Behind every Google search, there is an intention. People are looking for something in particular when they are searching the web -- the answers to their problems, information about the services available to them or sources for the product they want. If you want your business to be discovered by users on the web, your content needs to be optimized for user intent.

Since Google can recognize user intent, it displays pages in search results that are most relevant to what the user is looking for. Because of this, understanding user intent and creating content with the user's intent in mind is essential to improving the relevance of your website pages and improving SEO.

complete article

For businesses large and small, the annual holiday season really is the most wonderful time of the year, to quote the classic tune. Customers looking to spread a little cheer among their loved ones come out in droves to get the newest toys, try out the latest services and end the year spending more money than they did the previous year.

complete article

Estimating the cost to build a website is like asking how much it costs to construct a building. The obvious answer is, It depends on what you want to do with the building.

For small businesses, the answer depends on the main purpose of your website: Is your website solely for marketing purposes? Or do you plan to sell goods and services on it? While one site can certainly do both, its main purpose should guide your selection as to which hosting platform and design software are best suited for your business.

complete article

The holidays puts everyone in a celebratory mood — or almost everyone. For small business owners, the celebration may be tempered by stress over unpaid invoices. My business is lucky: Lots of our clients are scrambling to issue payments before year-end to finish off their fiscal years. But for other small businesses, freelancers and entrepreneurs in the B2B world, getting paid this time of year is an ongoing struggle.

complete article

Rising interest rates and high levels of corporate debt have lots of investors concerned. Should small businesses be worried?

The majority of small businesses (in most industries) are able to pay their bills on time. According to Experian/Moodys Analytics Main Street Report, overall delinquencies for businesses with fewer than 100 employees were slightly down in the third quarter of 2018. Credit utilization rates were also down slightly.

At the same time, that same research has found that rates for delinquencies of 31 to 90 days rose slightly. While it is not yet a cause for concern, the report points out that the period of consistent declines in delinquency rates for small businesses may be near its end.

complete article

The beginning of the year is a great time to make resolutions for your small business. Whether you’re launching a new product or implementing a new technology, you are setting goals and working hard to achieve them. The New Year could also be the perfect time to fix internal issues that are holding you back from success. Below is a list of common business hurdles that arise in small business and how you can overcome them.

Hurdle #1: Trying to do everything yourself

There are a lot of tedious tasks involved in keeping a small business running smoothly – like running payroll, approving time off requests, and so on.

complete article

Procrastination is an odd compulsion. Everyone has experienced it, but the underlying reasons can be tough to pin down.

After all, procrastination delays the very activities that bring people closer to their goals -- whether that is building a thriving business or stronger triceps. So why do not humans just sprint toward that brighter, fitter future?

The science.
Scientific studies of procrastination have spiked over the past 20 years. Researchers once considered the issue a basic time-management problem, but they now view it as a complex and highly individual phenomena.  

complete article

Are you making big changes to your small business?

Whether you're entering a new market, eliminating services that your clients love but no longer work for you, or changing the structure of your business entirely, follow these three tips to shake up your small business without losing revenue or hurting your reputation.

complete article

When done correctly, a tagline can become synonymous with a brand. A good tagline should communicate your companys message quickly and effectively, helping your target customers understand how you can help them in a way that’s easy to remember.

Since it is something that will likely appear in all of your companys marketing materials and may stick with you for years, your team should put a lot of care and consideration into crafting your tagline.

complete article

As a (new) small business owner myself, I am very much talking from experience with these stay sane tips. You will find that you can never prevent work from piling up but you can lay down some strategies that will help you manage the work.

You need to consider your own state of mind and do what is best for you. Whatever your goal is in a business, your dream will eventually turn into an illusion when you become overwhelmed. There are a few secrets to staying sane by breaking up stress. Here are a few tips to get you started.

complete article

As any entrepreneur will tell you, owning a business comes with a lot of demands, pressure and hard work, but it can also be extremely rewarding. Thanks to an impactful conversation with an old friend and fellow business owner several years ago, I realized that I was wasting a lot of money by just having one credit card to pay business expenses.

Multiple credit cards can provide big bonuses.

Credit card companies are fighting a turf war, and they all have enticing offers to get us to sign up with them. My rationale is, why be exclusive to one bank? Why choose only one credit card? Why not enjoy the benefits from multiple banks?

complete article

It is hard to start a profitable business in a competitive landscape. No doubt, business starts with a primary goal of making profits. Getting these profits from the phase of no client to multiple clients is a period of learning, falling, getting through and finally managing to sustain.

complete article

Most small business owners today know that they need a website. But what many fail to realize is that their websites need to be more effective.

A website is meant to attract consumers to your business. But what do those consumers do once they land on your website? Maybe they give you a call or pop into your bricks-and-mortar location some time. And, sure, that’s all fine and dandy. But even better than that, your website itself can actually generate leads and sales for you with just a few simple tweaks.

complete article

If you want to change your circumstances, you need to change the way you think. You have to stop believing that you are stuck in your situation and passively accepting that you’re incapable of doing anything about it.

Many people allow themselves to be caged by their fear and anxiety. For these people, an inner critic always seems to be whispering in their ears, keeping them from succeeding. The truth is, negative thinking will shackle you to a life that’s both mediocre and unfulfilling. If you want to stretch yourself to your fullest potential, you need to escape your self-imposed prison of negative thinking.

complete article

Every year, more than 400,000 entrepreneurs launch small businesses in the United States, many driven by the desire for ownership and independence. Local mom-and-pop shops, online services, food trucks — the skys the limit.

But taking on a new business is a lot of work and risk. According to the Small Business Association, over 20% of new small businesses fail during the first year of operation.

complete article

Statistics show that cybersecurity is a legitimate threat to small businesses, but small businesses don't always act on that knowledge. According to the 2018 Small Business Cybersecurity Report, 47% of small businesses experienced an attack in the past 12 months. Cybersecurity is a serious concern, yet the report shows only 52% of businesses have a cybersecurity strategy.

complete article

Surprising new research from NYU and the Wharton School shows that entrepreneurs who start a business on their own are likelier to succeed than those who do so with one or more partners.

That's pretty much the opposite of what most aspiring founders would guess. After all, you can't be good at everything. You might be a marketing expert but not know how to manage cash flow. Or you might good at building great products but bad at setting prices for them. So you team up with someone who's strong in the areas where you're weak, and you start the business together.

This reasoning seems logical, and it is how most people--even experts--see entrepreneurship. In fact, it is such an ingrained belief that VCs and other investors routinely choose to fund companies founded by teams rather than those with a solo founder.

complete article

Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets

Here is what you need to know about how these people can benefit your small business.

complete article

When running a small business, there are a lot of things to focus on. Making sales, finding new customers and motivating your employees are among them; however, keeping your business secure from cyberattacks might take precedent over of all of them.

complete article

If you want to ensure new customers are able to find your business, then you need to know how to optimize your business for voice search, which is becoming one of the most popular ways of searching.

Voice search is not quite taking over the search world yet—but it is getting closer. Last year, more than half (58%) of consumers used voice search to find local business information, according to BrightLocal’s Voice Search for Local Business Study 2018. Almost half (46%) of voice search users searched for a local business daily; 28% used voice search to search for a local business about once a week.

complete article

If you own or are employed by a small business—and are among the approximately 38 million people in the U.S. with no access to a retirement plan at work—you may be interested in a new U.S. Department of Labor (DOL) rule set to take effect Sept. 30, 2019.

complete article

Web accessibility may not be the first thing you think of when designing a website for your small business, but in the long run, few things could prove more important. Just like how a brick-and-mortar store must comply with ADA guidelines to ensure that all individuals can access their facilities regardless of whether they have a disability, business owners, as well as web design and digital agencies, must also ensure that those with disabilities have equal access to web content. Failure to make web accessibility a priority when designing your website could have significant long-term consequences.

complete article

High-profile entrepreneurs like Stitch Fixs Katrina Lake and The Riveter's Amy Stern Nelson are using Stories to answer questions about everything from managing cash flow to storing breast milk during business trips.

complete article

By now, you have probably heard of 23andMe, the biotech juggernaut that is revolutionized the DNA-testing industry. Though the company has its fair share of critics, one thing is for sure: 23andMe has experienced tremendous growth, claiming more than 10 million worldwide customers as of this writing.  A lesser-known fact is how much its employees love working there. In fact, it was named among Glassdoors Best Places to Work for 2019.

complete article

The daughter of two entrepreneurs who immigrated to the U.S. during the Iranian Revolution, Falon Fatemi became known as Google's youngest-ever hire at the age of 19. After leaving Google, she founded her own AI company, Node — and secured famed investor Mark Cuban as a backer. Node aims to use deep learning to analyze relationships between people and companies, then pinpoint how clients can leverage those relationships into sales, marketing and recruiting opportunities. In this episode of How Success Happens, Fatemi spoke with Entrepreneur about landing a job in big tech, AI and data policies and how to give a top-quality pitch.

complete article

How do you hire, onboard, and retain a great team?

You start by viewing your company through the EQ lens to discover your organizational obstacles―the elephants standing in the way of your company's success.

Attend this webinar, How to Attract, Hire, and Retain Unicorn-Level Talent, as headhunter and executive coach Caroline Stokes delivers a blend of recruiting and emotional intelligence strategies essential to helping you identify and tackle your elephants and acquire and retain key hires―those unicorns―that will help your company stand out, stay resilient, and drive growth.

complete article

In our hyperconnected digital world, trade shows can be seen as a bit of a relic, an outmoded business building tool that entrepreneurs shouldn’t waste their time on. Nothing could be further from the truth.

complete article

Facebook and Walmart had one thing in common, they both built a product people loved. But their journey was different. Understanding how and why building startups is different from small businesses will help you make wiser business decisions. Here are the most important differences you need to know.

complete article

Millions of small business owners will be turning to the government, seeking help for an individual and nationwide cataclysm, the economic devastation caused by the coronavirus outbreak.

The government says it will begin disbursing loan money to company owners and freelancers Friday under the Paycheck Protection Program, part of the $2 trillion relief package signed into law last week. For many companies, it may be the quickest way to rebuild the lifeblood of any business: the cash flow that enables a company to pay its bills.

complete article

When it comes to turning business challenges into opportunities, small business owners are quick, nimble, and creative. With state governments around the country shuttering all non-essential businesses to combat COVID-19 still in full swing, this is truer than ever.

But, unlike years past, where such an unprecedented closure would have put many small businesses out of business permanently, today they’re turning to mobility and connectivity in large numbers to keep their doors open—if only virtually.

Make communication a priority
In response to the restrictions temporarily in place, companies large and small have made changes to the way they do business. Restaurants are offering curbside pickup. Many retailers have closed their brick-and-mortar stores but are ramping up e-commerce with free delivery and 24-hour customer support. Grocery stores have introduced new cleaning protocols and special senior shopping hours.

No matter your industry, be proactive in sharing this information with customers and keeping them updated. In this digital-first era, all types of businesses are much better equipped to reach customers, both existing and prospective. By using multiple platforms — posting on social media, sending mobile messages, and updating your website and directory listings such as Google My Business — your business has the ability to connect with customers quickly and easily.  

Be transparent
We are living through a period of uncertainty in which nearly every American is affected by this pandemic in some way. It’s important to acknowledge that publicly. Practicing sensitivity and transparency in light of our current economic climate is not only appropriate — it’s necessary. Soften the tone in your messaging and infuse empathy in recognition of what’s happening all around us.

Since the onset of the coronavirus pandemic, consumer confidence has declined in all 50 states, according to ongoing research from Morning Consult. And we all know that consumer confidence is a critical component of economic growth. As businesses begin to reopen across America, they need to work hard to restore this critical sentiment. To that end, consumer confidence may well be the only marketing message that matters for some time to come.

As consumers weigh the pros and cons of carefully reemerging from quarantine, many marketers will need to make a point of reassuring them in their messaging. Here are four smart marketing approaches to consider as you seek to restore consumer confidence.

1. Reframe social distancing.
2. Acknowledge the struggle.
3. Build consumer trust.
4. Emphasize safety.

The opportunities to answer questions for potential publication can come from various sources. Help a Reporter, known as HARO, matches journalists with sources for their stories. Quora allows users to answer any question posed by their community. And professional membership organizations offer business leaders the opportunity to share their insights in industry publications.

The opportunities to add your own insights are out there. But why would you, as a business owner, devote your time to answering these questions? What are the benefits?

Here are five ways that answering questions online can help promote your business.

Connections
Search engine optimization (SEO)
Brand
Website traffic
PR opportunities

Small businesses are a cornerstone of the American economy, contributing $6 trillion in economic output and employing 85 million Americans. Unfortunately, small businesses are also heavily impacted by the COVID-19 pandemic, with one in five closed either temporarily or permanently. With social distancing restrictions in place, small-business owners more than ever count on technology to reach consumers, market their products, and grow their business. Tech has been a critical lifeline for small businesses and consumers alike during the COVID-19 crisis.

Examining the use of digital platforms as a whole in the United States before the pandemic, the national small business survey finds that the use of digital platforms by small enterprises is ubiquitous:

84% of small enterprises are using at least one major digital platform to provide information to customers;
80% are using at least one major platform to show products and services, as well as to advertise;
79% are using digital tools to communicate with customers and suppliers; and
75% are using tech platforms for sales.

Now, during the pandemic, everything from the way consumers find and purchase products and services to the way small businesses market and ship their wares is enabled by technologies. As a McKinsey study found, the most effective way for small businesses to meet new hygiene and safety expectations is to design effective contactless experiences through adopting new technologies. For example, restaurants and retailers that have turned to digital capabilities and investments in technology fared far better since the pandemic began. In an SBE Council survey, around 76% of small businesses say that cloud services have been critical to the survival and operation of their business during COVID-19.

How people usually do elevator pitches
Among those who put thought into their elevator pitches, there tends to be two basic formulas:

Formula A: Introduce oneself and the name of the company, then describe the product or service in the context of the customer or industry’s pain point. Then, at the end, make the ask.

Formula B: Identify the pain point before introducing oneself and the name of the company. Then describe the product or service, followed by the ask.

While I am adamant that the only hard and fast rule of communication is that there are no hard and fast rules, I favor Formula B. People are most likely to embrace a solution when it is provided within the context of a problem they care about solving. By starting with a pain point, the entrepreneur is speaking to what an uninformed audience cares about right away thus making sure that the first thing their audience hears has intrinsic value to them. This helps the audience become immediately invested in solving the problem, which helps the entrepreneur to build some momentum.

One of the most important organizations that has always helped small businesses is SCORE with its 300 chapters and over 10,000 volunteers. They are there to offer help when entrepreneurs want it. Now during the pandemic, their free assistance is needed more than ever.

SCORE has established a special Resilience Hub to let small business owners connect with a mentor and help them navigate to specific COVID resources, discounts, grants, training materials and guides for industries. This site includes how to access a network where people can learn from each other.

Remote work was already on the rise before Covid-19 forced many employees to transition to working from home. Today, as many organizations continue to operate remotely due to the pandemic, how can business leaders address the array of security challenges their companies face?

Network security should be top of mind for businesses of all sizes across a variety of industries. While the list of companies experiencing major security breaches in recent years includes some well-known enterprises, addressing security threats is an especially hefty challenge for small businesses—particularly if those businesses lack the resources to implement strong controls and educate staff.

One of the primary appeals of the contemporary small business, in my opinion, is the family-centric culture that comes from a close-knit team. While in modern America, many may feel swallowed by corporations, the notoriety of the small business proves that people still find value in the intimate workplace.

Every industry across the globe has felt the staggering impacts of Covid-19, but small businesses were put under specific strain. Based on what I've seen, however, they have proved their undeniable resilience.

As a proud member of a small business myself, I have felt the social deprivation of working from home firsthand. Similar to my own experience, members of thousands of other small businesses who have worked alongside each other for lifetimes have had to adjust to maintaining an office culture from the comfort (or discomfort) of their home. While online interactions can never compare to the in-person experience, many small businesses, like my own, found that being apart actually meant working closer together than ever before.

The food and beverage industry is a tough game. Sixty percent of restaurants don’t make it past their first year, and 80 percent go out of business within five years. Those are hard odds.

Franchising takes some of the risks out of the equation by giving you a proven model to work with. But being a franchisor with a proven model under your arm does not mean you’re suddenly bulletproof or immune to the laws of economics. If you start making unforced errors, you are going to fail.

Here are the five reasons most people fail as the owner of a franchise. Avoid these deadly sins at all costs:

Sin 1: Financial complacency
Sin 2: Operational obtuseness
Sin 3: Poor hiring choices
Sin 4: Myopic risk management
Sin 5: Mediocre offerings

Practice Your On-Camera Speaking Skills
Nothing is worse than having a boring presenter be it in person or on camera. Just like public speaking, presenting on camera is a learned skill anyone can achieve if they have the right guidance. Here are 10 tips to speaking on camera

Dress to Impress
Even though no one can see what you are wearing below the computer desk, you want to suit up.

Use the 8% Rule
As Michael, the CEO of Teambuilding explains Any Zoom meeting should have at least 8% of its time dedicated to non-meetings activities.

The end of the year is a critical time for businesses especially for small businesses that are looking to make the most out of holiday shopping. 23ABC spoke with two business consultants on how small businesses can adapt to make the most out of this final stretch of 2020.

Starting with investing in your community.
Their second piece of advice is to build an honest and transparent relationship with your customers and business neighbors.
As times have slowed down, they are encouraging business owners to take a good look at who their ideal client is and reshape their marketing for them.
Lastly, being collaborative and creative.

While telecom carriers are continuing to expand coverage areas and add cellular towers, most cell phone users still experience dropped calls and spotty coverage at times.

Many external factors and things out of your control can inhibit cell phone reception. Fully understanding the variety of factors that can cause poor cell signal may assist you in knowing how to improve a poor cell phone signal.

The following can all impact the strength of a cell signal:
How to Improve Cell Phone Signal

Whether your cell phone has a broken screen, is no longer the latest technology, or you are simply itching for the latest cell phone model, it is important that you take appropriate care in disposing of your old cell phone.

Retain and Protect Your Data
Cell phones are a treasure trove of information; think of the panic that strikes each time you mistakenly misplace your cell phone. The information contained in our cell phones is meaningful and it is important that you backup any data on the phone that you wish to retain. The data you backup would include: any music, photos, messages etc...  If you are moving to a new cell phone you can often transfer the data you wish to retain to the new cell device.

How to Dispose of Old Cell Phones

With the Corona virus not far from everyone's minds and the precautions that individuals took to protect their health. It is not a far stretch to consider the possible germs and bacteria that have potentially taken up residence on our cell phones. Mobile devices are never far from most individuals. They are constantly being touched, placed down, picked up and placed near the face. A study published in 2017 found that cell phone screens were host to multiple viruses and bacteria including: E. coli, Staphylococcus aureus, and Streptococcus.  Depending on the temperature and relative humidity, cold and flu viruses can survive from a few hours to up to 9 days.

You should make an effort to keep their cell phones clean, germ-free and "safe". You do not need harsh chemicals or abrasive scrubs to properly clean your cell phone. Prior to beginning the cleaning regiment be sure to turn the cell phone off. If you are using a 3rd party protective case or housing, remove the case from the phone and clean it separately.

In order to clean the surface of a touchscreen, use a soft lint free or micro fiber cloth, similar to those used to clean eyeglasses or camera lenses. A micro fiber cloth will remove the oil from fingers and smudges from the screen. Do not attempt to use any type of abrasive or patterned cloth or towel, as they could potentially scratch the cell phone's screen. Most cell phones have an oleophobic coating on the surface of the screen that repels the oils from hands. The effectiveness of the coating will degrade and lessen over time, using harsh chemicals or abrasive chemicals will hasten the degradation of the oleophobic coating.  

Be sure to never apply sprays or cleaners directly to the cell phone or touchscreen.  Cotton swabs are fantastic for reaching corners and crevices.

How to Clean Cell Phone Screens?

The length of time that a cell phone battery lasts depends on a variety of things. Battery life can be influenced by the type of the cell phone, the type battery, the age of the battery, the applications being used on the phone, even the temperature where the phone is stored and used can impact battery life.

How Long Do Cell Phone Batteries Last?

There is little more frustrating than annoying and unsolicitied phone calls to your cell phone. In many cases these calls are also illegal. How do you stop and prevent these unsolicited phone calls and robocalls to your cell phone?

There are a wide array of tools and options that you can deploy to diminish the number of robocalls you receive.

Register Do Not Call Registry
Cell phones can be registered in the FTCs Do Not Call Registry. You can also  call 1-888-382-1222 from any phone to add it to the do not call registry.  The Do Not Call list takes you off the for-profit business call lists, but it isn't immediate. Telemarketers update their listings only periodically, so it can take up to 31 days to see results.
donotcall.gov

3rd Party Applications
There are a whole host of third party applications that strive to end robocalls and telemarketing calls. You can download applications like NoMoreRobo, RoboKiller or Spam Block.

Block Specific Phone Numbers
If you are receiving a large number of unsolicited phone calls from the same number you can block that specific cell phone number on your phone.

How to Stop Robocalls on Cell Phones

Whether your cell phone has a broken screen, is no longer the latest technology, or you are simply itching for the latest cell phone model, it is important that you take appropriate care in disposing of your old cell phone.

Retain and Protect Your Data
Cell phones are a treasure trove of information; think of the panic that strikes each time you mistakenly misplace your cell phone. The information contained in our cell phones is meaningful and it is important that you backup any data on the phone that you wish to retain. The data you backup would include: any music, photos, messages etc...  If you are moving to a new cell phone you can often transfer the data you wish to retain to the new cell device.

Protect Your Personal Information
Cell phones often contain sensitive personal data, including passwords, bank information, payment methods, messages, contacts, videos, account numbers and much more. After transferring the data to a new device, information is still retained on your original cell phone.  Providing this type of sensitive information to strangers could put you at risk for identity theft, other other types of fraud, or simply leave you very uncomfortable.

How to Dispose of Old Cell Phones; Protect Your Data and Privacy

Arguably the most critical aspect of digital transformation, digital payments ensure that small merchants or kiranas can continue to accept or send money and preserve cash flow in an increasingly contactless world.

The Covid-19 pandemic caused an unprecedented financial ripple effect in nearly every industry but hit the small businesses that define America the hardest. Throughout the first six months of the pandemic, more than 60 million Americans filed for unemployment insurance. That’s 23 million more than the 37 million who filed claims during the 18-month Great Recession.

By now, many small-business owners who made the difficult decision to shrink or temporarily pause are rebuilding. As they have already learned, though, rebuilding your business is not as easy as flipping a switch and watching your business rebound to its pre-Covid-19 state. As a small-business owner, your plan to rebuild should focus on rehiring employees who can fulfill your immediate needs while simultaneously paving the groundwork for growth in the new norm.

The accelerated churn rate of the S&P 500 indicates that at least half of todays top U.S. companies will get replaced by someone new over the next decade. That is a mind-boggling market value of $13.5 trillion up for grabs. And the craziest part is who replaces the old market leaders: It is often companies that, just a few years before, were considered scrappy little startups.

To unseat a champion, a smaller company has to play by a completely different set of rules.

1. Change the basis of competition.
2. Exploit taboos.
3. Optimize for power.
4. Dramatic simplification.