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Jamming the Marketing Hall of Femme

To fill your days with music between now and the Marketing Hall of Femme Summit & Awards on June 21, here's our HoF playlist




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4 Online Video Trends (And When To Use Them In Your Marketing)

In the rapidly-growing video marketing space, it's essential to stay ahead of emerging trends




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Across The Aisle: Hoarding government, starving people

The worst fate that can befall a person is being locked down, alone or with his family, with no money and no food.




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Magnanimity of the rich: Cricket needs to take a leaf out of tennis’s book to maintain equilibrium

When the game returns, the struggling cricket boards will be dependent on three superpowers—India, England, Australia—for bailouts




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Need faster labour reforms if the economy is to thrive

Parliamentary panel’s recommendations aren’t bold enough, and in some areas, they are even regressive.




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Post-pandemic economics: The new normal will not be very different from the old one

Idealist notions of the State overtaking the Market as the one in charge are unfounded.




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Rebooting the economy: India needs a stimulus package of at least 5% of GDP

To bounce back from the pandemic quickly, India needs a stimulus package of at least 5% of GDP that focuses on broad-based development in laggard eastern states.




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The 40-70 rule of decision-making

Leaders should take a decision when they have 40-70% of the information required for taking that decision.




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Modi and the CMs take the wrong call

Likely extension of the lockdown is a bad idea; the PM and the CMs got trapped in flattening-the-curve rhetoric




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A less direct approach: Amended FDI regulation is problematic under the WTO law

Amended FDI regulation is problematic under the WTO law. India should adopt a more facially neutral regulation




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Saving the rural economy: The govt will have to deepen its procurement operation

In the long term, the govt will have to deepen its procurement operations, expanding from the wheat-paddy complex.




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Lacking Leadership: Trump, Bolsonaro and others need to take their accountability seriously

The president has claimed that he was being sarcastic when he talked about injecting disinfectant and exposure to high-dose UV rays as ways to fight Covid-19.




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A new White Revolution: How COVID-19 could benefit the dairy industry

Covid-19 could benefit the dairy industry as consumers could shift from meat-based to dairy-based protein. The govt may consider reducing GST on ghee and milk fat from 12% to 5% .




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Online Education: Ending an apartheid

Just seven of India’s 993 Universities have online-education licenses; Meanwhile, as the Lockdown shows, Foreign varsities make hay of the Indian demand for online courses.




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Corona’s many facets complicate the treatment

It is not just the lungs, it affects the heart, kidneys, brain... this is making treatment—and a lasting cure—difficult.




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Schools are functioning despite extraordinary challenges, no ground to deny them fees

However, the High Court rejected this invocation of Rule 165, ruling that the it specified only the payability conditions of fees, and not the chargeability of it.




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Govts may not be able to isolate the true toll of the Covid-19 pandemic

Globally, experts are looking at “excess mortality” or mortality gaps as another measure of the coronavirus death toll. This approach compares the number of deaths during a certain period to the historical average.




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COVID-19 crisis and the art of giving

A case could be made out for including chief ministers' relief funds in the list of entities eligible for corporate CSR funding




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COVID-19 pandemic: Reviving the aluminium industry to challenge China

The industry is the most apt for creating livelihoods. Govt should consider supporting SMEs in the sector through tariffs to prevent their collapse due to the pandemic




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Coronavirus crisis: India simply can’t afford another lockdown extension

Even supporting the poor—whose numbers will double—can cost Rs 65,000-130,000 crore per month




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Dressing Covid numbers: Bengal’s handling of the Covid outbreak raises many questions

Bengal’s handling of the Covid outbreak raises many questions.




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Covid crisis: India at the cliff edge of a rating downgrade

India’s Achilles heel on ratings is its parlous state of fiscal affairs and the risk of a sharp deterioration of government debt to potentially ~75-80% of GDP.




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Walk in the park: Golf courses around the world are under pressure to open up as parks for the general public

Nearly 7,000 people have signed a change.org petition to open up courses in the UK as parks during the pandemic.




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Need to renew industrial growth: Modi 1.0 launched Make in India, now is the chance for renewal

The need is for a temporary unemployment benefit scheme for up to 100 days a year similar to the MNREGS so that urban workers do not suffer during short periods of unemployment.




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Across The Aisle: Imagination is everything in war against reality

On May 3, the governments would have got 40 days time to do those things; the question is, do governments need more time?




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Governments need to incorporate battling strategies for diseases like COVID-19 in their national security plans

In India, which is the biggest democracy in the world with over 1.3 billion people, the question of public health has never been debated in public.




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Virtually Real: Gaming has been serious business for some time, but Fortnite’s experiment shows the success of metaverse

Gaming has been serious business for some time, but Fortnite’s experiment shows the success of metaverse.




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Covid crisis: States must be assigned their rightful role

The basic decision making on the ground must be left to the states and should involve municipal corporations and wards.




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Covid-19: Centre needs to refine the graded action plan if it is to work

Containment zones must be marked ‘red’, not the entire district; also, will activity be curtailed if areas turn ‘red’?




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Gathering Coronavirus data from states: More central monitoring teams is a good idea

Even now, a state like West Bengal’s data looks dodgy; others like Gujarat and UP also pose challenges




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Get the cost and risk mix right to attract investors

With China’s decreasing importance in global supply chains, being a low risk indexed location will allow India to win in global manufacturing stakes.




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Promise of equity: How DBT scheme will help BPL for day-to-day sustenance all through the year

It is high time to scale up the fiscal relief measures, with a special emphasis on “Basic Income”.




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Giving migrant workers a better deal: Centre, states must ensure migrant workers are not left in the lurch

Centre and states must work together to ensure migrant workers are not left in the lurch during crises. Social security infrastructure must be strengthened and registration processes made more accessible for them.




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The Hudhud lessons: Ensuring a healthy insurance biz

Insurers must help clients mitigate the risks of any eventuality




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You will soon be able to make Google Duo group video calls on the web

Back in March, Google increased the group video call limit on Duo from eight to 12 participants at a time in light of the COVID-19 pandemic. Now the Internet search giant has announced that it will let Duo users make group calls on the web, starting as a preview on Chrome. The support for group calls on Chrome will roll-out in the coming weeks along with a new layout that will let you see more people at the same time. Besides, inviting people to join a group call will also become easier with an invite link. Additionally, Google announced a new Family Mode, that lets you doodle on...




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Flashback: Nokia's Touch and Type blurred the lines between smart and feature phones

The division between smartphones and feature phones has often been murky. In the past, it used to be about how well the device ran user-installed apps and games, these days it's mostly touch screen vs. keypad. But there always were devices that straddled the line between those two categories. Nokia X3-02 Touch and Type official photos Before Nokia released the no-quite-smartphone Asha phones, there were the two Touch and Type models. As we said, these phones tried to have it both ways. The Nokia X3-02 and C3-01 both came out in late 2010. What made them special was that...




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Developing the Covid-19 Vaccine: challenges, stages and possibilities

In the age of social media, digital technology, IoT and 3D printers, it is difficult for a lot of people to understand the delays in creation of a vaccine for the new disease.




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One on One: Kym Frank on the OOH Eco-System

Kym Frank of Geopath on how data helps track and serve the audience for OOH




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The Rising Value of Podcasts To Digital Marketing

Podcasts are looking like an increasingly viable channel to engage with customers




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Aptos One Aims To Bring Retail Into The Cloud

At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization




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The Omnichannel Solution: One Platform to Rule Them All

4C aims at providing insight across campaign performance on all-channels in an easily accessed, self-serve package




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In time for V-Day: Massive Russian Armed Forces’ cathedral completed & shown from inside in new VIDEO

The newly-built church outside Moscow designed to be the main cathedral of the Russian military has been completed and decorated. While its opening was delayed by Covid-19, its final look was revealed on Victory Day.
Read Full Article at RT.com




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UFC 249 LIVE: Follow the action with RT Sport's rolling updates as the UFC returns to action in Jacksonville (VIDEO)

It's been nearly two months since the last UFC show, but now the biggest MMA promotion is back with a stacked card and a world title double-header at the top of the bill. Follow our live updates throughout the night.
Read Full Article at RT.com




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UFC 249: Russia's Alexey Oleynik enjoys a LIE DOWN between rounds, then DEFEATS former UFC champ Fabricio Werdum (VIDEO)

In the 73rd fight of his professional career, Russia's Alexey Oleynik swapped grappling for striking as he threw caution to the wind, and defeated former UFC heavyweight champion Fabricio Werdum at UFC 249 in Jacksonville.
Read Full Article at RT.com




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'I want the real thing!' Justin Gaethje REFUSES to wear interim belt after UFC 249 win, calls for unification bout with Khabib

Justin Gaethje could be forgiven for being in celebratory mood after capturing the UFC interim lightweight title at UFC 249, but "The Highlight" insisted his work was far from done, and he wants to face Khabib Nurmagomedov next.
Read Full Article at RT.com




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Finding the Audiences for Healthcare Marketing

DeepIntent applies AI to data to identify medical and patient audiences for healthcare marketing, track them across devices, and deliver impactful messages




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Valuable Lessons From Mother Shaped My Political Life: Pinarayi Vijayan

Kerala Chief Minister Pinarayi Vijayan remembered his mother on Mother's Day and said that the courage and determination with which his mother faced the life, taught him valuable lessons and laid the...




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Google Lens gets new features including the ability to copypaste handwritten notes to your computer




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Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.




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The Advancement of Ad Blockers

69.8 million Americans will use an ad blocker this year, according to eMarketer.