Our government and the National Security Adviser are promoting 'defensive offence' as India's Pakistan strategy. Firdaus Ahmed explains why that's not the case and that our strategy is more 'offensive-compellence' than 'defensive offence'.

Telangana’s free registration of plain paper land sale initiative to digitally clean up its land records not only benefits its dispossessed farmers but makes land governance transparent, reports Manipadma Jena.

The rape of a schizophrenic girl at NIMHANS reveals a wide gap between the rhetoric and reality of mental health care in India.

Confined to their homes without access to courts due to the lockdown, India's young shuttlers are an "irritated" and "frustrated" lot, says chief junior national coach Sanjay Mishra, who feels more like a counsellor these days.

The body of a 40-year-old woman from Masaliya block area of the district is lying in a local morgue since May 3, as local authorities are yet to get reports of her swab samples.

SBI Chairman Rajnish Kumar said he is hopeful of more relaxations by May 31 and expects economic activity to return by the festive season.

Earlier, such registrations/approvals were granted without any specific expiry period unless specifically withdrawn by concerned tax authority.

Due to the coronavirus lockdown, the screening and selection process for KBC season 12 will be held digitally. Check out the steps to get yourself registered digitally.

Nodal agencies will get in touch with the smartphone supply chain to have the app installed on all new smartphones.

The MeitY deadline extension only applies to registration of startups, while the idea submission deadline remains the same.

Charles Leclerc said he and Ferrari did not fulfill their potential after finishing fourth from pole position in Mexican Grand Prix.

While the administration is running a shelter camp for migrant labourers, the victims were living on the premises of the factory where worked, he added.

Kishor, who earlier worked with the BJP but turned into its strident critic of late, reacted with indignation, saying he would retire from public life if the allegations were proven true.

Kumar said the prime minister must remain sympathetic to the needs of states, just as they have by and large deferred to Central advisories.

For Uddhav Thackeray to continue as the CM of Maharashtra, he will have to become a member of the legislature before May 28. That is when his six-month-old term ends.

On Saturday, the state government had constituted the group of experts, headed by noted economist and former deputy chairman of Planning Commission, Montek Singh Ahluwalia to revive the state's economy.

Congress chief spokesperson Randeep Surjewala said chief ministers requested PM Modi to tell the nation what is the exit strategy from the coronavirus lockdown

Chief ministers of Congress-ruled states said they would urge the PM to provide an assistance package to cope with the pandemic as well as the economic situation.

She asserted that more money is required for testing and vaccine development in the US and across the world.

The H-1B is a non-immigrant visa that allows US companies to employ foreign workers from countries like India and China in speciality occupations.

Viewers of ‘This Morning’ were in for a saucy treat as they were shown how to spice up their romantic relationships with the demonstration of different sexual positions. On the show, the couples clambered on to a bed to give the

The CBDT (Central Board of Direct Taxes) has extended the period of re-registering charitable and religious trusts under the Finance Act 2020 to 1 October. In the view of the unprecedented outbreak of COVID-19 that has caused a humanitarian and economic

The CBDT (Central Board of Direct Taxes) has extended the period of re-registering charitable and religious trusts under the Finance Act 2020 to 1 October. In the view of the unprecedented outbreak of COVID-19 that has caused a humanitarian and economic

Charlie Munger, the vice-chairman of Berkshire Hathway, the investment company controlled by billionaire Warren Buffet, is not looking at making investments amid the COVID-19 crisis. In a recent telephonic interview with the Wall Street Journal, Munger was asked if his investment

Kaun Banega Crorepati is a show that most of us have grown up with and have participated in, sitting comfortably at our homes, yet feeling the same complex set of emotions as the participants on the coveted Hot Seat. We have

Headed by Dr Devi Shetty of Narayana Health (Bangalore), a group of experts have submitted an exit strategy report to the Government of Karnataka on how to proceed with the phase-wise lifting of lockdowns after the 21-days. CORONAVIRUS LIVE UPDATES. {image-exit-1586517931.jpg

The application process for Joint Entrance Examination (JEE) 2018 has begun by The National Council for Hotel Management & Catering Technology (NCHMCT).  NCHMCT JEE is conducted for admission to Bachelor of Science program in Hospitality and Hotel Administration offered at 58 IHMs.

National Institute of Fashion Technology (NIFT), which is believed to be a pioneer institute for fashion education in the country, has started accepting the online applications for the coming academic session 2019. Interested candidates who want to pursue various courses offered

Online applications are invited from female candidates for admission to 4 years B.Sc (Nursing) course at Colleges of Nursing of Armed Forces Medical Services. The course commences in 2019. Candidates who complete the four-year nursing course will be granted permanent/ Short

The Delhi nursery admission 2020-21 to begin much earlier compared to the previous year. The admission process for Entry Level Classes (below six years of age) for open seats in Private Unaided Recognized Schools for Delhi for the session 2020-21 will

The Sainik Schools Society has activated the online registration link for girl students to apply for the All India Sainik School Entrance Examination (AISSEE). The online application window is available only for girl candidates for the academic year 2020-21. Interested girl

All India Institute of Medical Sciences (AIIMS) New Delhi has released the official notification for admission in B.Sc (H) Nursing/ B.Sc Nursing (Post-Basic)/ B.Sc (Paramedical Courses) 2020. The online applications are invited for admission to the courses of AIIMS New Delhi

Indian Space Research Organization (ISRO) is all set to conduct the Young Scientist Programme, Yuva Vigyani Karyakram (YUVIKA) 2020 between May 11 and 22. The online application process for the second edition of ISRO Young Scientist Program will begin from February

Cochin University of Science and technology (CUSAT) has announced the complete schedule for online CUSAT Common Admission test 2017. CUSAT University conducts: Common Admission Test (CAT) Lateral Entry Test (LET) Departmental Admission Test (DAT) every year On the basis

The procedure for seeking admission to MBA, MCA, and M.E/ M.Tech/ M.Arch./ M.Plan. Degree programs for the academic year 2017-2018 consist of the following two steps: Appearing for the Tamil Nadu Common Entrance Test (TANCET) 2017 in March 2017.  Applying

The government has readied plans for a major change in India’s tax administration structure, including overhauling the Central Board of Excise and Customs (CBEC) to ensure a glitch-free roll-out of a nation-wide goods and services tax (GST).

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

Walt Disney Co. will kick off its strategy next week to begin restoring its lucrative parks business that has suffered $1 billion in lost profits from the coronavirus-led shutdown.

Finance Minister Nirmala Sitharaman, Home Minister Amit Shah, Minister for Commerce & Industries Piyush Goyal, MoS (Finance) Anurag Thakur and senior government officials attended the meeting.

London : Darling & Son, Limited, 1916.

St. Albans : The Campfield Press, 1918.

Cham, Switzerland : Springer, [2019]

Cham, Switzerland : Springer, [2019]