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Dewey Library - GV1469.7.J36 2020

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Most launched hand sanitisers initially, but are expanding their portfolio by entering newer categories such as floor and surface cleaners, disinfectant sprays and immunity building products.

Fast-moving consumer goods major ITC Ltd has ramped up personal care production to meet the demand for sanitisers.

In view of the fresh guidelines issued by the Ministry of Home Affairs on May 1 and after evaluating the ground situation, the company has resumed production at all manufacturing locations, Dabur India said in a regulatory filing.

The upcoming Rs 1 lakh cr Delhi-Mumbai Expressway project offers huge investment opportunities for investors, Union minister Nitin Gadkari said, urging players to invest in proposed townships & wayside amenities. The minister also exhorted industry players to look into the possibilities of setting up clusters of leather, plastic and other products along the highway.

A two-week course of an antiviral therapy, started within 7 days of experiencing Covid-19 symptoms, may improve clinical recovery of patients and reduce their hospital stay duration, according to the first randomised trial of this triple drug combination. The treatment combination, according to the scientists, also appeared safe and well tolerated by patients.

If you are not promoting your business on social media, you are asleep at the wheel. Here is what eight social media masters and Advisors in The Oracles told us about the channels and tactics that impact their businesses most.

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Halloween is coming, and that means that brands are looking at ways they can tap into the rising Halloween conversation, and maximize their exposure by latching onto trending hashtags.

And this week, Twitter has provided some notes to help you maximize your Halloween tie-ins on the platform - and within them, there are a couple of hidden gems of information, which likely apply to your tweet strategy beyond the event itself.

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Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage.

But it is not always easy to find the right influencers of relevance to your brand - and even when you do find the good ones, it is another thing altogether to get them to work for you.

Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with.

For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that is when you make that crucial first impression.

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With another US Presidential election on the way in 2020, we can expect the debate around fake news to once again ramp up, and become a key focus of discussion as we look at how political influence spreads online.

What if Fake News Is Not the Real Problem on Social Media?

I also enjoy watching TED Talks to get a better understanding of the latest trends, including in digital adoption and platform usage. Social media is a constantly evolving field - it is a rare arena of marketing where the platforms may change over time (bye Vine, hello TikTok), but the overall advice seldom feels too dated. Most businesses do want their content to go viral.

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If you are not seeing results from your social media efforts, have you asked yourself why you are doing all of that—other than because everyone else is doing it?

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Jarrett Stidham seems likely to get a chance to prove himself as the New England Patriots' next franchise quarterback. But Patriots Hall of Famer Rodney Harrison isn't ready to trust the second-year passer just yet.

Opportunity knocks for teams in need of interior line help.

The New Orleans Saints have cut three-time Pro Bowl right guard Larry Warford, whose three-year run as a starter was cast into doubt by the club's selection of interior lineman Cesar Ruiz in the first round of the NFL draft. Warford, whose termination was announced Friday by general manager Mickey Loomis, started all 44 games in which he played for New Orleans since signing a four-year, $34 million contract in 2017. The 6-foot-3, 317-pound Warford also was named to the Pro Bowl for a third straight season in 2019, when he started 15 games.