Aim/Purpose: This study aims to create customer segmentation who use Online Travel Agent (OTA) mobile applications in Indonesia throughout their hotel booking journey. Background: In the context of mobile hotel booking applications, research analyzing the customer experience at each customer journey stage is scarce. However, literature increasingly acknowledges the significance of this stage in comprehending customer behavior and revenue streams. Methodology: This study employs a mixed-method and exploratory approach by doing in-depth interviews with 20 participants and questionnaires from 207 participants. Interview data are analyzed using thematic analysis, while the questionnaires are analyzed using descriptive statistics. Contribution: This study enriches knowledge in understanding customer behavior that considers the usage of mobile apps as a segmentation criterion in the hotel booking journey. Findings: We developed four user personas (no sweat player, spotless seeker, social squad, and bargain hunter) that show customer segmentation based on the purpose, motivation, and actions in each journey stage (inspiration, consideration, reservation, and experience). Recommendations for Practitioners: The resulting customer segmentation enables hospitality firms to improve their current services by adapting to the needs of various segments and avoiding unanticipated customer pain points, such as incomplete information, price changes, no social proof, and limited payment options. Recommendation for Researchers: The quality and robustness of the customer segment produced in this study can be further tested based on the criteria of homogeneity, size, potential benefits, segment stability, segment accessibility, segment compatibility, and segment actionability. Impact on Society: This study has enriched the existing literature by establishing a correlation between user characteristics and how they use smartphones for tourism planning, focusing on hotel booking in mobile applications. Future Research: For future research, each customer segment’s demographic and behavioral factors can be explored further.

The lever-action shotgun has been with us for a long time, and here’s to hoping it will be around a lot longer.

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GEORGE TOWN: Three local men, active in firearms smuggling, house break-ins, and luxury vehicle thefts that resulted in losses exceeding RM4 million, were shot dead during a shootout at Jalan Changkat-Pulau Burung, Nibong Tebal, earlier today.

Penang police chief Datuk Hamzah Ahmad said that at 5.30 am, a team from the Penang Criminal Investigation Department (JSJ) and Seberang Perai Selatan (SPS) district police were conducting a crime prevention operation when they noticed two suspicious vehicles in the area.

“The police approached the two vehicles, a Honda Accord and a Perodua Myvi, which were acting suspiciously. Upon identifying themselves as police officers, the suspects suddenly fired several shots at our vehicles.

“The police team then returned fire in self-defence, and the three men, aged between 30 and 42, were found dead at the scene,“ he said in a press conference at the Penang Police Headquarters today.

He added that a search at the scene revealed a semi-automatic pistol, a revolver, a box of Master bullets containing 50 rounds of 9mm Luger A USA ammunition, a box of 9mm Luger D62 ammunition containing 44 rounds, two machetes, a crowbar, a sledgehammer, and various other tools used in vehicle theft.

Hamzah said checks revealed that the Honda Accord used by the suspects was a stolen vehicle, which had been reported missing in Seri Kembangan, Selangor.

He added that during the incident, the suspects were believed to be on their way to commit a robbery at a location they had already identified, which was not far from the site of the shootout.

“Initial investigations found that the three men were actively involved in luxury vehicle and 4x4 vehicle thefts, as well as house break-ins across the state since the start of this year.

“Their modus operandi was to target luxury homes, break in, and steal valuables, while the stolen vehicles would be smuggled into neighbouring countries and sold,“ he said, adding that the firearms used by the suspects were also smuggled from abroad.

He explained that none of the suspects had regular employment. The first suspect, aged 42, who was the gang leader, had 35 prior criminal offences and eight drug-related convictions; the second suspect had six previous drug-related offences, while the third suspect had no identification, and all three were believed to be criminal associates.

“With the elimination of these three criminals, police believe they have successfully solved 33 cases of vehicle theft, robbery, and house break-ins that have occurred in Penang since the beginning of this year,“ he said.

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BMX STREET kunstform photoshoot 2017 - Behind the scenes

Our bros Miguel Smajlji , Robin Kachfi , Sven Avemaria and André Bodlin Went out a few weeks ago with photographer Julien Fincker on the streets of Stuttgart for a new kunstform project. Check it out!

Video: Robin Kachfi

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Kunstform Stock Session 2017 - Photos & Results

On the 2nd of december 2017, our stock session took place again and it was absolutely amazing to met all the homies again. We had also run a BMX Flatland contest in our Stock room during the others went for a skatepark session to the Pragfriedhof, where you had the chance to win some vouchers for tricks. After the pre-session, the main contest started, in which different groups had the chance to show their skills on the different obstacles we had built up. Even though the ceiling was kissed many times, it was a great end to 2017. You'll find all photos and results on freedombmx. Thanks to everyone for coming down and for the amazing time! Hopefully see you next year, your kunstform BMX shop team!

Photos: Smail Mast

As you may have noticed, our teammates Miguel Smajli and Artur Meister were in Majorca to work on a couple of video projects. David Schaller and Merlin Czarnulla were also there to capture clips and photos of their trip. Unfortunately, Miguel crashed so hard after the third day that he had to rest after a long hospital stay for a few days. Until the videos will go online you can check the photo gallery on Freedombmx, which you can now watch here.

Click here for the Photo Gallery

All the best, your kunstform BMX Shop Team!

Photos: Merlin Czarnulla

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