media as long you know the importance of
asking yourself why a particular thing you're doing is
going so well and then ask what yourself what you can
do to leverage that success into another area.

It all goes together.



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