To improve ease of doing business, markets regulator today launched an online registration mechanism for mutual funds. The move would help in making it easier for the existing and new fund houses to complete their registration with Sebi much faster and

कल यानी इस शुक्रवार हंसल मेहता और राजकुमार राव की फिल्म ओमेर्टा रिलीज होने वाली है। फिल्म के ट्रेलर रिलीज के बाद से ही इसे लेकर जबरदस्त चर्चाएं हैं। इस फिल्म में पहली बार राजकुमार राव आतंकवादी के किरदार में नजर

According to the latest research done by Western Digital out of four at least one PC users lost their data in India. The report also suggests that 84 percent of the users lose their data because of virus attack, system crash,

We live in an era where people need everything compact and portable that can carried around without any hassle. When it comes to tech and gadgets then people are more concerned about the portability of the device. There was a time

Security cameras are no longer traditional products. The security cameras now are laced with several new and advanced features, ensuring more security. We have shared a few portable cameras below that you can consider purchasing.

Lucknow, May 09: Uttar Pradesh Congress on Saturday said that it has launched a chat portal that would allow people list the problems being faced by them amid the ongoing COVID-19-induced lockdown. The complaints received from users of the

The BSE benchmark Sensex tumbled over 245 points in early session on Wednesday amid uncertainty over government formation in Karnataka and sustained foreign fund outflows. The 30-share index was trading lower by 245.23 points, or 0.69%, at 35,298.71. On Tuesday,

We are living in unprecedented times. Businesses are getting impacted rapidly, interest rates are falling and a bank like Yes Bank, had to be bailed out. Even as interest rates are low, it is time to look at deposits from non

The last few months have seen share prices fall like nine pins, interest rates on fixed deposits collapse and even moratorium being placed on withdrawals of a particular bank. At such times, it is very important to look for safety and

Digitization in India is still a work in progress with the large population unable to access or tap into the vast pools of the virtual capabilities. Plus, there's also a large gap between urban and rural areas when it comes to

A few days ago, Vijay Deverakonda expressed his anger against websites publishing fake news about him. For those who are unversed, in a recent video, angry Vijay revealed that some websites spread fake news against his charitable trust, which gained all

Asha Negi and Sharman Joshi's most-awaited web series, Baarish 2 was released recently. The trailer of the show suggested a few bold scenes in the show. Recently, Asha and Sharman, who play the roles of Gauravi and Anuj in the show, opened

Thalapathy 65, the upcoming action thriller that brings backs the Vijay-AR Murugadoss duo, is one of the most anticipated upcoming projects of the Tamil film industry. The movie, which is said to be a sequel to the actor-director duo's blockbuster movie

Actor Chitrangda Singh believes it is important to focus on the mental health of women during the lockdown and the whole family needs to come together to help her. The actor also urged women to not push themselves too hard to

Actor Chitrangda Singh believes it is important to focus on the mental health of women during the lockdown and the whole family needs to come together to help her. The actor also urged women to not push themselves too hard to

A few days ago, Vijay Deverakonda expressed his anger against websites publishing fake news about him. For those who are unversed, in a recent video, angry Vijay revealed that some websites spread fake news against his charitable trust, which gained all

Karwa Chauth is a festival of great significance in the Hindu Culture and is celebrated on the fourth day of Krishna Paksha in the Kartik Maas (a month in Hindu Calendar). This year, in 2019, the festival will be celebrated on

Tulsi Vivah is said to be an important festival for Hindus, especially for those who are married. Devotees observe the rituals with utmost dedication and belief. It is said that Tulsi and Lord Shaligram, one of the forms of

Ratha Saptami is a Hindu festival that is celebrated on the seventh day of the waxing moon in Magh (the 11th month as per the Hindu Calendar). The festival symbolises the movement of Sun towards the Northern Hemisphere. Ratha Saptami also

Gudi Padwa, a Hindu festival marks the New Year in Maharashtrian and Konkani Culture. The festival is also known as Marathi New Year and is observed every year on Chaitra Pratipada Shukla (the first day of the waxing moon). In other

Gangaur or Gauri Tritiya or Gauri Teej is a popular festival celebrated in the Indian state of Rajasthan and Madhya Pradesh. Dedicated to Lord Shiva and Goddess Parvati, this festival is celebrated every year on the Tritiya (third day) of Chaitra,

Ram Navami is an important day among the Hindus. This is the day that marks the birth anniversary of Lord Rama. Every year, Ram Navami is celebrated on the Shukla Paksha (waxing phase) Navami (ninth day) of Chaitra month. This is

Hanuman Jayanti marks the birth anniversary of Lord Hanuman, one of the important and widely worshipped Hindu Gods. Lord Hanuman, the Vanara God and one of the important characters in Ramayana is considered to be the 11th incarnation of Lord Shiva.

Varuthini Ekadashi is the third Ekadashi in a Hindu year. Every year, the festival is observed on the Krishna Paksha's Ekadashi in the month of Baisakh. This Ekadashi is dedicated to the Vaman incarnation of Lord Vishnu. Therefore, the festival holds

Akshaya Tritiya also known as Akha Teej is celebrated every year on the Tritiya of Shukla Paksha of Vaishakh month. This year the festival falls on 26 April 2020. This day holds great significance in the lives of Hindus and Jains.

The World Health Organization (WHO) has advised people to wash their hands regularly with soap and water or rub them with alcohol-based sanitiser to prevent the spread of COVID-19. Maintaining good hand hygiene is the need of the time to limit

COVID-19 lockdown has affected the livelihood of many people worldwide. A study published on 3 April in a journal named JAMA Psychiatry says that in addition to the COVID-19 deaths due to infection or illness, people are also dying of suicides

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Human Resource Development Dr Ramesh Pokhriyal Nishank has launched a web-portal YUKTI (Young India Combating COVID with Knowledge, Technology and Innovation). This unique portal will deal with the efforts and initiatives of MHRD during these difficult times caused by Novel Coronavirus

The Joint Entrance Examination (Advanced) 2016, conducted by the seven zonal IITs under the guidance of the Joint Admission Board (JAB) declared important dates of JEE Advanced 2016. According to the scheduled dates, the exam will be conducted on May 22.

Sometimes with hand sanitisers and other times with a burger, Katy Perry has pushed the fashion boundaries. A number of times, she has donned the costumes of articles that we could so relate to. Recently, as well, Katy Perry

COVID-19 lockdown has affected the livelihood of many people worldwide. A study published on 3 April in a journal named JAMA Psychiatry says that in addition to the COVID-19 deaths due to infection or illness, people are also dying of suicides

Probably the term 'mother' is more of a verb than a noun. It is not just who they are, but what they do. No one cany denies that how much we all find peace and comfort in the mother's

Dinesh Trivedi, Former Rail Minister, said: "If you don’t have a separate Budget for railways the importance for railways goes away. You don’t need a railway minister, merge it with surface transport."

Film-based content is doing well not only in Hindi Speaking Markets (HSM), but also in southern markets.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

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