est

Restrictions continue in Kashmir; Curbs relaxed in some peaceful areas

They, however, said the curbs were relaxed in some areas of the valley where the situation remained peaceful.




est

Tension at LG Polymers plant in Andhra Pradesh as villagers protest demanding its closure

The protesters placed two bodies of the dead in front of the factory main gate as part of the agitation while some youths barged into the plant even as state Director General of Police D G Sawang was inspecting the vapour leak spot and talking to the management on the measures taken to restore normalcy.




est

US crude stocks rise by 8 million barrels in latest week: Report

Crude inventories rose by 8.4 million barrels in the week to May 1 to 518.6 million barrels, compared with analysts#39; expectations for a build of 7.8 million barrels.




est

Yes Bank Consolidated March 2020 Net Interest Income (NII) at Rs 1,270.54 crore, down 49.31% Y-o-Y

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ICICI Bank Q4 profit grows by 26%, misses estimates on COVID-19 provisions; NPAs dip

Excluding COVID-19 related provisions, the profit after tax would have been Rs 3,260 crore, ICICI Bank said in its BSE filing said.




est

The grave implications of the Franklin Templeton debacle for investors and the financial system

The regulators need to step in immediately to stop any contagion




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Franklin debacle| Investors need not panic, but regulator needs to step in to instil investor confidence

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est

RBI lifeline to mutual funds will calm investors

The liquidity facility will help avoid a one-off event snowballing into systemic risk




est

Mexico to unveil economic restart next week after coronavirus lockdown

Mexican President Andres Manuel Lopez Obrador said on Friday he aims to present plans next week to reopen the economy, as key sectors like carmaking look to begin business again after over a month of quarantine measures to curb the coronavirus outbreak.




est

"Europe needs a break": EU plots to restart travel and tourism despite COVID

EU states should guarantee vouchers for travel cancelled during the coronavirus pandemic and start lifting internal border restrictions in a bid to salvage some of the summer tourism season, the bloc's executive will say next week.




est

B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
  • Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
  • Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News
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est

Trump tests negative after valet contracts virus

U.S. President Donald Trump on Thursday said it's "one of those things" after he learned that a White House valet tested positive for the coronavirus, noting contact with that person was limited. Gavino Garay has more.




est

Georgia father, son arrested in shooting of unarmed black man

A white former police officer and his son were arrested in Georgia on Thursday and charged with murder in the death of an unarmed black man, an incident that has sparked furor in the community and among civil rights activists across the United States. Gloria Tso reports.




est

Lockdown diary: the Italian priest delivering blessings from car speaker

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.




est

Australia to end most COVID-19 restrictions by July

Australia will ease social distancing restrictions implemented to slow the spread of the coronavirus in a three-step process, Prime Minister Scott Morrison said on Friday, with the aim of removing all curbs by July. Lauren Anthony reports.




est

Drive-in Bavarian festival provides Oktoberfest flair

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.




est

Walk in the forest for two penguins on lockdown

Two Humboldt penguins, Nacho and Goat, went on a field trip in the forest accompanied by their keepers at Oregon Zoo on Friday (May 1) in Portland, United States.




est

Drive-in Bavarian festival provides Oktoberfest flair

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.




est

Trump had 'little' contact with valet who tested positive

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.




est

GM sets May 18 North American restart, profit falls 88%

General Motors on Wednesday outlined plans for a May 18 restart of most of its North American plants shut down by the coronavirus pandemic as it reported a huge plunge in first-quarter profit. This report produced by Yahaira Jacquez.




est

Trump had 'little' contact with valet who tested positive

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.




est

Trump tests negative after valet contracts virus

U.S. President Donald Trump on Thursday said it's "one of those things" after he learned that a White House valet tested positive for the coronavirus, noting contact with that person was limited. Gavino Garay has more.




est

Destination Space: Cleaning up space junk

It might be hard to imagine but space is getting crowded. ‘Space junk’ is becoming a dangerous hazard for orbiting satellites, and now some countries are joining forces to tackle it.




est

Social media's newest stars: Dr. Birx's scarves

U.S. coronavirus task force coordinator Dr. Deborah Birx is best-known for her calm, authoritative briefings at the daily White House press conferences. But she has also become a pop culture phenomenon for her scarves.




est

India's plans airlift for 400,000 stranded abroad by virus travel restrictions

India will begin flights on Thursday to bring home some 400,000 citizens stranded overseas by travel restrictions due to the coronavirus pandemic, prompting some worries over the risk that imported infections could fuel contagion in the country.




est

Members of Islamic State-Haqqani network arrested over Kabul attacks

Afghan security forces arrested eight members of a network grouping Islamic State and Haqqani militants responsible for bloody attacks in the capital including on Sikh worshippers, the country's security agency said on Wednesday.




est

Taliban blow up police chief in latest Afghanistan attack

Afghanistan's Taliban insurgents killed a provincial police chief and two others in a roadside bomb attack, the local governor said on Friday, in the latest violence hindering a U.S.-brokered peace process.




est

Seven killed in protests over food distribution in Afghanistan, local MP says

Seven people were killed when protesters angry over what they see as unfair food aid distribution during the coronavirus pandemic clashed with police in Afghanistan's western Ghor province on Saturday, according to a local member of parliament.




est

Pfizer, BioNTech race to test vaccines

Pfizer's chief scientific officer tells Reuters his company got a head start on vaccine development for the coronavirus because it had already been working for two years on the flu with its German partner, BioNTech. Fred Katayama reports.




est

Cape Town restaurant wins Guinness world milkshake record

Guinness World Records has named a South African restaurant as the official titleholder for 'Most Varieties of Milkshakes Commercially Available'.




est

President queries Tanzania coronavirus kits after goat test

Coronavirus test kits used in Tanzania were dismissed as faulty by President John Magufuli on Sunday, because he said they had returned positive results on samples taken from a goat and a pawpaw.




est

Lockdown diary: the Italian priest delivering blessings from car speaker

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.




est

Australia to end most COVID-19 restrictions by July

Australia will ease social distancing restrictions implemented to slow the spread of the coronavirus in a three-step process, Prime Minister Scott Morrison said on Friday, with the aim of removing all curbs by July. Lauren Anthony reports.




est

Slovenian cyclists stage anti-government coronavirus protest

Thousands of cyclists took over streets in the center of the Slovenian capital Ljubljana on Friday evening to protest against the government of Prime Minister Janez Jansa and the restrictions it has imposed to fight the coronavirus.




est

Calls to domestic violence hotlines soar amid lockdowns - WHO Europe

The stress and anxiety bred by weeks of restrictions on public life have made uncertainty, separation, and fear part of daily life for many, WHO Regional Director for Europe Hans Kluge said.




est

Schumer: Reopening states without more tests is 'dangerous'

Senate Democratic Leader Chuck Schumer on Thursday said it was 'dangerous' for the Trump administration to pressure states and businesses to 'reopen without a plan for a dramatic increase in testing'.




est

Trump had 'little' contact with valet who tested positive

U.S. President Donald Trump on Thursday described a valet of his reportedly testing positive for the coronavirus as "one of those things" and said that he and Vice President Mike Pence have since been tested and they are both negative.




est

Slovenian cyclists stage anti-government coronavirus protest

Thousands of cyclists took over streets in the center of the Slovenian capital Ljubljana on Friday evening to protest against the government of Prime Minister Janez Jansa and the restrictions it has imposed to fight the coronavirus.




est

Dutch restaurant trials glass booths for dining amid coronavirus

A Dutch restaurant has come up with an idea on how to offer classy outdoor dining in the age of coronavirus: small glass cabins built for two or three people, creating intimate cocoons on a public patio.




est

Belgian chefs lay down jackets to protest at lockdown

Hundreds of chefs' jackets were laid down in the center of Brussels on Thursday to highlight the plight of hotels, restaurants and cafes that have been shuttered for nearly two months during the coronavirus outbreak.




est

India equity mutual fund inflows halve in April as coronavirus keep investors away

Inflows into India's equity mutual funds nearly halved in April, industry data showed, as many investors rattled by stock market volatility due to the new coronavirus and the impact of a lockdown on the economy chose to stay away.




est

Protesters demand closure of LG Polymers plant in Andhra Pradesh after toxic gas leak

Villagers placed the bodies of three victims of a deadly gas leak from an LG Polymers plant in Andhra Pradesh at the gates of the site on Saturday, and demanded the factory be shut down immediately and its top management arrested.




est

Migrant workers throw stones at police in Gujarat in protest against lockdown

Hundreds of migrant workers in Gujarat have clashed for a second day with authorities, hurling stones at police trying to enforce a lockdown to stem the spread of coronavirus.




est

Dutch watchdog to investigate TikTok's use of children's data

The Dutch privacy watchdog said on Friday it would investigate how Chinese-owned social media app TikTok, which has become hugely popular during the COVID-19 pandemic, handles the data of millions of young users.




est

Microsoft to invest $1.5 billion in Italian cloud business

Microsoft Corp. said on Friday it would create its first datacentre region in Italy under a $1.5 billion investment plan as the U.S. company expands its cloud computing services to more locations across the world.




est

India equity mutual fund inflows halve in April as coronavirus keep investors away

Inflows into India's equity mutual funds nearly halved in April, industry data showed, as many investors rattled by stock market volatility due to the new coronavirus and the impact of a lockdown on the economy chose to stay away.




est

Protesters demand closure of LG Polymers plant in Andhra Pradesh after toxic gas leak

Villagers placed the bodies of three victims of a deadly gas leak from an LG Polymers plant in Andhra Pradesh at the gates of the site on Saturday, and demanded the factory be shut down immediately and its top management arrested.




est

Migrant workers throw stones at police in Gujarat in protest against lockdown

Hundreds of migrant workers in Gujarat have clashed for a second day with authorities, hurling stones at police trying to enforce a lockdown to stem the spread of coronavirus.




est

Indonesia reports 533 new COVID-19 cases, biggest in a day

Indonesia reported on Saturday 533 new coronavirus infections, the biggest daily increase, taking the total number to 13,645, health ministry official Achmad Yurianto said.




est

Factbox: Latest on the worldwide spread of the coronavirus

More than 3.95 million people have been reported to be infected by the novel coronavirus globally and 273,805 have died, according to a Reuters tally, as of 0214 GMT on Saturday.