With Christmas finally in the rearview mirror and New Years Day coming up fast, millions of Americans have some time to reflect on their year and look forward to the next one.

Sharon Goldman, a New Jersey small-business consultant who runs the website BloomGrowThrive, says entrepreneurs would do well to have an end-of-the-year talk with themselves.

complete article

Small businesses are driving the U.S. job recovery, according to a recent blog post by Maria Contreras-Sweet, the administrator of the Small Business Administration. In her post she points out that about 7 million of the 10.9 million jobs added since the Great Recession were created by startups and small enterprises.

complete article

The turkey has been carved, the gifts have been purchased and business owners are ready to celebrate the holiday season reflecting on a successful 2014. While small business owners may be thinking about holiday traditions, they are also beginning to focus on priorities and potential challenges ahead. Changes in technology, growing cybersecurity concerns, and shifts in the political landscape are all top of mind as small business owners enter 2015.

As the clock strikes midnight and the champagne bottles pop to ring in the New Year, three topics will be top of mind for entrepreneurs in 2015.

New Year, New Tools

complete article

Here are 10 trends to keep an eye on as you develop your marketing plan.

1. Social media will continue to propel consumer spending. In 2014, both Twitter and Facebook began testing a new feature that will make it easy for users to buy products and services in just a few clicks.

complete article

From the ever-changing technology sphere to ideas about the economy and business growth, here are 50 big ideas, predictions and trends to look out for in the small business world in 2015.

complete aricle

Small business ecommerce operators may be in for good news in the New Year. We spoke with a couple of ecommerce experts to get their perspective on how the ecommerce industry will shape up in 2015, and which trends are likely to affect small business etailers.

Top Small Business Ecommerce Trends for 2015
1. More consumers shop with mobile devices

complete article

The transfer of ownership interests in a small business should take into account all of the considerations that make each business, and especially a family-owned business, unique. The vehicle for accomplishing the transfer is usually called a buy-sell agreement. Its name barely begins to describe the buy-sell agreements various purposes. With professional advice, the agreement can be tailored to meet the objectives of each small business, whether the business is in the form of a close corporation, partnership, limited liability company, or some other structure.

complete article

I found that persuasion plays a critical role in personal relationships and business relationships. Whenever two or more people get together to complete a task, whether it be a social actively like picking a restaurant or being part of team, there is always the possibility of an argument instead of agreement, which is where the power of persuasion comes in. With persuasion, there are no winners or losers. Persuasion is the art of convincing others to do what you want them to do because they want to, not because they are forced to. And it can be tapped using these simple techniques.

complete article

Small-business owners in the US are feeling pretty positive, as 72% polled in January 2015 by the National Small Business Association - NSBA said they were somewhat or very confident in the financial future of their companies. They intended to turn to advertising and marketing 51%, digital and ecommerce expansion 34% and strategic alliances 31% the most to fuel growth over the coming year.

complete article

The future can look bleak when starting a small business. According to the U.K. Office for National Statistics, six out of ten businesses starting in the U.K. today will not make it to 2020. In the United States things are only marginally better with Small Business Administration research showing two-thirds of new businesses close their doors within the first two years and only about half survive the first five years. This may sound like a depressing number for a small business owner, but you can avoid becoming just another statistic by being aware of the most common small business challenges—and how to handle them.

complete article

I think many of the tools on this list have the potential to become invaluable assets for both small businesses, and individuals alike. Jump over to the bottom of the post to see these tools in action as I have gathered up a slideshow to give you a better idea of what to expect.

complete article

Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

complete article

Successful entrepreneurs naturally have plenty of money to spend and, not surprisingly, they often spend it indulging their personal interests.

complete article

Owning your own business is often touted as the ultimate coup in the working world. You set your own hours, pursue projects you are interested in, and maybe work in your pajamas. Obvious challenges aside, it sounds like a pretty nice gig. Such jobs are largely enjoyed by men, who make up an estimated 71 percent of business owners in the U.S. But that might slowly be changing.

A report from the Institute of Womens Policy Research shows that women are steadily increasing their presence in the world of small-business ownership. About 29 percent of Americas business owners are women, that is up from 26 percent in 1997. The number of women-owned firms has grown 68 percent since 2007, compared with 47 percent for all businesses.

complete article

Despite the warning, a number of extremely well known brands are still scrabbling to minimise the impact of Google’s mobile algorithm update, leaving smaller businesses with the advantage as long as they do not panic according to leading UK and US Search experts.

complete article

Why you should you blog?

Through posting simple things such as helpful tips, special discounts or the latest industry news you can effectively maintain your customer relationships and give people a reason to visit to your website.

More recently blogging and content marketing has been widely used to enhance SEO strategy. Writing articles around the keywords that you are targeting will help to improve rankings in search engines. Furthermore, if you write unique and valuable articles, other websites will link to your content and as a result; this will increase your website's back-links.

complete article

Loyal customers are precious. Identifying the details and creating a system to make sure they are taken care of is key.

complete article

What is a Domain Name Strategy?
The purpose of a domain name strategy is to proactively protect your brand online by reducing the chance for others to use your brand name in their online activities, specifically, in their website URLs.

complete article

Women playing a bigger role in small businesses is no longer big news, of course. In 2014, there were roughly 9 million women-owned businesses in the U.S., employing nearly 8 million workers and recording nearly $1.4 trillion in sales that year, according to data from the National Association of Women Business Owners.

complete article

Recounting the few short years I knew Jimmy made me think deeply about what it means to have a mentor and how that relationship can profoundly change you. Many people wonder how you find a good mentor and how you continue to nurture that relationship. Finding a mentor is difficult, especially for young people, because you are requesting valuable time of someone. There is no clear answer: Nobody can dial up 1-800-Mentor-Me. These friendships tend to grow organically as mine did with Jimmy. But here are a few ways you can turn a chance meeting into a deeper relationship:

complete article

There is a convenient narrative about small business that we have all heard a million times.  Small business represents a huge, underserved, and highly lucrative market for finance-oriented entrepreneurs and large organizations alike. The prevailing wisdom is that these businesses run on Intuits QuickBooks, which enables them to have organized, accurate, and timely financial information at their fingertips. By all accounts, the small business market should be an easy one to serve. Unfortunately, this is not the case. Organizations big and small have struggled to serve the small business market in an efficient and effective matter, and it is all due to what we call the 90% challenge.

complete article

For the fourth year running, California and Rhode Island earned an F in a massive survey of small business owners rating state and local governments’ friendliness to small business. At the other end of the spectrum, also for the fourth year in a row, Texas and Utah earned an A+ from entrepreneurs.

What matters to small business owners? Nearly 18,000 entrepreneurs surveyed by Thumbtack.com said: Chamber of Commerce-style training and networking; regulatory and licensing simplicity, helpful government websites to cut red tape, and taxes.

complete article

You run your own business. How do you describe yourself to others when talking about what you do? Are you a small business owner? An entrepreneur? Or something else? And more importantly, is there really a difference between these terms?

complete article

During Twitters analyst day in November, the company announced that it had 60,000 advertisers on its platform. Earlier this month, the company announced that it had grown its active advertiser base to 100,000 and laid plans to reach thousands more. The company is expanding its self-serve ad platform from 33 countries to the rest of the world, counting businesses in some 200 countries and territories eligible to send sponsored tweets.

International revenue accounted for just 36% of Twitter's total sales last quarter, but 79% of its users are based outside the United States.

complete article

There is a lot to be said for those rare few that possess the ability to create huge companies with hundreds or thousands of employees that are all just ecstatic to be at work. It is exceptionally difficult and equally as impressive, which is why they end up taking up space on the front page of a major magazine or journal.

Although it appears flashy and glamorous, particularly with the amount of celebrity that todays super entrepreneurs wield, there is a tremendous amount of flexibility that is lost, almost by default, once you pass a certain size. Now, not only am I not one of those few, but I really do not want to be.

complete article

As entrepreneurs, we are told we should expect to fail at our first, second, or third idea before becoming successful, and that is often true. Coming up with an idea and then profiting from it within the first year is very rare. But after speaking with Caleb Garrett and Alex Moreno of Hawkers Co., a two-year-old D2C eyewear brand poised to hit $60 million this year, I'm beginning to believe they have somehow cracked the code that so many product-focused, bootstrapped startups have been looking for.

complete article

We all reach critical points in our lives where our mental toughness is tested. It might be because of a toxic friend or colleague, a dead-end job, or a struggling relationship.

Whatever the challenge, you have to be strong, see things through a new lens, and take decisive action if you want to move through it successfully.

It sounds easy. We all want good friends, good jobs, and good relationships.

complete article

Put a hundred small business owners in a room and you are likely to hear a hundred different stories of how they became successful. You will find people as different as night and day. People from all walks of life and with varying strengths and skills. But look closer and you’ll begin to see commonalities. While their stories will differ, there are also common talents among those who are successful. Take a look and see if you recognize yourself.

complete article

Owning a cell phone has come to be regarded as a necessity in modern society, and with the great advances that have been made in smart phone technology, most of us rely on our phones to help us in an array of situations. While most smart phone owners are acquainted with the helpfulness of features such as navigation apps and mobile broadband, many people have yet to discover the array of uses they may put their phones to in the event of a true emergency.

10 Things Your Phone Can Do in Emergency Situations

As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly.

There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too!

1. It Needs to be Responsive
For small businesses, especially local ones, having great rankings in mobile search is incredibly important. Why? For starters, 50% of consumers who perform a local search on mobile devices visit a store within a day of their search. What’s even more exciting is that 78% of mobile searches for local business lead to offline purchases.

complete article

No business owner ever expects it to happen. After closing up for the day or the week, a phone call at 6 a.m. lets you know that the severe storm that passed through town overnight took a punch at your small business, with flood damage, fire, tornado or other damage.

Or it could have been an earthquake or hurricane. Still, what may have taken years to build is in ruins. How do you begin to recover?

complete article

It is easier than ever to start a business from scratch without any overhead costs, which is great news for aspiring business owners who do not have the capital to start anything big. But to grow a business from an idea to something profitable, you do have to put some money into it. Here are five investments you should make to grow your business.

complete article

One of the most important events of 2015 was the shift from the amount of desktop traffic compared to the amount of mobile traffic. Google reported that mobile traffic overtook desktop traffic in 10 different countries. The search engine algorithm for Google was changed to give companies who offered mobile optimized versions of their sites higher rankings than sites that were not optimized for mobile. The increase in mobile traffic combined with five times as many cellphones as desktop and laptop computers means that mobile traffic will become a priority.

complete article

You nominated them and now it’s time to cast your vote to support your pick. Small Business Trends and Small Biz Technology bring you the Small Business Influencer Awards 2015. Here’s a chance to celebrate the people, businesses, and even apps that have made an impact in the small business market.

Even if you missed the nominations, you can still jump in and vote for your favorite. But you might want to hurry. There is less than a week left to vote!

To see a full list or to submit your own event, contest or award listing, visit the Small Business Events Calendar.

complete article

The question becomes, what would your customer do when they turn to you and then you hire an independent contractor?

You are not ready to bring on a fulltime employee yet. But your customer is thinking at this point, why do not I hire the independent contractor and save some money? Does this scenario sound familiar to you?

complete article

The best sorts of business plans tell a clear story of what the company plans to do and how it will do it. Given the high failure rate of startups in their first year, a business plan is also an ideal opportunity to safely test out the feasibility of a business and spot flaws, set aside unrealistic projections and identify and analyze the competition.

complete article

Regardless of your job title, your role can make a difference. It comes down to leadership and understanding how to champion ideas and build trust.  Read on for advice from 12 CEOs, founders, presidents and thought leaders to learn how you maximize every opportunity to make an impact at work.

complete article

Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this seasons top trends.

complete article

As small business owners across the nation gear up for Small Business Saturday, a record number of shoppers are making plans to support their favorite local businesses. According to the fourth-annual Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Businesses and American Express, supporting local small businesses continues to be a priority for shoppers nationwide.

complete article

Social media has become a necessary business tool for companies big and small. There are now more than 2 billion active social media users around the world, according to a LinkedIn article about upcoming social media trends. More people are now regularly using social media than the populations of the United States and China combined, and the number is growing at a clip of 25 percent a year.

complete article

There is no shortage of predictions regarding where technology is headed in this bright and shiny New Year. Not all fortune tellers have the same perspective, however. Take the design and innovation consultancy Fjord (part of Accenture Interactive), for example. It tapped more than 750 of its experts in 19 studios around the world to amass its annual trends compilation.

complete article

Regardless of the size of the business, ultimate responsibility for success lies with the CEO. If you’re a small business owner, thats you. And the most critical CEO tasks that result in success or failure lie in the knowledge and practice of financial management fundamentals.

complete article

With the economy in a recession, business growth is more necessary than ever in order for businesses to survive. Since most businesses are small businesses, it is important to understand the latest small business trends and then use those trends to grow. The current projections for small business is that they will continue to grow throughout 2016.

complete article

These founders embody the reasons so many Americans are drawn to entrepreneurship: passion, purpose, fulfillment, and financial success. This year they all shared with Inc. readers the secrets to how they did it.  

complete article

If you are like most small business owners, you spend a lot of your time researching ways to save money. After all, running a business can quickly break the bank. There are office supplies to buy, employees to pay, and software to purchase and install, among many other things.

complete article

Brainstorming ideas for a small business can be a fun yet frustrating experience. It requires a serious analysis of areas of expertise and interests, and consideration of where those areas intersect in such a way that can make a business viable.

complete article

Enthusiasm—it can be both a blessing and a curse for new entrepreneurs. Passion for your business can fuel your success, but it can also drive you to operational and financial ruin if you do not take the time to think decisions through.

complete article

Small businesses are hopeful about growth this year according to the new State of Small Business Report by software solutions provider, Wasp Barcode Technologies.

The study says 71 percent of small businesses expect revenue growth, although 50 percent of small business owners said hiring new employees would be the key challenge facing them this year. And 45 percent said that challenge would be increasing profit.

An earlier survey conducted by Yelp had similarly found small business owners optimistic about growth in 2016. According to that survey, the percentage of American small business owners expecting to see revenues grow, however, is higher (85 percent).

complete article

Years of experience have taught me that running a small business is a challenge, especially when you are providing a service. Your expectations for success may not match your results, because simply providing excellent service within your field is not always enough. When I first started running my business, I naively assumed that because I was a master at my profession, my business would flourish. I failed to realize that my business skills were equally important and some of those lessons took hard tolls on me before I fully understood them.

Luckily, many of the lessons that I learned were due to mistakes that are actually quite easy to avoid. While learning these lessons won’t make you a business genius overnight, they will help you avoid rough spots that many small business owners encounter.

complete article

Search Engine Optimization (SEO) has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, its managers and webmasters must adapt their SEO techniques as the search engine algorithms change.

On Page Search Engine Optimization