Customers go through a journey before they commit to a purchase. As a small business owner, it is your duty to engage and interact with them until they do so. And when they do, you continue to nurture them so they become your brand’s advocates.

With content marketing, you can convert random online searchers to website visitors, make them a part of your tribe and drive more sales by consistently providing them with valuable information.

For small businesses, resources can be tight. Especially right now.
Limited budgets can present challenges for how businesses raise awareness, acquire customers, and generate revenue.

In fact, 39% of small business owners agree that a limited budget is a major roadblock in growing their businesses.

However, there are plenty of low-cost, high-yielding marketing hacks that can help you reach your customers.
Get featured in press by responding to journalists and podcasters
Personalize cold outreach campaigns
Correct Existing Mentions of Your Brand
Add videos to your landing page
Repurpose old blog content

Understand the Challenges Your Customers Are Facing
Before you can market during any period, you need to be able to solve a problem for your customers. During a pandemic, the problem you are solving may change. So you have to be able to communicate that. Part of this is just understanding the current climate. It is probably safe to say that many small business customers are hurting financially. Some may also be in a hurry to receive specific types of items. By understanding your market and staying up-to-date on news in your industry, you should be well versed on the basic challenges that might impact your strategy or talking points. However, Perkin also recommends surveying customers however possible so you can quantify how many of them are struggling in specific areas. Once you know the problems your customers are facing, you can work backward to create your marketing communication strategy.

Learn How to Communicate with New Customers
In fact, you may need to pivot all or part of your business strategy in order to stay afloat during the pandemic. For example, Marran pointed out a UPS client that previously sold pet costumes, but has recently shifted into manufacturing face masks and PPE. This is likely to be a temporary change. But they still need to shift their marketing and communication strategy toward hospitals and B2B customers, rather than focusing on the consumers they normally serve.

Since the onset of the coronavirus pandemic, consumer confidence has declined in all 50 states, according to ongoing research from Morning Consult. And we all know that consumer confidence is a critical component of economic growth. As businesses begin to reopen across America, they need to work hard to restore this critical sentiment. To that end, consumer confidence may well be the only marketing message that matters for some time to come.

As consumers weigh the pros and cons of carefully reemerging from quarantine, many marketers will need to make a point of reassuring them in their messaging. Here are four smart marketing approaches to consider as you seek to restore consumer confidence.

1. Reframe social distancing.
2. Acknowledge the struggle.
3. Build consumer trust.
4. Emphasize safety.

The current global forecast estimates the average person will watch 100 minutes of online video each day in 2021. In fact, a survey of marketers reveals 88% of them say video marketing provides them with a positive Return on Investments (ROI). Furthermore, 92% of marketers say video is an important part of a marketing strategy. With 75 million Americans watching online videos every day, video marketing offers enticing opportunities for marketers to capitalize on the rise in popularity of online videos.

The good news is you don’t need much to get started. With a good camera or a decent smartphone, you too can make great videos for your business. Your marketing video can be used for your website or social media platforms like YouTube, Facebook, and Instagram; the sky is literally the limit.  A caveat here is making a marketing video requires a bit of a learning curve. First, you will need to have the right amount of knowledge and tools to make a meaningful impact from your video marketing effort.

For small businesses,traditional marketing can be expensive and difficult to maintain. Inbound marketing can level the playing field and give even the smallest business a chance to stand out and grow.

Why use inbound marketing?

1. It is cost effective
2. It helps build customers trust.
3. It increases brand awareness and boosts your online presence.
4. It can improve your marketing decision making
5. You can craft customer-focused content.
6. Inbound marketing provides two-way communication.
7. It helps bring in organic traffic to your website

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(EMAILWIRE.COM, October 27, 2024 ) PET Bottle Market overview PET bottles are plastic containers crafted from polyethylene terephthalate (PET), which is a form of polyester resin. PET plastic is clear, durable, lightweight, and can be recycled. It is resistant to shattering, stable in extreme...

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(EMAILWIRE.COM, October 30, 2024 ) Integration of renewable energy sources requires modernizing the grid, including the use of reclosers and sectionalizers. Utilities are investing more in distribution automation to enhance reliability and efficiency by automating grid management. Increasing need...

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(EMAILWIRE.COM, October 30, 2024 ) Due to growing water scarcity and environmental worries, the rainwater harvesting market offers a substantial potential for expansion. The increasing importance of alternative water sources is expected to lead to a rise in the use of rainwater harvesting systems...

(EMAILWIRE.COM, October 30, 2024 ) The smart cities market is expected to reach USD 1,114.4 billion by 2028 from USD 549.1 billion in 2023, at a CAGR of 15.2 % during 2023–2028. The adoption of smart cities has witnessed a remarkable surge in recent years, driven by advancements in technology,...

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(EMAILWIRE.COM, October 30, 2024 ) The Surface Radars Market will grow tremendously from 2020 through 2029, based on the increase in defense spending, escalations in geopolitical tensions, and needs for advanced border security and early warning systems. The surface radars market is projected to...

(EMAILWIRE.COM, October 30, 2024 ) The 3D-printed drones market is projected to grow from USD 707 million in 2024 to USD 1,891 million by 2029, at a CAGR of 21.8% from 2024 to 2029. The market growth can be attributed to the growing utilization of 3D printing technology for rapid prototyping and...

(EMAILWIRE.COM, October 30, 2024 ) The Integrated Visual Augmentation System market is valued at USD 1.0 billion in 2024 and is projected to reach USD 1.7 billion by 2029, at a CAGR of 11.1% from 2024 to 2029. Integrated Visual Augmentation Systems (IVAS) are advanced solutions enhancing military...

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