Bregman, Peter, author

Schindler, Esther, 1958- author

Mayo, Deborah G., author

Hayden Library - GV1469.3.B62 2015

With social media engagement hovering below 0.1%, networks showing more ads than ever, and organic social visibility in a continuous decline, social media does not seem like the lucrative marketing channel it once was.

However, user bases are growing, customers are using social to interact with brands, and most importantly, social is having an impact on purchasing decisions.

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Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

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Did you know that you can subscribe to any Instagram user using RSS directly using any RSS feed reader?

Instagram happens mostly on mobile devices where users subscribe to users, post new media to their own accounts, and use other functionality to interact with other users or content on the site.

While there is an Instagram website as well for browsing user posts and tags, voting and downloading activity, it is fair to say that most user activity happens on mobile devices.

Some users may like the idea of subscribing to Instagram users using RSS. While that is good only for public posts that these users make on Instagram, it is a great way of keeping an eye on new posts of any number of users.

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A sound, effective strategy involves these four steps.

A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.

After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.

Based on these statistics, it's crucial for businesses to have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing.

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Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage.

But it is not always easy to find the right influencers of relevance to your brand - and even when you do find the good ones, it is another thing altogether to get them to work for you.

Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with.

For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that is when you make that crucial first impression.

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The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show.

complete article

If you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If that's the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

complete article

Apple has announced that Shortcuts, a powerful automation app for the iPhone and iPad, will come pre-installed on iOS devices starting this fall. This is great news because it is an incredibly handy app — based on Workflow which Apple acquired in 2017 — that lets you combine multiple actions to perform a specific task.

complete article

The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show. Feel free to jump to a section of your choosing if you’re looking for something in particular:

What is a podcast-only RSS feed?
Why you need a podcast-only RSS feed
How to craft a podcast-only RSS feed
How to switch to a podcast-only RSS feed

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Google has used links to determine the authority of websites since its early days: the idea of webpages casting votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics.

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Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted.

And lets assume all the moving parts in your funnel are working properly; you’ve got a fast- loading website, great conversion copy, and well-functioning sign-up or contact forms.

Yet, with all of these things, your conversion rates from that spike of traffic were nothing to write home about. And what exactly could cause that?

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Now that you have moved your work life to your home space you may find yourself overwhelmed with social networking distractions. I get it. I have been dealing with the constant beep, chirp, and tweet of social networking while working from home for 30 years. Dealing with all the interruptions is not easy.

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For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur.

~ Does your social media support or even help your search engine rankings?
~ How does optimizing for search on social media affect your profiles chance of showing up to new users?
~ And what does it mean that my tweets show up in search results?

In the past, the difference between SEO and social was fairly stark.

complete article

If you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If thats the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

With this feature, you can always be up to date on your favorite topic-specific RSS feed from within your favorite Slack workspace. It is a one-two punch of efficiency. If that sounds like something you might want, lets see how it is done.


The only things you will need to make this work are: An RSS feed to follow and a Slack workspace that allows you to install apps. If your workspace doesn't allow the installation of apps, reach out to the Slack admin for your company or team and see if they can install the app for you.


The easiest way of installing apps on Slack is either via the desktop app or the web-based interface. The good news is that, no matter which route you take for installation, the RSS feed will show up on your workspace, no matter if you're using the desktop app, the web-based interface, or the mobile app.

1. Open the Slack desktop app
2. Click the + button under Apps
3. In the resulting window, type RSS and hit Enter on your keyboard.
4. Click the Install button associated with the resulting RSS app listing.
5. When your default browser opens, click Add To Slack and then click Allow.

Apple has announced that Shortcuts, a powerful automation app for the iPhone and iPad, will come pre-installed on iOS devices starting this fall. This is great news because its an incredibly handy app — based on Workflow which Apple acquired in 2017 — that lets you combine multiple actions to perform a specific task.

What kind of things, you ask? Well, you can for example make it easier to open your favorite Apple Music playlist, find travel times to an address, create GIFs, and more. But one of its best uses in my opinion is use it as an RSS reader.

Unfortunely, WordPress doesn’t have a default function to display a breadcrumb. We’ll see how to create this navigation technique, and display it on our posts, pages and categories archives. Breadcrumb…What’s that?!? Wikipedia says: Breadcrumbs or breadcrumb trail are a navigation technique used in user interfaces. Its purpose is to give users a way to keep …

WordPress Breadcrumbs: How to Use This Function? Read More »

Browsery F965.I46 2019

Browsery RC569.5.I54 P75 2017

Browsery P96.T42 M665 2018

Browsery BF692.2.I26 2018

Browsery HD6073.H8 H69 2019

'In real life, I am not funny. I'm a boring person. If you ask me to make you laugh, it will be difficult for me.' Sunil Grover gets refreshingly candid.

Besides giving us a peek into their lives through pictures on social media, Bollywood shares the cutest boomerang videos as well.

Hina Khan's tutorial on how to wear the mask right in this video.

Gibson, David, 1957- author

Hayden Library - RM324.8.P65 2018

In How To Copy Objects post I'll explain the difference between various native ways to copy own keys and properties, describing also the fact that Object.assign is full of surprises and side effects.

As example, assigning to an object something like {get next() {return ++this.i}, i:0} instead of {i:0, get next() {return ++this.i}} will result in different values copied over: next === 1 and i === 1 in the first case, next === 1 and i === 0 in the second one.

Because even if you think you're doing right, many others are not. Here the catch: just use <img srcset> attribute to improve the experience in your own site, don't do the same mistake others are doing! Read the full post about it

Online Resource

Rotch Library - G108.7.M66 2018

Dewey Library - HD45.W35 2019

Online Resource

Dewey Library - HD53.B34 2019

Insdorf, Annette, author

Online Resource

Dewey Library - QC903.2.U6 H55 2020

Dewey Library - HD6060.6.C47 2019

Dewey Library - HD57.7.R537 2018

Dewey Library - HD6331.G826 2019

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"Always Be My Maybe" star Ali Wong is appreciative about her rise to fame in showbiz, but feels it has been too fast. The American actress says it took her some time to adjust, and it is only now that she feels a bit settled.

Hayden Library - BF637.T5 K63 2018

Hayden Library - BF448.B34 2019

Dewey Library - BF449.P73 2019

Hayden Library - BF697.5.S43 A524 2018