science and technology

How To Optimize Your Website Without Link-Building

If you work in the search engine optimization sector, you’ve probably heard too many times that ‘link-building is dead’. Well, yes and no.
Yes, because links alone won’t get you far these days. Search engines are constantly updating their algorithm; weeding out unnatural links or penalizing sites with spammy content. In fact, Google’s recent Phantom Update affected both small and large websites as it targeted thin, overused, and duplicated content.
No, because links are still the lifeblood of SEO and ...

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science and technology

9 Unique Tips to Grow Your Store’s Online Presence With Social Media

You setup your social media accounts, maybe Facebook, Twitter and Pinterest, but it’s been a few weeks or even years since you’ve touched the accounts. This happens far too often with small businesses. The problem is that even when stores implement decent social strategies it’s tough to improve sales, or at least track whether sales are occurring through social media.
Around 85 percent of social/ecommerce orders come from Facebook.
What does this say? Well, to start, this is talking about ...

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science and technology

How to Cut Your Bounce Rate in Half with Interactive Content

You can grow your blog in two ways:

1. Get more traffic.
2. Do more with the traffic you have.
In my opinion, you should do both even though most people focus on the first option.
Those bloggers don’t realize they’re losing a large chunk of their traffic before it even has a chance to convert.
One of the best ways to see how well you’re using your traffic is to look at your bounce rate.
The average bounce ...

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science and technology

4 Easy Tips to Rank for Your Name on Google

It doesn’t seem like it would be all that difficult, to rank for your name in Google or any of the other search engines, but it can be a lot harder than you think. You and your business could pop up—but it might not.
Ranking highly in Google is difficult, even when it’s your own name. You might think your name is pretty special, but with over 7 billion people in the world — it’s very likely a few ...

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science and technology

5 Vital Tips to Get More Traffic to your Blog from Social Media

Why should you bother a lot about traffic from Social Media?
Based on Statista data, revealed in March 2015, these are the approximate numbers of active users in different social media networks:

Facebook – 1,415,000,000
LinkedIn – 347,000,000
Google+ – 300,000,000
Twitter – 288,000,000

Tremendous numbers! Just to compare: The population of USA is something like 300,000,000. And all of these social media users are there, just on the other side of your screen!
There was ...

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science and technology

10 Things Your Competitors Can Teach You About SEO

Remember the age old adage, keep your friends close but, your enemies closer? In the world of digital marketing and search engine optimization, there is no one closer to you in search rankings than your competitors. So why do business’ often overlook this step and jump right to building strategy? There is a wealth of information and competitive advantage that can be gained from finding and analyzing your competitors. When it comes to a thorough search engine optimization ...

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science and technology

4 Useful Remarketing Tips

Remarketing is a powerful tool for anyone using Google Adwords to drum up more business. It’s often under utilized and today I will be sharing some tips on how you could be doing it better.

1: Dynamic Remarketing For All Verticals:
Dynamic remarketing ads generally have a much higher success rate than static ads. You create a custom feed and upload it (Google has tutorials for this).Then you will be able to choose from a good amount ...

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science and technology

Nutrition labels aren’t enough to predict diet’s effects on gut microbes

To predict how diet shapes a person’s gut microbiome, researchers came up with a new way to categorize foods.




science and technology

In China, 2,500-year-old evidence of cannabis smoking

An incense burner from a century tested positive for a chemical that’s released when THC is burned.




science and technology

‘Farm-like’ dust microbes may protect kids from asthma, even in the city

Urban infants who spend their first year of life around microbes like those found on farms are less likely to develop asthma.




science and technology

Canines evolved puppy dog eyes to woo human companions

Wolves lack the facial muscles required to raise their eyebrows—a feature that makes dogs especially endearing to people.




science and technology

Thirsty for solutions, water managers are putting AI-powered tools to work

Around the world, aging and inadequate water systems are a huge public health problem. Now, researchers are using artificial intelligence to help conserve and monitor the quality of drinking water.




science and technology

Declassified spy images show Earth’s ‘Third Pole’ is melting fast

Accelerating ice melt in the Himalayas may imperil up to a billion people in South Asia who rely on glacier runoff for drinking water and more.




science and technology

Humans are surprisingly honest when it comes to returning lost wallets

Altruism is alive and well. So is the desire to protect one’s self-image.




science and technology

Peru’s Nazca Line etchings depict bird species not native to the area

The famous desert geoglyphs appear to show birds that occur in Peru’s forests and coastal areas.




science and technology

What makes a great qubit? Diamonds and ions could hold the answer

At the core of quantum computing is the qubit. The best ones have a few defining traits, and scientists are looking to everything from lasers to Russian diamonds to help refine the best qubits for the next generation of quantum computing.




science and technology

Microbes from marathoner poop boost endurance in mice

A bacterial “probiotic” may enhance athletic performance. But it’s a long way from being ready for use in humans.




science and technology

‘Talking’ seals mimic sounds from human speech, and validate a Boston legend

In the late 1970s, a harbor seal named Hoover began catcalling passersby at the New England Aquarium in a thick Maine accent. A new study confirms seals’ uncanny ability to copy human speech.




science and technology

Early humans may have shared ancient Europe with this 1,000-pound bird

A new study suggests a half-ton bird roamed Europe nearly 2 million years ago, around when our Homo predecessors were first entering the region.




science and technology

With new DNA analysis, the Neanderthal story gets even more complex

A new study reveals that some European Neanderthals might have displaced their relatives in Siberia, while others mingled with another, still mysterious, ancient human population.




science and technology

Thinking is for suckers, but if you’re an octopus, suckers are for thinking

Octopuses “think” with neurons so distributed throughout their bodies that sometimes the left hand literally doesn’t know what the…left hand is doing.




science and technology

Many cocoa farm workers aren’t reaping the benefits of Fairtrade certification

In Côte d’Ivoire, employees at Fairtrade-certified cocoa cooperatives have higher salaries and better working conditions than those at non-certified organizations. Farm laborers, on the other hand, don’t fare as well.




science and technology

The uplifting science of how dandelion seeds stay aloft

Two research teams went into the weeds to quantify the magic behind the flight of the dandelion seed.




science and technology

The physics of freezing soap bubbles is cooler than you’d think

Freezing soap bubbles look like snow globes. This whimsical effect could help us improve biological freezing techniques—and is incredibly fun to watch.




science and technology

In best-case reforestation scenario, trees could remove most of the carbon humans have added to the atmosphere

A study finds that close to a trillion trees could potentially be planted on Earth—enough to sequester more than 200 billion tons of carbon. But environmental change on this scale is no easy task.




science and technology

Venus flytraps’ ultra-sensitive hairs help determine if an insect is worth trapping

Good news for bugs that weigh less than a sesame seed.




science and technology

Poof! Science reveals how easily a magician can fool you

How “change blindness” prevents you from seeing this 10 of clubs turn into an ace of spades.




science and technology

Like us, fish experience the ‘dreaming’ stage of sleep

Deep sleep and REM sleep could be universal among vertebrates, stretching 450 million years back in evolutionary time.




science and technology

This algorithm is predicting where a deadly pig virus will pop up next

A swine virus that appeared in the U.S. in 2013 has proven hard to track. But an algorithm might help researchers predict the next outbreak.




science and technology

Skull fragment shows humans may have been in Europe earlier than previously thought

A new analysis of a skull found in Greece decades ago suggests that early humans may have been in Eurasia as early as 210,000 years ago.




science and technology

New fossil find complicates the meandering story of dinosaur flight

A chicken-sized raptor relative adds credence to the idea that flight evolved multiple times among ground-faring dinosaurs.




science and technology

Artificial intelligence can now bet, bluff, and beat poker pros at Texas hold ’em

The breakthrough suggests that bots can navigate complex games involving multiple stakeholders and hidden information—situations that better approximate the real world than two-player board games.




science and technology

Bring "Spooky Action at a Distance" into the Classroom with NOVA Resources

Quantum physics impacts the technology students use every day. Use these resources from NOVA broadcasts, NOVA Digital, and What the Physics!? to introduce quantum concepts to your classroom.




science and technology

Installing aerogel shields on Mars could make the Red Planet more habitable

Human-made shields that block UV rays and concentrate heat on the Martian surface could provide both liquid water and protection from radiation.




science and technology

‘Nuclear pasta’ might be the strongest stuff in the known universe

Neutron star innards are not your mom’s lasagna.




science and technology

Girls’ superb verbal skills may contribute to the gender gap in math

Girls are great at math. But if they’re even better at reading, they might be more motivated to choose a humanities-focused career.




science and technology

This time, with feeling: Robots with emotional intelligence are on the way. Are we ready for them?

Researchers are developing robots that use AI to read emotions and social cues, making them better at interacting with humans. Are they a solution to labor shortages in fields like health care and education, a threat to human workers, or both?




science and technology

Adding 8 trillion tons of artificial snow to the West Antarctic Ice Sheet could stop from collapsing. Should we do it?

There are a heck of a lot of reasons not to.




science and technology

Mammals’ weird way of swallowing is at least 165 million years old

A new fossil find may help pinpoint the origins of mammals’ uber-flexible hyoid bone, which anchors the tongue and gives us our signature swallowing style.




science and technology

In a first, researchers have permanently magnetized a liquid

The new material could have applications in robotics and medicine.




science and technology

A year ago, toxic red tide took over Florida’s Gulf Coast. What would it take to stop it next time?

Killing red tide cells en masse can unleash their potent toxin. That means researchers need to get creative.




science and technology

Quivering bird eggs prep each other for predators before they hatch

Even while still in their eggs, baby birds can hear their parents’ alarm calls. They then pass the message along to unhatched siblings so the entire clutch emerges aware of the dangers ahead.




science and technology

In a smattering of ancient stars, scientists glimpse the Milky Way’s origins

A new analysis pinpoints some of the most ancient stars in our galaxy—and tells the story of the Milky Way’s ravenous past.




science and technology

In the race against climate change, many animals may not keep up

A sobering analysis suggests that animal species aren’t adapting fast enough to maintain their numbers in the face of rising temperatures.




science and technology

Scientists use radiation and bacteria to slash mosquito populations on two Chinese islands

Combining two insect-control techniques, researchers largely prevented reproduction in a mosquito species known to carry Zika, dengue, and yellow fever.




science and technology

Cool down with the slick science of sweat

Under extreme conditions, a human can produce more than three gallons of sweat in a single day.




science and technology

NOVA Nominated For Three Emmy Awards

PBS leads the list with 47 nominations.




science and technology

This robotic hand can partially restore a sense of touch

Researchers have built a prosthesis that enabled a man who lost his hand to text, pluck grapes from their stems, and stuff a pillow into its case.




science and technology

Chaser, the language-learning dog with a 1,000-word vocabulary, has died

The border collie achieved international fame for her remarkable grasp on vocabulary and sentence structure.




science and technology

This ‘Big Red Ball’ can simulate the Sun’s bizarre magnetic field

Physicists built a machine that might help explain how solar wind forms—all without leaving Earth’s atmosphere.